Download or read book The Consultant s Guide to Publicity written by Reece A. Franklin and published by John Wiley & Sons. This book was released on 1996-04-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for consultants on how to promote themselves-without looking like self-promoters Some consultants are forever quoted in the press. They seem to have suddenly emerged as the experts called upon to substantiate almost every news article relating to their fields. This book points the way to achieving this "expert" status. Written by a master self-promoter, it provides valuable tips on becoming a media source, including the right journalists to connect with and what they respond to best. Consultants will learn how to determine a promotable idea, how to identify the appropriate media for publicizing the idea, how to develop the various kinds of publicity vehicles-and how to do it all without the appearance of hucksterism. Demonstrates what consultants need to do to create their reputations Contains samples of publicity vehicles-such as news releases, newsletters, press kits and more REECE FRANKLIN (Chino Hills, California) heads his own marketing, advertising, and PR firm and conducts frequent seminars and classes on self-promotion. His 5 previous books include How to Market Your Home-Based Business.

Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Download or read book Writer s Guide to Book Proposals written by Anne Hart and published by iUniverse. This book was released on 2004-04 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is your new author's guide to writing winning book proposals and query letters. Learn how to find free media publicity by selling solutions to universal problems. The samples and templates of proposals, query letters, cover letters, and press kits will help you launch your proposed book idea in the media long before you find a publisher. Use excerpts from your own book proposal's sample chapters as features, fillers, and columns for publications. Share experiences in carefully researched and crafted book proposals and query or cover letters. Use these templates and samples to get a handle on universal situations we all go through, find alternatives, use the results, take charge of challenges, and solve problems--all in your organized and focused book proposals, outlines, treatments, springboards, and query or cover letters.

Download or read book Design and Launch an E Commerce Business in a Week written by Jason R. Rich and published by Entrepreneur Press. This book was released on 2008-06-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it!

Download or read book 2021 Gebbie Press All In One Media Directory written by A. GEBBIE (ED.) and published by . This book was released on 2020-10-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Writer s Bible written by Anne Hart and published by iUniverse. This book was released on 2001-08 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Writer's Bible is a popular textbook, guide, and mentor to fiction, entertainment, and nonfiction writers in the new and print media. The book helps writers write their business plan as well as acquire skills. It's a career planning and writing-skills textbook and a popular book for authors headed for print-on-demand and traditional publishers as well as the electronic media. If you write fiction, nonfiction, drama, learning materials, multimedia, and digital media or for the Internet, you'll find the information in this book useful and timely. Here's how to be your own manuscript doctor and mentor, plan your writing career, acquire the skills to turn your writing into salable work, and acquire knowledge of how print-on-demand publishing works compared to traditional publishing, whether you write for the Internet and the new media (digital media) or for traditional publishing companies or yourself. Plan your writing career and get the skills you'll need to move ahead in the current atmosphere of the literary arena and the world of information dissemination and re-packaging. Every writer needs a Bible and role models as well as a map to navigate places that buy author's works.

Download or read book The Complete Guide to Self Publishing written by Marilyn Ross and published by Penguin. This book was released on 2010-07-12 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

Download or read book Linux All in One For Dummies written by Emmett Dulaney and published by John Wiley & Sons. This book was released on 2018-07-11 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 mini books chock full of Linux! Inside, over 800 pages of Linux topics are organized into eight task-oriented mini books that help you understand all aspects of the latest OS distributions of the most popular open-source operating system in use today. Topics include getting up and running with basics, desktops, networking, internet services, administration, security, scripting, Linux certification, and more. This new edition of Linux All-in-One For Dummies has a unique focus on Ubuntu, while still including coverage of Debian, Red Hat, SuSE, and others. The market is looking for administrators, and part of the qualifications needed for job openings is the authentication of skills by vendor-neutral third parties (CompTIA/Linux Professional Institute)—and that’s something other books out there don’t address. Install and configure peripherals, software packages, and keep everything current Connect to the internet, set up a local area network (including a primer on TCP/IP, and managing a local area network using configuration tools and files) Browse the web securely and anonymously Get everything you need to pass your entry-level Linux certification exams This book is for anyone getting familiar with the Linux OS, and those looking for test-prep content as they study for the level-1 Linux certification!

Download or read book Linux All in One Desk Reference For Dummies written by Naba Barkakati and published by John Wiley & Sons. This book was released on 2006-04-20 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eight minibooks spanning over 850 pages deliver the scoop on the latest versions of seven leading Linux distributions: Fedora Core, SUSE, Debian, Xandros, SimplyMEPIS, Knoppix, and Ubuntu The DVD includes the full Fedora Core and Knoppix distributions plus ISO images of the other distributions covered, saving hours of downloading time This new edition includes all-new coverage of the SimplyMEPIS and Ubuntdistributions, an added section on the Skype Internet telephone system, and expanded coverage of Firefox, SELinux, and OpenOffice.org applications The eight minibooks cover Linux basics, desktops, networking, the Internet, administration, security, Internet servers, and programming The Linux share of the operating system market is expected to grow from three to 11 percent in the next four years Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Download or read book 2011 Social Media Directory written by Jeffery A. Riley and published by Pearson Education. This book was released on 2010-08-15 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more! A single, up-to-the-minute source for all the best new resources on today's top social networks More than 3,000 entries on parenting, shopping, fashion, sports, travel, religion, and many other topics A huge timesaver: helps users instantly uncover hidden "gems" they'd otherwise have to search for, stumble upon, or never find at all!

Download or read book How to Start Run and Stay in Business written by Gregory F. Kishel and published by John Wiley & Sons. This book was released on 2005-05-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources. Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including: * Preparing a business plan * Finding the right location * Deciding on an ownership structure * Record keeping and taxes * Financing and capital * Inventory and distribution * Hiring and staffing * Managing and motivating people * Marketing and promotions * Risk management * And much more In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

Download or read book The Unofficial Guide to Opening a Franchise written by Jason R. Rich and published by John Wiley & Sons. This book was released on 2007-03-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop... for when you want more than the official line! So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business operational. A franchise offers training, support, a proven business model, and the closest thing possible to a turnkey solution for achieving success. There are more than 3,000 different franchise opportunities in more than seventy-five industries, including packaging and shipping, tax preparation, maid service, fitness, car care, and more. Featuring exclusive, in-depth interviews with a wide range of franchising experts, this book gives you a first-hand perspective plus valuable tips and strategies for success. It provides the guidance you need to choose the right franchise, select a prime location, market your business, and get it up and running efficiently. You'll learn all about financing, essential business skills, hiring and managing employees, working with suppliers, and even preparing for your grand opening. This guide includes: Vital Information on things to look for when evaluating franchise opportunities--and where to look Insider Secrets from successful franchisors, franchisees, and franchise consultants Money-Saving Techniques such as using a franchise attorney to help you review the UFOC (Uniform Franchise Offering Circular) and finalize your Franchise Agreement The Scoop on the latest trends, plus profiles of the top twenty-five franchises in America Handy Worksheets to help you examine your goals and opportunities, evaluate financing options, develop a realistic business plan, and more

Download or read book Unofficial Guide to Starting a Business Online written by Jason R. Rich and published by John Wiley & Sons. This book was released on 2005-12-13 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop... for when you want more than the official line! If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with: Vital Information on choosing a unique product or service and targeting a specific niche market Insider Secrets from entrepreneurs who have launched successful online businesses Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon Handy Checklists to help you create and operate your online business

Download or read book Sams Teach Yourself Mac OS X Digital Media All in One written by Robyn Ness and published by Sams Publishing. This book was released on 2003 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Photos, Video, and Music All in One" is designed to teach the new computer user how to easily work with a variety of digital media. It doesn't assume the reader wants to learn how to use just one product, but covers multiple products and technologies together in a logical fashion: Digital Cameras Photoshop Elements Burning CDs and DVDs Scanners and Printers MP3s and Digital Music Digital Videos

Download or read book Linux All In One For Dummies written by Richard Blum and published by John Wiley & Sons. This book was released on 2022-10-10 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linux is for everyone! Linux All-in-One For Dummies breaks down the ever-popular operating system to its basics and trains users on the art of Linux. This handy reference covers all the latest updates and operating system features. It presents content on Linux desktops, applications, and more. With eight books in one, you’ll have access to the most comprehensive overview of Linux around. Explore the inner workings of Linux machines, so you’ll know Linux front to back. This all-inclusive handbook also walks you through solving Linux problems—complete with hands-on examples—so you’ll be a Linux whiz before you know it. Get familiar with Linux as you install and customize the operating system Learn how to navigate the file system, use the Linux shell, and get online Become a Linux guru with server hosting, scripting, and security how-tos Study for your Linux certification by using this complete guide as your reference This book is a massive source of support for beginning and intermediate Linux users, as well as those looking to brush up on their knowledge for certification. And, thanks to the signature Dummies approach, it’s also a lot of fun.

Download or read book Hands On Social Marketing written by Nedra Kline Weinreich and published by SAGE. This book was released on 2010-10-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six fail-proof steps to social marketing success! This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Download or read book Linux All in One Desk Reference For Dummies written by Emmett Dulaney and published by John Wiley & Sons. This book was released on 2009-01-29 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curious about Linux, the amazing alternative operating system? Not sure which of the zillion different variations is right for you, or how to find out? How wise you are to think of Linux All-In-One Desk Reference For Dummies! Because Linux offers so many options, this book helps you narrow them down by giving you five popular Linux distributions on a DVD—Debian GNU/Linux, Fedora, openSUSE Linux, Ubuntu, and Xandros. You get everything you need to test-drive all five, including the instructions to install and use any of them. But that’s just the beginning! Linux All-In-One Desk Reference For Dummies includes eight individual minibooks, each devoted to a specific aspect of Linux: Linux Basics Linux Desktops Networking Internet Administration Security Internet Servers Programming You’ll find out how to: Understand the Linux kernel Create a network and connect a Linux PC to the Internet Use Internet services including Web, Mail, News, FTP, NFS, and DNS. Set up a Windows server using Samba Use Perl, shell, and C programming with Linux Manage system and network security and administration Work with the OpenOffice.org productivity tools and other applications that come with Linux So what are you waiting for? Linux All-In-One Desk Reference For Dummies is like having a guided tour of the wonderful world of Linux! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.