Download or read book Voice Branding for Executive Leaders written by Lynda Stucky and published by CreateSpace. This book was released on 2014-07-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executive leaders share similar traits in their communication skills - they're confident, commanding, clear, concise, and direct. However, Executive Leaders also have their own communication style - their own unique blend of speech, language and voice characteristics that defines them and differentiates them even further. Both their leadership traits and their unique style form a perceived image that either detracts or attracts, annoys or comforts, captivates or bores. That's voice branding...and it is a part of your identity. The question is, "Is your image conveying what you want it to convey?" If not, here's what you'll learn inside this book... + How to Align Your Speech, Language and Voice skills to your desired Communication Style as a Leader and Brand YOU! + The 9 Speech, Language, and Voice Skills Essential for Developing your Vocal Brand that Every Great Leader Has Studied and Mastered. + 3 Additional Characteristics that You Must AVOID If You Want to Sound like a Leader and Succeed at the Top! "If you're ready to intentionally develop your own unique, authentic speech and voice brand so that you empower and differentiate yourself, then read this book immediately!" "The way you sound matters and this book shows you why. If you hope to climb the ladder of success, you need this book to show you how to develop your speech and voice skills, build your professional brand, and achieve your life's highest aspirations." Dr. John Stahl-Wert International Best-Selling Author of "The Serving Leader"

Download or read book Leveraging Technology in Leadership Communication written by Carolyn Mae Kim and published by Routledge. This book was released on 2021-11-11 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a close look at how digital media can elevate or diminish a leader’s influence, this book provides a framework to guide organizational leaders’ selection and application of digital tools in communication with stakeholders. Through a media ecology approach, the book begins by exploring the transitions in technology over the course of human history that resulted in today’s digital communication environment. It builds on this understanding to examine the value leadership communication provides to engage employees and drive organizational objectives internally, while also highlighting the value of leaders’ external stakeholder communication using tools such as social media or websites to elevate credibility. It examines various challenges to give a realistic assessment of how leaders can navigate digital communication successfully to thrive personally and professionally. Finally, the book explores an often-missed dimension of leadership communication: followers. Using the ethicality of leadership and the role of followers, it concludes by examining guiding values for leadership communication in the digital age as well as forecasting future trends that will shape leaders’ communication. The book is intended as supplementary reading in organizational, leadership, corporate, and internal communication courses at both the undergraduate and graduate levels. Online instructor resources for this book include a one-sheet overview of how to use the text in a course as well as sample assignments and discussion questions. Please visit www.routledge.com/ 9780367414993 to access these support materials.

Download or read book The Yahoo Style Guide written by Chris Barr and published by St. Martin's Griffin. This book was released on 2010-07-06 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

Download or read book Own the Room written by Amy Jen Su and published by Harvard Business Press. This book was released on 2013-03-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your signature voice People are drawn to and influenced by leaders who communicate authentically, connect easily with people, and have immediate impact. So how do you become one of them? How can you learn to “own the room”? This book will help you develop your leadership presence. According to Amy Jen Su and Muriel Maignan Wilkins, leadership presence is the ability to consistently and clearly articulate your value proposition while influencing and connecting with others. They offer a simple and compelling framework, as well as practical advice about how you can develop your own personal presence. No matter where you sit in an organization, you can “own the room” if you are able to do two things well: first, demonstrate your authentic value and distinction, and second, connect to others in a positive way. Leaders who are able to be authentic while connecting with and impacting others have what the authors call a “signature voice”—a means of self-expression that is uniquely and distinctly their own. Once you discover and express your own signature voice, you’ll be ready to take your leadership presence to the next level. Filled with real-life stories and examples, Own the Room demystifies the concept of presence and gives you the tools you need to identify and embrace your unique leadership voice—and have a greater impact on the world around you.

Download or read book Tailored Approaches to Self Leadership written by Grant Bosnick and published by Taylor & Francis. This book was released on 2022-09-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a uniquely adaptable approach to develop awareness (of self, others and one’s environment) of self-leadership through real behavioral change. Through neuroscience, psychology and behavioral science approaches, each chapter will help readers make their learning and development personal and take it to a deeper level. With a tip of the hat to the gamebook format where you choose your adventure, readers are encouraged to take an original online self-assessment quiz to determine the challenges and priorities they are presently facing. The quiz then provides a suggested reading order of chapters to address these growth areas. Each of the 18 chapters explores a different theme related to self-leadership and are written in such a way that one can read them in any order. Filled with practical activities, reflective questions and personal anecdotes, Bosnick encourages readers to understand behavior from the "inside-out" of neuroscience and how the brain works, while also keeping an eye on the "outside-in:" how we understand others and how others see us. Combining research-backed principles with tried-and-tested exercises, this is a book tailored for leaders of all levels, professionals in a transitory phase of their career, as well as those just starting out in the working world.

Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Download or read book Corporate Brand Personality written by Lesley Everett and published by Kogan Page Publishers. This book was released on 2016-02-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.

Download or read book 5 Voices written by Jeremie Kubicek and published by John Wiley & Sons. This book was released on 2016-02-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover your leadership voice and unlock your potential to influence others 5 Voices is the code for unlocking your capacity to have honest conversations and build deeper, more authentic relationships with your teams, your families and your friends. In order to lead others effectively, we need a true understanding of ourselves, our natural tendencies and patterns of behavior. In learning what your leadership voice sounds like to others, you will discover what it feels like to be on the other side of your personality, as well as how to hear and value others' voices, namely the Pioneer, the Connector, the Creative, the Guardian, and the Nurturer. Once you understand your own leadership voice, you'll discover how best to communicate with each of the other voices, which will transform your communication at every level of relationship, both personal and professional. In mastering the 5 Voices of leadership, you will increase your emotional intelligence, allowing you to gain a competitive advantage as a leader. You will also be equipped with a simple, easy to remember vocabulary that, when shared, has a track record for decreasing the drama, misunderstanding and miscommunication in all spheres of influence. Are you focused on relationships, values, and people? Or are you oriented more toward tradition, money, and resources? Do you know how others hear your voice? Do you appreciate the contributions of others on your team? This book will help you identify your natural leadership style, and give you a framework for leveraging your strengths. Find your foundational leadership voice Learn to hear and value the voices of others Know yourself before leading others Connect and communicate well with team, family and friends All five leadership voices come with their own particular set of strengths, and all have areas for growth. Understanding both sides of the equation is the key to taking your leadership to the next level and is the secret to increasing your ability to influence your team, family and friends. 5 Voices is a simple key which unlocks complicated relational dynamics and improves the health and alignment of all your relationships.

Download or read book Find Your Voice As a Leader written by Paul Larsen and published by . This book was released on 2016-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Strategy in Three Steps written by Jay Mandel and published by Kogan Page Publishers. This book was released on 2023-06-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.

Download or read book Design Leadership written by Mr Raymond Turner and published by Gower Publishing, Ltd.. This book was released on 2013-05-01 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner’s extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country’s wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles. The ideas at the heart of the book concern all who shape society and have the brief to improve our lives. Raymond Turner’s advice will help all of these readers make design work and so become more effective more quickly.

Download or read book The Leader S Voice How Your Communication Can Inspire Action And Get Results written by Clarke & Cross Land and published by Dreamtech Press. This book was released on 2006-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights that a honest communication rather than commands is the real test for a leader. It propounds that a leader listens in facts, emotions and symbols.

Download or read book Strong Language written by Chris West and published by Chris West. This book was released on 2022-02-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for. In Strong Language, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice – and getting everyone to use it from day one. Discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want. Drawing on his experience working with hundreds of brands – including Alphabet’s Moonshot Factory, Harry Winston, the world's biggest carmaker, and startups in fintech, edtech, and skincare – Chris West’s Strong Language framework will guide you to the breakthrough voice you need to outsmart and outperform your competitors.

Download or read book Strategic Management written by John A. Parnell and published by SAGE Publications. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Download or read book Project Management Best Practices Achieving Global Excellence written by Harold Kerzner and published by John Wiley & Sons. This book was released on 2018-03-20 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to project management implementation, updated with the latest in the field Project management has spread beyond the IT world to become a critical part of business in every sphere; built on efficiency, analysis, and codified practice, professional project management leads to the sort of reproducible results and reliable processes that make a business successful. Project Management Best Practices provides implementation guidance for every phase of a project, based on the real-world methodologies from leading companies around the globe. Updated to align with the industry’s latest best practices, this new Fourth Edition includes new discussion on Agile and Scrum, tradeoffs and constraints, Portfolio PMO tools, and much more. Get up-to-date information on the latest best practices that add value at every level of an organization Gain insight from more than 50 project managers at world-class organizations including Airbus, Heineken, RTA, IBM, Hewlett-Packard, Sony, Cisco, Nokia, and more Delve deeper into implementation guidance for Agile, Scrum, and Six Sigma Explore more efficient methodologies, training, measurement, and metrics that boost organization-wide performance Adopt new approaches to culture and behavioral excellence, including conflict resolution, situational leadership, proactive management, staffing, and more Ideal for both college and corporate training, this book is accompanied by an Instructor’s Manual and PowerPoint lecture slides that bring project management concepts right into the classroom. As the field continues to grow and evolve, it becomes increasingly important to stay current with new and established practices; this book provides comprehensive guidance on every aspect of project management, with invaluable real-world insight from leaders in the field.

Download or read book Bridging Organization Design and Performance written by Gregory Kesler and published by John Wiley & Sons. This book was released on 2015-10-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five practical steps to enhance organization effectiveness on a global scale Bridging Organization Design and Performance is a handbook for leaders looking to enhance the success of their organizations and themselves. Companies that compete globally require organizational operating models as robust as their strategies. Many companies have created elegant designs and consider their worldwide, matrix organizations sources of competitive advantage. However, the reality is that these complex structures bring many challenges and senior executives are often frustrated by the difficulties of delivering growth in organizations that span numerous brands, products, and geographic regions. After working closely with over twenty large US and Europe based global companies during the past decade, Gregory Kesler and Amy Kates concluded that the problem is not in the fundamental design of these operating models. The matrix is not going away. The challenge is to effectively and completely activate the organization to deliver the strategy. This book shares the five practical actions that bring complex organizations to life and help companies gain sustainable results from their global operating models.

Download or read book Mission Metamorphosis written by Robin R. Ganzert and published by Greenleaf Book Group. This book was released on 2020-10-20 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative advice for leading with grit and humanity This inspirational guide by Robin R. Ganzert, PhD, president and CEO of one of the most renowned charities in America, will equip you with the leadership tools you need to increase your business revenue and efficiency dramatically, all while effecting positive change in the world. When Dr. Ganzert took over the struggling animal safety and welfare non-profit American Humane, she performed a fiscal and brand rescue, and the organization was reborn. In Mission Metamorphosis, Dr. Ganzert presents the inventive techniques she employed to revamp American Humane, turning it into a top-rated charity and honoring its historic legacy. She also offers concrete information for creating your own success story, including how to: • Be a moral and ethical leader • Achieve programmatic success • Keep a brand fresh and relevant • Promote constructive change in the community • Tackle new problems with new solutions • Bring in revenue every single day By mixing engaging stories of animal rescue with prescriptive methods for growing and maintaining your business, Dr. Ganzert provides the motivation and tools required for you and your organization to survive and thrive.