Download or read book Video Marketing Strategy written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
Download or read book Video Marketing For Dummies written by Kevin Daum and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
Download or read book Video Marketing written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2021-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Download or read book Content Based Analysis of Digital Video written by Alan Hanjalic and published by Springer Science & Business Media. This book was released on 2007-05-08 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content-Based Analysis Of Digital Video focuses on fundamental issues underlying the development of content access mechanisms for digital video. It treats topics that are critical to successfully automating the video content extraction and retrieval processes, and includes coverage of: - Video parsing, - Video content indexing and representation, - Affective video content analysis. In this well illustrated book the author integrates related information currently scattered throughout the literature and combines it with new ideas into a unified theoretical approach to video content analysis. The material also suggests ideas for future research. Systems developers, researchers and students working in the area of content-based analysis and retrieval of video and multimedia in general will find this book invaluable.
Download or read book The Content Impact and Regulation of Streaming Video written by Eli Noam and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Download or read book Visual Content Marketing written by Stephen Gamble and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
Download or read book Video Production written by James C. Foust and published by Taylor & Francis. This book was released on 2017-09-01 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised twelfth edition of Video Production: Disciplines and Techniques introduces readers to the operations underlying video production. It provides thorough coverage of the theory and techniques readers need to know, balancing complexity with practical how-to information about detailed subjects in a concise, conversational style. The book has been updated to incorporate recent changes in the video production pipeline—emphasizing digital video, non-linear video production, streaming platforms, and mobile production—while maintaining the foundational, nuanced, teamwork-based approach that has made the book popular. Each chapter includes key takeaways, review questions, and on-set exercises, and a comprehensive glossary defines all the key production terms discussed. An accompanying eResource includes downloadable versions of the forms and paperwork used in the book, in addition to links to further online resources.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Download or read book The Art of Video Production written by Leonard Shyles and published by SAGE Publications. This book was released on 2007-02-09 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Art of Video Production, by Leonard Shyles, is a very thorough presentation of the techniques of professional television production, including electronic news-gathering, electronic film production and multicamer outside broadcast work." —MEDIA INTERNATIONAL AUSTRALIA "Len Shyles′ The Art of Video Production is a comprehensive text with descriptions of all of the necessary organizational, aesthetic, and technical elements a student needs to progress from a beginning level to an advanced level in one course. This book presents an over-arching sensibility that links media production with the processes of communication, provides many practical examples, and adds ′industry voices′ interviews that do a great job of telling about ways knowledge from the text may be applied in the real world. In short, Shyles′s book is a clear and comprehensive text for a complete course in video production." —Barbara Ruth Burke, University of Minnesota, Morris "Shyles writes with a clarity and simplicity that is often missing in textbooks. He is able to take complicated concepts and break them down so that anyone can understand them. Shyles adeptly includes not only the ′ancient history′ of early television production, but the new frontiers of HD and digital technology. The book also contains fascinating interviews with industry professionals, which students entering the workforce will find helpful. The Art of Video Production provides an excellent foundation for the video student, both technically and aesthetically." —Rick Ricioppo, Illinois State University, School of Communication The Art of Video Production is a veritable compendium of practical advice, insights, and tips for aspiring videographers. Deftly written, effectively organized..." —WISCONSIN BOOKWATCH The Art of Video Production emphasizes the enduring principles and essential skills of the communication process AND the new digital technologies that are necessary for creating effective video content. In this exciting, new book, author Len Shyles updates the latest developments in digital video production, while preserving the fundamentals. In a style that′s clear, comprehensive, and brief, The Art of Video Production shows you how to make air-quality television programs—with emphasis on both content and production values—so that you can get your points across. This user-friendly text explains the methods for writing, producing, directing, and editing successful television programs. The Art of Video Production also features six interviews with industry professionals (including network, freelance, and independent producers, directors, writers, and editors), offering practical advice for those planning careers in the field. These "Industry Voices" speak to the profound shift from analog to digital platforms, and offer invaluable insight about its impact. In addition, The Art of Video Production features: Strong emphasis on audience analysis concepts useful in all phases of the production process In-depth coverage of the nature of the digital shift, and its impact on the convergence of media and telecommunications industries Review questions, exercises, and professional pointers, designed to help you review and retain material Accompanying Instructor′s Resource CD-Rom An Instructor′s Resource CD contains chapter objectives, suggested activities, test questions, classroom handouts, a list of helpful Web sites, and more!
Download or read book Digital Video Production Cookbook written by Chris Kenworthy and published by "O'Reilly Media, Inc.". This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create sophisticated-looking visual effects, dramatic shots, and powerful sequences using low-cost methods adapted from high-end professional techniques in this text by award-winning filmmaker Chris Kenworthy.
Download or read book Introduction to Video hosting service written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video hosting service is a service that allows users to upload, view and share video content over the internet. These platforms provide a centralized location for storing and distributing video content. Video hosting services are often used by individuals, businesses, and organizations as a means of sharing information or entertainment. Video hosting services come in various forms, including both free and paid options. They may offer different features such as analytics, editing tools, and the ability to monetize content. Common examples of video hosting services include YouTube, Vimeo, and Dailymotion. These platforms have revolutionized the way we consume and share video content, allowing creators to reach a wider audience and users to access a vast library of content from around the world.
Download or read book Content Based Image and Video Retrieval written by Oge Marques and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content-Based Image And Video Retrieval addresses the basic concepts and techniques for designing content-based image and video retrieval systems. It also discusses a variety of design choices for the key components of these systems. This book gives a comprehensive survey of the content-based image retrieval systems, including several content-based video retrieval systems. The survey includes both research and commercial content-based retrieval systems. Content-Based Image And Video Retrieval includes pointers to two hundred representative bibliographic references on this field, ranging from survey papers to descriptions of recent work in the area, entire books and more than seventy websites. Finally, the book presents a detailed case study of designing MUSE–a content-based image retrieval system developed at Florida Atlantic University in Boca Raton, Florida.
Download or read book Securing Digital Video written by Eric Diehl and published by Springer Science & Business Media. This book was released on 2012-06-26 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content protection and digital rights management (DRM) are fields that receive a lot of attention: content owners require systems that protect and maximize their revenues; consumers want backwards compatibility, while they fear that content owners will spy on their viewing habits; and academics are afraid that DRM may be a barrier to knowledge sharing. DRM technologies have a poor reputation and are not yet trusted. This book describes the key aspects of content protection and DRM systems, the objective being to demystify the technology and techniques. In the first part of the book, the author builds the foundations, with sections that cover the rationale for protecting digital video content; video piracy; current toolboxes that employ cryptography, watermarking, tamper resistance, and rights expression languages; different ways to model video content protection; and DRM. In the second part, he describes the main existing deployed solutions, including video ecosystems; how video is protected in broadcasting; descriptions of DRM systems, such as Microsoft's DRM and Apple’s FairPlay; techniques for protecting prerecorded content distributed using DVDs or Blu-ray; and future methods used to protect content within the home network. The final part of the book looks towards future research topics, and the key problem of interoperability. While the book focuses on protecting video content, the DRM principles and technologies described are also used to protect many other types of content, such as ebooks, documents and games. The book will be of value to industrial researchers and engineers developing related technologies, academics and students in information security, cryptography and media systems, and engaged consumers.
Download or read book Video Marketing Essentials written by Videowaver Marketing and published by Videowaver Marketing. This book was released on with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Marketing Essentials is the most holistic road map for any marketer to implement video content in their marketing strategy. While video is the most effective marketing tool, it is also the most complex type of content to create. Video Marketing Essentials will teach you how to create engaging, high-quality video content, with direct response marketing strategies. This book is accessible to everyone, from beginners to advanced marketers and it teaches everything, from brainstorming ideas to creating the actual pieces of content. Our team analysed the evolution of video marketing strategies in the last several years, which content drives more conversions and how do large brands use video for promotional purposes. This book is the result of more than a year of continuously updating information, explained in a very comprehensive way, so that getting started with video marketing is easy even for people outside the videography/video editing sphere.
