Download or read book Reel Marketing written by Julia Carcamo and published by Independently Published. This book was released on 2020-08-14 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge?
Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Download or read book Casino Operations Management written by Jim Kilby and published by Wiley. This book was released on 2006-06-12 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete guidance to the ins and outs of gaming operations Management personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino. Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of: Current high-roller marketing tactics and their effect on profitability The effect of popular money management systems on casino profits The initial development process of an Indian casino Studies designed to identify the patronage motives of gamblers, including those of riverboat customers Slot club design: player rating issues, point accumulation schemes, and more Principles of casino floor design: managing table game and slot location Studies designed to measure the profit contribution of popular slot promotions Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.
Download or read book Let s Get Engaged Crossing the Threshold of Marketing s Engagement Era written by Michael W. Obal and published by Springer. This book was released on 2015-12-12 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Download or read book In the Pursuit of Winning written by Masood Zangeneh and published by Springer Science & Business Media. This book was released on 2007-11-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: As gambling become ever more ubiquitous, more people are risking their finances, family lives, and health in their desire to be the winner that takes it all. This book brings together an international panel of experts to present a wide variety of perspectives on problem gambling, and test popular addiction and disease models in the field. Early chapters examine the psychology of gambling, before moving on to the pastime’s associated irrational ideas. The seven chapters in the second half are devoted to evidence-based interventions from a variety of clinical orientations. Case examples, Q&A sections, and a glossary add extra readability to the coverage.
Download or read book Career Opportunities in Casinos and Casino Hotels written by Shelly Field and published by Infobase Publishing. This book was released on 2009 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist.
Download or read book Casino Management in Integrated Resorts written by Desmond Lam and published by Routledge. This book was released on 2019-06-25 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation. In the new integrated casino model, casinos play an important role not only in revenue generation but in supporting the other amenities in the resort, including bars, restaurants, hotels and theme parks. This book brings readers up to speed with the challenges of managing a casino within this rapidly expanding gaming–leisure–tourism industry. It covers a range of essential topics, such as the basic psychology of casino gaming, the role and history of casinos within an integrated resort, staffing, floor design, table and slot game management, control and security, marketing and social impact. Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will be an essential introductory yet comprehensive resource for all those undertaking casino management courses.
Download or read book The Analytic Hospitality Executive written by Kelly A. McGuire and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
Download or read book Principles of Casino Marketing written by Anthony F. Lucas and published by . This book was released on 2008-01-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gambling Advertising written by Barrie Gunter and published by Emerald Group Publishing. This book was released on 2019-04-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.
Download or read book Addiction by Design written by Natasha Dow Schüll and published by Princeton University Press. This book was released on 2012 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: machines stems from the consumer, the product, or the interplay between the two. --
Download or read book The ABC s of Craps written by Mike Exinger and published by Mike Exinger. This book was released on 2014-10-22 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walk into any casino, and there is one section where the action is fast and furious. Players are whooping it up, and it sounds like one big party. You approach the area, and, squeezing through the crowd, you discover a long green felted table with a myriad of complex, confusing symbols. You hear voices, but while you can recognize the words, it seems they are in language you’ve never heard before – at least, you have no idea what they mean: “Eighter from Decatur,” “Six and one and you’re all done,” “It’s Little Joe,” and “Seven's a bruiser, the front line's a loser.” Does baby need a new pair of shoes? Of course, because you’re at a Craps Table, the most fun you can have in a casino. So many people pass this game by because of the perceived complexity and the unusual jargon, but Craps is really a very simple game to learn, and better yet – you can actually make some decent money by playing smart. And that’s what this book is all about. Yes, Craps is a game of chance, but the edge the casino has on many of the bets you’ll want to make are very small. A hot streak or two, and you can make some serious “spondulicks” Y’know, “Benjamins…Moolah.” Money. The ABC’s of Craps is designed for the beginning gambler who wants to learn how to play this classic casino game, and play it well.
Download or read book Double Down on Your Data written by Clive J. Pearson and published by Tate Publishing. This book was released on 2012-09-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gambling has been with us since ancient times and it is unquestionably here to stay. Although Poseidon, Zeus and Hades may no longer be dividing the world up in a game of dice, flocks of tourist still flood through the gates of Las Vegas' Caesars, Atlantic City's Taj Mahal and Macau's oddly named casino Greek Mythology. In Double Down On Your Data, author Clive Pearson reveals that we have entered a brave new world of gambling and entertainment, a world where casino executives can cull through their casino's in-house patron data and discover who are their most profitable patrons. Armed with this information, these casino executives can then market to their most valuable patrons in a highly personal way, thereby creating a long and lasting — and usually highly profitable — relationship. Double Down On Your Data teaches casino executives how best to manage their customer relations as today they are faced with a gambler who is much more sophisticated than the ancient Roman soldier who tossed a coin in the air and called "Heads or Ships."
Download or read book Casino Gambling For Dummies written by Kevin Blackwood and published by John Wiley & Sons. This book was released on 2022-03-21 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize your odds on the casino floor Casinos are designed for distraction, so it helps to know a bit about when the odds are in your favor and when they’re not before you push a stack of chips onto a table. Professional blackjack player Kevin Blackwood and lifelong sports bettor Swain Scheps know a thing or two about casino gambling. In Casino Gambling For Dummies, these seasoned gaming veterans guide you through the essential strategies for walking out of the casino ahead of the game. They also show you the most common mistakes made by players, helping you avoid gambling risks while you enjoy what the gaming industry has to offer. Learn to see past the flashing lights, decide how much you’re willing to wager, and find out how to enjoy yourself. In this book, you’ll also discover: Step-by-step walkthroughs of casino etiquette and the rules of common casino games, including poker and blackjack Explanations of video poker and slots and ways to avoid losing more than you’re comfortable with Explorations of online gambling, so you can enjoy the fun of a casino from the comfort of your home The perfect guide for anyone looking for an easy introduction to the world of casino gaming, Casino Gambling For Dummies is also an essential resource for those seeking to improve their odds at blackjack, craps, video poker, slots, and other games.
Download or read book Gambling 102 written by Michael Shackleford and published by . This book was released on 2019-12-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This top-level book of strategies for the most popular casino games was written by one of the best-known gambling experts in the world.
Download or read book Understand and Overcome Gambling Addiction written by Trung Nguyen and published by EnCognitive.com. This book was released on 2016-04-29 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with the knowledge needed to overcome gambling addiction, which is the “most insidious and baffling” disease according to Gamblers Anonymous. The book draws on the author’s 20 years of gambling addiction, the trials and tribulations of users from a self-help community started in 2003 (GamblingHelper.com), and the latest scientific findings. The book discusses the symptoms, triggers, and causes of gambling addiction from the perspectives of biology, psychology, environment, economics, and spirituality. The book includes solutions to overcome the disease based on the most current research. The Gamblers Anonymous program was founded in 1957 and is based on Alcoholics Anonymous, which was founded in 1935. New and important findings on compulsive gambling have been found since that time. This book discusses these new findings. Gambling addiction can be overcome and this book shows you how.
Download or read book Indian Gaming written by and published by . This book was released on 2005 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
