Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book Digital Marketing Strategies for Agribusiness written by Digital World and published by Digital World. This book was released on 2024-04-03 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agribusiness Guide Series Welcome to the world of modern agriculture, where innovation and sustainability come together to drive the agribusiness of the future. In this series of books, we will delve into crucial and fascinating themes that shape the contemporary agricultural landscape, covering everything from the latest technologies to essential strategies for precision and sustainable agriculture. The ebook "Digital Marketing Strategies for Agribusiness" offers a practical and theoretical approach to applying digital marketing concepts in the agricultural sector. From using AI and automation to online promotion and sales strategies, readers will learn how to make the most of digital opportunities to grow their business. Divided into 20 chapters, this ebook covers everything from research and development to financial management, offering a complete guide to driving success in agribusiness.
Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Download or read book Trabajar en la era digital 2a edici n written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Marketing Strategies for Tourism Hospitality and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Download or read book Digital Work and Personal Data Protection written by Lourdes Mella Méndez and published by Cambridge Scholars Publishing. This book was released on 2018-12-21 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers contributions related to the most pressing problems and challenges that new information and communications technologies (ICT) and digital platforms introduce into the labour market, and the impact they have on the way that people work, their rights and even their health and dignity. In addition, there are also chapters studying personal data protection, which is currently a topic of maximum interest due to the New European Regulation about it. The contributors here are drawn from around the world, with several countries represented, such as Portugal, Spain, Italy, Brazil, Australia and Venezuela. The book will appeal lawyers, legal and human resources experts, economists, judges, academics and staff from trade unions, and employers’ representation. The volume features insights and contributions in different languages, with chapters in Spanish (12), English (6) and Portuguese (4).
Download or read book Marketing digital written by and published by Editorial Vértice. This book was released on 2010-10-13 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro pretende mostrar las diversas posibilidades que el marketing digital ofrece a las organizaciones empresariales. A través de los distintos capítulos, se presentan los diferentes elementos, herramientas estratégicas e instrumentos usados en esta disciplina, así como los mejores modos y situaciones para su utilización. ÍNDICE 1. Introducción al marketing digital. 2. Elementos del marketing digital. 3. Herramientas estratégicas del marketing digital. 4. La personalización y el marketing digital. 5. Campañas de comunicación online. 6. La publicidad online y su eficacia.
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-06-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
Download or read book An Introduction to Online Platforms and Their Role in the Digital Transformation written by OECD and published by OECD Publishing. This book was released on 2019-05-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.
Download or read book Soy Mam Digital written by Melva Sangri and published by Ediciones Selectas Diamante SA de CV. This book was released on 2014-09-08 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: A través de historias de la vida cotidiana, , nos brinda conocimientos fundamentales sobre cómo lograr mayor pro-vecho manejando recursos como FACEBOOK, MESSENGER, TWITTER, BLOGGS, SKYPE, GPS, YOUTUBE, LA NUBE DIGITAL, MOTORES DE BÚS-QUEDA, HISTORIAL DEL NAVEGADOR, ETC. De igual manera, mediante el ejemplo de anécdotas reales, el libro nos induce en la vida moderna, mostrándonos las REGLAS PARA USO DE INTERNET, CÓMO APROVECHAR LA POLICÍA CIBERNÉTICA, CÓMO PONER UNA EMPRESA A TRAVÉS DE LA WEB, CÓMO EVITAR EL CIBERBULLYING, y muchos otros temas de gran interés actual. Si tú eres mamá, descubre a través de estas historias la grandeza y el poder de influencia que puedes tener, apoyada en el mundo digital.
Download or read book Una Gu a para Emprendedores J venes xito en M xico Productos Digitales con Identidad Mexicana written by Isaac Medina and published by KNI Publishing Inc. This book was released on 2024-04-03 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Una Guía para Jóvenes, tener Éxito en México, con Productos Digitales con Identidad Mexicana" es una guía completa y detallada diseñada específicamente para jóvenes emprendedores que desean aventurarse en el emocionante mundo de los productos digitales con una perspectiva única y auténtica que celebre y promueva la identidad mexicana. Este eBook es único y valioso porque ofrece una combinación equilibrada de teoría, práctica, ejemplos inspiradores, consejos prácticos y herramientas útiles que te guiarán paso a paso en el emocionante y desafiante viaje de emprender y triunfar en el mundo de los productos digitales con una perspectiva y enfoque auténtico y distintivo que celebra y promueve la identidad, cultura y estilo de México. ¡No Esperes Más, Emprende Tu Camino hacia el Éxito Digital Hoy Mismo! Si estás listo para embarcarte en este emocionante viaje hacia el éxito digital y transformar tus pasiones, ideas y visiones en productos digitales innovadores, rentables y significativos que resuenen con tu audiencia y reflejen la rica cultura, historia y estilo de México, ¡no esperes más y obtén tu copia de "Una Guía para Emprendedores Jóvenes, Éxito en México, Productos Digitales con Identidad Mexicana" hoy mismo! Empieza a leer, aprender, crear, innovar, colaborar, crecer, escalar y triunfar con pasión, determinación y creatividad, y descubre cómo puedes hacer una diferencia positiva y duradera en el mundo digital y la sociedad a través de productos digitales auténticos, valiosos y enriquecedores que celebren, promuevan y fortalezcan la identidad, cultura y estilo de México. ¡Únete a la comunidad de emprendedores jóvenes y visionarios que están transformando el mundo digital con pasión, cultura y estilo mexicano, y sé parte del movimiento de innovación, creatividad y éxito en México y más allá!
Download or read book Marketing 4 0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2016-11-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Download or read book DIGITAL MARKETING FOR SMALL AND MEDIUM SIZED TOURISM AND HOSPITALITY ENTERPRISES written by Salih Kuşluvan and published by Detay Yayıncılık. This book was released on with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Transformation of Marketing in Small and Medium Enterprises Through Social Networks Plitogenic Decision Making written by Carlos Roberto Sampedro Guaman and published by Infinite Study. This book was released on 2021-05-01 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: How companies relate to customers and the global society has changed over time; those who do not use internet marketing and social networks have reduced their recognition. The archaic ways businesses handled their marketing have caused a considerable lag in their online sales and the many benefits they can offer. The revolution in the use of technology is currently fundamental for business; practitioners can find several areas to apply this resource, such as decision-making, teleworking, and sales, among others. This allows adapting business operations and services efficiently. Companies leverage a combination of cutting-edge technologies to modernize legacy business operations and recognize and implement new opportunities from current models. This research aims to analyze aspects related to the implication that social networks have in marketing in small and medium-sized companies in the city of Santo Domingo. Te research was developed based on the analytical-synthetic and inductive-deductive research modality and mathematical modeling for decision-making through neutrosophic logic and plithogenic logic. It was determined that the most relevant economic activity is commerce and that the tertiary sector was one of the most affected by the quarantine. Likewise, it was determined that social communities helped increase sales and that the most used company is Facebook and its complementary networks.
Download or read book Cibermedios Latinoamericanos written by Tatiana Hern Ndez Soto and published by Palibrio. This book was released on 2012-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tatiana Hernández Soto Licenciada en Periodismo Doctora en Ciencias de la información por la Universidad Complutense de Madrid (UCM) Especialista universitario en Comunicación Digital Correo: [email protected] Blog: http: //thernandez.blogia.com/ Skype: thernandezsoto Twitter: @tatianahsoto
Download or read book Marketing digital written by Marcelo Nomura and published by Editora Senac São Paulo. This book was released on 2020-03-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Marketing digital traça um panorama dos principais conceitos e temas do marketing digital. A partir de cases reais, o livro traz assuntos que mostram toda a dinâmica de mercado, favorecendo uma educação continuada. O atual mercado digital ainda é recente se comparado às mídias tradicionais; por isso, a ideia é apresentar as principais tendências, bem como o surgimento de novos formatos, novas mídias e novas tecnologias. Tal conhecimento permitirá ao profissional trabalhar em um funil de vendas planejado, monitorando os leads e aumentando as conversões. O objetivo é proporcionar ao leitor uma visão geral sobre aspectos fundamentais na gestão do marketing digital nos mais diversos segmentos.
