Download or read book The Illustrated Guide to the Content Analysis Research Project written by Patricia Swann and published by Routledge. This book was released on 2020-06-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.
Download or read book The Illustrated Guide to the Mass Communication Research Project written by Patricia Swann and published by Taylor & Francis. This book was released on 2022-12-21 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.
Download or read book Qualitative Content Analysis written by Philipp Mayring and published by SAGE. This book was released on 2021-11-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data. Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher. To support you in choosing the best approach for your research, this book includes: · Examples of how QCA can be applied to various research processes · An introduction to text analysis and its different approaches · Discussions of how to use QCA software to benefit your research · An online how-to manual to help you get the most out of QCAmap software. It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.
Download or read book The Content Analysis Guidebook written by Kimberly A. Neuendorf and published by SAGE. This book was released on 2017 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
Download or read book The Illustrated Guide to Social Science Research written by Divya Sharma and published by Taylor & Francis. This book was released on 2024-07-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and engaging textbook helps students to get to grips with key concepts, issues, and practices in social science research through the use of fun and informative illustrations and examples. Written and illustrated by an experienced teacher of research methods in the social sciences, each chapter explains research concepts while using everyday examples and illustrations to make applied research comprehensive to students. It explains the step-by-step process for carrying out research through a range of topics and approaches, including survey research, research ethics, sampling, and experimental research. Chapters also include learning objectives, class activities, key terms, helpful hints, and suggestions for further reading. This book will be essential reading for any undergraduate research methodology class in the social sciences.
Download or read book Content Analysis written by Klaus Krippendorff and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the First Edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation - namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research - a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The Third Edition of Content Analysis remains the definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Third Edition, integrating new information on computer-aided text analysis and social media. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims.
Download or read book Content Analysis written by James W. Drisko and published by Pocket Guide to Social Work Re. This book was released on 2016 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the variation within content analysis and detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis.
Download or read book Qualitative Content Analysis in Practice written by Margrit Schreier and published by SAGE. This book was released on 2012-02-21 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.
Download or read book The Handbook of Visual Analysis written by Theo Van Leeuwen and published by SAGE. This book was released on 2001-03-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.
Download or read book The Coding Manual for Qualitative Researchers written by Johnny Saldana and published by SAGE. This book was released on 2009-02-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.
Download or read book Social Research Methods written by Sigmund Grønmo and published by SAGE Publications Limited. This book was released on 2023-11-22 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.
Download or read book The Content Analysis Reader written by Klaus Krippendorff and published by SAGE. This book was released on 2009 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiled and edited by a recognized leader in the field and author of the best-selling text on content analysis of recent times.
Download or read book Analyzing Media Messages written by Daniel Riffe and published by Routledge. This book was released on 2006-04-21 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Download or read book Understanding Criminological Research written by John Martyn Chamberlain and published by SAGE. This book was released on 2012-11-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Criminological research lies at the heart of criminological theory, influences social policy development, as well as informs criminal justice practice. The ability to collect, analyse and present empirical data is a core skill every student of criminology must learn. Written as an engaging step-by-step guide and illustrated by detailed case studies, this book guides the reader in how to analyse criminological data. Key features of the book include: o Guidance on how to identify a research topic, designing a research study, accounting for the role of the researcher and writing up and presenting research findings. o A thorough account of the development of qualitative and quantitative research methodologies and data analysis within the field of criminology. o Relevant and up-to-date case studies, drawn from internationally published criminological research sources. o Clear and accessible chapter content supported by helpful introductions, concise summaries, self-study questions and suggestions for further reading. Understanding Criminological Research: A Guide to Data Analysis in invaluable reading for both undergraduate and postgraduate students in criminology and criminal justice.
Download or read book The Application of Content Analysis in Nursing Science Research written by Helvi Kyngäs and published by Springer Nature. This book was released on 2019-10-31 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides principles on content analysis and its application into development of nursing theory. It offers clear guidance to students, lecturers and researchers to gain a deeper understanding of the method of content analysis, its implementation into their own research and criteria of trustworthiness evaluation. The book is written in user-friendly language with provided research examples and cases, and the content is illustrated by figures and tables. The authors offer their expertise in providing a well thought through explanation of content analysis in didactical style, which will enhance university education. The book includes highly experienced researchers who have published articles on content analysis and the trustworthiness of the method with more than 10 000 citations. Divided into two parts, this book explores the application of content analysis into nursing science. The first part presents the philosophical position of content analysis, inductive and deductive methods of using content analysis, trustworthiness of the method, and ethical consideration of using content analysis. The second part informs on the theory development based on content analysis, conceptualization of the concepts of content analysis into generation of items and instrument development, and statistical testing of a hypothetical model. The last chapter shows a new approach to using content analysis in systematic reviews and quality evaluation of methodology within systematic review process. The book is an essential tool for nursing science, providing instruction on key methodological elements in order to provide rigorously conducted empirical research for clinical practice and nursing education.
Download or read book Blending Qualitative and Quantitative Research Methods in Theses and Dissertations written by R. Murray Thomas and published by Corwin Press. This book was released on 2003-03-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at empowering students with the information necessary to choose the best approach to fit their needs, the text outlines numerous research options from varying viewpoints, and highlights the procedures involved with putting each method into practice.
Download or read book Comparative Communication Research written by Sophia Charlotte Volk and published by Springer Nature. This book was released on 2022-02-01 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparative research has gained enormous popularity in communication and media studies in the last two decades and is increasingly conducted in international research teams. Collaboration with scholars from different countries brings many advantages, but it is also prone to conflict. Sophia Charlotte Volk presents the first systematic reflection on the conceptual, methodological, and social challenges of international collaborative and comparative studies in communication science. A systematic review of comparative studies and expert interviews with communication scholars shed light on how challenges manifest themselves empirically and what solutions have proven to be appropriate. The book proposes a phase model of collaborative and comparative research that can serve as a guide for scholars on what conditions should be created for productive collaboration in temporary research projects.
