Download or read book YouTube Playbook 2020 written by Brandon's Business Guides and published by . This book was released on 2019-12-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Want The Key Strategies to Rapidly Growing Your YouTube Channel in 2020 And Beyond Even If You've Never Uploaded a Video Before and Have Major Camera Anxiety Then Keep Reading... Do you want to create and grow a successful YouTube channel? Do you want to create videos your passionate about? Do you want to build a career and earn $1000's every month doing something you love? YouTube has changed the way we view videos, and has opened up an incredible opportunity to creative entrepreneurs looking to create Videos they are passionate about, but not only that make six to seven figures annually doing what they love! There is absolutely no reason you couldn't do exactly the same, many people have said "YouTube is dead!" yet videos are getting more views than ever and channels are growing faster than ever, so I don't quite buy it. Of course, the strategies that worked in 2012 don't work now, but by following a proven updated for 2020 blueprint to YouTube success there is absolutely no reason you couldn't build a HUGE YouTube following with thousands, if not millions of subscribers. We made it our mission to provide that exact practical blueprint to guide you from 0 subscribers to rapid YouTube success. We cover EVERYTHING you need to know from overcoming Camera Anxiety, to scaling your channel by building an incredible team. Don't waste any more time, and start your journey to YouTube success today. Here's a Slither of What you'll Discover Inside... A Step by Step Guide to Overcoming Camera Anxiety and Easily Recording as Many Videos as Your Heart Desires 5 Income Streams You Can Develop From Your YouTube Channel (Making Money From Ads Is Only One Way!) How to Ethically 'Hack' The Most Popular Videos to Give You Endless Amounts of Video Ideas! (And Ones That Could Go Viral....) The Must Know Strategies to Rapidly Gain Subscribers in 2020 7 Essentials to Creating a Professional Channel Why Social Media is Your Best Friend for Promoting Your Videos and Growing Your Brand Rapidly How Goal Setting Can Help You Build a YouTube Channel What Video Influencers With Millions of Subscribers Know about Channel Growth That You Don't! Use This 1 Trick to Get More Views (video timing) Why Engagement With Your Audience is Key and How To Increase Engagement Hugely 7 Steps to Building a YouTube Channel Brand That Creates You a Loyal Tribe of Followers How to Effectively Use Analytics to Monitor and Grow Your Channel Why YouTube Live Streaming is Essential in 2020 How to Find Your Niche and Build Your Audience in That Niche! And that is BARELY scratching the surface! Even if you have unbearable camera anxiety, even if you've never uploaded a YouTube video before and even if you've failed with YouTube channels in the past, this book outlines exactly how to build an amazing channel for scratch that can make you $1000's on autopilot! (Oh and how to compete with the Million-subscriber monsters!) So If You Want the Proven Blueprint to Rapidly Growing and Sustaining a YouTube Channel Then Scroll up and Click "Add to Cart"

Download or read book YouTube Playbook 2020 The Practical Guide to Rapidly Growing Your YouTube Channel Building Your Loyal Tribe and Monetising Your Following Ithout Selling Your Soul written by Brandon's Business Guides and published by . This book was released on 2019-12-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Want The Key Strategies to Rapidly Growing Your YouTube Channel in 2020 And Beyond Even If You've Never Uploaded a Video Before and Have Major Camera Anxiety Then Keep Reading... Do you want to create and grow a successful YouTube channel? Do you want to create videos your passionate about? Do you want to build a career and earn $1000's every month doing something you love? YouTube has changed the way we view videos, and has opened up an incredible opportunity to creative entrepreneurs looking to create Videos they are passionate about, but not only that make six to seven figures annually doing what they love! There is absolutely no reason you couldn't do exactly the same, many people have said "YouTube is dead!" yet videos are getting more views than ever and channels are growing faster than ever, so I don't quite buy it. Of course, the strategies that worked in 2012 don't work now, but by following a proven updated for 2020 blueprint to YouTube success there is absolutely no reason you couldn't build a HUGE YouTube following with thousands, if not millions of subscribers. We made it our mission to provide that exact practical blueprint to guide you from 0 subscribers to rapid YouTube success. We cover EVERYTHING you need to know from overcoming Camera Anxiety, to scaling your channel by building an incredible team. Don't waste any more time, and start your journey to YouTube success today. Here's a Slither of What you'll Discover Inside... A Step by Step Guide to Overcoming Camera Anxiety and Easily Recording as Many Videos as Your Heart Desires 5 Income Streams You Can Develop From Your YouTube Channel (Making Money From Ads Is Only One Way!) How to Ethically 'Hack' The Most Popular Videos to Give You Endless Amounts of Video Ideas! (And Ones That Could Go Viral....) The Must Know Strategies to Rapidly Gain Subscribers in 2020 7 Essentials to Creating a Professional Channel Why Social Media is Your Best Friend for Promoting Your Videos and Growing Your Brand Rapidly How Goal Setting Can Help You Build a YouTube Channel What Video Influencers With Millions of Subscribers Know about Channel Growth That You Don't! Use This 1 Trick to Get More Views (video timing) Why Engagement With Your Audience is Key and How To Increase Engagement Hugely 7 Steps to Building a YouTube Channel Brand That Creates You a Loyal Tribe of Followers How to Effectively Use Analytics to Monitor and Grow Your Channel Why YouTube Live Streaming is Essential in 2020 How to Find Your Niche and Build Your Audience in That Niche! And that is BARELY scratching the surface! Even if you have unbearable camera anxiety, even if you've never uploaded a YouTube video before and even if you've failed with YouTube channels in the past, this book outlines exactly how to build an amazing channel for scratch that can make you $1000's on autopilot! (Oh and how to compete with the Million-subscriber monsters!) So If You Want the Proven Blueprint to Rapidly Growing and Sustaining a YouTube Channel Then Scroll up and Click "Add to Cart"

Download or read book Anti Racist Leadership written by James D. White and published by Harvard Business Press. This book was released on 2022-03-22 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building anti-racist companies by design creates great places to work for all. Business leaders ready to take a bold stance to make the world better for employees, for consumers, and for the greater community: Read this book. As leaders, you have the unique ability to reach thousands of employees and millions of consumers. It's time for you to build a truly diverse, equitable, and inclusive work environment and, by extension, a more just society. This book provides a comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and to create an anti-racist company culture. As a Black man at the highest levels of corporate America for over thirty years, James D. White has built a deep understanding of how to operationalize and integrate DEI agendas. As CEO and Chairman of the global smoothie chain Jamba Juice, he led a remarkable turnaround to make the company a model of strong performance built on a foundation of a diverse, anti-racist culture. He also draws on the experiences of other leaders at the vanguard of DEI. White writes with his daughter, Krista White, who brings to this book the heart and sensibilities of a younger generation devoted to equity and inclusion and intent on justice. Practical lessons and real-world examples of techniques used by seasoned experts will empower leaders who, at this urgent moment, are asking themselves what so many have asked James White: What can I do? You can start by reading this book.

Download or read book We the Gamers written by Karen Schrier and published by Oxford University Press. This book was released on 2021 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining research-based perspectives and current examples including Minecraft and Animal Crossing : New Horizons, We the Gamers shows how games can be used in ethics, civics, and social studies education to inspire learning, critical thinking, and civic change.

Download or read book Russia Today and Conspiracy Theories written by Ilya Yablokov and published by Routledge. This book was released on 2021-06-08 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Russian international media outlet Russia Today (RT) has been widely accused in the Western world of producing government propaganda and conspiracy theories. This book explores for the first time the role that conspiracy theories actually play in the network’s broadcasts. More than this, it provides the first ever study of how the Russian government engages with conspiracy theories in the international arena, with a particular focus on the use of conspiracy theories as an instrument of public diplomacy. RT was established in 2005 to represent Russia to the world, and to present a Russian perspective on global events. Whilst some of RT’s more overtly conspiratorial output has been taken off the air, the network remains a source of significant concern for governments and intelligence agencies in Europe and North America. Now, more than ever, policymakers, journalists, academics, and intelligence services alike seek to understand the role RT plays in the Russian government’s foreign policy agenda. The authors use RT as a case study to investigate how global communication technologies influence the development and dissemination of conspiracy theories, which are also an important component of the post-Soviet Russian intellectual landscape and Kremlin-sponsored political discourse. This book will appeal to students and scholars of Politics and International Relations, Russian Studies, and Conspiracy Theories.

Download or read book The Essential Guide to the Business Law of Esports Professional Video Gaming written by Justin M Jacobson and published by CRC Press. This book was released on 2021-02-19 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As esports has grown, the need for professional legal representation has grown with it. Justin's Essential Guide to the Business & Law of Esports & Professional Video Gaming provides a great baseline and will help prevent the legal horror stories of esports in the past." Mitch Reames, AdWeek and Esports Insider "Justin’s exploration of the business and law side of the esports sector fills a gap of knowledge that is an absolute necessity in truly understanding the esports space." Kevin Hitt, The Esports Observer The Essential Guide to the Business & Law of Esports & Professional Video Gaming covers everything you need to know about the past, present, and future of esports and professional video gaming. The book is written by one of the foremost attorneys and business practitioners in today’s esports and professional gaming scene, Justin M. Jacobson, Esq. This guide is meant to provide you with an in-depth look at the business and legal matters associated with the esports world. • Includes coverage of the stakeholders in the esports business "ecosystem," including the talent, the teams, the publishers, and the event organizers. • Explores various legal fields involved with esports, including intellectual property, employment and player unions, business investments and tax "write-offs," immigration and visas, event operation tips, social media and on-stream promotions, and much more. • The most current book on the market, with actual contract provisions modeled on existing major esports player, coach, shoutcaster, and sponsorship agreements. About the Author Justin M. Jacobson, Esq. is an entertainment and esports attorney located in New York City. For the last decade, he has worked with professional athletes, musicians, producers, DJs, record labels, fashion designers, as well as professional gamers, streamers, coaches, on-air talent, and esports organizations. He assists these creative individuals with their contract, copyright, trademark, immigration, tax, and related business, marketing, and legal issues. He is a frequent contributor to many industry publications and has been featured on a variety of entertainment, music, and esports publications and podcasts, including Business Insider, The Esports Observer, Esports Insider, Tunecore, and Sport Techie. Justin has positioned himself as a top esports business professional working with talent in a variety of franchise leagues including the Overwatch League, Overwatch Contenders, and Call of Duty Pro League as well as in many popular competitive titles such as Fortnite, CS:GO, Gears of War, Halo, Super Smash Brothers, Rainbow 6, PUBG, Madden, and FIFA and mobile games such as Brawlhalla, Clash of Clans, and Call of Duty mobile. Previously, he worked with various esports talent agencies as well as in an official capacity on behalf of several esports teams and brands.

Download or read book Like Comment Subscribe written by Mark Bergen and published by Penguin. This book was released on 2022-09-06 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.

Download or read book The Agile Enterprise written by David Asch and published by Business Expert Press. This book was released on 2024-01-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group of eminent software developers gathered at a Colorado ski lodge in 2001, codifying The Agile Manifesto, a philosophy for efficiently accomplishing technical work. In this accessible, real-world-example-laden, and unexpectedly entertaining book, The Agile Enterprise explains how to apply The Agile Manifesto's ideas company-wide. The wisdom imparted in The Agile Enterprise teaches students to decompose large problems into manageable chunks, helps managers find their value among self-managing teams, and enables executives to measure and recognize success in their own Agile Enterprises.

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2020-08-14 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Download or read book The Economic Lives of Platforms written by Anne Mette Thorhauge and published by Policy Press. This book was released on 2024-06-26 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary collection rethinks the political economy of the digital market by asking what came before platforms and suggesting what might come after them. By unpacking the concept of ‘platform economies’ into locally embedded variations of digital markets, the book identifies what is new about contemporary platforms and what is characteristic of wider historical, social and economic currents. The diverse team of authors employ various analytical approaches, including in-depth ethnographic studies, and theoretical and analytical reconceptualizations of platforms and the industries they encompass. Tapping into current themes including the decolonisation of the internet, this book offers a timely assessment of the implications of emerging reconfigurations between technology, information, society and markets.

Download or read book Millennial Jewish Stars written by Jonathan Branfman and published by NYU Press. This book was released on 2024-06-18 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights how millennial Jewish stars symbolize national politics in US media Jewish stars have longed faced pressure to downplay Jewish identity for fear of alienating wider audiences. But unexpectedly, since the 2000s, many millennial Jewish stars have won stellar success while spotlighting (rather than muting) Jewish identity. In Millennial Jewish Stars, Jonathan Branfman asks: what makes these explicitly Jewish stars so unexpectedly appealing? And what can their surprising success tell us about race, gender, and antisemitism in America? To answer these questions, Branfman offers case studies on six top millennial Jewish stars: the biracial rap superstar Drake, comedic rapper Lil Dicky, TV comedy duo Abbi Jacobson and Ilana Glazer, “man-baby” film star Seth Rogen, and chiseled film star Zac Efron. Branfman argues that despite their differences, each star’s success depends on how they navigate racial antisemitism: the historical notion that Jews are physically inferior to Christians. Each star especially navigates racial stigmas about Jewish masculinity—stigmas that depict Jewish men as emasculated, Jewish women as masculinized, and both as sexually perverse. By embracing, deflecting, or satirizing these stigmas, each star comes to symbolize national hopes and fears about all kinds of hot-button issues. For instance, by putting a cuter twist on stereotypes of Jewish emasculation, Seth Rogen plays soft man-babies who dramatize (and then resolve) popular anxieties about modern fatherhood. This knack for channeling national dreams and doubts is what makes each star so unexpectedly marketable. In turn, examining how each star navigates racial antisemitism onscreen makes it easier to pinpoint how antisemitism, white privilege, and color-based racism interact in the real world. Likewise, this insight can aid readers to better notice and challenge racial antisemitism in everyday life.

Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2018-02-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Download or read book Video Marketing Made Simple For Business Owners written by Raymond Wayne and published by Estalontech. This book was released on 2020-09-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.

Download or read book The New Corporation written by Joel Bakan and published by Vintage. This book was released on 2020-09-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply informed and unflinching look at the way corporations have slyly rebranded themselves as socially conscious entities ready to tackle society's problems, while CEO compensation soars, income inequality is at all-time highs, and democracy sits in a precarious situation. “A very important book, an arresting study directed to a central issue of the times” (Noam Chomsky), from the author of The Corporation: The Pathological Pursuit of Profit and Power. Over the last decade and a half, business leaders have been calling for a new kind of capitalism. With income inequality soaring, wages stagnating, and a climate crisis escalating, they realized that they had to make social and environmental values the very core of their messaging. The problem is corporations are still, first and foremost, concerned with their bottom line. In lucid and engaging prose, Joel Bakan documents how increasing corporate freedom encroaches on individual liberty and democracy. Through deep research and interviews with both top executives and their sharpest critics, he exposes the inhumanity and destructive force of the current order--profit-driven privatization subverting the public good, governments neglecting duties to protect the environment, the increasing alienation we experience as every aspect of life is economized, and how the Covid-19 pandemic lays bare the unjust fault lines of our corporate-led society. Beyond diagnosing major problems, in The New Corporation Bakan narrates a hopeful path forward. He reveals how citizens around the world are fighting back and making gains in ways that bolster democracy and benefit ordinary citizens rather than the corporate elite.

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

Download or read book Weaponizing Cyberspace written by Nicholas Michael Sambaluk and published by Bloomsbury Publishing USA. This book was released on 2022-02-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Russian regime's struggle for internal control drives multifaceted actions in cyberspace that do not stop at national borders. Cybercrime, technical hacking, and disinformation are complementary tools to preserve national power internally while projecting effects onto myriad neighbors and rivals. Russian activity in the cyber domain is infamous in the United States and other Western countries. Weaponizing Cyberspace explores the Russian proclivity, particularly in the 21st century, for using cyberspace as an environment in which to launch technical attacks and disinformation campaigns that sow chaos and distraction in ways that provide short-term advantage to autocrats in the Kremlin. Arguing that Russia's goal is to divide people, Sambaluk explains that Russia's modus operandi in disinformation campaigning is specifically to find and exploit existing sore spots in other countries. In the U.S., this often means inflaming political tensions among people on the far left and far right. Russia's actions have taken different forms, including the sophisticated surveillance and sabotage of critical infrastructure, the ransoming of data by criminal groups, and a welter of often mutually contradictory disinformation messages that pollute online discourse within and beyond Russia. Whether deployed to contribute to hybrid war or to psychological fracture and disillusionment in targeted societies, the threat is real and must be understood and effectively addressed.

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.