Download or read book The Storyteller s Secret written by Carmine Gallo and published by St. Martin's Press. This book was released on 2016-02-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
Download or read book The Bezos Blueprint written by Carmine Gallo and published by St. Martin's Press. This book was released on 2022-11-15 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted. Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.
Download or read book The Marketing Performance Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Download or read book A Disciplinary Blueprint for the Assessment of Information Literacy written by Dorothy Anne Warner and published by Bloomsbury Publishing USA. This book was released on 2008-06-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever worried that literature on library instruction deals more with methods of assessing student attitude than student learning? If so, you'll be glad to know someone is doing something about it! Eight unique disciplinary modules are presented, each identifying a series of information literacy objectives developed in accordance with Bloom's Taxonomy of Cognitive Objectives. A substantive curriculum map embedded within each module lists the sequence of courses required for the disciplinary major and the level at which the course is taught (sophomore, junior, etc.), notes whether information literacy instruction is currently taught by the library for that particular course, and delineates the specific information literacy learning objectives the students must master in order to fulfill the course assignments. Collaborative responsibility for teaching the information literacy skills is also outlined, with specific recommendations for ways the library can strengthen its support for the specific discipline. In addition, assessment methodologies are identified; including scoring rubrics designed specifically for the disciplinary information literacy objectives. An indispensable resource for academic librarians ready to take the leap from episodic reactive response to programmatic sequenced integration into the curriculum.
Download or read book Archie 2015 1 written by Mark Waid and published by Archie Comic Publications, Inc.. This book was released on 2015-07-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMIC SUPERSTARS MARK WAID AND FIONA STAPLES REIMAGINE AN ICON! Change is coming to Riverdale in this can’t-miss kick-off to Archie's new ongoing series! Familiar faces return in new and unexpected ways in this must-have #1 issue! As the new school year approaches, you'd think Archie Andrews would be looking forward to classes and fun—but nothing is as it seems in the little town of Riverdale. But is this a one-off or a sign of bigger changes awaiting for America's favorite teens—and the entire town? Find out in this exciting and remarkable first issue!
Download or read book Loving Your Place on the Spectrum written by Jude Morrow and published by Simon and Schuster. This book was released on 2021-09-21 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loving Your Place on the Spectrum: A Neurodiversity Blueprint provides answers to many of your questions about autism, helping you to embrace neurodiversity and love your autistic self and the autistic people in your life. Jude Morrow speaks from personal experience when he says that he has learned to be proud to be autistic and he wants you to be proud too. Browse through the many books available on autism and you might notice a trend: too many of them are written by neurotypical professionals who aim to “fix” autism or help autistic people appear “normal.” Jude Morrow noticed this problem and decided that something needed to change. Loving Your Place on the Spectrum is a guide for living a happy and successful autistic life. Jude combines his own experiences as an autistic man with the stories of others to provide a handbook to help autistic individuals navigate life’s major changes, from childhood to college, jobs, and relationships. Each chapter identifies common issues faced by autistic people of a particular age or social group and explains how educators, teachers, parents, and professionals can be supportive through all these life stages. The world needs a new perspective on autism, and Jude Morrow’s Loving Your Place on the Spectrum provides parents, workplaces, individuals, and society an alternative, strengths-based viewpoint, where autistic people are accepted, embraced, and loved.
Download or read book Blueprint written by and published by . This book was released on 2002 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Actor as Storyteller written by Bruce Miller and published by Limelight Editions. This book was released on 2012-01-01 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Book). The Actor as Storyteller is intended for serious beginning actors. It opens with an overview, explaining the differences between theater and its hybrid mediums, the part an actor plays in each of those mediums. It moves on to the acting craft itself, with a special emphasis on analysis and choice-making, introducing the concept of the actor as storyteller, then presents the specific tools an actor works with. Next, it details the process an actor can use to prepare for scene work and rehearsals, complete with a working plan for using the tools discussed. The book concludes with a discussion of mental preparation, suggestions for auditioning, a process for rehearsing a play, and an overview of the realities of show business. Included in this updated edition are: A detailed examination of script analysis of the overall play and of individual scenes; A sample of an actor's script, filled with useful script notations; Two new short plays, one written especially for this text; Updated references, lists of plays, and recommended further reading
Download or read book Conquering Hollywood written by Gary W. Goldstein and published by . This book was released on 2013-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 1,094 books on Amazon that show you "how to write a screenplay"... but next-to-nothing on how to break into Hollywood, sell your script, and build a successful writing career. Until now. As a producer, Gary W. Goldstein's movies have generated well over $1B in global box office receipts. His portfolio includes Pretty Woman, Under Siege, and The Mothman Prophecies. But more importantly - over the last two decades - Gary has nurtured, mentored and launched some of Hollywood's most successful screenwriters. In his book, Conquering Hollywood, he reveals proven career-making strategies, planning and advice for aspiring (and established) screenplay writers. The strategies in this book will help you whether you're looking to sell a spec script, option your screenplay, land a writing assignment and get hired, attract an agent or manager of your dreams...or get a producer to take a meeting with you.
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book You Are The Brand written by Mike Kim and published by Morgan James Publishing. This book was released on 2021-06-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Download or read book Turn Words Into Wealth written by Aurora Winter and published by . This book was released on 2021-05-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts, entrepreneurs, and leaders have a compelling message - a Million Dollar Message. Leaders build their brands and businesses by broadcasting their unique message through all media: books, talks, social media, TV, radio, print, podcasts. You can, too. TV writer-producer, entrepreneur, and bestselling author Aurora Winter, MBA, shows why businesses fail without a clear message. She reveals how her clients and other extraordinary entrepreneurs have reached millions, raised millions, and made millions. Discover why a book is the ultimate marketing tool for experts, entrepreneurs, and leaders. Learn how to write your book more rapidly and easily using Aurora Winter's trademarked Spoken Author method. Follow the blueprint to launch your business, brand, and book.
Download or read book The Tarot Blueprint Learn How Every Card Relates to the Journey of Life a Reference Manual for the Tarot Blueprint Deck written by Mati H Fuller and published by Lulu.com. This book was released on 2019-05-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tarot Blueprint was given to me as a channeled message from Spirit. In a flash of a second, the whole concept was in my head, and I felt so excited I almost couldn't contain myself. While the Adrenalin was pumping through my veins, I jumped out of bed and rushed over to my Tarot cards to see if the concept was going to work for all the cards, and it did! Every card in the deck was describing a part of the journey, and it struck me that Tarot covers EVERY aspect of life, like an incredible blueprint of the human journey from cradle to grave! The words flowed so effortlessly that I wrote the whole book in about a week! Connecting the Tarot with the Chakras and learning the cards from this perspective requires no memorization whatsoever. The book can benefit beginners of Tarot as well as professionals. The Tarot Blueprint is a spiritual perspective on the Tarot that will appeal to anyone who is a seeker of truth. The Blueprint is there. You just have to discover it...
Download or read book Catalog of Copyright Entries written by Library of Congress. Copyright Office and published by . This book was released on 1972 with total page 1248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Five Stars written by Carmine Gallo and published by St. Martin's Press. This book was released on 2018-06-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: “As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg How to master the art of persuasion—from the bestselling author of Talk Like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation. In Five Stars, you will also learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.
Download or read book SPIN written by and published by . This book was released on 2005-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
Download or read book The Way of the Writer written by Charles Johnson and published by Simon and Schuster. This book was released on 2016-12-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Charles Johnson—a National Book Award winner, Professor Emeritus at University of Washington, and one of America’s preeminent scholars on literature and race—comes an instructive, inspiring guide to the craft and art of writing. An award-winning novelist, philosopher, essayist, screenwriter, professor, and cartoonist, Charles Johnson has devoted his life to creative pursuit. His 1990 National Book Award-winning novel Middle Passage is a modern classic, revered as much for its daring plot as its philosophical underpinnings. For thirty-three years, Johnson taught and mentored students in the art and craft of creative writing. The Way of the Writer is his record of those years, and the coda to a kaleidoscopic, boundary-shattering career. Organized into six accessible, easy-to-navigate sections, The Way of the Writer is both a literary reflection on the creative impulse and a utilitarian guide to the writing process. Johnson shares his lessons and exercises from the classroom, starting with word choice, sentence structure, and narrative voice, and delving into the mechanics of scene, dialogue, plot and storytelling before exploring the larger questions at stake for the serious writer. What separates literature from industrial fiction? What lies at the heart of the creative impulse? How does one navigate the literary world? And how are philosophy and fiction concomitant? Luminous, inspiring, and imminently accessible, The Way of the Writer is a revelatory glimpse into the mind of the writer and an essential guide for anyone with a story to tell.
