Download or read book My Life in Advertising written by Claude C. Hopkins and published by Laurus. This book was released on 1917 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.
Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book My Life in Advertising Classic Reprint written by Claude C. Hopkins and published by Forgotten Books. This book was released on 2017-10-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from My Life in Advertising That fact will be emphasized again and again in this book. I stress it here in tribute to the source of my prudence. Safety first has been my guiding star. A Scotch mother is the greatest asset a boy can have who desires a career in advertising. Then economy and caution are instinctive with him. They are fundamwtals. Success, save by accident, is impossible without them. But the lack of these qualities may be partially corrected by studious cultivation. Most business wrecks which I have encountered are due to over-reaching. TO reckless speculation on a hidden chance. To that haste which laughs at conservatism. To racing ahead on unblazed trails, in fear that some rival may go farther or get higher. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Principles of Advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book The Psychology of Advertising in Theory and Practice written by Walter Dill Scott and published by . This book was released on 1921 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Classic Muscle Car Advertising written by Mitch Frumkin and published by Krause Publications Incorporated. This book was released on 2002 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride along during a historical cruise of muscle car advertising from the '50s, '60s, and '70s. Near full size ads paint the history of thundering muscle cars from three tumultuous decades. This valuable reference depicts some of the last remnants of promotional print material containing hard-to-find factory facts and images on muscle car models. More than 160 ads have been restored to their original, vibrant color. Muscle cars from American Motors, Buick, Chevrolet, Chrysler, Dodge, Ford, General Motors, Mercury, Oldsmobile, Plymouth, and Pontiac are included. Covers popular models such as Javelins, Gremlins, Barracudas, Belvederes, Road Runners, Chargers, Camaros, Corvettes, Novas, and GTOs.
Download or read book The Advertising Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2016-10-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
Download or read book D AD the Copy Book written by D&ad and published by . This book was released on 2018 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book My Life in Middlemarch written by Rebecca Mead and published by Crown. This book was released on 2014-01-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Yorker writer revisits the seminal book of her youth--Middlemarch--and fashions a singular, involving story of how a passionate attachment to a great work of literature can shape our lives and help us to read our own histories. Rebecca Mead was a young woman in an English coastal town when she first read George Eliot's Middlemarch, regarded by many as the greatest English novel. After gaining admission to Oxford, and moving to the United States to become a journalist, through several love affairs, then marriage and family, Mead read and reread Middlemarch. The novel, which Virginia Woolf famously described as "one of the few English novels written for grown-up people," offered Mead something that modern life and literature did not. In this wise and revealing work of biography, reporting, and memoir, Rebecca Mead leads us into the life that the book made for her, as well as the many lives the novel has led since it was written. Employing a structure that deftly mirrors that of the novel, My Life in Middlemarch takes the themes of Eliot's masterpiece--the complexity of love, the meaning of marriage, the foundations of morality, and the drama of aspiration and failure--and brings them into our world. Offering both a fascinating reading of Eliot's biography and an exploration of the way aspects of Mead's life uncannily echo that of Eliot herself, My Life in Middlemarch is for every ardent lover of literature who cares about why we read books, and how they read us.
Download or read book My Life and Hard Times written by James Thurber and published by Harper Collins. This book was released on 1999-10-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely hailed as one of the finest humorist of the twentieth century, James Thurber looks back at his own life growing up in Columbus, Ohio, with the same humor and sharp wit that defined his famous sketches and writings. In My Life and Hard times, first published in 1933, he recounts the delightful chaos and frustrations of family, boyhood, youth odd dogs, recalcitrant machinery, and the foibles of human nature.
Download or read book Dreaming in Books written by Andrew Piper and published by University of Chicago Press. This book was released on 2011-08-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the nineteenth century, publishing houses in London, New York, Paris, Stuttgart, and Berlin produced books in ever greater numbers. But it was not just the advent of mass printing that created the era’s “bookish” culture. According to Andrew Piper, romantic writing and romantic writers played a crucial role in adjusting readers to this increasingly international and overflowing literary environment. Learning how to use and to want books occurred through more than the technological, commercial, or legal conditions that made the growing proliferation of books possible; the making of such bibliographic fantasies was importantly a product of the symbolic operations contained within books as well. Examining novels, critical editions, gift books, translations, and illustrated books, as well as the communities who made them, Dreaming in Books tells a wide-ranging story of the book’s identity at the turn of the nineteenth century. In so doing, it shows how many of the most pressing modern communicative concerns are not unique to the digital age but emerged with a particular sense of urgency during the bookish upheavals of the romantic era. In revisiting the book’s rise through the prism of romantic literature, Piper aims to revise our assumptions about romanticism, the medium of the printed book, and, ultimately, the future of the book in our so-called digital age.
