Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics

Download or read book A Research Agenda for Consumer Financial Behavior written by Jing J. Xiao and published by Edward Elgar Publishing. This book was released on 2023-06-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable financial behavior and any financial behavior that helps improve financial wellbeing.

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Download or read book Modeling Markets written by Peter S.H. Leeflang and published by Springer. This book was released on 2014-11-12 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

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Download or read book A Short Course in Intermediate Microeconomics with Calculus written by Roberto Serrano and published by Cambridge University Press. This book was released on 2012-11-26 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise treatment of the core concepts of microeconomic theory at the intermediate level with calculus integrated into the text. The authors, Roberto Serrano and Allan M. Feldman, start with consumer theory and then discuss preferences and utility, budget constraints, the consumer's optimal choice, demand and the consumer's choices about labor and savings. They next turn to welfare economics: when is one policy better for society than another? Following are chapters presenting the theory of the firm and profit maximization in several alternative and partial equilibrium models of competitive markets, monopoly markets and duopoly markets. The authors then provide general equilibrium models of exchange and production and analyze market failures created by externalities, public goods and asymmetric information. Finally, they offer introductory treatments of decision theory under uncertainty and game theory. Graphic analysis is presented where necessary but distractions are avoided.

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Download or read book Ultimate AWS Certified Cloud Practitioner s Exam Guide written by Gaurav H Kankaria and published by Orange Education Pvt Ltd. This book was released on 2024-05-22 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: TAGLINE Empowering Your Journey to a Successful AWS Cloud Certification KEY FEATURES ● Suitable for those new to AWS and cloud computing, covering all necessary concepts in depth. ● Includes practical exercises and practice exams with answers to reinforce learning and boost exam confidence. ● Provides detailed exploration of key AWS services, their features, and real-world applications for practical understanding. DESCRIPTION Embark on a journey into AWS cloud computing certification with the "Ultimate AWS Certified Cloud Practitioner’s Exam Guide" This book is your ultimate guide to mastering AWS CLF-C02 certification by simplifying cloud computing basics and giving you a strong grasp of its core principles and benefits. The book simplifies AWS services like EC2, S3, and RDS, with clear explanations and real-world examples. You'll master these services and learn industry best practices for cost optimization, security, and compliance, ensuring your deployments are efficient and secure. Additionally, it empowers you to navigate the ever-changing world of cloud computing with confidence. With exam readiness at the forefront, the book provides a meticulous preparation plan, complete with practice questions, exam strategies, and hands-on exercises to fortify your knowledge and boost your confidence. Whether you're gearing up for the AWS Cloud Practitioner exam or seeking to enhance your professional skill set, the practical approach ensures you're primed for success. WHAT WILL YOU LEARN ● Understand the core principles and benefits of cloud computing, including scalability, elasticity, and cost-effectiveness. ● Dive deep into key AWS services, such as EC2, S3, and RDS, learning their features, use cases, and best practices for implementation. ● Prepare thoroughly for the AWS Cloud Practitioner exam with comprehensive coverage of exam topics, practice questions, and exam-taking strategies. ● Develop practical skills through hands-on exercises and real-world scenarios, enabling you to apply your knowledge effectively in professional settings. ● Unlock new career opportunities in the rapidly growing field of cloud computing by obtaining the highly respected AWS Cloud Practitioner certification. ● Speak confidently about cloud concepts and AWS services, enhancing your ability to communicate with colleagues, clients, and stakeholders. ● Learn industry best practices for cost optimization, security, and compliance in AWS cloud environments, ensuring efficient and secure deployments. ● Hone your problem-solving skills by tackling challenging exercises and case studies, preparing you to address complex issues in cloud computing with confidence. WHO IS THIS BOOK FOR? Whether you are a tech professional looking to expand your skillset or a complete beginner curious about cloud computing, this book is your roadmap to become a AWS Certified Cloud Practitioner through AWS CLF-C02 certification. No prior tech experience is required - we will guide you through everything you need to know! TABLE OF CONTENTS 1. Introduction to AWS Cloud Practitioner Exam (CLF - C02 2. Understanding Cloud Computing 3. Introduction to AWS and Global Infrastructure 4. AWS Well-Architected Framework and Shared Responsibility Model 5. AWS Core Services – Part I 6. AWS Core Services – Part II 7. AWS Core Services – Part III 8. Other AWS Services 9. Billing and Pricing 10. Preparing for Exam 11. AWS Hands-on Guide for Beginners Index

Download or read book Managerial Economics Analysis of Managerial Decision Making 9th Edition written by Ahuja H.L. and published by S. Chand Publishing. This book was released on with total page 1159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely acknowledged, this popular and detailed text is a comprehensive treatise on Managerial Economics – both micro and macro-economic aspects. This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics. It explains the economic environment and the impact on managerial decisions regarding price & output determination in different market structures followed by an account of the behaviour of individuals under conditions of uncertainty.

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Download or read book JPRS Report written by and published by . This book was released on 1990 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: