Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Download or read book Crisis Ready written by Melissa Agnes and published by Mascot Books. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.
Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2020-10-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Download or read book The PR Paradox written by Matias Rodsevich and published by Matias Rodsevich. This book was released on 2020-10-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
Download or read book Divorce Sucks written by Mary Jo Eustace and published by Simon and Schuster. This book was released on 2009-09-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hock the platinum. Take down the vacation photos. Cancel the joint checking account. There's no question . . . Divorce Sucks. And perhaps no one knows that better than author Mary Jo Eustace, whose ex-husband Dean McDermott married Tori Spelling a mere thirty days after their divorce was finalized. One part tell-all and one part guide to get readers on their feet after a bitter breakup, this hilarious addition to the bestselling Sucks series tells everything readers don’t want to know about divorce - from what a phone call with a lawyer will cost; to how to handle your newer, younger replacement; to what Hollywood divorcees are actually thinking when they watch their ex walk the red carpet with a millionairess. Sometimes horrifying, sometimes gratifying, and never merciful, this book will give readers an inside look at one of today’s most public divorces while reminding them - hey, it could always be worse.
Download or read book Spin written by Tom Lowe and published by Simon and Schuster. This book was released on 1999-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Gulf War veteran Jim Asher joins the Senate campaign of a California business magnate, his all-American dream world begins to collapse as he must face up to his excesses, his indiscretions, and the person he has unwillingly become.
Download or read book Hubris written by Michael Isikoff and published by Crown. This book was released on 2007-05-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real story behind the investigation of Iraq, and the basis for the MSNBC documentary of the same name hosted by Rachel Maddow Filled with news-making revelations that made it a New York Times bestseller, Hubris takes us behind the scenes at the White House, CIA, Pentagon, State Department, and Congress to show how George W. Bush came to invade Iraq--and how his administration struggled with the devastating fallout. Hubris connects the dots between Bush's expletive-laden outbursts at Saddam Hussein, the bitter battles between the CIA and the White House, the fights within the intelligence community over Saddam's supposed weapons of mass destruction, the outing of an undercover CIA officer, and the Bush administration's misleading sales campaign for war. Written by veteran reporters Michael Isikoff and David Corn, this is an inside look at how a president took the nation to war using faulty and fraudulent intelligence. It's a dramatic page-turner and an intriguing account of conspiracy, backstabbing, bureaucratic ineptitude, journalistic malfeasance, and arrogance.
Download or read book Get a Life That Doesn t Suck written by Michelle DeAngelis and published by Rodale. This book was released on 2008-09-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creators of the popular PlanetJoyride.com Web site share strategies for living a happy life, outlining a four-step program for addressing unsatisfactory personal circumstances while sharing such street-smart counsel as "You always have a choice" and "Expect surprises." 50,000 first printing.
Download or read book Luscious Lemon written by Heather Swain and published by Simon and Schuster. This book was released on 2004-10-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: She's finally seeing the fruits of her labors. Chef Ellie "Lemon" Manelli's hip East Village bistro is suddenly all the rage; Lemon and her staff of wildly talented friends plucked from New York City's finest eateries can barely keep pace. Good thing she has her loyal, doting, bankrolling Georgia peach of a boyfriend, Eddie, to lean on -- not to mention a gaggle of loving relations over the river in Brooklyn. In fact, Lemon's life is turning out exactly as she planned -- except for the fact that she's late. As in late. Nobody said anything about, you know, labor. Having a baby right now would jeopardize everything Lemon has worked so hard to accomplish, so the pregnancy test results leave her feeling a little sour. Eddie, bless his heart, wants to just go ahead and get married, but Lemon's not sure the timing's right. She's about to learn a lesson or two about love and loss, though. And in the end she'll discover that there's a reason things work out the way they do -- and that when life gives you lemons, you can make lemonade, or lemon tarts, or lemon meringue pie. Or, you can just be a plain ole Lemon, if that's what you were meant to be.
Download or read book More Money Than Brains written by Laura Penny and published by Emblem Editions. This book was released on 2011-04-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Canada's funniest and most incisive social critics reveals why in North America, where governments spend so much on schools and colleges, training is valued far more than education and loud-mouth ignoramuses are widely and publicly celebrated. Public education in the United States is in such pitiful shape, the president wants to replace it. Test results from Canadian public schools indicate that Canadian students are at least better at taking tests than their American cousins. On both sides of the border, education is rapidly giving way to job training, and learning how to think for yourself and for the sake of dipping into the vast ocean of human knowledge is going distinctly out of fashion. It gets worse, says Laura Penny, university lecturer and scathingly funny writer. Paradoxically, in the two nations that have among the best universities, libraries, and research institutions in the world, intellectuals are largely distrusted and yelping ignoramuses now clog the arenas of public discourse. A brilliant defence of the humanities and social sciences, More Money Than Brains takes a deadly and extremely funny aim at those who would dumb us down.
Download or read book The PR Agency Handbook written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-03-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Download or read book Unravel the Dusk written by Elizabeth Lim and published by Ember. This book was released on 2021-06-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of Six Crimson Cranes comes a fantasy filled with courtly intrigue, deceitful demons, and breathtaking gowns ... the stakes are higher than ever in this thrilling sequel to Spin the Dawn! Maia Tamarin's journey to sew the dresses of the sun, the moon, and the stars has taken a grievous toll. She returns to a kingdom on the brink of war. Edan, the boy she loves, is gone--perhaps forever--and no sooner does she set foot in the Autumn Palace than she is forced to don the dress of the sun and assume the place of the emperor's bride-to-be to keep the peace. When the emperor's rivals learn of her deception, there is hell to pay, but the war raging around Maia is nothing compared to the battle within. Ever since she was touched by the demon Bandur, she has been changing . . . glancing in the mirror to see her own eyes glowing red; losing control of her magic, her body, her mind. It's only a matter of time before Maia loses herself completely, and in the meantime she will stop at nothing to find Edan, protect her family, and bring lasting peace to her country.
Download or read book Pregnancy Sucks For Men written by Joanne Kimes and published by Simon and Schuster. This book was released on 2004-10-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sleep on the couch to make room for her gigantic pregnancy pillow Pass up tickets to the game since you'd "rather" register for the baby shower Haven't had sex since there was snow on the ground (and it's July) It may not make you sound like future father of the year, but there's one thing men everywhere can agree on: Pregnancy Sucks—for you. In this complete update of the bestselling first edition, Joanne and Jeff Kimes pair no-holds-barred humor with helpful advice to make sure you actually live to see the birth of your child. So whether you're sick of putting your foot in your mouth when you're trying to compliment her, you want the real scoop on what's going to go down in the delivery room (without the hospital-issued video), or you really just want a laugh (since you "volunteered" to give up drinking for the interminable nine months of her pregnancy), this book will tell you exactly what to do when that miracle of yours is making you totally, completely, just-cut-the-freakin'-cord-already! miserable.
Download or read book MetricsMan written by Don Bartholomew and published by Business Expert Press. This book was released on 2016-05-31 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and students to learn about the best practices of research and measurement in the industry.
