Download or read book Winning Conversations Mastering the Art of Business Development written by William Scheessele and published by Lulu.com. This book was released on 2009-04-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Take Control of your Destiny with a Proactive Business Development Methodology that Guarantees Revenue Results"Proactive Business Development Professional generally have no concerns in a changing environment. In a challenging economy 80% of the business that was available under good circustances still exists. Those who know professional business development continue to feast, while their reactive competition is waiting to reactively bid.Mastering the Art of Business Development is the original training book written by William B. Scheessele, the process and principles discussed are as relevant today as they were when this book was written. This book explains the MBDi proprietory and trademarked process and the twelve core competencies of business development professionals. Including the four cornerstones of business development and how to utilize them to achieve win/win situations for the individual, the company and the client.

Download or read book Winning Conversations written by Bryan V Whitefield and published by . This book was released on 2018-05-14 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average piece of business advice to an executive takes about 8 hours of your and your team's time to prepare and 15 minutes to deliver. Those 15 minutes simply cannot be wasted. Winning Conversations unpacks lessons learned over my 30 year career as a consultant in an easy to remember and use methodology. It is a "how to" book for those pursuing the fine art of influence and persuasion. The tools and techniques in the book are backed up by decades of research by esteemed academics and business practitioners. However, it is written in practical terms from my personal experience in the school of hard knocks. Years of trial and error have given me the answer to how to cut through with your advice. As the old saying goes, if I knew then what I know now, my journey would have been much, much easier. Do yourself a favour and take a shortcut on this one and read this book

Download or read book Conversations That Win the Complex Sale PB written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2011-04-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Crucial Conversations Tools for Talking When Stakes are High Third Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2021-10-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

Download or read book Mom and Dad We Need to Talk written by Cameron Huddleston and published by John Wiley & Sons. This book was released on 2019-06-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to start open, productive talks about money with your parents as they age As your parents age, you may find that you want or need to broach the often-difficult subject of finances. In Mom and Dad, We Need to Talk: How to Have Essential Conversations with Your Parents About Their Finances, you’ll learn the best ways to approach this issue, along with a wealth of financial and legal information that will help you help your parents into and through their golden years. Sometimes parents are reluctant to address money matters with their adult children, and topics such as long-term care, retirement savings (or lack thereof), and end-of-life planning can be particularly touchy. In this book, you’ll hear from others in your position who have successfully had “the talk” with their parents, and you’ll read about a variety of conversation strategies that can make talking finances more comfortable and more productive. Learn conversation starters and strategies to open the lines of communication about your parents’ finances Discover the essential financial and legal information you should gather from your parents to be prepared for the future Gain insight from others’ stories of successfully talking money with aging parents Gather the courage, hope, and motivation you need to broach difficult subjects such as care facilities and end-of-life plans For children of Baby Boomers and others looking to assist aging parents with their finances, Mom and Dad, We Need to Talk is a welcome and comforting read. Although talking money with your parents can be hard, you aren’t alone, and this book will guide you through the process of having fruitful financial conversations that lead to meaningful action.

Download or read book The Three Value Conversations How to Create Elevate and Capture Customer Value at Every Stage of the Long Lead Sale written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2015-06-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. Based on extensive research, the authors’ program enables salespeople to articulate value in three essential conversations with the customer: the Differentiation Conversation (creating value), the Justification Conversation (elevating the value to the right level of decision maker), and the Maximization Conversation (capturing that value and maximizing the size of your opportunities).

Download or read book Fierce Conversations Revised and Updated written by Susan Scott and published by Penguin. This book was released on 2004-01-06 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated—the national bestselling communication skills guide that will help you achieve personal and professional success one conversation at a time. The master teacher of positive change through powerful communication, Susan Scott wants you to succeed. To do that, she explains, you must transform everyday conversations at work and at home with effective ways to get your message across—and get what you want. In this guide, which includes a workbook and The Seven Principles of Fierce Conversations, Scott teaches you how to: • Overcome barriers to meaningful communication • Expand and enrich relationships with colleagues, friends, and family • Increase clarity and improve understanding • Handle strong emotions—on both sides of the table • Connect with colleagues, customers and family at a deep level Includes a Foreword by Ken Blanchard, the bestselling co-author of The One Minute Manager

Download or read book Conversations with People Who Hate Me written by Dylan Marron and published by Simon and Schuster. This book was released on 2024-08-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the award-winning host of the critically acclaimed podcast Conversations with People Who Hate Me comes a “fresh, deeply honest, wildly creative, and right on time” (Glennon Doyle, #1 New York Times bestselling author) exploration of difficult conversations and how to navigate them. Dylan Marron’s work has racked up millions of views and worldwide support. From his celebrated Every Single Word video series highlighting the lack of diversity in Hollywood to his web series Sitting in Bathrooms with Trans People, Marron has explored some of today’s biggest social issues. Yet, according to some strangers on the internet, Marron is a “moron,” a “beta male,” and a “talentless hack.” Rather than running from this vitriol, Marron began a social experiment in which he invited his detractors to chat with him on the phone—and these conversations revealed surprising and fascinating insights. Now, Marron retraces his journey through a project that connects adversarial strangers in a time of unprecedented division. After years of production and dozens of phone calls, he shares what he’s learned about having difficult conversations and how having them can help close the ever-growing distance between us. Charmingly candid and refreshingly hopeful, Conversations with People Who Hate Me demonstrates “that talking personally and listening fully—without trying to score points or to convince someone to change their mind—goes a long way toward breaking down barriers. The book will delight his fans and draw new listeners to the podcast” (Kirkus Reviews).

Download or read book Persuasive Advising written by Bryan Whitefield and published by Risk Management Partners. This book was released on 2021-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average piece of business advice to an executive takes about 8 hours of your and your team's time to prepare and 15 minutes to deliver. Those 15 minutes simply cannot be wasted. Winning Conversations unpacks lessons learned over my 30 year career as a consultant in an easy to remember and use methodology. It is a "how to" book for those pursuing the fine art of influence and persuasion. The tools and techniques in the book are backed up by decades of research by esteemed academics and business practitioners. However, it is written in practical terms from my personal experience in the school of hard knocks. Years of trial and error have given me the answer to how to cut through with your advice. As the old saying goes, if I knew then what I know now, my journey would have been much, much easier. Do yourself a favour and take a shortcut on this one and read this book!

Download or read book Difficult Conversations written by Douglas Stone and published by Penguin. This book was released on 2010-11-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving

Download or read book Conversations That Sell written by Nancy Bleeke and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Top Sales World Magazine's 2013 Top Sales Marketing Book Award, Gold Medal

Download or read book Winning the Right Game written by Ron Adner and published by MIT Press. This book was released on 2023-01-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

Download or read book Conversations I ve Never Had written by Caitlin Maling and published by Fremantle Press. This book was released on 2015-02-01 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caitlin Maling's first collection is at heart a poetry of place. Cervantes, Donnelly River, Yallingup, Fremantle, Leonora, and beyond are richly evoked in poems ranging stylistically from accomplished mature lyrics and the confessional to narratives of raw power and feeling. Restlessly questioning and frequently allusive, slipping between promise and possibility, Maling's poems are invested in the actuality of the world, exploring the landscapes of memory and the brief moment of now.

Download or read book More Courageous Conversations About Race written by Glenn E. Singleton and published by Corwin Press. This book was released on 2013 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since the highly acclaimed Courageous Conversations About Race offered educators a frame work and tools for promoting racial equity, many schools have implemented the Courageous Conversations Protocol. Now ... in a book that's rich with anecdote, Singleton celebrates the successes, outlines the difficulties, and provides specific strategies for moving Courageous Conversations from racial equity theory to practice at every level, from the classroom to the school superintendent's office"--Back cover.

Download or read book Fit to Compete written by Michael Beer and published by Harvard Business Press. This book was released on 2020-01-14 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change. In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations. In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization. Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.

Download or read book Conversations Worth Having written by Jacqueline M. Stavros and published by Berrett-Koehler Publishers. This book was released on 2018-05-22 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations can be critical and destructive, or they can be generative and productive. This book shows how to guarantee your conversations will help people, organizations, and communities flourish. --