Download or read book NFTs The Future of Digital Property written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-02-29 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: NFTs , or non-fungible tokens , are a type of cryptographic token that represents a unique item. They are recorded on a blockchain , a distributed and secure data storage network. NFTs can represent a variety of digital assets, including art, music, videos, virtual items in games , and even real-world assets. NFTs have the potential to revolutionize the way we think about digital property . They provide a means of authentication and proof of ownership that was not possible before. This can benefit artists, musicians, content creators and other digital asset holders. Learn Much More...

Download or read book Enabling Blockchain Technology for Secure Networking and Communications written by Ben Mnaouer, Adel and published by IGI Global. This book was released on 2021-06-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the surge of blockchain technology has been rising due to is proven reliability in ensuring secure and effective transactions, even between untrusted parties. Its application is broad and covers public and private domains varying from traditional communication networks to more modern networks like the internet of things and the internet of energy crossing fog and edge computing, among others. As technology matures and its standard use cases are established, there is a need to gather recent research that can shed light on several aspects and facts on the use of blockchain technology in different fields of interest. Enabling Blockchain Technology for Secure Networking and Communications consolidates the recent research initiatives directed towards exploiting the advantages of blockchain technology for benefiting several areas of applications that vary from security and robustness to scalability and privacy-preserving and more. The chapters explore the current applications of blockchain for networking and communications, the future potentials of blockchain technology, and some not-yet-prospected areas of research and its application. This book is ideal for practitioners, stakeholders, researchers, academicians, and students interested in the concepts of blockchain technology and the potential and pitfalls of its application in different utilization domains.

Download or read book NFTs Non Fungible Tokens A Precise Book to Learn All about NFTs written by The Financial Edits and published by by Mocktime Publication. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: NFTs - Non-Fungible Tokens - A Precise Book to Learn All about NFTs Table of Contents 1. Introduction 1.1 Definition of Non-Fungible Tokens 1.2 Brief History of NFTs 1.3 Significance of NFTs 1.4 Purpose of the Book 2. Understanding Blockchain 2.1 Overview of Blockchain 2.2 Blockchain for NFTs 2.3 Benefits and Challenges of Blockchain for NFTs 3. Types of NFTs 3.1 Art NFTs 3.2 Gaming NFTs 3.3 Music NFTs 3.4 Sports NFTs 3.5 Real Estate NFTs 3.6 Other types of NFTs 4. The Creation and Design of NFTs 4.1 Creating an NFT 4.2 Designing an NFT 4.3 Best Practices for Creating and Designing NFTs 5. The NFT Marketplace 5.1 Overview of the NFT Marketplace 5.2 Popular NFT Marketplaces 5.3 How to Buy and Sell NFTs 5.4 Risks and Challenges of the NFT Marketplace 6. Legal Issues Surrounding NFTs 6.1 Copyright and NFTs 6.2 Intellectual Property and NFTs 6.3 Taxation and NFTs 6.4 Other Legal Issues 7. NFTs and the Environment 7.1 Overview of NFTs and the Environment 7.2 Environmental Impact of NFTs 7.3 Green NFTs and Sustainable Practices 8. NFTs and the Future of Collectibles 8.1 Overview of Collectibles 8.2 NFTs and Collectibles 8.3 Future of Collectibles with NFTs 9. NFTs and the Future of Art 9.1 Overview of Art and NFTs 9.2 Benefits and Challenges of NFTs for Art 9.3 Future of Art with NFTs 10. NFTs and the Future of Gaming 10.1 Overview of Gaming and NFTs 10.2 Benefits and Challenges of NFTs for Gaming 10.3 Future of Gaming with NFTs 11. NFTs and the Future of Music 11.1 Overview of Music and NFTs 11.2 Benefits and Challenges of NFTs for Music 11.3 Future of Music with NFTs 12. NFTs and the Future of Sports 12.1 Overview of Sports and NFTs 12.2 Benefits and Challenges of NFTs for Sports 12.3 Future of Sports with NFTs 13. NFTs and the Future of Real Estate 13.1 Overview of Real Estate and NFTs 13.2 Benefits and Challenges of NFTs for Real Estate 13.3 Future of Real Estate with NFTs 14. Investing in NFTs 14.1 Overview of NFT Investing 14.2 Factors to Consider When Investing in NFTs 14.3 Risks and Challenges of NFT Investing 14.4 Best Practices for NFT Investing 15. NFTs and Decentralized Finance (DeFi) 15.1 Overview of DeFi 15.2 NFTs and DeFi 15.3 Benefits and Challenges of NFTs for DeFi 16. NFTs and Gaming Industry 16.1 Overview of Gaming Industry 16.2 Impact of NFTs on Gaming Industry 16.3 Opportunities and Challenges for Gaming Industry with NFTs 17. Case Studies on Successful NFTs 17.1 Art NFTs Case Studies 17.2 Gaming NFTs Case Studies 17.3 Music NFTs Case Studies 17.4 Sports NFTs Case Studies 17.5 Real Estate NFTs Case Studies 17.6 Other NFTs Case Studies 18. Future Developments in NFTs 18.1 Overview of Future Developments 18.2 Emerging Trends in NFTs 18.3 Predictions for the Future of NFTs 19. NFTs and Social Impact 19.1 Overview of NFTs and Social Impact 19.2 Positive Social Impacts of NFTs 19.3 Negative Social Impacts of NFTs 19.4 Ethical Considerations of NFTs 20. Technical Aspects of NFTs 20.1 Smart Contracts and NFTs 20.2 Token Standards for NFTs 20.3 Interoperability and NFTs 21. NFTs and Education 21.1 Overview of NFTs and Education 21.2 Applications of NFTs in Education 21.3 Benefits and Challenges of NFTs in Education 22. Conclusion 22.1 Summary of Key Points 22.2 Final Thoughts on NFTs.

Download or read book The Future of Intellectual Property written by Daniel J. Gervais and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This forward-looking book examines the issue of intellectual property (IP) law reform, considering both the reform of primary IP rights, and the impact of secondary rights on such reforms. It reflects on the distinction between primary and secondary rights, offering new international perspectives on IP reform, and exploring both the intended and unintended consequences of changing primary rights or adding secondary rights.

Download or read book Nft and Real Estate written by Robert Richards and published by Independently Published. This book was released on 2022-02-19 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to invest in NFTs and visual real estate but don't know-how. This book will show you how you can begin. There is no doubt that NFTs are the new global sensation. People are making money daily by creating and selling NFTs. The good news is you don't have to be a genius to gain from NFTs. So whether you're investing in NFTs or creating and selling your own NFTs in the digital world, this book (Beginners guide to NFT &Real Estate) is for you. So don't miss out. Grab a copy of this book today. Investors and entrepreneurs are discovering the powerful potential of NFTs, influencing the visual worlds market, and are benefiting from it. With this ultimate beginner's guide. You, too, can enjoy it. With this book (beginners guide to NFT & Real Estate), you will learn everything you need to know about NFTs. The visual real estate market is exploding, increasing demand for virtual land in the 3D digital world. They're thought to be the wave of the future, with people investing and buying visual property. This book explains everything you need to know about digital real estate and how to invest in them. So don't miss out. Start investing. This book covers: Introduction to NFTs: learn the A_Z of NFTs Best NFTs marketplace: discover the best place to invest and Sell NFTs Metaverse, Visual lands, and real estate. Advantages, Use Cases, and Application of Blockchain in Real Estate. How to create and sell NFTs for real estate. The benefit of NFTs. History and concepts of NFTs. Blockchain and Ethereum. Potential of NFTs. Tips and tricks for making a lot of money with virtual property investment. And so much more This excellent book explains NFTs in a way that anyone, regardless of technical knowledge, can understand if you've recently heard about how Non-Fungible Tokens and how are transforming real estate investing. If you're wondering what all the buzz is about. This book, Beginners guide to NFTs & real estate, is for you. Do you want to achieve financial freedom and a passive income through NFTs and visual real estate? What are you waiting for? Scroll up and buy to secure a financial future.

Download or read book The Cryptocurrency Revolution written by Rhian Lewis and published by Kogan Page Publishers. This book was released on 2020-10-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of cryptocurrencies and blockchains was initially viewed as a niche space of little interest to mainstream business and finance sectors. With major banks now licensed to provide cryptocurrency custody solutions, and everyone from Facebook to governments using the underlying technology to create their own digital currencies, this has undoubtedly changed. The Cryptocurrency Revolution explains the most important takeaways from the continued growth of digital currencies and blockchain technology and explores the transformative possibilities of borderless payments, decentralized finance ('DeFi') and machine-to-machine transactions. Written in jargon-free and accessible language, this book examines the key value proposition of Bitcoin and other cryptocurrencies and how decentralized technologies could enable banks and financial institutions to become more efficient. It looks at the potential impact of company-backed virtual currencies (such as Facebook's Libra) and how governments and regulators around the world are reacting to these innovations. With discussion of the principles of tokenomics and the difference between public and private blockchains, The Cryptocurrency Revolution is the essential guide for those wishing to understand the threats and opportunities of the changing world of payments and finance.

Download or read book NFTs For Dummies written by Tiana Laurence and published by John Wiley & Sons. This book was released on 2021-12-09 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a grip on NFTs and learn how to get in the game It's not often that a brand-new investment comes along that revolutionizes how we buy and sell digital assets. But that's what non-fungible tokens (NFTs) did. Built on blockchain tech, NFTs are shaking up the world of digital commodity investing. And you can get your slice of the pie before everyone jumps into the arena. In NFTs For Dummies, you'll find straightforward answers to critical aspects of the NFT phenomenon. You'll learn exactly what non-fungible tokens really are, how you can find them, and even how to create your own valuable NFTs. You'll also discover: How to find reliable and safe NFT marketplaces where you can be sure you're dealing with reputable buyers and sellers A peek behind the NFT curtain to see how NFTs work and what, exactly, you own when you buy or make an NFT Discussions of the kinds of digital properties that can be converted into an NFT Perfect for anyone who wants to learn about the market for buying, selling, and creating crypto collectibles, NFTs For Dummies is the only resource you'll need to get a handle on this cutting-edge tech and start making it work for you.

Download or read book The NFT Revolution Metaverse and NFTs for Beginners written by Elon Weiss and published by . This book was released on 2021-12-28 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NFT Revolution: Metaverse and NFTs for Beginners. Making Money with Non-Fungible Tokens. Invest in Top Metaverse Tokens, Games, and Digital Real Estate The dynamics of the modern world have exceeded everyone's expectations. An increased digitalized world has given birth to a new and exciting environment: the NFT. But what really are non-fungible tokens and how can you use them to invest and see amazing returns? Enter the world of investing and capitalizing on opportunities that can provide a major stepping stone for your financial success, changing your life forever Crypto Digital Assets Are Not Impossible to Understand We know that entering the world of NFTs can feel overwhelming. What are NFTs? What is the difference between NFTs and cryptocurrency? Is this an environment that you can work with too? These are all very legitimate questions that we try to answer for you but in simple terms, using examples as our guide. We have made sure that all chapters are written in a reader-friendly manner, so this book can turn into your investing bible that offers focuses less on how to create your own art, and more on what platforms to use for creating and marketing, where exactly you can buy or sell, intersecting areas which are currently embracing non-fungible tokens, all so that you can maximize your rate of return. What can you find in your NFT Revolution guidebook? Answers to basic questions about the new digital era; Simple definitions of NFTs, how they work, and how you can use them to invest; Examples of celebrities and popular cases of NFTs; A few modern trends of NFTs, including how to play to earn games; An introduction into the ultimate place of the future: the Metaverse! Ultimately, this book is your introduction to the new world of investing and can help you turn your life around forever by understanding this modern and ever-growing digital currency domain. Start reading now and put your mind to work to develop a new career that will make you part of the future!

Download or read book She Wants Me To NFT written by Sam Samie and published by Sam Samie. This book was released on 2024-04-26 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the intriguing world of Non-Fungible Tokens (NFTs) with "She Wants Me to NFT," a comprehensive exploration of the social impacts, credibility issues, and vast potential of NFTs. This book offers a detailed examination of what NFTs are, how they have evolved, and the myriad ways they are reshaping the digital and real-world landscapes. From the basics of blockchain technology to the complex legalities of digital ownership, author Sam Samie guides readers through the ever-expanding universe of NFTs. With chapters dedicated to iconic NFTs like CryptoPunks and digital innovations in the automotive industry, the book provides insightful case studies that illuminate the success stories and significant challenges within this revolutionary market. "She Wants Me to NFT" also delves into the emerging intersections of NFTs with sectors like gaming, music, and film, showcasing how these digital assets are becoming integral to modern creative and economic systems. Addressing both enthusiasts and skeptics, Sam Samie interweaves technical explanations with engaging narratives, making complex concepts accessible to a broad audience. The book is enriched with a practical guide on minting your own NFTs, insightful analysis of smart contracts and royalties, and a critical look at the scams and security issues that plague the digital world. Whether you are a digital artist, an investor, or simply curious about the future of digital interactivity, "She Wants Me to NFT" offers a compelling read that will equip you with the knowledge and insights needed to navigate and influence the evolving landscape of NFTs. Prepare to be inspired, educated, and provoked as you embark on a journey into the heart of the digital revolution.

Download or read book How to NFT written by Benjamin Hor and published by CoinGecko. This book was released on 2022-01-03 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is the single best resource on NFTs I have ever seen in my life.” – Cooper Turley, Advisor at Audius “If you are new to the NFT space or want to take a deep dive into the NFT revolution we are currently experiencing, be sure to get your hands on the How to NFT book brought to you by the CoinGecko team. It’s a great resource to have at your fingertips for those who need a well-researched introduction into all things NFTs.” – Jeff Zirlin, Growth Lead and Co-Founder of Sky Mavis “This book is a great cheat sheet for investing in NFTs. It condenses 6 years’ worth of experience into one easy read.” – Benjamin Rameau, Co-founder of Jenny DAO The prolific rise of the Internet has given us many things but the one thing it lacked, was digital property rights. NFTs, however, change this. NFT is an abbreviation for Non-Fungible Token, a type of token that is built on top of the blockchain. Unlike other conventional cryptocurrencies (e.g., Bitcoin), which are fungible, NFTs are meant to record the ownership of a digital asset on the blockchain. This opens up the door to all kinds of revolutionary opportunities which was not possible before. NFTs are expected to grow exponentially in the coming years and form the foundation of the digital economy. You will learn about the different industries that NFTs have permeated, such as art, collectibles, metaverses, games, and more. NFTs have existed since 2014 but only became mainstream in 2021. Over that span of time, a lot of developments have taken place. Use this book to keep up with the scene and learn how NFTs are disrupting countless industries and even creating new ones. In this book, you will learn: - What are NFTs - The different industries which leverage NFTs - Step-by-step guides in creating and acquiring NFTs - Real-life use cases of NFTs and how you too can earn from opportunities within the space

Download or read book NFTs Are the Future written by Pierce King and published by . This book was released on 2021-10-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't waste your time on cryptocurrency when there's a new alpha on the blockchain. Do you believe that it's too late to get into cryptocurrency? Are you looking for another way to grow your wealth? Have you seen NFTs all over the news lately and wondered why they've suddenly become so popular? Well, this is your go-to guide: it will easily and simply give you all the details you need to know about NFTs. First, the world traded for goods. Then we had paper money... Next came credit... And now digital currencies. We are evolving into a world of pure technology -- and it's high time we caught up with it! With NFTs, their development was quiet and their popularity sudden.The world has embraced NFTs' potential and the ample opportunities they present... and run with them! Swarms of celebrities have even hopped on the NFT train, and sold off their art for big money. That includes Snoop Dogg, Ellen DeGeneres, Shawn Mendes, and Eminem... and they're just a handful. There are incredible success stories with NFTs. One example is Beeple, an artist who sold an NFT containing his work for a staggering $69.3 million. You can create, copyright, and sell your work as NFTs... and the opportunities are endless. Here, you'll learn everything you need to know about Non-Fungible Tokens and all those complicated terms will be explained. So, don't worry: you're about to get all caught up. It's time to evolve with the world and enter a new phase of digital currency. In NFTs Are the Future, you will discover: Why NFTs truly are the future -- and some concrete NFT background info to help you understand the concept even if you've never heard of them before Exactly how to enter the world of NFTs -- from setting up wallets to selling them off -- to earn yourself a handsome tip All the risks involved in trading NFTs so you can deftly avoid all the potential traps The real reasons why you need to get into NFTs and use their potential to your advantage The power of NFTs -- and how you can get in on the action to copyright and sell your creative work Detailed examples of Famous NFT stories that made average Joes go from rags to riches Clear steps to making BIG money from NFTs -- from researching and minting to collecting and trading And much more. Similar to cryptocurrency, when you invest, there are some risks. If you're worried about diving into NFT, there's no denying that there may be risks involved. But look at the potential! Look at the success stories! Look at the celebrities taking huge slices of this mysterious pie! If they are all having a go (and reaping the rewards), doesn't that mean it's worth a try? If you're ready to take a dive into the new future of technology, protect your work, and sell it when you want to, then scroll up and click the "Add to Cart" button right now.

Download or read book NFTs The new era of intellectual property for artists written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-02-29 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual property (IP) is a set of exclusive rights that protect creativity and innovation. It covers a wide range of works, including music, art, literature, software, inventions and brands. In the digital world, IP is often challenged by the ease with which works can be copied and distributed. This can cause problems for artists and other creators, who may have their work stolen or used without permission. Non-fungible tokens ( NFTs ) are an emerging technology that offers a new model for intellectual property in the digital world. NFTs are unique digital assets that are recorded on a blockchain , a type of digital ledger that is secure and transparent... Learn Much More...

Download or read book The Nft Revolution Real Estate Edition written by Crypto Dukedom and published by . This book was released on 2021-05-05 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to discover how you can make a profit on the NFT disrupting revolution? Did you just find out about NFTs? Do you want to jump in as a real estate agent, designer, or investor? Are you finding it tricky to get all the information in the same place or just utterly confusing? If this sounds like you... then keep reading! "The Nft Revolution - Real Estate Edition: 2 In 1 Practical Guide For Beginners" offers clear and comprehensive information regarding this new profitable and promising trend. This guide tells about what NFTs are and all the essential information that you need. The inner workings of NFTs and their fame and value are additionally covered in this practical guide. Areas of application and uses will allow you to know where you can start in this digital trend. Furthermore, the information in this book also lists the best marketplaces and the creation, buying, and selling process of NFTs. In this 2 in 1 guide, you'll find out: - A greater understanding of NFTs - History, Key Concepts and Uses - How to create, buy and sell NFTs - Best marketplaces - Success stories, innovative creators and disruptive projects - Nft, real estate and amazing virtual worlds (Decentraland, The Sandbox, SuperWorld...) And much more! Discover this innovative and exciting digital asset and see how you can profit from this new emerging trend. SCROLL UP, HIT "BUY NOW" TO GET THE SECRETS OF NFTS AND THE INCREDIBLE BENEFITS THEY CAN GET YOU!

Download or read book NFT and Crypto Art Non Fungible Tokens written by Ethan Bowman and published by Independently Published. This book was released on 2021-07-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested About NFT and Crypto Art but Don't Know Where to Find More Information About It? Discover the World of NFT and Crypto Art Through Simple and Thorough Explanations in No Time! Want to make a profit out of NFT? Are you looking for simple explanations about crypto art? Then, you've come to the right place! Did you know that NFTs are becoming increasingly popular? Well, that's probably why you're here! NFT transactions in 2020 have reached $250 million, three times the amount of transactions recorded in the previous year. In fact, investors claim that it's growing faster than Bitcoin! The BEST part of NFT is you can now trade things that were once untradeable! These include collectible items, in-game assets, music, movies, and your pictures. A lot of people are making serious money with their assets. You want to join them! But how? You are lucky because the NFT & Crypto Art is the best guide and teacher you will ever need! This book will teach you how to invest, sell or trade your digital assets in NO TIME! Through this book, you will learn: What Exactly NFT Is: Learn the basics of NFTs which will help kick-start you to a better future How to Create, Invest and Sell: Create NFTs and learn how to earn easy money with your digital assets How to Ensure Success: Know the tips and tricks needed to maintain and increase your cashflow Future of NFTs: NFTs are sure to stay and their value continues to inflate so investments are worth it! It's true that NFT is gaining popularity and it attracts your interest as it is very efficient and gives you more profit. But, it's important to know what you're entering in, which is why NFT & Crypto Art is the best guide you can ever have. Ready to enter the world of NFT and Crypto Art? To start, Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!

Download or read book NFTs for Beginners written by Rajan Arya and published by BPB Publications. This book was released on 2023-03-27 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to invest, create, and sell digital assets effectively KEY FEATURES ● Discover how digital assets are changing the way we own and value art, music, and other collectibles. ● Get an overview of the best NFT marketplaces to buy, sell, and trade NFTs. ● Understand the potential investment opportunities and future possibilities of NFTs. DESCRIPTION NFTs, or Non-fungible tokens, have emerged as a revolutionary new technology that has the potential to transform the way we think about ownership, digital assets, and the art world. Whether you're a collector, an artist, or an investor, this book deep dives into the world of NFTs, exploring their origins, evolution, and future possibilities. This book explores the basics of blockchain, smart contracts, and non-fungibility to help you understand the unique and valuable properties of NFTs. Through real-world examples and expert insights, you will learn about the different use cases for NFTs, including digital art, music, gaming, and sports collectibles. The book also guides you on how to invest in NFTs, including tips on buying, selling, and trading, as well as how to store and manage them securely. With clear explanations and practical advice, this book is the ultimate guide to unlocking the potential of digital ownership. WHAT YOU WILL LEARN ● Get familiar with the basics of blockchain, smart contracts, and non-fungibility. ● Identify the unique and valuable properties of NFTs. ● Explore the different use cases of NFTs across various industries. ● Get tips on how to invest in NFTs and manage them securely. ● Understand the potential future of NFTs and how they may evolve. WHO THIS BOOK IS FOR This book is for anyone who wants to explore the world of digital ownership, particularly those who are interested in blockchain, cryptocurrencies, and decentralized applications. TABLE OF CONTENTS 1. Introduction to Non-Fungible Tokens 2. Understanding Tokens, Fungible and Non-Fungible 3. About NFTs 4. Understand the Game of NFTs 5. NFTs: A Cryptocurrency 6. NFTs Marketplaces 7. Security of NFTs 8. Creating, Buying, Selling, and Mining NFTs 9. Legal Aspects and Future of NFTs

Download or read book The NFT Revolution written by Andres Meneses and published by OG Media. This book was released on 2024-03-27 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey there, it's Andres Meneses! Welcome to "The NFT Revolution" – your ultimate guide to Non-Fungible Tokens (NFTs). Join me as we delve into the incredible journey of NFTs, from their humble beginnings to their current status as game-changers in digital art and commerce. Discover how NFTs have empowered artists to monetize their creations and provided collectors with unique investment opportunities. Let's demystify the world of NFTs together, exploring the technology behind them and unraveling their differences from cryptocurrencies like Bitcoin. No complicated jargon here – just straightforward explanations to help you understand the magic of NFTs. Whether you're an artist looking to showcase your talent or an investor eager to explore new opportunities, "The NFT Revolution" has got you covered. Get ready to unlock the potential of NFTs and embark on an exciting journey of discovery! Ready to join the revolution? Grab your copy of "The NFT Revolution" and let's dive into the world of NFTs together!

Download or read book Non Fungible Tokens NFTs written by Andrea Sestino and published by Springer Nature. This book was released on 2022-07-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment. The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries. Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk.