Download or read book Luxury Goods from India written by Amin Jaffer and published by Victoria & Albert Museum. This book was released on 2002-11 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 50 pieces in this volume, dating from the 15th to the late 19th century, demonstrate all the diversity and skill of Indian craftsmanship"--Jacket.
Download or read book The Luxury Market in India written by G. Atwal and published by Springer. This book was released on 2012-08-29 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
Download or read book India by Design written by Michael Boroian and published by Wiley. This book was released on 2009-12-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.
Download or read book Luxury for Export written by Pedro de Moura Carvalho and published by Periscope. This book was released on 2008 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soon after the Portuguese opened the first direct sea route from Europe to Asia, they established trading centers in India and Sri Lanka. By the early 1500s, the courts and the cities of Europe had become avid consumers of luxury goods imported form South Asia. This book shows how the trade in exotica spurred the development of an extraordinary hybrid art, at once Indian and Portufuese. Many of the feautred objects have never before been properly identified or presented to the public. AUTHOR: Pedro Moura Carvalho is Aga Khan Fellow at Harvard University. 57 illustrations
Download or read book Luxury Brands in China and India written by Glyn Atwal and published by Springer. This book was released on 2017-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Download or read book The Incredible INDIAN LUXURY BAZAAR written by Abhaya Gupta and published by . This book was released on 2020-02-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing Strategies for the Promotion of Luxury Goods written by Mosca, Fabrizio and published by IGI Global. This book was released on 2016-03-31 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Download or read book Cult of the Luxury Brand written by Radha Chadha and published by Nicholas Brealey International. This book was released on 2010-12-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Download or read book India s Economic Resurgence written by C B Rao and published by Notion Press. This book was released on 2018-10-26 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics is a social science concerned mainly with description and analysis of the production, distribution, and consumption of goods and services. Beyond the various theories and models, however, economics has close relationship with day to day life. This book reviews the economic journey of India over the last seventy years, and seeks to stimulate the readers’ thinking on some major issues and potentialities facing the Indian economy. Five main themes flow through the book – India’s potential to be the World’s third largest economic power by 2030, the challenges of socio-economic equity that India faces, the several opportunities that India has in that journey, the critical role of governance, leadership, management and administration, and the importance of mindset changes to power India’s futureeconomic growth. A special focus is laid on the role of government policies and projects in socio-economic development. The book sensitises the readers, including college students in general, and students of economics in particular, to the happenings around us which have significant economic import. The book makes all through its seventy chapters several suggestions to power India’s growth as a global economic superpower, on a plank of socioeconomic equity. This book serves as an expansive thought primer and focussed execution guide for an economically independent and resurgent India.
Download or read book Consuming Splendor written by Linda Levy Peck and published by Cambridge University Press. This book was released on 2005-09-19 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating study of the ways in which consumption transformed social practices, gender roles, royal policies, and the economy in seventeenth-century England. It reveals for the first time the emergence of consumer society in seventeenth-century England.
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Download or read book The East India Company at Home 1757 1857 written by Margot Finn and published by UCL Press. This book was released on 2018-02-15 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The East India Company at Home, 1757–1857 explores how empire in Asia shaped British country houses, their interiors and the lives of their residents. It includes chapters from researchers based in a wide range of settings such as archives and libraries, museums, heritage organisations, the community of family historians and universities. It moves beyond conventional academic narratives and makes an important contribution to ongoing debates around how empire impacted Britain. The volume focuses on the propertied families of the East India Company at the height of Company rule. From the Battle of Plassey in 1757 to the outbreak of the Indian Uprising in 1857, objects, people and wealth flowed to Britain from Asia. As men in Company service increasingly shifted their activities from trade to military expansion and political administration, a new population of civil servants, army officers, surveyors and surgeons journeyed to India to make their fortunes. These Company men and their families acquired wealth, tastes and identities in India, which travelled home with them to Britain. Their stories, the biographies of their Indian possessions and the narratives of the stately homes in Britain that came to house them, frame our explorations of imperial culture and its British legacies.
Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Download or read book Luxury in Global Perspective written by Karin Hofmeester and published by Cambridge University Press. This book was released on 2016-11-28 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine generated contents note: Luxury and global history Bernd-Stefan Grewe and Karin Hofmeester; 1. Precious things in motion: luxury and the circulation of jewels in Mughal India Kim Siebenhuner; 2. Diamonds as a global luxury commodity Karin Hofmeester; 3. Gold in twentieth-century India - a luxury? Bernd-Stefan Grewe; 4. Chinese porcelain local and global context: the imperial connection Anne Gerritsen; 5. Luxury or commodity? The success of Indian cotton cloth in the first global age Giorgio Riello; 6. The gendered luxury of wax prints in South Ghana: a local luxury good with global roots Silvia Ruschak; 7. From Venice to East Africa: history, uses and meanings of glass beads Karin Pallaver; 8. Imports and autarky: tortoiseshell in early modern Japan Martha Chaiklin; 9. Tickling and klicking the ivories - the metamorphosis of a global commodity in the nineteenth century Jonas Kranzer; 10. The conservation of luxury: safari hunting and the consumption of wildlife in twentieth-century East Africa Bernhard Gissibl; 11. Luxury as a global phenomenon: concluding remarks Bernd-Stefan Grewe and Karin Hofmeester
Download or read book Made for Maharajas written by Amin Jaffer and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based equally in the archives of firms such as Louis Vuitton, Boucheron, Chaumet and Hermès, and in palace and private collections, this book explores the role of maharajas in an age of high spending and fashion. It brings together original designs with surviving objects, exploring for the first time the creative dialogue between Indian princes and the skilled tradesmen who produced wonders for their delectation. Married to the objects themselves are the absorbing and often humourous accounts of how maharajas indulged their tastes with unparalleled extravagance and aplomb.
Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Download or read book Essentials of Strategic Management 4e written by John Gamble and published by McGraw Hill. This book was released on 2014-09-16 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Management 4e
