Download or read book Creating and Marketing Programs in Continuing Education written by Elinor Lenz and published by McGraw-Hill Companies. This book was released on 1980 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing a Marketing Strategy for Adult and Continuing Education written by Great Britain. Further Education Unit and published by . This book was released on 1990-01-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories were created; a representative sample of existing students was surveyed; and focus groups with manual workers sought the workers' opinions on adult education. Among the findings and conclusions were the following: (1) using a variety of sites for adult education permits developing the individual "personality" of each center to attract different sectors of the community; (2) adults expect greater comfort and more attractive surroundings than do school children; (3) strategic planning is required to ensure maximum impact from promotional materials, relative to the time and resources available to develop them; (4) a system for monitoring the materials' impact should be developed; (5) establishing corporate identity raises the profile of an adult education center; (6) a continuing program of research and efforts to secure cooperation and/or sponsorships from local companies, newspapers, and publications should be carried out to inform product development; (7) existing courses might be "repositioned" so as to appeal more directly to new and existing markets; (8) staff should be made aware of their function and value within the context of public relations; (9) the success rate for re-enrolling existing students is likely to be greater than in attracting new students; (10) flexible scheduling is important; and (11) promotional materials should stress the benefits of enrollment. (CML)
Download or read book Marketing Continuing Education written by Hal Beder and published by . This book was released on 1986 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Continuing Education in Colleges and Universities Challenges and Opportunities written by Ronald White and published by John Wiley & Sons. This book was released on 2013-12-31 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: These are times of great opportunity and challenge for continuing education (CE) programs in colleges and universities. While lifelong learning remains central to CE's mission, means of promoting and delivering adult education programs through distance and online learning are undergoing tremendous technological transformation. Within institutions, CE units are increasingly collaborating with academic departments. In addition, demographic shifts have resulted in new audiences and types of programs offered, both credit and noncredit. School are pressured to increase their participation in economic development. All these changes carry administrative considerations. This volume suggests perspective and solutions for the challenges that must be successfully confronted by today's CE programs and the professionals who develop them. This is the 140th volume of this Jossey-Bass series. Noted for its depth of coverage, it explores issues of common interest to instructors, administrators, counselors, and policymakers in a broad range of adult and continuing education settings, such as colleges and universities, extension programs, businesses, libraries, and museums.
Download or read book Marketing University Outreach Programs written by Ralph S Foster and published by Routledge. This book was released on 2014-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.
Download or read book Handbook of Marketing for Continuing Education written by Robert Simerly and published by Jossey-Bass. This book was released on 1989-04-05 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
Download or read book Leadership in Continuing Education in Higher Education written by Cynthia C. J. Shoemaker and published by Xlibris Corporation. This book was released on 2007-12-27 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author has organized 33 years of expertise in Continuing Education into a comprehensive and practical guide to the leadership skills, behaviors and knowledge needed to guide any Continuing Education enterprise past the pitfalls and toward the opportunities available. To meet the needs of adults ages 22 to 85 who are flocking back to school, nearly every college and university has been establishing, and growing their Continuing Education entity. Yet until now there has been very little education for leadership in this rapidly growing field. From management and marketing knowledge to an understanding of the academic culture and creating a work environment that encourages creativity, current theory is intertwined with its implications for the specific task of leading a successful Continuing Education effort. The book begins with the process of developing a vision for the Continuing Education enterprise and conveying that vision to the staff, faculty and the rest of the institution, then moves on to setting the direction and goals of the organization, staff development, understanding and influencing the political environment, and developing the skills of participative management that lead to program strength and creativity. Readers will find insightful discussions of the challenges Continuing Education enterprises face in the years ahead and difference between administration and leadership. Also included is an in-depth presentation of management theory and techniques and marketing concepts as they apply to higher education. The books extraordinary contribution is a wealth of detailed information on the specifics of creating a thriving Continuing Education program. Topics includes ways to motivate staff members, develop crucial liaisons and build resources and budgets; guidelines for strategic planning, managing change, and creating dynamic work groups; specific techniques for creative and analytical problem solving; and an extensive collection of useful tools, including questionnaires, models, diagrams, charts, summaries and direct interactive marketing tips. Features include: Specifically targets leadership skills needed in Continuing Education. Discusses internal and external challenges and processes. Applies important research in leadership behaviors to the specific environment of Continuing Education enterprises within higher education institutions. Offers dozens of tools: models, questionnaires, diagrams, charts, summaries and samples. Includes how-to information on strategic planning, budgeting, proposal writing, and direct marketing.
Download or read book Planning Marketing Research for College and University Continuing Education Programs written by Wayne Edward Howard and published by . This book was released on 1977 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Program Development in Continuing Education written by Allan E. Goody and published by . This book was released on 1995 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing a Marketing Strategy Model for Continuing Education Programs written by Andrew Manfred Brown and published by . This book was released on 1985 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing and Delivering Adult Degree Programs written by James P. Pappas and published by John Wiley & Sons. This book was released on 2014-02-25 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue explores the growing field of adult degree programs andconsiders the theoretical underpinnings of such programs andhands-on issues as curriculum, faculty, marketing, technology,financing, and accreditation, all with a goal of informing andequipping both scholars and practitioners. More and more adults who have been out of school for many yearshave turned to colleges and universities to complete undergraduateand graduate degrees that will make them competitive in theworkforce, fulfill a professional requirement, or enrich themintellectually. Higher education institutions and many privateorganizations have responded to this demand by creating innovativedegree programs aimed specifically at mature learners, students whowant to self-design their educational programs and do not hesitateto change institutions if they believe their needs are not beingmet. This explosive growth in adult degree programs is largely theresult of distance education technologies and the Internet. Othersignificant factors include the potential such programs have forproviding additional revenue streams for institutions, the fiercecompetition from the private sector and other higher educationinstitutions, and the rising interest in interdisciplinaryprograms. This is the 103rd volume of the Jossey-Bass quarterly reportseries New Directions for Adult and ContinuingEducation.
Download or read book Promoting Continuing Education Programs written by Gayle A. Hendrickson and published by . This book was released on 1980 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is intended for use by institutions in marketing their continuing education programs. A section on "Devising Your Strategy" looks at identifying a target audience, determining the marketing approach, and developing a marketing plan and promotional techniques. A discussion of media options looks at the advantages and disadvantages of direct mail, newspapers, national trade magazines, and radio; provides a form for promotion planning; and includes an outline of promotional copy strategies, a direct mail checklist, and guides to writing direct mail copy, broadcast public service announcements, and news releases. A section is devoted to designing the direct mail piece, including a checklist for promotion copy and a direct mail production schedule. A production primer for working with printers covers the ingredients of a printed piece, planning the printing schedule, preparing copy for the typesetter, sample copy guideline sheets, proofreader's marks, formats, printing types, costs and how the printer charges, evaluating the printing quality, and helpful hints on a variety of subjects. A section addresses moving the message through the mail, including sources for mailing lists and mailing tips, and the final section gives an outline for evaluating results. A list of references and sample forms are appended. (MSE)
Download or read book Leadership in Continuing and Distance Education in Higher Education written by Cynthia Shoemaker and published by Allyn & Bacon. This book was released on 1998 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these pages you'll find a comprehensive and practical guide to the leadership skills, behaviors, and knowledge needed to guide any Continuing or Distance Education program past the pitfalls and toward the opportunities that abound. From management and marketing knowledge to an understanding of the academic culture and ways to create a work environment that encourages creativity, you'll find current theory intertwined with its implications for the specific task of leading a successful Continuing Education effort.
Download or read book Marketing Higher and Further Education written by Paul Gibbs and published by Psychology Press. This book was released on 2002 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Internet Marketing written by Matt Bailey and published by John Wiley & Sons. This book was released on 2011-04-05 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Download or read book Socially Engaged written by Tyra Burton and published by . This book was released on 2014-09-28 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word of Mouth? Engagement? Author Brand? Today's successful author needs a strong online presence, but how do you choose which social media platforms work best for your books while building your readership? Marketing professor Tyra Burton and international bestselling author Jana Oliver tackle tough Social Media questions with real-world examples and insights to help you build your brand and expand your fanbase. * Using Social Media to Increase Sales * Establishing an Author Brand * Utilizing Analytical Tools to Reach Your Readers * Creating Shareable & Engaging Content * Word of Mouth & Influencers * Copyright & Trademark Basics * Getting the most from Google+, Facebook, Twitter & Tumblr * Building Brand with Pinterest, Goodreads & Amazon
Download or read book Continuing Education written by Association for Continuing Education, Stanford, CA. and published by . This book was released on 2006 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 68th Annual Meeting of the Association for Continuing Higher Education was themed "Continuing Education: Making a Difference." The conference sessions explored continuing education's ability to transform lives, communities, and institutions while producing a strong return on investment. Speakers reflected on continuing education's power, offered techniques for enhancing program outcomes and impacts, and provided insights into the future of higher education in a global society. Part I summarizes four primary addresses: (1) Refining Our Mission: Continuing Education's Role in Engagement, Outreach, and Public Service (Dennis Parks); (2) Continuing Education--Making a Difference (Brenda White Wright); (3) Swimming with Sharks: Risking a Strategic Future for Continuing Education (Sandy Shugart); and (4) California Higher Education Leadership Panel (Dianne G. Van Hook, Karen S. Haynes, and David Menninger). Part II, Concurrent Sessions, includes: (1) Motivating Your Students from Excuses--10 Key Strategies (Brenda White Wright); (2) Conducting a Feasibility Study: The Lucky 7 Reasons Why It Works (Sallie C. Dunphy); (3) Effective Strategies for Meeting the Learning Needs of Diverse Students (Nancy Gadbow); (4) An Analysis of the Impact of Politics, Policy and Socio-Economic Factors on CHE (Sandria Stephenson); (5) Surgical Technology: Where Demand Exceeds Supply (John Roche); (6) Building Partnerships in Distance Education: Across Campus, Nationally and Beyond (Daniel Butcher); (7) Fragile Partnership to Sustainable Alliance (Dana Reinert); (8) Innovative Strategies to Offer Non-Credit Certificate Programs (Fadia Alvic and Mary Jerger); (9) Marketing to Adult Learners (Steve Blumberg); (10) Continuing Education Leaders: Making a Difference in the US and Canada--A Comparative Look at CE Leadership and Authority (Raymond W. Campbell, Lorraine Carter, B. Christopher Dougherty, and Edna Farace-Wilson); (11) Building an Online Faculty Community through Continuous Faculty Development (Cynthia Trent and Bob Boston); (12) Calling All Partners: One University/Four Community Partnerships (Byron Bond, Scott Sherry, Teresa Gleisner, Terry Gray, and Cindy Peck); (13) Elements of Successful Off-Campus Programs (Barbara Charlton, Amy Johnson, Deborah Joyner, and Tamara Mottern); (14) Meeting Critical Workforce Development Needs with Online Graduate Programs (Barbara J. Hoskins); (15) Sustainability and Continuing Education: Doing Well While Doing Good (Clare Roby); (16) The Ten Most Significant Emerging Trends in CHE--A National Perspective (Thomas W. Fuhr and Carol B. Aslanian); (17) Multifaceted Learning: Making a Difference (Denise M. Hart and Jerry Hickerson); (18) Providing Services for Continual Learners at a Historically Black College or University (Esther Powell); (19) Writing for Publication (Barbara E. Hanniford); (20) Implementing Highly Profitable GRE, GMAT, LSAT, ACT, SAT, PSAT, MCAT, GED, and PRAXIS Preparation Programs Designed to Raise Test Scores, Assess Improvements, and Increase Enrollments (Bradford L. Bruce); (21) The ABCs of Certificate Programs or I Love It When a Plan Comes Together (Jo Lynn Feinstein); (22) Making a Difference by Covering the Distance: Best Practices in Web-Based Learning (Mary Rose Grant); (23) Take the Lead in Faculty Mentorship & Evaluation to Make the Difference in Academic Quality (Roxanne Gonzales, Frank Incalcaterra, and Marthann Schulte); (24) Launching and Sustaining a Degree Program for Adults (Skip Parks and Dan Dowdy); (25) Assessment: The Change Agent in a Distributed-Campus System (Karen R. Graham and Laurie Dodge); and (26) Taking Risk to Win--Both Professionally and Personally (Pamela S. Cutright). The final section of the proceedings includes business meeting information in 21 appendixes. [For the 2005 proceedings, see ED493577.].
