Download or read book Digital Fashion written by and published by Bloomsbury Publishing. This book was released on 2024-06-27 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion

Download or read book The Fundamentals of Digital Fashion Marketing written by Clare Harris and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Download or read book Digital Fashion written by Dr Sukhvir Singh and published by LWRN Studio. This book was released on 2023-10-20 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.

Download or read book Digital Visions for Fashion and Textiles written by Sarah E Braddock Clarke and published by Thames and Hudson. This book was released on 2012-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest innovation in textiles design, paired with images that range from digital patterns to catwalk shots of the finished article The invention of the Jacquard loom in eighteenth-century France paved the way for computing and revolutionary change. From its punch-card origins, code has evolved to define and enable new methods in design, making, visualization, production and communication, achieving the previously unimaginable. Digital Visions for Fashion + Textiles: Made in Code considers how computing has reinvented image, material and structural processes, highlighting newly advancing 2D, 3D and interactive output. Pioneering shifts of practice have developed from hybrid technical and creative collaborations. Digital and analogue fusions are defining new contexts for the innovative fabrication of surfaces, products and environments. Twenty-two of the most forward-thinking practitioners, established and emerging, who have embraced developing digital technologies are profiled. Featured are household names, such as Hussein Chalayan, Prada and Issey Miyake, early pioneers (Vibeke Riisberg, Peter Struycken) and more independent, avant-garde individuals (Iris van Herpen, Casey Reas, Tom Gallant). Complete with a reference section and bibliographic information, this unique and richly illustrated book is the perfect resource and inspiration for designers, students, industry professionals, and anyone looking for an exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. A richly illustrated exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. Features profiles of 22 of the most forward-thinking creative practitioners at the vanguard of these developments. Includes essential list of key biographies and bibliography.

Download or read book Digital Girls written by Marko MacPherson and published by Rizzoli Publications. This book was released on 2017-04-11 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s leading online cultural influencers—the female bloggers, designers, entrepreneurs, and activists—who are shaping what’s hot and what’s not in fashion, beauty, and personal style. The fashion media landscape has evolved drastically with the emergence of fashion’s newest vanguard of pioneering women, whose unique takes on fashion and beauty have propelled them to become true powerhouse personalities via their blogs, websites, and social-media profiles. These independent digital influencers, who sit in the front row of fashion shows, front major brand campaigns, and collaborate with luxury brands—whose sense of fashion and style thousands of followers now aspire to—have turned their online personalities into household names. Through intimate interviews and stunning photography by Marko MacPherson, this book presents to readers the worlds of these stylish mavens and how they dress and style themselves, whether filming a beauty video for YouTube, directing a fashion shoot, working from home on a blog, or on the streets flaunting their signature look. A marker of its time, Digit@l Girls features today’s top social-media stars, such as Leandra Medine (The Man Repeller website), Chiara Ferragni (The Blonde Salad website), Ascia Al Faraj (Kuwait fashion blogger and YouTube star), and Andreja Pejic (notable transgender model/actor). This of-the-moment volume is a must-have for fashionistas, beauty lovers, and those interested in following—or following in the footsteps—of these inspirational women.

Download or read book Digital Fashion Illustration written by Kevin Tallon and published by Anova Books. This book was released on 2008-09-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for the fashion world: the techniques for creating outstanding fashion illustration with the most popular software, Adobe Photoshop. It is used by a range of professionals, from graphic designers and 3-D animators to video editors and product and fashion illustrators. The book shows you how to create the stunning images that grace the fashion magazines, department stores and newspaper supplements. Master the techniques provided here to unleash true creativity. Kevin Tallon teaches his techniques at the world-famous Central St Martins College in London and has created a step-by-step technique book specifically for those interested in creating fashion illustrations: including mood boards, placement and repeat prints, fashion illustrations, garment sketches, logos and graphics, visualisation, presentation board and collection ranges. It follows on from his successful Creative Fashion Design with Illustrator but covers the world of creative fashion illustration rather than fashion design. The book provides instruction on the basics, but also plenty of material for those who are already familiar with the software but want to make more of it. With tips and tricks, specific fashion tasks and meaningful application, the book covers photocomposition; advanced layers; scanning, colouring and photo retouching; colouring flat drawings; advanced photocomposition; image adjustment; montages; filters and brush tools, and much more.

Download or read book Digital Fashion Innovations written by Abu Sadat Muhammad Sayem and published by CRC Press. This book was released on 2023-06-05 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models that promote sustainability to connecting virtual and augmenting reality (VR/AR) with fashion for enhanced consumers experience through smart solutions. Digital Fashion Innovations: Advances in Design, Simulation, and Industry captures the state-of-art developments taking place in this multi-disciplinary field: Discusses digital fashion design and e-prototyping, including 2D/3D CAD, digital pattern cutting, virtual drape simulation and fit analysis. Covers digital human modelling and VR/AR technology. Details digital fashion business and promotion, including application of e-tools for supply chain, e-commerce, block chain technologies, big data, and artificial intelligence (AI). This interdisciplinary book will appeal to professionals working in textile and fashion technology, those developing AR and AI for clothing end uses, and anyone interested in the business of digital fashion and textile design. It will also be of interest to scientists and engineers working in anthropometry for a variety of disciplines, such as medical devices and ergonomics.

Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Download or read book Pro Digital Fashion Photography written by Bruce Smith and published by Ilex Press. This book was released on 2008 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the highest paid positions in photography is that of the professional fashion photographer. If you have a passion for fashion and want to shoot fantastic pictures, Pro Digital Fashion Photography will help to put you at the forefront of this competitive field. This book contains countless insights, tips and techniques that will inspire you to develop your own skills and style - so you too can capture the glamour, dynamism, and sophistication of the fashion industry. The book comprehensively examines every aspect of fashion photography, from high-end beauty and fashion photography to catwalk, swimwear, and lingerie shots. It clearly explains all the key information, from setting up the perfect studio and working with models, to post-production skills and how to break into, and compete within, the fashion photography business. This unique hands-on title will give you the tools required to create a winning portfolio, and ultimately to succeed in the world of fashion photography.

Download or read book Digital Fashion Communication written by Alice Noris and published by BRILL. This book was released on 2022-08-29 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

Download or read book Essential Fashion Illustration Digital written by Loreto Streeter and published by Rockport Publishers. This book was released on 2011-01-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Fashion Illustration: Digital is a complete, in-depth tutorial that guides readers step-by-step through the digital techniques typically employed in fashion design and illustration. Through dozens of practical exercises, readers improve their skills using tools such as graphics tablets, scanners, cameras, Adobe Photoshop and Adobe Illustrator, vectorizing, adding color, and applying textures, transparencies, collages, and patterns. Each of the exercises also includes definitions for the technical terms used as well as handy tips from leading fashion designers. EssentialDigital Fashion Illustration is an essential guide for amateurs or beginners who want to make a start in the world of fashion illustration and design, as well as for professionals already established in the sector who want to improve and polish their techniques.

Download or read book Advanced Fashion Technology and Operations Management written by Vecchi, Alessandra and published by IGI Global. This book was released on 2017-03-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Download or read book Fashion Buying and Merchandising written by Rosy Boardman and published by Routledge. This book was released on 2020-05-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

Download or read book Cozy Coloring Book written by Editors of Thunder Bay Press and published by Thunder Bay Press. This book was released on 2019-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cozy up and color in these heartwarming images! The recreational equivalent of a fleece blanket, the Cozy Coloring Book is a perfect companion for rainy afternoons or a serene evening with wine and friends. The lovely images include flowers, animals, mandalas, and more. Swirls and angles make each picture an interesting adventure to color in! Coloring can be very centering and meditative, so get out your art supplies and enjoy!

Download or read book Proceedings of the 2023 5th International Conference on Literature Art and Human Development ICLAHD 2023 written by Elisabetta Marino and published by Springer Nature. This book was released on 2023-12-29 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The 5th International Conference on Literature, Art and Human Development (ICLAHD 2023) was held on October 20-22, 2023 in Chengdu, China. Literature is an art that reflects the social life and expresses the author's thoughts and feelings by shaping images with language as the means. Art is a social ideology that uses images to reflect reality but is more typical than reality. It includes literature, painting, sculpture, architecture, music and so on. Literature is one of the forms of expression belonging to art. Literature and art are difficult to separate by a clear boundary, but also for people to create more infinite imagination space. ICLAHD 2023 is to bring together innovative academics and industrial experts in the field of Literature, Art and Human Development research to a common forum. The primary goal of the conference is to promote research and developmental activities in Literature, Art and Human Development research and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Literature, Art and Human Development research and related areas.

Download or read book Step into the Metaverse written by Mark van Rijmenam and published by John Wiley & Sons. This book was released on 2022-04-29 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

Download or read book Sustainable Fashion Management written by Claudia E. Henninger and published by Taylor & Francis. This book was released on 2022-07-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry, through business model innovations, innovative designs, new technology and digital approaches, and material innovations. Global case studies are employed throughout each chapter, including fashion companies and events of all sizes, alongside other pedagogical features to aid learning, including key learning points, chapter objectives, and textboxes explaining key terminology. This is an essential textbook for those investigating sustainable fashion, whether from a design or management perspective, providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management, Fashion Marketing, Fashion Buying and Merchandising and Fashion Technology courses, at all levels, and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.