Download or read book Public Relations Theory written by Carl H. Botan and published by Routledge. This book was released on 2017-10-03 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Download or read book Political Public Relations written by Jesper Stromback and published by Taylor & Francis. This book was released on 2011-05-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2019-07-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Download or read book This is PR written by Doug Newsom and published by . This book was released on 2004 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gaining Influence in Public Relations written by Bruce K. Berger and published by Routledge. This book was released on 2006-08-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Download or read book Applied Public Relations written by Kathy Brittain McKee and published by Taylor & Francis. This book was released on 2009 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.
Download or read book Bulletin written by American Society for Testing Materials and published by . This book was released on 1919 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vol. 12 includes under the same cover the society's year-book for 1912.
Download or read book Monthly Catalog of United States Government Publications written by United States. Superintendent of Documents and published by . This book was released on 1978 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt: February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Download or read book United States Government Publications Monthly Catalog written by and published by . This book was released on 1947 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Voice of Business written by Karen S. Miller and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.
Download or read book Individualism And Community written by Michael Peters and published by Routledge. This book was released on 2002-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining, in the widest sense, the changes in political philosophy that have occurred in Western capitalist states since the early 1980s, this book focuses on the introduction of neo-liberal principles in the combined area of social and education policy. New Zealand presents a paradigm example of the neo-liberal shift in political philosophy. From constituting the social laboratory of the Western world in the 1930s in terms of social welfare provision, New Zealand has become the neo-liberal experiment of the fully marketised society in the 1990s. Against the theoretical background of educational theory and practice, this book examines neo-liberalism and its critiques as responses to the so-called crisis of the welfare state and argues for a reformulated critical social policy in the postmodern condition. The conclusions about social policy drawn by the authors can be generalized to similar situations in other Western capitalist countries.
Download or read book Guide to U S Government Publications written by and published by . This book was released on 1980 with total page 1090 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Landsat Data Users Handbook written by Geological Survey (U.S.). and published by . This book was released on 1979 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Landsat Data Users Handbook written by and published by . This book was released on 1979 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Landsat Data Users Handbook written by Goddard Space Flight Center and published by . This book was released on 1976 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of the American Statistical Association written by and published by . This book was released on 1922 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings written by and published by . This book was released on 1996 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
