Download or read book Unilever Company Case Study written by Leonard Kahungu and published by GRIN Verlag. This book was released on 2018-06-19 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 78.00, , course: LRPM, language: English, abstract: Unilever is London-based multinational company that specialises on fast-moving consumer products in more than 190 countries across the globe. However, Unilever is increasingly facing stiff competition from local, regional, and international companies in virtually all levels from rival firms. The competition is reflected across its over 400 brands in four predominant categories, namely personal care, refreshments, home care, and foods. This calls for a strategic analysis of the company in attempts to identify sustainable recommendations in attempts to enhance the performance and competitiveness of Unilever around the world.
Download or read book Unilever Case Study written by Sabrina Marisa Wolf and published by Grin Publishing. This book was released on 2011-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Newcastle (Northumbria University), language: English, abstract: This assignment will analyse the global consumer good industry, particular the food and personal care/ household goods industry. The key players of this industry are Unilever, P & G (market leader in personal care products) as well as Nestl (market leader of the food industry).
Download or read book Exploring the Links Between International Business and Poverty Reduction written by Jason W. Clay and published by Oxfam. This book was released on 2005 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreign direct investment is recognized to be important for economic development, in terms of wealth creation, employment, skills development, and technology transfer. But there is an ongoing debate about the extent to which these contributions translate into real benefits for people living in poverty. In an attempt to evaluate the impacts of international business on people living in poverty, two organizations with very different aims and perspectivese"Unilever (a major company operating in some of the poorest countries in the world) and Oxfam (an international development and humanitarian organization)e"collaborated on an ambitious research project. The research considered the impacts of Unilever Indonesia across the entire business value chain, from producers and suppliers, through the company's core business operations, to its distributors, retailers, and consumers. This report presents the findings of the research. It is a contribution to the debates among the wider business community, governments, civil-society organizations, and academics who seek to understand how the wealth, employment, and products that a large company creates could bring increased benefits to people living in poverty.
Download or read book Taking Stock of Industrial Ecology written by Roland Clift and published by Springer. This book was released on 2015-12-11 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we design more sustainable industrial and urban systems that reduce environmental impacts while supporting a high quality of life for everyone? What progress has been made towards reducing resource use and waste, and what are the prospects for more resilient, material-efficient economies? What are the environmental and social impacts of global supply chains and how can they be measured and improved? Such questions are at the heart of the emerging discipline of industrial ecology, covered in Taking Stock of Industrial Ecology. Leading authors, researchers and practitioners review how far industrial ecology has developed and current issues and concerns, with illustrations of what the industrial ecology paradigm has achieved in public policy, corporate strategy and industrial practice. It provides an introduction for students coming to industrial ecology and for professionals who wish to understand what industrial ecology can offer, a reference for researchers and practitioners and a source of case studies for teachers.
Download or read book Renewing Unilever written by Geoffrey Jones and published by OUP Oxford. This book was released on 2005-08-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.
Download or read book Foreign Multinationals in the United States written by Lina Gálvez-Muñoz and published by Routledge. This book was released on 2005-07-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, leading scholars in international business and business history in the United States, Europe and Japan examine the experiences of a range of firms in the United States. They survey British, Canadian, French, German, Spanish and Japanese firms, and span a range of sectors including automobiles, banking, electricals, petroleum and steel. Together, their contributions present a unique evolutionary and comparative perspective on the management and performance of foreign companies in the United States since 1945. This book is essential reading for all those with a professional or academic interest in international business, management, business history or business in the United States.
Download or read book Unilever A Strategic Analysis written by Richards Macdonald and published by GRIN Verlag. This book was released on 2013-07-10 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Cambridge, language: English, abstract: Unilever is a London-based fast-moving consumer goods company that sells its products in nearly 200 countries. However, it is neither the largest packaged consumer goods or food company as it has fiercely competitive rivals. In recent years, new corporate leadership has instituted changes, including a new mission and a new vision. These have resulted in a more positive relationship with consumers, a better public image, and an increasing presence in developing countries. Still, our strategic analysis of the company shows impending threats that can damage Unilever’s margin of profit and global stake in the fast-moving consumer goods industry. New brands, mounting competition, and an increase in taxation and regulations are mounting obstacles to Unilever's continued success. In order to overcome these and other future vulnerabilities, Unilever needs to continue its product and information technologies developments, introspection, campaigns, and external monitoring. Company Profile Unilever is an Anglo-Dutch company that consists of over 400 brands “focused on health and wellbeing” (Unilever, 2013a). Unilever sells its products to more than 190 countries and belongs to the fast-moving consumer goods (FMCG) industry. Specifically, it is the second largest packaged consumer goods firm after Proctor & Gamble (P&G), and it is the third largest food company after Nestle and Kraft Foods. While Unilever is based in London, England, it sells food, home, and personal care products over all major continents. Unilever was formed when the Dutch margarine company Margarine Unie merged with the British soapmaker Lever Brothers in 1930. The two companies decide to combine since they were often competing for the same raw materials, oils and fats, to make their products. Today, Unilever has adopted a new mission to
Download or read book Unilever s Mission for Vitality written by David Austen-Smith and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This case walks students through the types of dilemmas that executives face in the real world. Dove and Axe are two highly successful brands owned by Unilever, a portfolio company (www.unilever.com). Dove is a female-oriented beauty product brand that exhorts "real beauty" and not the unachievable standards that the media portrays. In contrast, Axe is a brand that purportedly "gives men the edge in the mating game." Axe's risqué commercials portray the supermodel-type beauty ideal that Dove is trying to change.Unilever had always been a company of brands, i.e., the consumer knew the brands but not the company. Recently, however, the company attempted to unify with an umbrella mission for all of its brands. This change would turn Unilever into a company with brands, potentially increasing consumer awareness and encouraging cross-purchases between the different brands. However, this new strategy raised questions about the conflicting messages between the brands' marketing campaigns, most notably between Unilever's two powerhouse brands, Dove and Axe.
Download or read book RESTART Sustainable Business Model Innovation written by Sveinung Jørgensen and published by Springer. This book was released on 2018-07-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.
Download or read book Managing Sustainable Business written by Gilbert G. Lenssen and published by Springer. This book was released on 2018-03-07 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach. The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
Download or read book Net Positive written by Paul Polman and published by Harvard Business Press. This book was released on 2021-10-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for 2022 by Thinkers50 "An advocate of sustainable capitalism explains how it's done" — The Economist "Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York Times Named as recommended reading by Fortune's CEO Daily "…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial Times The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result. In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them. Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it. Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind? Join the movement at netpositive.world
Download or read book Next Generation Business Strategies for the Base of the Pyramid written by Ted London and published by FT Press. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.
Download or read book Brand Portfolio Management Basic Principles and Recent Trends Shown in Context of Unilever a Consumer Goods Company written by Frank Piotraschke and published by GRIN Verlag. This book was released on 2008 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Aachen University of Applied Sciences, 65 entries in the bibliography, language: English, abstract: This paper argues that brand portfolio management is an inevitable discipline in marketing and has to be applied in the business practice. It presents the current literature about this topic, beginning with the general branding theories, covering basics and first approaches to brand portfolio management, and also takes the international focus on brand portfolio management. It shows a case-study of the fast moving consumer goods producer Unilever. Its "Path to Growth" strategy, where Unilever went through the biggest restructuring efforts in its history, is presented and analysed. The Unilever "Path to Growth" strategy, was a five year restructuring plan launched in 1999, in which Unilever sold an disinvested many established and smaller brands, cut substantial amounts of costs, laid off thousands of employees and restructured their brand portfolio considerably. The weaknesses and the benefits of "Path to Growth" are shown, and also brand portfolio management in general is described in this context. The Unilever case is analysed in detail. The motivations for brand portfolio management in general, and the specific restructuring campaign are shown and explained. Financial and qualitative analysis is taken. The outcome of the restructurings is evaluated and conclusions are taken. Recommendations for further studies are made and an outlook is given.
Download or read book An Analysis of Unilever s Legal Form Financial Performance and Business Strategy written by Letizia Zisa and published by GRIN Verlag. This book was released on 2011-05 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Leeds Metropolitan University, language: English, abstract: Unilever Group PLC "Unilever is one of the world's leading suppliers of fast moving consumer goods. We aim to meet everyday consumer needs for nutrition, hygiene and personal care with brands and services that help people to feel good, look good and get more out of life" (Unilever, Director's Report, p. 17). It generates revenues through four main business segments: savoury, dressings and spreads, personal care, ice cream and beverages and home care. Vision & Mission Statement A company ́s mission can be defined as "the overriding purpose in line with the values or expectations of stakeholders" (Johnson & Scholes, 2005, p.13). "We work to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact". Unilever's legal business form Commonly, there are three types of business organisations; sole traders, partnerships, limited companies. Unilever is a "Public Limited Company" (PLC) which means that it is permitted to advertise its shares to the public on the stock exchange market and which is registered as a public limited company (Companies Act 2006, 58 (1)). "Public companies are aimed at securing investment from the general public" (Lowry et al., 2006, p.9). A public company cannot commence business or lend any capital unless it has been issued an "S 117 Certificate" and has a registered office (Companies Act 2006, 86). Such a certificate is issued when the Registrar identified that the nominal value of the company's share capital is not less tha
Download or read book Unilever s Mission for Vitality written by David Austen-Smith and published by . This book was released on 2017 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dove and Axe were two highly successful brands owned by Unilever, a portfolio company. Dove was a female-oriented beauty product brand that exhorted "real beauty" and not the unachievable standards that the media portrayed. In contrast, Axe was a brand that purportedly "gives men the edge in the mating game." Their risqué commercials always portrayed the supermodel-type beauty ideal that Dove was trying to change. Unilever had always been a company of brands where the consumer knew the brands but not the company, but recently there had been the idea to unify the company with an umbrella mission for all of its brands. This would turn Unilever into a company with brands, potentially increasing consumer awareness and encourage cross-purchases between the different brands. However, this raised questions about the conflicting messages between the brands' marketing campaigns, most notably between Unilever's two powerhouse brands, Dove and Axe. The case begins with COO Alan Jope anticipating an upcoming press meeting in New York City to discuss Unilever's current (i.e., 2005) performance and announce Unilever's decision to create an umbrella mission statement for the company. This case focuses on the central question of whether or not consistency between brand messages is necessary or inherently problematic. The Unilever's Mission for Vitality case was created to help students and managers develop an appreciation for how the values underlying a marketing campaign can affect and alter an organization's culture. The case focuses on how two products and marketing campaigns that express conflicting underlying values (as reflected in the Dove Real Beauty and the Axe Effect campaigns) within the same corporation can give rise to a number of unintended organizational and marketing complications.
Download or read book Strategic Analysis Of Unilever written by Harry Mwololo and published by GRIN Verlag. This book was released on 2018-06-26 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2018 in the subject Business economics - Miscellaneous, grade: 2, Stanford University, language: English, abstract: Unilever, headquartered in London, United Kingdom, and Rotterdam, Netherlands is a Dutch-British transnational consumer products business organization. Unilever is currently the third biggest consumer products company around the world, behind the leaders Procter and Gamble at position one and Nestle at position two. It is the global producer of food spreads like margarine. The company’s products include cleaning agents, food products, beverages, and personal care products.
Download or read book The Lonely Quest of Unilever s CEO Paul Polman written by Jeroen Smit and published by Anthem Press. This book was released on 2023-07-25 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.