Download or read book Effective Media Relations written by Michael Bland and published by Kogan Page Publishers. This book was released on 2005-06-03 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Research on Preparing Preservice Teachers to Work Effectively with Emergent Bilinguals written by Yvonne S. Freeman and published by Emerald Group Publishing. This book was released on 2014-09-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teacher educators from institutions across the U.S. report their research with preservice teachers in large cities, suburban communities, and rural border areas. The authors explain what they have learned as they have conducted research on education for preservice teachers who will teach emergent bilinguals in mainstream, bilingual, and ESL.
Download or read book Guide to Media Relations written by Irv Schenkler and published by Prentice Hall. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis
Download or read book Media Relations written by Robert C. Chandler and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keys for Media Relations for Every Public Relations Professional This book will help prepare PR practitioners for survival and success in working with journalists and the news media. This book is an essential part of a PR practitioner's basic training manual for addressing the challenges of news media coverage (or lack thereof). Included in the book are contributions and interviews with seasoned Public Relations subject matter experts who share their experience-based insights into how to enact effective media relations. This book also includes contributions from some of the leading Public Relations scholars in the world today. Finally, this book also includes contributions from several journalists and prominent professors of journalism to offer a rare insight from "the other perspective" that far too many PR students and PR practitioners have not taken the time to contemplate. Readers may also want to seek out additional training for media relations and working with the media including professionally overseen simulation activities where the PR practitioner is asked sample questions in front of rolling cameras and pressed by persistent queries of reporters followed by skillful debriefing to improve their performance.
Download or read book Master Media Relations written by Donna Giancontieri and published by iUniverse. This book was released on 2008-12 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos
Download or read book Effective Media Relations written by Michael Bland and published by Kogan Page Publishers. This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of the media is unquestionable -- the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential part of the public relations practitioner's repertoire of skills. In this second edition of ""Effective Media Relations,"" three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the written press and gives practical advice on how to work with them. Michael Bland takes a behind-the-scenes look at broadcast media in Part 3 and provides an insight into how radio and television interviews should be handled. Effective Media Relations provides an ideal primer for the newcomer to public relations. For the seasoned practitioner, it serves as a useful refresher for updating skills and provides invaluable overview of media relations.
Download or read book Media Training 101 written by Sally Stewart and published by John Wiley & Sons. This book was released on 2003-09-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Download or read book Why Civil Resistance Works written by Erica Chenoweth and published by Columbia University Press. This book was released on 2011-08-09 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, from 1900 to 2006, campaigns of nonviolent resistance were more than twice as effective as their violent counterparts in achieving their stated goals. By attracting impressive support from citizens, whose activism takes the form of protests, boycotts, civil disobedience, and other forms of nonviolent noncooperation, these efforts help separate regimes from their main sources of power and produce remarkable results, even in Iran, Burma, the Philippines, and the Palestinian Territories. Combining statistical analysis with case studies of specific countries and territories, Erica Chenoweth and Maria J. Stephan detail the factors enabling such campaigns to succeed and, sometimes, causing them to fail. They find that nonviolent resistance presents fewer obstacles to moral and physical involvement and commitment, and that higher levels of participation contribute to enhanced resilience, greater opportunities for tactical innovation and civic disruption (and therefore less incentive for a regime to maintain its status quo), and shifts in loyalty among opponents' erstwhile supporters, including members of the military establishment. Chenoweth and Stephan conclude that successful nonviolent resistance ushers in more durable and internally peaceful democracies, which are less likely to regress into civil war. Presenting a rich, evidentiary argument, they originally and systematically compare violent and nonviolent outcomes in different historical periods and geographical contexts, debunking the myth that violence occurs because of structural and environmental factors and that it is necessary to achieve certain political goals. Instead, the authors discover, violent insurgency is rarely justifiable on strategic grounds.
Download or read book Working Effectively with the Press written by G. Donald Adams and published by . This book was released on 1980 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Making the World Work Better written by Kevin Maney and published by Pearson Education. This book was released on 2011-06-10 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company, journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself... and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.
Download or read book Teachers Matter Connecting Work Lives And Effectiveness written by Day, Christopher and published by McGraw-Hill Education (UK). This book was released on 2007-03-01 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a DfES funded study of 300 teachers in 100 primary and secondary schools in England, the authors identify different patterns of influence and effect between groups of teachers, which provide powerful evidence of the complexities of teachers' work, lives, identity and commitment, in relation to their sense of agency, well-being, resilience and pupil attitudes and attainment. This, in turn, provides a clear message for teachers, teachers' associations, school leaders and policy makers internationally, in understanding and supporting the need to build and sustain school and classroom effectiveness.
Download or read book Working effectively in fragile and conflict affected states written by Great Britain: Parliament: House of Commons: International Development Committee and published by The Stationery Office. This book was released on 2012-01-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Development Committee believes the Government is right to increase aid to fragile and conflict-affected states, such as Rwanda and the Democratic Republic of Congo (DRC) , but it must prepared suspend or even cancel a programme if a Government flouts agreements or refuses to engage in efforts to increase transparency and accountability. The MPs urge DFID to set out specific governance conditions under which it will provide direct budget support to fragile states, and any under which it will be withdrawn and apply these consistently. They also recommend that DFID invest more in community-led local initiatives which respond to community priorities and give communities more confidence to hold their governments to account. Two case studies of Rwanda and the DRC highlight areas of concern. Rwanda is heavily dependent on aid which provides 45% of government expenditure. The UK will provide £90 million to Rwanda in 2014-15. While Rwanda has made progress in reducing poverty, concerns have been expressed about its human rights record and the lack of political pluralism. The Committee urges the UK Government to use its position as the largest bilateral donor to Rwanda to insist on improvements to the country's governance. In the DRC there is concern about high levels of violence against women and girls. DFID should give greater priority to tackling this in its programme and include the reduction of violence against women in its results framework for the DRC.
Download or read book Better Work written by Monique Kremer and published by Springer Nature. This book was released on 2021-11-13 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open Access book provides a thorough analysis of the quality of work in the Netherlands, and suggests policy proposals to promote and facilitate good work for more people. New technology, flexibilization and the intensification of work will have significant consequences for all those who will still have jobs in the future, and – much less studied so far – for the quality of their work. Good work is essential for general well-being: for the individual’s quality of life, for the economy and for society. Good work for everyone should therefore be seen as an important aspiration for companies, institutions, social partners and governments. An essential read for an international audience of academics in the field of the sociology of work, labor economics and social policy, as well as for policymakers and researchers of trade unions, and representatives of other social movements.
Download or read book EBOOK Evaluating Social Work Effectiveness written by Juliet Cheetham and published by McGraw-Hill Education (UK). This book was released on 1992-10-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social work has an impact on large numbers of citizens through its services for children and families, elderly people, those with mental or physical health problems and offenders. It also provokes much criticism; its effectiveness is questioned and there are increasing demands for this to be demonstrated. This text discusses how this task may be tackled and explores possibilities for evaluative research in contexts which are often not considered feasible for such enquiry. Paying particular attention to the diverse and complex functions of social work, the book reviews the implications for choosing and adapting research methodologies, emphasizes the importance of identifying the process of social work as well as its outcomes and distinguishes between the identification of effectiveness and its evaluation. It also describes the various means of dissemination which are necessary if research is to influence policy and practice. The book, which gives many examples of research in action, draws on evaluative research in Britain and the US and also on the experience of the Social Work Research Centre. It has been written for researchers, managers, practitioners and students with responsibilities to undertake or to understand the systematic evaluation of social work.
Download or read book Working Effectively with Tribal Governments written by and published by . This book was released on 2000 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Work of the Future written by David H. Autor and published by MIT Press. This book was released on 2022-06-21 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the United States lags behind other industrialized countries in sharing the benefits of innovation with workers and how we can remedy the problem. The United States has too many low-quality, low-wage jobs. Every country has its share, but those in the United States are especially poorly paid and often without benefits. Meanwhile, overall productivity increases steadily and new technology has transformed large parts of the economy, enhancing the skills and paychecks of higher paid knowledge workers. What’s wrong with this picture? Why have so many workers benefited so little from decades of growth? The Work of the Future shows that technology is neither the problem nor the solution. We can build better jobs if we create institutions that leverage technological innovation and also support workers though long cycles of technological transformation. Building on findings from the multiyear MIT Task Force on the Work of the Future, the book argues that we must foster institutional innovations that complement technological change. Skills programs that emphasize work-based and hybrid learning (in person and online), for example, empower workers to become and remain productive in a continuously evolving workplace. Industries fueled by new technology that augments workers can supply good jobs, and federal investment in R&D can help make these industries worker-friendly. We must act to ensure that the labor market of the future offers benefits, opportunity, and a measure of economic security to all.
