Download or read book Las claves de la publicidad written by Mariola García Uceda and published by ESIC Editorial. This book was released on 2011-09-28 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ofreciendo las directrices básicas del autoaprendizaje necesario en entornos dinámicos, las “Claves de la Publicidad” proporciona las pautas para conseguir el éxito en el envolvente y apasionante mundo de la publicidad. Todo ello divulgando, con rigor metodológico, información práctica dirigida tanto al profesional de la comunicación publicitaria como a cualquier estudioso de la materia; desde alumnos del grado de publicidad y relaciones públicas o de grados afines, hasta los de másteres y postgrados específicos o relacionados. Su objetivo final es proporcionar al lector las habilidades necesarias para la toma de decisiones estratégicas en comunicación comercial, específicamente en su vertiente publicitaria, facilitarle los términos y conceptos que le permitan la comprensión de los distintos medios de difusión, guiarle en la adquisición del nivel práctico imprescindible para desenvolverse con soltura en el mundo de la creación y la realización, tanto audiovisual como gráfica y, además, con el fin de alcanzar los deseables niveles de eficacia, concienciarle de la necesidad de invertir esfuerzos en el análisis crítico del mensaje publicitario, antes y después de su difusión. Para ello, el libro se acerca a la publicidad, primero, desde el punto de vista de la empresa anunciante y, después, de la agencia de publicidad. Ambos, se tratan como socios interactivos de comunicación con un único lenguaje, posicionando la publicidad en el entorno estratégico de las empresas e identificando los sistemas óptimos de trabajo con las agencias. La autora, doctora en Economía y Dirección de Empresas y profesora de la Universidad de Zaragoza, apoya la presentación de los conceptos básicos del saber publicitario con la ejemplificación de casos, campañas y anuncios, así como con esquemas y gráficos que facilitan la comprensión del texto. La calidad de esta obra, ahora actualizada, viene avalada por la continua acogida que desde su primera edición le ha dispensado tanto el profesional del mundo de la comunicación como el del ámbito de los estudios superiores. ÍNDICE La publicidad en el marketing.- Tipología general de la publicidad.- El emisor en la comunicación publicitaria.- Agencia de publicidad.- El receptor de la comunicación publicitaria.- Planificación estratégica.- Información básica. Briefing.- Estrategia publicitaria.- Los tratamientos creativos.- Realización del mensaje publicitario.- Investigación publicitaria. Eficacia publicitaria.- Los medios publicitarios.- Investigación de medios.- La regulación publicitaria.- Bibliografía.
Download or read book Producci n publicidad y consumo written by and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book tica de la comunicaci n publicitaria written by José Perla Anaya and published by . This book was released on 2014 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book tica de la comunicaci n publicitaria written by Domènec Melé Carné and published by . This book was released on 1998 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La comunicaci n publicitaria written by Raúl Eguizábal Maza and published by . This book was released on 2004 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los autores que firman los trabajos que integran este volumen han tratado de hacer un análisis de la comunicación publicitaria desde muy diversas disciplinas y líneas de investigación. Encontramos entre sus páginas perspectivas históricas sobre el consumo; análisis de los efectos de la publicidad en los consumidores; el estudio de algunas campañas publicitarias; un acercamiento a algunos de los creativos publicitarios más emblemáticos del pasado; estudios sobre la elaboración del relato publicitario en televisión; el estudio del medio exterior el entorno como soporte publicitario, etcétera. Nos situamos, pues, frente a un estudio que aborda aspectos relevantes de los antecedentes, presente y tendencias de la comunicación publicitaria en la Sociedad de la Información y el Conocimiento. Un libro surgido del quehacer investigador de sus autores, que pretende sumarse a otras aportaciones innovadoras en el ámbito de la ensayística universitaria dedicada al estudio de la comunicación publicitaria.
Download or read book Publicidad y comunicaci n written by Eulalio Ferrer Rodríguez and published by Ecologia y Urbanismo. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el siglo XX, la comunicaci n ha experimentado una revoluci n s lo comparable al avance en la gen tica. la publicidad renueva constantemente sus principios y a n los pa ses totalitarios la requieren por su car cter mediador entre lo que produce y lo que se consume. Publicidad y comunicaci n ofrece un panorama completo sobre el fen meno.
Download or read book PRODUCCION publicidad y consumo written by José Luis Piñuel Raigada and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publicidad t cnica pr ctica written by Alberto Israel and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comunicando la comunicaci n publicitaria written by Federico Zia and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World travel written by and published by . This book was released on 1975 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book Winning PR in the Wired World written by Don Middleberg and published by Grupo Planeta (GBS). This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool. By detailing the evolution of the digital communications era, analyzing his original research, and examining some high-profile PR successes and failures, Middleberg offers a hard-hitting and informative guide to what's new, what works, and what doesn't in communications today." "Readers will gain insight into the benefits of combining online and offline tactics and get a tutorial in Middleberg's four fast "rules" or successful PR."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Download or read book Revista de Fomento Social written by and published by . This book was released on 1983 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourisme Mondial written by and published by . This book was released on 1976 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Un Catecismo Para Los Negocios written by Andrew V. Abela and published by CUA Press. This book was released on 2016-08-19 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition, translated into Spanish, streamlines some of the editing from the first addition, and more importantly, includes material from Pope Francis's encyclical, Laudato Si’, and his apostolic exhortation, Evangelii Gaudium. A Catechism for Business presents the teachings of the Catholic Church as they relate to more than one hundred specific and challenging moral questions as they have been asked by business leaders. Andrew V. Abela and Joseph E. Capizzi have assembled the relevant quotations from recent Catholic social teaching as responses to these questions. Questions and answers are grouped together under major topics such as marketing, finance and investment. The book's easy-to-use question and answer approach invites quick reference for tough questions and serves as a basis for reflection and deeper study in the rich Catholic tradition of social doctrine.
Download or read book Age of discrepancies written by Olivier Debroise and published by UNAM. This book was released on 2006 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first exhibition to offer a critical assessment of the artistic experimentation that took place in Mexico during the last three decades of the twentieth century. The exhibition carefully analyzes the origins and emergence of techniques, strategies, andmodes of operation at a particularly significant moment of Mexican history, beginning with the 1968 Student Movement, until the Zapatista upraising in the State of Chiapas. Theshow includes work by a wide range of artists, including Francis Alys, Vicente Rojo, Jimmie Durham, Helen Escobedo, Julio Galán, Felipe Ehrenberg, José Bedia,Guillermo Gómez-Peña, Francisco Toledo, Carlos Amorales, Melanie Smith, and Alejandro Jodorowsky, among many others. The edition is illustrated with 612 full-colorplates of the art produced during these last three decades of the twentieth century reflect the social, political and technical developments in Mexico and ranged from painting andphotography to poster design, installation, performance, experimental theatre, super-8 cinema, video, music, poetry and popular culture like the films and ephemeral actionsof 'Panic' by Alejandro Jodorowsky, Pedro Friedeberg's pop art, the conceptual art, infrarrealists and urban independent photography, artists books, the development ofcontemporary political photography, the participation of Mexican artists in Fluxus in the seventies and the contribution of Ulises Carrión to the international artist book movement and popular rock music, the pictorial battles of the eighties and the emergence of a variant of neo-conceptual art in 1990. The exhibition is curated by Olivier Debroise, Pilar García de Germenos, Cuauhtémoc Medina, Álvaro Vázquez Mantecón"--Provided by vendor.
