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Book U  S  Joint Forces Army Command Commander s Handbook for Strategic Communication and Communication Strategy  Joint Warfighting Center   Covering Afghanistan  Iraq  Al Qaeda  War on Terror  Petraeus

Download or read book U S Joint Forces Army Command Commander s Handbook for Strategic Communication and Communication Strategy Joint Warfighting Center Covering Afghanistan Iraq Al Qaeda War on Terror Petraeus written by Department of Defense and published by . This book was released on 2017-11-23 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: As U.S. Joint Forces Command continues to interact with the combatant commands and Services, we recognize that there is no universal agreement on the best way to plan and execute a strategic communication and related activities strategy. Additionally, there is very little doctrinal guidance, consequently we have updated this pre-doctrinal handbook to help joint force commanders and their staffs understand alternative perspectives, techniques, procedures, "best practices," and organizational options. Strategic communication must be at the heart of U.S. Government efforts to inform and influence key audiences in support of U.S. national interests, policies, and objectives. We seek to achieve this influence by understanding and engaging them with coordinated programs, plans, themes, messages, images, and products synchronized with the actions of all instruments of national power. The U.S. military plays an instrumental supporting role in strategic communication, primarily through information operations, public affairs, visual information, and defense support to public diplomacy. Strategic communication considerations should be associated with every military operation across the entire range of military operations from routine, recurring military activities in peacetime through major operations. Every commander should develop a coordinated and synchronized communication strategy and provide guidance for the support and execution of a coherent effort. Effectively synchronized strategic communication has the potential to achieve national, theater-strategic and operational-level objectives in a manner that could lessen the requirement for combat in many operations. This is especially the case in circumstances where the focus of operations is on gaining and maintaining support of the relevant population, such as in counterinsurgency and other operations associated with irregular warfare. EXECUTIVE SUMMARY * CHAPTER I * STRATEGIC COMMUNICATION CHALLENGES * - Preserving Influence * - Providing Unified Action * - Guidance and Capability Shortfalls * - Addressing Shortfalls * CHAPTER II * ESTABLISHED POLICY AND GUIDANCE * - National Strategic Communication * - Department of State Organization, Processes, and Products * - Department of Defense Organization, Processes, and Guidance * - Joint Doctrine * - Definition Inadequacies * - Nesting * - The Battle of the Narrative * CHAPTER III * CURRENT PRACTICES AND INITIATIVES * SECTION A: JOINT FORCE PRACTICES * - General * - Option 1: Increased Command Emphasis * - Option 2: Tasking an Existing Staff Leader * - Option 3: Direct Planning Team Integration * - Option 4: Centralized Control of All Communication Strategy-Related Activities Under a Separate Directorate * - Option 5: Communication Strategy Director With Small Coordination Staff and Supporting Communication Strategy Working Group * - Key Leader Engagement * - Cards * - Dialogue * - MNF-I Best Practices * - Operational-Level Challenges and Enablers * - USSOUTHCOM's Mani Effort * SECTION B. OTHER STRATEGIC COMMUNICATION INITIATIVES * - Strategic Communication Joint Integrating Concept Development * - Strategic Communication Education * CHAPTER IV * PLANNING AND ASSESSMENT * - General * - Understanding the Operational Environment * - Planning Sequence and Key Considerations * - Some Short, Medium, and Long-Term Planning Techniques * - Assessment * CHAPTER V * OPERATIONAL IMPLICATIONS * - General * - Policy * - Doctrine * - Organization * - Training * - Materiel * - Leadership and Education * - Personnel * - Facilities * - Conclusion

Book Commander s Handbook for Strategic Communication and Communication Strategy

Download or read book Commander s Handbook for Strategic Communication and Communication Strategy written by Joint Warfighting Center and published by . This book was released on 2010-06-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: As U.S. Joint Forces Command continues to interact with the combatant commands and Services, we recognize that there is no universal agreement on the best way to plan and execute a strategic communication and related activities strategy. Additionally, there is very little doctrinal guidance, consequently we have updated this pre-doctrinal handbook to help joint force commanders and their staffs understand alternative perspectives, techniques, procedures, "best practices," and organizational options. Strategic communication must be at the heart of U.S. Government efforts to inform and influence key audiences in support of U.S. national interests, policies, and objectives. We seek to achieve this influence by understanding and engaging them with coordinated programs, plans, themes, messages, images, and products synchronized with the actions of all instruments of national power. The U.S. military plays an instrumental supporting role in strategic communication, primarily through information operations, public affairs, visual information, and defense support to public diplomacy. Strategic communication considerations should be associated with every military operation across the entire range of military operations from routine, recurring military activities in peacetime through major operations. Every commander should develop a coordinated and synchronized communication strategy and provide guidance for the support and execution of a coherent effort. Effectively synchronized strategic communication has the potential to achieve national, theaterstrategic and operational-level objectives in a manner that could lessen the requirement for combat in many operations. This is especially the case in circumstances where the focus of operations is on gaining and maintaining support of the relevant population, such as in counterinsurgency and other operations associated with irregular warfare. During the past five years, understanding of strategic communication and its impact on joint operations has continued to evolve across the joint community. These experiences and insights are described in this handbook. I encourage you to use the information in this handbook and provide feedback to help us capture value-added ideas for incorporation in emerging joint doctrine.

Book Commander s Handbook for Strategic Communication and Communication Strategy

Download or read book Commander s Handbook for Strategic Communication and Communication Strategy written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a pre-doctrinal document on 'Strategic Communication (SC)' and the development of communication strategy at all levels of command. It provides fundamental principles, techniques, and procedures that are evolving in the joint community and moving toward incorporation into joint publications. This handbook serves as a bridge between current practices in the field and the migration into doctrine. As such, the intent is to inform SC proponents, practitioners, doctrine writers, educators, and trainers of SC for inclusion in joint doctrine, education, and training.

Book Commander s Handbook for Strategic Communication and Communication Strategy

Download or read book Commander s Handbook for Strategic Communication and Communication Strategy written by U. S. Command and published by . This book was released on 2012-10-30 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook, "Commander's Handbook for Strategic Communication and Communication Strategy," is a pre-doctrinal document on "Strategic Communication (SC)" and the development of communication strategy at all levels of command. It provides fundamental principles, techniques, and procedures that are evolving in the joint community and moving toward incorporation into joint publications. This handbook serves as a bridge between current practices in the field and the migration into doctrine. As such, the intent is to inform SC proponents, practitioners, doctrine writers, educators, and trainers of SC for inclusion in joint doctrine, education, and training. Synchronizing SC-related themes, messages, images and actions across the joint force is often critical to mission accomplishment. However, SC encompasses national-strategic level and non-DOD activities that are not under the direct control of the joint force commander (JFC). This adds to the complexity of the effort to adapt and apply themes, messages, images, and actions at each level within military operations to create desired and avoid undesired outcomes in selected audiences. The continuous, rapid communications flow in the information environment, facilitated by modern technological advances and media distribution methods, requires responsive, agile processes and capabilities to preserve and enhance the credibility and influence of the United States. To address these challenges through unified action, a whole-of government approach known as strategic communication (SC) has emerged. SC generally is accepted as "Focused United States Government (USG) efforts to understand and engage key audiences in order to create, strengthen or preserve conditions favorable for the advancement of USG interests, policies, and objectives through the use of coordinated programs, plans, themes, messages, and products synchronized with the actions of all instruments of national power." Further and more specifically, effective SC requires synchronization of crucial themes, messages, images, and actions with other nonlethal and lethal operations. The February 2006 Quadrennial Defense Review (QDR) identified SC as one of five specific "areas of particular emphasis" critical to the Department of Defense (DOD) ability to address a strategic environment "characterized by uncertainty and surprise." The QDR went on to state that DOD, "...must instill communication assessments and processes into its culture; developing programs, plans, policy, information and themes to support Combatant Commanders (CCDRs) that reflect the US Government's overall strategic objectives." The primary military capabilities that contribute to SC include public affairs (PA), information operations (IO), and defense support to public diplomacy (DSPD). This handbook outlines current doctrine, useful results from relevant studies, recognizes best practices, clarifies SC support requirements for the joint operation planning process, and offers other techniques and procedures currently used in the field. It also addresses some techniques, procedures, and implications for further development of SC-related joint doctrine, organizations, training, material, leadership and education, personnel, and facilities. A hypothetical vignette is included in Appendix J to assist in understanding the material.

Book U S  Marines in Afghanistan  2001 2009

    Book Details:
  • Author : U S Marine Corps History Division
  • Publisher : St, John's Press
  • Release : 2017-02-05
  • ISBN : 9781946411235
  • Pages : pages

Download or read book U S Marines in Afghanistan 2001 2009 written by U S Marine Corps History Division and published by St, John's Press. This book was released on 2017-02-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a collection of 38 articles, interviews, and speeches describing many aspects of the U.S. Marine Corps' participation in Operation Enduring Freedom from 2001 to 2009. This work is intended to serve as a general overview and provisional reference to inform both Marines and the general public until the History Division completes monographs dealing with major Marine Corps operations during the campaign. The accompanying annotated bibliography provides a detailed look at selected sources that currently exist until new scholarship and archival materials become available. From the Preface - From the outset, some experts doubted that the U.S. Marines Corps would play a major role in Afghanistan given the landlocked nature of the battlefield. Naval expeditionary Task Force 58 (TF-58) commanded by then-Brigadier General James N. Mattis silenced naysayers with the farthest ranging amphibious assault in Marine Corps/Navy history. In late November 2001, Mattis' force seized what became Forward Operating Base Rhino, Afghanistan, from naval shipping some 400 miles away. The historic assault not only blazed a path for follow-on forces, it also cut off fleeing al-Qaeda and Taliban elements and aided in the seizure of Kandahar. While Corps doctrine and culture advocates Marine employment as a fully integrated Marine air-ground task force (MAGTF), deployments to Afghanistan often reflected what former Commandant General Charles C. Krulak coined as the "three-block war." Following TF-58's deployment during the initial take down of the Taliban regime, the MAGTF made few appearances in Afghanistan until 2008. Before then, subsequent Marine units often deployed as a single battalion under the command of the U.S. Army Combined Joint Task Force (CJTF) to provide security for provincial reconstruction teams. The Marine Corps also provided embedded training teams to train and mentor the fledgling Afghan National Army and Police. Aviation assets sporadically deployed to support the U.S.-led coalition mostly to conduct a specific mission or to bridge a gap in capability, such as close air support or electronic warfare to counter the improvised explosive device threat. From 2003 to late 2007, the national preoccupation with stabilizing Iraq focused most Marine Corps assets on stemming the insurgency, largely centered in the restive al-Anbar Province. As a result of the North Atlantic Treaty Organization (NATO) taking over command of Afghan operations and Marine Corps' commitments in Iraq, relatively few Marine units operated in Afghanistan from late 2006 to 2007. Although Marines first advocated shifting resources from al-Anbar to southern Afghanistan in early 2007, the George W. Bush administration delayed the Marine proposal for fear of losing the gains made as a result of Army General David H. Petraeus' "surge strategy" in Iraq. By late 2007, the situation in Afghanistan had deteriorated to the point that it inspired Rolling Stone to later publish the story "How We Lost the War We Won." In recognition of the shifting tides in both Iraq and Afghanistan, the Bush administration began to transfer additional resources to Afghanistan in early 2008. The shift prompted senior Marines to again push for a more prominent role in the Afghan campaign, even proposing to take over the Afghan mission from the Army. . . .

Book On Point

    Book Details:
  • Author : Gregory Fontenot
  • Publisher :
  • Release : 2005
  • ISBN :
  • Pages : 578 pages

Download or read book On Point written by Gregory Fontenot and published by . This book was released on 2005 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Den amerikanske hærs første officielle historiske beretning om operationerne i den anden Irakiske Krig, "Operation Iraqi Freedom", (OIF). Fra forberedelserne, mobiliseringen, forlægningen af enhederne til indsættelsen af disse i kampene ved Talil og As Samawah, An Najaf og de afsluttende kampe ved Bagdad. Foruden en detaljeret gennemgang af de enkelte kampenheder(Order of Battle), beskrives og analyseres udviklingen i anvendte våben og doktriner fra den første til den anden Golf Krig.

Book A Different Kind of War

    Book Details:
  • Author : Donald P. Wright
  • Publisher : www.Militarybookshop.CompanyUK
  • Release : 2010-07
  • ISBN : 9781907521157
  • Pages : 412 pages

Download or read book A Different Kind of War written by Donald P. Wright and published by www.Militarybookshop.CompanyUK. This book was released on 2010-07 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on hundreds of oral interviews and unclassified documents, this study offers a comprehensive chronological narrative of the first four years of Operation Enduring Freedom.

Book Counterinsurgency in Iraq  2003 2006

Download or read book Counterinsurgency in Iraq 2003 2006 written by Bruce R. Pirnie and published by Rand Corporation. This book was released on 2008-01-25 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the deleterious effects of the U.S. failure to focus on protecting the Iraqi population for most of the military campaign in Iraq and analyzes the failure of a technologically driven counterinsurgency (COIN) approach. It outlines strategic considerations relative to COIN; presents an overview of the conflict in Iraq; describes implications for future operations; and offers recommendations to improve the U.S. capability to conduct COIN.

Book American Advisors

    Book Details:
  • Author : Lieutenant Colonel Joshua J., Lieutenant Joshua Potter, US Army
  • Publisher : CreateSpace
  • Release : 2013-12
  • ISBN : 9781494437640
  • Pages : 126 pages

Download or read book American Advisors written by Lieutenant Colonel Joshua J., Lieutenant Joshua Potter, US Army and published by CreateSpace. This book was released on 2013-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manuscript describes how US military advisors prepare for and conduct operations in war. Through two separate year-long combat tours as a military advisor in Iraq, the author brings true vignettes into modern military strategy and operational art. Further, the author provides multiple perspectives in command relationships. Through years of personal experience, direct interviews, and Warfighting knowledge, the author challenges conventionally accepted truths and establishes a new standard for understanding the impact of American advisors on the modern battleground.

Book Operation Iraqi Freedom

Download or read book Operation Iraqi Freedom written by Walt L. Perry and published by Rand Corporation. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summarizes a report on the planning and execution of operations in Operation IRAQI FREEDOM through June 2004. Recommends changes to Army plans, operational concepts, doctrine, and Title 10 functions.

Book U S  Marines In Afghanistan  2001 2002  From The Sea

Download or read book U S Marines In Afghanistan 2001 2002 From The Sea written by Colonel Nathan S. Lowrey and published by Pickle Partners Publishing. This book was released on 2015-11-06 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes more than 100 maps, plans and illustrations. “This monograph is more than the story of Marine expeditionary operations in Afghanistan. It describes who our nation’s enemies are; how America became involved in the Global War on Terrorism; and how the Marine Corps struggled to acquire a major role in Operation Enduring Freedom, as well as the actions of Marines and sailors who helped prosecute the air and ground campaigns against Taliban and al-Qaeda forces.”— Dr. Charles P. Neimeyer, Director of Marine Corps History

Book Commander s Handbook for Attack the Network  Color

Download or read book Commander s Handbook for Attack the Network Color written by Joint Warfighting Joint Warfighting Center and published by Createspace Independent Publishing Platform. This book was released on 2015-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is designed to assist joint task force commanders and staffs in planning, organizing, conducting, and assessing attack the network (AtN) activities in support of military operations. It describes the fundamental actions, analytical methodology (i.e., AtN framework) that forms the basis for identifying and exploiting threat network vulnerabilities, AtN roles and responsibilities of the joint task force staff, and contributions of civil organizations in the planning, execution and assessment of AtN activities.

Book Operation Iraqi Freedom

Download or read book Operation Iraqi Freedom written by Catherine Dale and published by DIANE Publishing. This book was released on 2011-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operation Iraqi Freedom (OIF), the U.S.-led coalition military operation in Iraq, was launched on March 20, 2003, with the goal of removing Saddam Hussein¿s regime and destroying its ability to use weapons of mass destruction. The focus of OIF has shifted from regime removal to helping the Gov¿t. of Iraq improve security, establish a system of governance, and foster economic development. This report addresses these policy issues: Identifying how U.S. national interests and strategic objectives, in Iraq and the region, should guide further U.S. engagement; Monitoring and evaluating the impact of the changes in the U.S. presence and role in Iraq; and Laying the groundwork for a traditional bilateral relationship. Map. A print on demand report.

Book Airpower in Afghanistan 2005 10

Download or read book Airpower in Afghanistan 2005 10 written by Dag Henriksen and published by . This book was released on 2014 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Enduring voices  Oral Histories of the U S  Army Experience in Afghanistan  2003 2005

Download or read book Enduring voices Oral Histories of the U S Army Experience in Afghanistan 2003 2005 written by Christopher Noel Koontz and published by Government Printing Office. This book was released on 2008 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Counterinsurgency Field Manual

    Book Details:
  • Author : The U.S. Army Marine Corps
  • Publisher : University of Chicago Press
  • Release : 2008-09-15
  • ISBN : 0226841529
  • Pages : 474 pages

Download or read book Counterinsurgency Field Manual written by The U.S. Army Marine Corps and published by University of Chicago Press. This book was released on 2008-09-15 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the U.S. military invaded Iraq, it lacked a common understanding of the problems inherent in counterinsurgency campaigns. It had neither studied them, nor developed doctrine and tactics to deal with them. It is fair to say that in 2003, most Army officers knew more about the U.S. Civil War than they did about counterinsurgency. The U.S. Army / Marine Corps Counterinsurgency Field Manual was written to fill that void. The result of unprecedented collaboration among top U.S. military experts, scholars, and practitioners in the field, the manual espouses an approach to combat that emphasizes constant adaptation and learning, the importance of decentralized decision-making, the need to understand local politics and customs, and the key role of intelligence in winning the support of the population. The manual also emphasizes the paradoxical and often counterintuitive nature of counterinsurgency operations: sometimes the more you protect your forces, the less secure you are; sometimes the more force you use, the less effective it is; sometimes doing nothing is the best reaction. An new introduction by Sarah Sewall, director of the Carr Center for Human Rights Policy at Harvard’s Kennedy School of Government, places the manual in critical and historical perspective, explaining the significance and potential impact of this revolutionary challenge to conventional U.S. military doctrine. An attempt by our military to redefine itself in the aftermath of 9/11 and the new world of international terrorism, The U.S. Army / Marine Corps Counterinsurgency Field Manual will play a vital role in American military campaigns for years to come. The University of Chicago Press will donate a portion of the proceeds from this book to the Fisher House Foundation, a private-public partnership that supports the families of America’s injured servicemen. To learn more about the Fisher House Foundation, visit www.fisherhouse.org.

Book Strategic Reflections Operation Iraqi Freedom

Download or read book Strategic Reflections Operation Iraqi Freedom written by George W. George W. Casey and published by CreateSpace. This book was released on 2015-03-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operations Enduring Freedom and Iraqi Freedom were the first major wars of the 21st century. They will not be the last. They have significantly impacted how the U.S. Government and military think about prosecuting wars. They will have a generational impact on the U.S. military, as its future leaders, particularly those in the ground forces, will for decades be men and women who served in Iraq and Afghanistan. It is imperative that leaders at all levels, both military and civilian, share their experiences to ensure that we, as a military and as a country, gain appropriate insights for the future. When General George W. Casey, Jr., was the Army chief of staff, he encouraged leaders at the war colleges, staff colleges, and advanced courses to write about what they did in Iraq and Afghanistan so that others could be better prepared when they faced similar challenges. This book is General Casey's effort to follow his own advice, offering narratives and insights about his tenure as commander of Multi-National Force-Iraq so that future leaders can be better prepared for the next conflict.