Download or read book Media U written by John Marx and published by Columbia University Press. This book was released on 2018-08-21 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value. Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university’s steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future.
Download or read book Winning the Social Media War written by Alex Bruesewitz and published by Bombardier Books. This book was released on 2022-04-26 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning the Social Media War outlines how conservatives in the United States ceded the culture war to the left and provides a playbook with techniques on how to effectively win back influence over the culture through the use of social media. Through novel interviews, independent research, and case studies of particular accounts and individuals, Alex Bruesewitz threads together conceptual and mechanical ways of engaging with and using social media for maximum impact and influence. Winning the Social Media War reveals why conservatives lose to the left on social media and provides a tool kit to turn the tide back toward conservatism. Whether you are seeking to advance your personal social media status or that of a candidate, organization, brand, or movement, you will benefit from the collective years of experience of influential conservative figures. This book is required reading for conservatives aiming to stand athwart history yelling, “Stop!” with the amplitude that people—and God-willing, the nation—can actually hear.
Download or read book Socially Elected written by Craig Agranoff and published by . This book was released on 2011-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.
Download or read book Communicator in Chief written by John Allen Hendricks and published by Lexington Books. This book was released on 2010-01-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Download or read book Winning with the News Media written by Clarence Jones and published by Winning with the News Media. This book was released on 2005 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Welcome to the Fifth Estate written by Geoff Livingston and published by . This book was released on 2011-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth Estate, social networks and user-generated content, has changed how businesses need to operate now and into the future. The book offers a guide for corporations and non-profits to develop a social media strategy that aligns with overall communication and marketing goals. Includes case studies.
Download or read book Winning with Social Media written by Michelle Sherman and published by Aspen Publishing. This book was released on 2016-10-07 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Litigation is about winning. It's not like a game of horseshoes, where coming close is good enough. Placing second is not something that gets and keeps clients. Now flash forward to the social media era of Facebook, Twitter, Instagram, Snapchat—and the list could go on and on, with new sites springing up and gaining traction all the time. Social media—once the stomping grounds of a youthful, tech-savvy generation—is a phenomenon with an incredible impact in the legal arena. The oversharing that happens on social networking sites can make or break a case—and what's more, the online landscape is ever changing, ever morphing and evolving, nearly at the lightning speed of technology itself. It may sound like a brave new world out there (and it is), but the good news is that you can quickly get up to speed and have a desktop guide at your fingertips. And, once you become comfortable with social media, you're going to be pleasantly surprised by how much helpful evidence can be found on social networking sites. That's where Winning with Social Media comes in. In this new book by attorney Michelle Sherman, you'll discover how this modern form of evidence plays a key role in cases ranging from divorce and child custody to wrongful termination, from narcotics trafficking to invasion of privacy, from breach of contract to intellectual property, from DUI to professional malpractice. You'll learn how to: • conduct informal discovery for getting social media discovery from the opposition • execute personal service through social media when all else fails • lay a rock-solid foundation to get online posts admitted into evidence • overcome objections in discovery and at trial • authenticate "ownership" of social media accounts and the incriminating posts made to them • keep your clients from sinking their case through "loose lips" on social media • use and monitor social media posts— not just from the parties, but witnesses, jurors, and even the judge—from start to finish in your case What you won't come away with, Sherman advises, is any reassurance that you can ignore social media in your litigation matters. Lawyers who do or who dismiss its relevance do so at their clients' peril. In the twenty-first century, dealing with social media evidence is a crucial part of your discovery plan and trial preparation, and Winning with Social Media will help you meet that challenge.
Download or read book Winning Direct Response Advertising written by Joan Throckmorton and published by N T C Business Books. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a direct response writer, a manager who must judge the creative output of others, a marketer in charge of developing advertising plans, a product manager working with market planning, an artist or art director working with others on the creative team, or a broadcast/electronic communicator, you'll find all the practical guidance you'll need to develop the most powerful creative strategies, choose the best selling techniques and propositions for your product, create and produce direct mail packages and catalogs that sell more product, sharpen your creative concepts, create winning print response ads, and develop powerful promotions for broadcast and the new electronic media. All of this hands-on help - plus dozens of examples of the best and best-producing ads of all time - make Winning Direct Response Advertising the one book you'll use time and again to create direct response ads that sell more.
Download or read book Winning with Social Media 2 0 written by Sydney A. Beckman and published by Aspen Publishing. This book was released on 2023-05-30 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has changed in the last twenty years, and evidence has changed with it. Gone are the days when exhibits consisted of paper documents, photographs, and tangible items. Instead, we live in the era of instant messages, social site accounts that come and go, and online anonymity in need of piercing. Forgery, fraud, and falsehoods have always been with us, but the tools for committing these acts are now easily obtained and widely used. All this presents a host of new challenges to any attorney attempting to use or combat evidence from these sources. Our courts rely on evidence that is reliable and honest, and our job as lawyers is to find and confirm that reliable, honest evidence. Winning with Social Media is designed to help you do just that. It provides the tools you need to find and capture the online evidence that a party opponent may try to obscure, modify, or even erase from the Internet. With this guidebook at your side, you can do the research and evidence preservation necessary to make your case. New to the Second Edition: Updated with discussions of current tools such as Snapchat, TikTok, and more Updated authority dealing with social media evidence Expanded discussion of Hearsay and social media evidence Checklists for preparing witnesses for trial Checklists for assisting clients with discovery Checklists for authenticating numerous sources of social media evidence Checklist for an Authentication Hold letter Additional checklist for sources of social media not included in the text Professors and students will benefit from: Insightful and practical discussions of social media evidence Aids of mock trial and trial advocacy classes which may incorporate social media evidence An introduction of social media concepts for students and faculty who may not have an understanding of the evidentiary concepts associated with social media
Download or read book Who Is Winning The Social Media and Crowd Funding War written by Matrix Thompson and published by Pamper Me Network. This book was released on 2016-01-25 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Matrix Thompson & Sarika Khambaita and published by the Pamper Me Network, " Who Is Winning The Social Media and Crowd Funding War: The Battle For Good Vs Evil” is the final installment in “The Greatest Con In The History Of The Human Race" ebook series. The three part series takes a fresh look at social networking, crowd funding & Internet-based marketing systems, with a focus on teaching individuals and small business owners how they can level the playing field, share in the bounty the Internet offers and market like multinational corporations. Who Is Winning The Social Media and Crowd Funding War : The Battle For Good Vs Evil quickly summarizes the lessons learned in Volume I and Volume II of “The Greatest Con In The History Of The Human Race”—by drawing upon case studies of two of the largest social media networks and their very different approaches to interacting with their users. One social media network designs, implements and deploys collaborative strategies for users that creates opportunities for everyone, and the other develops collaborative strategies to create wealth for a few. While the “The Greatest Con In The History Of The Human Race” ebook series is extremely critical of some Internet business models and Internet entrepreneurs who are described in “Volume I” as the “Forces For Good” and the “Forces For Evil”, Who Is Winning The Social Media and Crowd Funding War: The Battle For Good Vs Evil attempts to demonstrate that it is indeed possible to engage all Internet users to share in the bounty that the Internet and new technologies offer by supporting socially responsible marketing strategies. We hope that you read all three ebooks with an open mind, and implement some of the ideas to: · Combine your social power with the crowd to market virtually any type of product or service; · Launch more innovative marketing strategies that benefits not only your business but the entire community; · Insure yourself against failure by joining social media networks powered by Social Rewards technology; · Grow your business while helping others to succeed. And for crowd funders, we hope you use the secrets you discover to: · Combine your personal network with that of millions of social influencers to make virtually anyone successful and create generational wealth; · Launch more successful crowd funding campaigns; · Share in the success of competing crowd funding campaigns; · Earn rewards & related bonuses when other crowd funders build their teams. · Reward donors & fans for supporting crowd funding projects, FOREVER; · Share in the revenues realized as crowd funding portals grow; · Share in ongoing sales generated from products pre-sold on a crowd funding platform; · Promote crowd funding campaign to the mass media and, or general Internet community; · Recruit and reward donors; · Enhance donor & fan acquisition with powerful viral marketing tools.
Download or read book Winning written by Francesco Duina and published by Princeton University Press. This book was released on 2010-08-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why winning doesn’t always lead to happiness Most of us are taught from a young age to be winners and avoid being losers. But what does it mean to win or lose? And why do we care so much? Does winning make us happy? Winning undertakes an unprecedented investigation of winning and losing in American society, what we are really after as we struggle to win, our collective beliefs about winners and losers, and much more. Francesco Duina argues that victory and loss are not endpoints or final destinations but gateways to something of immense importance to us: the affirmation of our place in the world. But Duina also shows that competition is unlikely to provide us with the answers we need. Winning and losing are artificial and logically flawed concepts that put us at odds with the world around us and, ultimately, ourselves. Duina explores the social and psychological effects of the language of competition in American culture. Primarily concerned with our shared obsessions about winning and losing, Winning proposes a new mind-set for how we can pursue our dreams, and, in a more satisfying way, find our proper place in the world.
Download or read book Words That Matter written by Leticia Bode and published by Brookings Institution Press. This book was released on 2020-05-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.
Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Download or read book Winning the Cold War Impact abroad of U S private information mass media Impact abroad of special activities of selected private U S organizations Problems and techniques of international communications September 11 12 and 13 1963 written by United States. Congress. House. Committee on Foreign Affairs and published by . This book was released on 1963 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on role of private business, educational, and trade union organization in fostering positive U.S. image abroad; Classified material has been deleted.
Download or read book Flat Earth News written by Nick Davies and published by Random House. This book was released on 2011-11-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does ‘fake news’ really exist? Find out from the ultimate insider. After years of working as a respected journalist, Nick Davies, in this shocking exposé, reveals what really goes on behind the scenes of this contentious industry. From a prestigious newspaper that allowed intelligence agencies to plant fiction in its columns, to the newsroom that routinely rejected stories due to racial bias, to the number of papers that accepted cash bribes. Gripping, thought-provoking and revelatory, this is an insider’s look at one of the most tainted professions. ‘Meticulous, fair-minded and utterly gripping’ Telegraph ‘Powerful and timely...his analysis is fair, meticulously researched and fascinating’ Observer
Download or read book Winning at Social Customer Care written by Dan Gingiss and published by Createspace Independent Publishing Platform. This book was released on 2017-03-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. This book teaches you how top brands are "winning" at customer service in social media, and provides the tools to do the same at your company."--
Download or read book How We Win written by Farah Pandith and published by HarperCollins. This book was released on 2019-03-12 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Drawing on her decades of experience, Pandith unweaves the tangled web of extremism and demonstrates how government officials, tech CEOs, and concerned citizens alike can do their part to defeat it.” – Former Secretary of State Madeleine K. Albright There is a war being fought, and we are losing it. Despite the billions of dollars spent since 9/11 trying to defeat terrorist organizations, the so-called Islamic State, Al Qaeda, and other groups remain a terrifying geopolitical threat. In some ways the threat has grown worse: The 9/11 hijackers came from far away; the danger today can come from anywhere—from the other side of the world to across the street. Unable to stem recruitment, we seem doomed to a worsening struggle with a constantly evolving enemy that remains several steps ahead of us. Unfortunately, current policies seem almost guaranteed not to reduce extremist violence but instead to make it easier for terrorists to spread their hateful ideas, recruit new members, and carry out attacks. We actually possess the means right now to inoculate communities against extremist ideologies. In How We Win, Farah Pandith presents a revolutionary new analysis of global extremism as well as powerful but seldom-used strategies for vanquishing it. Drawing on her visits to eighty countries, the hundreds of interviews and focus groups she’s conducted around the world, and her high-level experience in the Bush and Obama administrations, Pandith argues for a paradigm shift in our approach to combat extremism, one that mobilizes the expertise and resources of diplomats, corporate leaders, mental health experts, social scientists, entrepreneurs, local communities, and, most of all, global youth themselves. There is a war being fought, and we can win it. This is how.
