Download or read book Globalizing Ideal Beauty written by D. Sutton and published by Springer. This book was released on 2009-09-14 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Download or read book Globalizing Ideal Beauty written by D. Sutton and published by Springer. This book was released on 2009-09-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Download or read book The Beauty Trade written by Angela B. McCracken and published by Oxford University Press. This book was released on 2014-01-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: While it is frequently trivialized, the business of beauty is one of the most important global industries, generating millions of dollars and implicating many more the world over, from consumers to corporate elites. As trends spread so do ideas about standards of appearance and what is necessary to look good and fit in -- standards that are often influenced by ideas about race, class and gender norms. In looking at beauty products, practices, and ideas of youth in Guadalajara, Mexico, The Beauty Trade takes seriously the question of whether and how beauty norms are changing in relation to the globalizing beauty economy. Angela B. V. McCracken considers who benefits and who loses from beauty globalization and what this means for gender norms among youth. Weaving together fascinating ethnographic research on beauty practices and insights from political economy theory, the book presents a feminist analysis of the global economy of beauty. Rather than a sign of frivolity, the beauty economy is intimately connected to youth's social and economic development. Cosmetic makeovers have become a modern rite of passage for girls, enabling social connections and differentiations, as well as entrepreneurial activities. The global beauty economy is a phenomenon generated by young people, mostly women, laboring in, teaching, and consuming beauty --- and eager for belonging and originality, using every mechanism at their disposal to enhance their appearance. As McCracken shows, globalization is not homogenizing beauty standards to a Western ideal; rather, it is diversifying beauty standards. The Beauty Trade explains how globalization, combined with youth's desires for uniqueness, is enabling the spread of a diversity of beauty cultures, including alternative visions of gender appropriate looks and behavior.
Download or read book Globalizing Beauty written by Hartmut Berghoff and published by Palgrave Macmillan. This book was released on 2013-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to advance our understanding of beauty's role in modern consumer societies by bringing together fresh scholarship that addresses a common set of questions from a variety of disciplinary perspectives, including especially history, but also black studies, women's studies, German studies, sociology, and anthropology.
Download or read book Beauty Imagined written by Geoffrey Jones and published by Oxford University Press on Demand. This book was released on 2010-02-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants such as Avon, Coty, Estée Lauder, and L'Oréal, grew.
Download or read book Globalizing the Beauty Business Before 1980 written by Geoffrey G. Jones and published by . This book was released on 2006 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: This working paper examines the globalization of the beauty industry before 1980. This industry, which had emerged in its modern form in the United States during the late nineteenth century, grew quickly worldwide over the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries proceeded faster than cosmetics, skin and hair care. By 1980 there remained strong differences between consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blond and blue-eyed beauty female ideal as the world standard, although it had significantly narrowed the range of variation in beauty and hygiene ideals.
Download or read book Perfect Me written by Heather Widdows and published by Princeton University Press. This book was released on 2020-02-25 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: How looking beautiful has become a moral imperative in today's worldThe demand to be beautiful is increasingly important in today's visual and virtual culture. Rightly or wrongly, being perfect has become an ethical ideal to live by, and according to which we judge ourselves good or bad, a success or a failure. Perfect Me explores the changing nature of the beauty ideal, showing how it is more dominant, more demanding, and more global than ever before.Heather Widdows argues that our perception of the self is changing. More and more, we locate the self in the body--not just our actual, flawed bodies but our transforming and imagined ones. As this happens, we further embrace the beauty ideal. Nobody is firm enough, thin enough, smooth enough, or buff enough-not without significant effort and cosmetic intervention. And as more demanding practices become the norm, more will be required of us, and the beauty ideal will be harder and harder to resist.If you have ever felt the urge to "make the best of yourself" or worried that you were "letting yourself go," this book explains why. Perfect Me examines how the beauty ideal has come to define how we see ourselves and others and how we structure our daily practices-and how it enthralls us with promises of the good life that are dubious at best. Perfect Me demonstrates that we must first recognize the ethical nature of the beauty ideal if we are ever to address its harms.
Download or read book Blonde and Blue Eyed Globalizing Beauty C 1945 c 1980 written by Geoffrey Gareth Jones and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This article examines the globalization of the beauty industry between 1945 and 1980. This industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries proceeded faster than cosmetics, skin care, and hair care. By 1980, strong differences remained among consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blonde and blue-eyed female beauty ideal as the world standard, although it had significantly narrowed the range of variation in beauty and hygiene ideals.
Download or read book Globalization written by William H. Mott IV and published by Praeger. This book was released on 2004-05-30 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study expands the narrow economic-commercial focus of the topical media and places globalization in a multidisciplinary context as a continuing process and a permanent condition that transforms human living and society. Early chapters review the development of globalization as creating and diffusing knowledge, expanding people's perspectives on living, and continuing progress. These chapters introduce globalization as an iterative, human, and deliberate process of creating new knowledge and using it to reinterpret the world, time, and man's place in both. The later chapters present the major analytical perspectives of globalization—political, cultural, and economic—and a comparison of the primary carriers of globalism and barriers to globalization. Drawing on classical and modern analysis, as well as narrow, topical journalism, the work focuses each perspective on people through the human processes of creating knowledge and living together. The work expands the economic perspective beyond the fashionable focus on trade and investment into the triggering and shadowing relationships between economic growth, political conflict, and social stress. The political perspective expands international politics and law to global governance, triadic dispute resolution, and global civil society. The cultural and antiglobal perspectives reflect the success of economic globalization in bringing people directly into the narrowly rational processes of international politics and economics. The final analytical chapter collects and compares observations and develops conclusions about globalization across the several perspectives. Speculation about alterative futures for globalizing humanity can constitute a coherent standard, ideal, or direction for policymaking, or an agenda for continuing research and debate.
Download or read book The Global Beauty Industry written by Meeta Jha and published by Routledge. This book was released on 2015-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.
Download or read book The Sociology of Globalization written by Luke Martell and published by Polity. This book was released on 2010-03-08 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: List of Figures, Tables and Boxes p. vi Introduction: Concepts of Globalization p. 1 1 Perspectives on Globalization: Divergence or Convergence? p. 19 2 The History of Globalization: Pre-modern, Modern or Postmodern? p. 43 3 Technology, Economy and the Globalization of Culture p. 67 4 The Globalization of Culture: Homogeneous or Hybrid? p. 89 5 Global Migration: Inequality and History p. 105 6 The Effects of Migration: Is Migration a Problem or a Solution? p. 120 7 The Global Economy: Capitalism and the Economic Bases of Globalization p. 135 8 Global Inequality: Is Globalization a Solution to World Poverty? p. 159 9 Politics, the State and Globalization: The End of the Nation-state and Social Democracy? p. 188 10 Global Politics and Cosmopolitan Democracy p. 214 11 Anti-globalization and Global Justice Movements p. 239 12 The Future World Order: The Decline of American Power? p. 259 13 War and Globalization p. 287 Conclusion p. 310 Acknowledgements p. 316 References p. 317 Index.
Download or read book The Biggest and Best written by Graham Thomas and published by SAGUS. This book was released on 2022-12-09 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
Download or read book America in the World written by Frank Costigliola and published by Cambridge University Press. This book was released on 2013-12-23 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes historiographical surveys of American foreign relations since 1941 by some of the country's leading historians. Some of the essays offer sweeping overviews of the major trends in the field of foreign/international relations history. Others survey the literature on US relations with particular regions of the world or on the foreign policies of presidential administrations. The result is a comprehensive assessment of the historical literature on US foreign policy that highlights recent developments in the field.
Download or read book Refashioning Race written by Alka Vaid Menon and published by Univ of California Press. This book was released on 2023 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetic surgery was once associated with a one-size-fits-all approach, modifying patients to conform to a single standard of beauty. As this surgery has become more accessible worldwide, changing beauty trends have led to a proliferation of beauty standards for members of different racial groups. Alka V. Menon enters the world of cosmetic surgeons, journeying from a sprawling convention center in Kyoto to boutique clinics in the multicultural countries of the United States and Malaysia. She shows how surgeons generate and apply knowledge using racial categories and how this process is affected by transnational clinical and economic exchanges. Surgeons not only measure and organize but also elaborate upon racial differences in a globalized field of medicine. Focusing on the role of cosmetic surgeons as gatekeepers and producers of desired appearances, Refashioning Race argues that cosmetic surgeons literally reshape race--both on patients' bodies and at the broader level of culture.
Download or read book The Emergence of Brand Name Capitalism in Late Colonial India written by Douglas E. Haynes and published by Bloomsbury Publishing. This book was released on 2022-09-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Download or read book Bernard Shaw and Modern Advertising written by Christopher Wixson and published by Springer. This book was released on 2018-06-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Download or read book Taste of Control written by René Alexander D. Orquiza and published by Rutgers University Press. This book was released on 2020-07-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taste of Control tells what happened when American colonizers began to influence what Filipinos ate, how they cooked, and how they perceived their national cuisine. Drawing from a rich variety of sources including letters, advertisements, textbooks, menus, and cookbooks, it reveals how food culture served as a battleground over Filipino identity.
