Download or read book Why Women Buy written by Dawn Jones and published by Made For Success Publishing. This book was released on 2017-04 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dawn Jones is an international speaker, certified coach, corporate trainer, and best-selling author of the Top 7 Personality Challenges. For over 5-years she’s been in the top 1% of salespeople for her clients in the corporate training industry and holds the record for highest sales day in the 25-year history of one of her top clients. Her perseverance, passion, and spontaneous humor stem from over 20 years as an entrepreneur, professional business owner, volunteer, and wife.
Download or read book Just Ask a Woman written by Mary Lou Quinlan and published by John Wiley & Sons. This book was released on 2003-05-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.
Download or read book Don t Think Pink written by Lisa Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Download or read book Why Women written by Jeffery Halter and published by . This book was released on 2015-03-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHY WOMEN is written to help companies create Integrated Women's Leadership Strategies by leveraging all key business areas
Download or read book What Women Want written by Paco Underhill and published by Simon and Schuster. This book was released on 2011-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
Download or read book Winning the War for Talent in Emerging Markets written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2011-08-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way—bringing in expats and engaging in bidding wars for hotshot local “male” managers. The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers. But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces – family-related “pulls,” such as daughterly duties to parents and in-laws, and work-related “pushes,” such as extreme hours and dangerous commutes – force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely. In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including: • Sustaining ambition through stretch opportunities and international assignments • Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors) • Introducing flexible work arrangements to accommodate family obligations • Providing safe transportation, such as employer-subsidized taxi services Drawing on groundbreaking research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens, this book is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.
Download or read book What Women Want Next written by Susan Maushart and published by Bloomsbury Publishing USA. This book was released on 2008-12-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With all the choices available to today's women, why don't they more feel fulfilled? What Women Want Next is Susan Maushart's meditation-by turns profound and laugh-out-loud funny-on that central dilemma of postfeminist life. At one point she had it all, so why wasn't she happy? With What Women Want Next, Maushart combines research with personal history in a dynamic attempt to answer this question. Feminism may have led women to life's banquet table, but the meal they make of it is up to them. How to balance life and work, sex and sleep, child care and self-care? And why has women's guilt-that glass ceiling of the soul-become the biggest barrier they face? What Women Want Next is the first book to look at the spectrum of a woman's life and attempt to demonstrate how she can shape her own destiny throughout all its stages.
Download or read book Shortchanged written by Mariko Lin Chang and published by Oxford University Press. This book was released on 2012-02-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to focus on the differences in wealth between women and men, Mariko Lin Chang draws on the most comprehensive national data on wealth and on in-depth interviews to show how differences in earnings, in saving and investing, and, most important, the demands of care-giving all contribute to the gender-wealth gap. A comprehensive portrait of where women and men stand with respect to wealth, Shortchanged not only sheds light on why women lack wealth, but also offers solutions for improving the financial situation of women, men, and families.
Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Download or read book Why Don t Women Rule the World written by J. Cherie Strachan and published by CQ Press. This book was released on 2019-07-12 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why don’t women have more influence over the way the world is structured? Written by four leaders within the national and international academic caucuses on women and politics, Why Don't Women Rule the World? by J. Cherie Strachan , Lori M. Poloni-Staudinger, Shannon Jenkins, and Candice D. Ortbals helps you to understand how the underrepresentation of women manifests within politics, and the impact this has on policy. Grounded in theory with practical, job-related activities, the book offers a thorough introduction to the study of women and politics, and will bolster your political interests, ambitions, and efficacy.
Download or read book Why Women Shop Secrets Revealed written by Stella Minahan and published by John Wiley & Sons. This book was released on 2007-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: · Retailers· Marketers· Manufacturers· Advertisers· Salespeople dealing with the retail industry Special Features: · The authors are gaining increased exposure in the U.S. market, including coverage in Women's World Magazine (2 million circ.)· There are few books available that look at why women shop· Eye-catching package and low-price make this a good non-fiction companion to books like those in the Shopaholic Series About The Book: This book is dedicated to women who shop. All retailers and the many industries associated with retail will gain useful knowledge from reading this book. Why Women Shop provides fascinating insight into female shopping habits, much of it which will register with the shoppers themselves as they gain a better understanding of their shopping style. The authors, through their research, reveal many secrets which many in the retail chain should be clamoring to learn. The global research behind this book provides invaluable information for retailers, marketers, manufacturers of consumer goods, advertisers, visual merchandisers, property developers, salespeople, or anyone who has dealings with the retail industry.
Download or read book Why Marketing to Women Doesn t Work written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Download or read book The Ties That Buy written by Ellen Hartigan-O'Connor and published by University of Pennsylvania Press. This book was released on 2012-02 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1770, tavernkeeper Abigail Stoneman called in her debts by flourishing a handful of playing cards before the Rhode Island Court of Common Pleas. Scrawled on the cards were the IOUs of drinkers whose links to Stoneman testified to women's paradoxical place in the urban economy of the late eighteenth and early nineteenth centuries. Stoneman did traditional women's work—boarding, feeding, cleaning, and selling alcohol—but her customers, like her creditors, underscore her connections to an expansive commercial society. These connections are central to The Ties That Buy. Historian Ellen Hartigan-O'Connor traces the lives of urban women in early America to reveal how they used the ties of residence, work, credit, and money to shape consumer culture at a time when the politics of the marketplace was gaining national significance. Covering the period 1750-1820, the book analyzes how women such as Stoneman used and were used by shifting forms of credit and cash in an economy transitioning between neighborly exchanges and investment-oriented transactions. In this world, commerce reached into every part of life. At the hearths of multifamily homes, renters, lodgers, and recent acquaintances lived together and struck financial deals for survival. Landladies, enslaved washerwomen, shopkeepers, and hucksters sustained themselves by serving the mobile population. A new economic practice in America—shopping—mobilized hierarchical and friendly relationships into wide-ranging consumer networks that depended on these same market connections. Rhetoric emerging after the Revolution downplayed the significance of expanding female economic life in the interest of stabilizing the political order. But women were quintessential market participants, with fluid occupational identities, cross-class social and economic connections, and a firm investment in cash and commercial goods for power and meaning.
Download or read book Why Women Buy written by Dawn Jones and published by Blackstone Publishing. This book was released on 2017-03-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone. Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. Through scientific research, learn how women differ from men in the buying process. Overcome the fear of sales. Learn to operate with integrity. Learn to ask great questions. Integrate 4 communication styles. Learn to sell to 7 personality types. Master the four stages of competency. Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.
Download or read book Dress Like a Woman written by Abrams Books and published by Abrams. This book was released on 2018-02-27 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: From factory worker to First Lady, “this photo book explores the history of female power dressing across different classes, cultures, and careers” (InStyle). At a time in which a woman can be a firefighter, surgeon, astronaut, military officer, athlete, judge, and more, what does it mean to dress like a woman? This book turns that question on its head by sharing a myriad of interpretations across history—with 300 incredible photographs that illustrate how women’s roles have changed over the last century. The women pictured in this book inhabit a fascinating intersection of gender, fashion, politics, culture, class, nationality, and race. There are some familiar faces, including trailblazers Amelia Earhart, Angela Davis, and Michelle Obama, but the majority of photographs are of ordinary working women from many backgrounds and professions. With essays by renowned fashion writer Vanessa Friedman and feminist writer Roxane Gay, Dress Like a Woman offers a comprehensive look at the role of gender and dress in the workplace.
Download or read book Why Men Don t Have a Clue and Women Always Need More Shoes written by Barbara Pease and published by Harmony. This book was released on 2004-01-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know the top seven things men do that drive women nuts? Or the real reason women cry more than men do? What are men really looking for in a woman—both at first sight and for the long-term? These are only the starting points for Barbara and Allan Pease as they discuss the very real—and often very funny—differences between the sexes. Why Men Don’t Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships—or at least begin to understand where your partner is coming from. They help women understand why men avoid commitment, what drives them to lie, and how to decode male speech to find out what they are really saying. They explain to men why women nag, how they use emotional blackmail, and how to understand (and take advantage of!) the top-secret scoring system all women apply. They also dish about the top turn-ons--and turn-offs--for both sexes. Laced with their trademark humor, Why Men Don’t Have a Clue and Women Always Need More Shoes addresses a host of nitty-gritty battlegrounds as well, from channel surfing and toilet seats to shopping and communication. Already a #1 bestseller in the United Kingdom, Germany, Japan, Holland, Spain, Brazil, Portugal, Belgium, Ireland, France, Czech Republic, India, Singapore, Malaysia, South Africa, New Zealand, and Australia, Why Men Don’t Have a Clue and Women Always Need More Shoes is the answer to understanding the opposite sex.
Download or read book Invisible Women written by Caroline Criado Perez and published by Abrams. This book was released on 2019-03-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 International Bestseller Winner of the 2019 Financial Times and McKinsey Business Book of the Year Award Winner of the 2019 Royal Society Science Book Prize A landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women, now in paperback Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias, in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in the award-winning, #1 international bestseller Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.
