Download or read book Understanding Customer Acquisition written by Phillip Stanton and published by . This book was released on 2015-07-07 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever watched an episode of Shark Tank, you'll be familiar with the term "Customer Acquisition." Simply put, it's the cost of obtaining a new customer, and it's also an extremely important variable for any entrepreneur or small business owner who wishes for his business to grow. This book is designed to help you better understand the underlying mechanics of new customer acquisition in order for you to formulate a strategy to capture more of your business market. After reading this book, you will be fully familiar with terms like Cost of Customer Acquisition (COCA) and Customer Lifetime Value (CLV) that will help you identify which marketing strategies yield the most favorable results for your specific application. Nowadays, there are countless options when it comes to paid marketing, but it all comes down to figuring out which offer the best return on investment for your business. Whether you're running an online enterprise, or a traditional brick and mortar business, I've got you covered. I'm also going to teach you how to use networking as well as employ partnerships with other businesses to help you acquire more customers. At the end of the day, it's not only about how many new customers you're able to attract, but also how many of them you convert and are able to keep. If you're ready to cut costs while watching the customers roll in, then let's get started!
Download or read book Customer Understanding written by Annette Franz and published by . This book was released on 2019-09-03 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that?! When they focus on growth, those customer acquisition numbers are pretty sweet, but they don't tell the real story. Prioritizing customer retention is critical. But you can't just throw technology at it, give it some lip service, and call it a day. Retention is hard work! You've got to understand who your customers are and what problems they are trying to solve or what jobs they are trying to do. Then you've got to use that understanding to design an experience that helps customers achieve their goals. That's the key to putting the customer in customer experience! Ultimately, you need to bring the customer voice into all meetings, decisions, processes, and designs. The customer must be at the center of all you do. After all, it's all about the customer! In this book, I cover the three approaches to customer understanding: surveys and data, personas, and journey mapping. I could've written the whole book about journey mapping, but there's so much more to building a customer-centric business than journey mapping. The culture must first be deliberately designed to put the customer at the heart of the business. And all foundational elements of a CX transformation must be in place to make that happen. With that knowledge, read this book and: Learn about the three approaches you must use to understand your customers, why you must use them, and how they work together. Create an action plan to ensure insights gleaned from these three approaches are implemented in your organization. Develop and assign personas to your customers in order to better understand their needs, goals, problems to solve, and jobs to be done. Learn the difference between touchpoint maps and journey maps and how touchpoint maps can still be a valuable asset in your customer experience toolbox. Understand why journey mapping is called the backbone of customer experience management - and how to make it so in your organization. Set up and facilitate your own current-state and future-state journey mapping workshops with customers. Set up and facilitate service blueprint workshops with internal stakeholders. Find out how to put the customer at the heart of your business. And more!
Download or read book The Customer Centricity Playbook written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2018-10-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Download or read book Customer Acquisition written by Amanda Bracks and published by Xlibris Corporation. This book was released on 2012-06-22 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Acquisition: 465 Ways to Gain and Retain Customers is a book that is jam-packed with creative ideas, proven prospecting methods, effective marketing campaigns, simple-to-use retention strategies, and powerful scripts for your staff to use with confidence. The book has been written in a straightforward, easy to read style, encouraging you to select the ideas you want to use along the way and steps you through implementation methods to make a difference to your business. Author Amanda Bracks has been exceeding sales targets and growing businesses since 1995, turning some from severe debt into successful, profitable businesses. She has an uncanny way of converting ideas into practice and makes things happen instantly. She has mentored, motivated, inspired, and empowered thousands of owners and staff on prospecting, sales, customer service, and client retention. This book has been written to give business owners the keys they need to be successful. The combination of gaining customers and retaining them keeps the business focused on growth, which will lead to ultimate success and stress-free living. It will teach you how to plan, create, implement, and audit your prospecting, marketing, and customer retention activities to ensure on-going success and consistently achieve mastery in your business and industry. If you are thinking of starting your own business or if you own a business or manage a business or a team and if you want to improve your business, need more prospecting and marketing ideas, want to close more sales, are striving to achieve mastery, or simply want to be completely inspired, this book is a must-read. "This book is brilliant! It contains literally hundreds of great ideas. Apply just a handful and you can add tens (if not hundreds) of thousands of dollars to your bottom-line. What's more this book is a resource you can refer to again and again. So start reading today and watch your business grow." Dale Beaumont Managing Director of Business Blueprint and Author of 16 Best-Selling Books
Download or read book Hacking Sales written by Max Altschuler and published by John Wiley & Sons. This book was released on 2016-05-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Download or read book Mastering Product Experience in SaaS written by Nick Bonfiglio and published by . This book was released on 2017-11-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you¿re using traditional marketing tactics, you¿re likely struggling to scale your business quickly. That¿s because conventional marketing techniques focus on engaging prospects and users outside of the product.
Download or read book Growth Units written by Paul Orlando and published by Paul Orlando. This book was released on 2020-09-03 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do businesses sustainably grow? Whether you're a startup founder trying to improve your odds of success, or a Fortune 100 businessperson looking for ways to optimize an already sustainable business, you will benefit from understanding the ways you acquire customers and generate revenue from them. This book can help. We demonstrate methods to assess and calculate Customer Acquisition Costs (CAC), Lifetime Value (LTV), and more. Looking at 15 case studies from a wide range of business types, we also show how metrics can vary depending on situation and goals. You will learn: - Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods). - How to manage the cost of growth along with potential value generated. - The difference between growing and scaling a business. - Why food delivery businesses with good unit economics shut down. - The difference between taxi and rideshare business models. - Why it made sense for data storage companies to launch too soon. - How varied business types, including mobility, consumer packaged goods, organized crime, art, subscriptions, mattress stores, food delivery, and more thrive or struggle because of these metrics. Written by Paul Orlando, who built and operated startup accelerators in Los Angeles, Hong Kong, and Rome, and who teaches at the University of Southern California, the book explains various approaches you can use in your own company as well as when you evaluate other businesses. The book is a direct, practical guide for startup founders, operators, and students of business.
Download or read book Customer Centricity written by Peter Fader and published by . This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Download or read book Make Millions written by Sebastian Levine and published by Tredition Gmbh. This book was released on 2023-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Make Millions: How to Win and Retain Customers" by Sebastian Levine is an insightful guide for businesses seeking growth through effective customer acquisition and retention strategies. It offers comprehensive insights into understanding customer psychology, developing targeted marketing strategies, and leveraging digital tools for customer engagement. This book is an invaluable resource for entrepreneurs and marketers looking to elevate their customer acquisition skills and drive sustainable business growth in a competitive digital landscape.
Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Download or read book Data Mining Techniques in CRM written by Konstantinos K. Tsiptsis and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Download or read book Sell More Faster written by Amos Schwartzfarb and published by John Wiley & Sons. This book was released on 2019-09-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can’t grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn’t have to be this way, and founders don’t need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls. The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding—and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: A comprehensive playbook to identify product market direction and product market fit Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need Models and best practices for sales funnels, pricing, compensation, and scaling A roadmap to create a repeatable and measurable path to find product-market fit Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
Download or read book The Client Acquisition Blueprint written by Hugo Fernandez and published by Createspace Independent Publishing Platform. This book was released on 2017-05-31 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: ATTENTION! If You're an Entrepreneur Looking for Proven Ways to Attract More Clients, Make More Money, and Eliminate the Competition... Then you must read The Client Acquisition Blueprint. Learn the secrets to predictable and sustainable growth. Imagine that you could have a steady stream of people who WANT your products and services, calling you, following you on social media, and messaging you for help - each and every day. Imagine then that you were able to turn these leads into quality clients - that not only valued you, but also demonstrated that respect by compensating you at the rates you truly deserve... in ADVANCE! Well you don't have to imagine any longer - in this new book from the CEO of Just Digital Inc, Hugo Fernandez, you will discover: 1) The 10 keys to an EPIC online presence and the #1 thing you MUST have in your strategy to develop an unshakeable marketing foundation 2) The secret to generating all the leads you could ever want - including the Not-So-Obvious questions you need to answer to attract highly qualified, easy-to-work with potential clients. 3) The top mistakes in marketing that could be costing you tens-if-not-hundreds of thousands of dollars... and the specific steps you must take to make sure every your efforts produce maximum results. 4) An EASY and AUTOMATED way to close more prospects (Even if you HATE selling, this eliminates all stress, fear, and doubt.) 5) Paid and Organic Traffic Mastery: The Fail-Proof Facebook Ads, Google Adwords, and Organic Authority campaigns that nobody is talking about yet (Huge first mover advantage!) 6) How to create irresistible offers, lead magnets, and landing pages to convert website visitors into leads. 7) The Profit Path: How to maximize your ROI and profits! How will you make money and how do you know if what you're doing is actually working? Most business fail here. 8) The missing piece that can get you off the cash flow rollercoaster and allows you to scale your growth. And a whole lot more! A Simple 10 Step Blueprint For An Epic Online Presence + Marketing Strategy This book simplifies the proven strategies and techniques so even those with little to no marketing knowledge and experience can build an online presence that will help them grow their business. Reading this book and following these simple steps might just be what your business needs from you! REVIEWS "There are very few companies that can take a vision, build a foundation and create a brand that gets results. The Just Digital Inc team does just that, and much more. If you're serious about taking your brand awareness, customer experience, and most importantly your RESULTS to a whole new level. I would strongly recommend this book. It will take all the headache out of building your brand and marketing your business, which in my opinion is priceless. In this ever changing economy, it's crucial you differentiate your business and actually stand out." -Peter Voogd, Author of 6 months to 6 figures and Founder of The Gamechangers Academy "As a small business owner, it's difficult to always stay on target with respect to our marketing, sales, and end vision goals. Hugo has helped organize and keep us focussed on priorities so that we maintain efficiency and maximize our efforts. Most importantly, we are now working with clients who want to work with us (as opposed to chasing our clients) and that is priceless. Just Digital helped us not only understand that, but also paved the path for us to get there." -Edward P. CEO of Process Green
Download or read book Understanding Child Language Acquisition written by Caroline Rowland and published by Routledge. This book was released on 2013-10-23 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking an accessible and cross-linguistic approach, Understanding Child Language Acquisition introduces readers to the most important research on child language acquisition over the last fifty years, as well as to some of the most influential theories in the field. Rather than just describing what children can do at different ages Rowland explains why these research findings are important and what they tell us about how children acquire language. Key features include: Cross-linguistic analysis of how language acquisition differs between languages A chapter on how multilingual children acquire several languages at once Exercises to test comprehension Chapters organised around key questions that summarise the critical issues posed by researchers in the field, with summaries at the end Further reading suggestions to broaden understanding of the subject With its particular focus on outlining key similarities and differences across languages and what this cross-linguistic variation means for our ideas about language acquisition, Understanding Child Language Acquisition forms a comprehensive introduction to the subject for students of linguistics, psychology and speech and language therapy. Students and instructors will benefit from the comprehensive companion website that includes a students’ section featuring interactive comprehension exercises, extension activities, chapter recaps and answers to the exercises within the book. Material for instructors includes sample essay questions, answers to the extension activities for students and a Powerpoint including all the figures from the book. www.routledge.com/cw/rowland
Download or read book Product Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
