Download or read book The Three Secrets of Green Business written by Gareth Kane and published by Earthscan. This book was released on 2010 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Download or read book An Introduction to the Green Economy written by Adrian C. Newton and published by Routledge. This book was released on 2014-08-13 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The green economy is widely seen as a potential solution to current global economic and environmental crises, and a potential mechanism by which sustainable development might be achieved in practice. Considerable investments are now being made into the development of green technology, renewable energy, biodiversity conservation, resource efficiency, recycling of materials and green infrastructure. This textbook provides a comprehensive introduction to the green economy, using a strongly interdisciplinary approach based on environmental science, rather than treating it as a sub-set of economics. The scientific principles of sustainability are presented, which provide the foundations of the green economy, with a particular focus on systems-based approaches. Examples of real-world case studies are used to illustrate how the green economy can be achieved in practice. In this way, the authors provide a thorough overview of both the principles and practice of the green economy, drawing from a wide range of disciplines including ecology, geography, social science, psychology, sustainability science, environmental science, law and economics. The emphasis is on presenting results of the latest research, derived from leading scientific journals. Rather than focusing on a single definition of what constitutes a ‘green economy’, the book introduces readers to the diversity of opinion that exists, and engages them in what is an active, on-going debate. This reflects the fact that many aspects of the green economy, and sustainable development more generally, are currently contested. In particular, the book will help readers to strengthen their ability to critically evaluate the evidence for and against the views presented, and to actively contribute to the future development of the green economy.
Download or read book Tourism in the Green Economy written by Maharaj Vijay Reddy and published by Routledge. This book was released on 2015-06-05 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of the green economy has now entered mainstream policy debates and been endorsed by a range of United Nations and other organizations. The Rio+20 UN conference specifically drew attention to the green economy approach in the context of sustainable development to move away from business-as-usual practices, act to end poverty, address environmental destruction and build a bridge to the sustainable future. It is increasingly recognized that the tourism sector can make a major contribution to the green economy through more sustainable practices, climate change mitigation and ecotourism. The role of tourism sector will continue to be crucial in the post-2015 sustainable development agenda too. However, there are ambiguities about how tourism and allied industries can maximize their contribution to human well-being and ensure environmentally sustainability, embracing issues of political economy, geography and business ethics. In this context, this book provides consensus about what the green economy entails, what role tourism can play in a green economy, early responses from many countries, on-going and emerging research initiatives that will enable tourism’s transition to a green economy. The chapters address three key themes: understanding the Green Economy concept and the role of tourism; responses and initiatives in greening tourism; and emerging techniques and research implications. A wide range of case studies from around the world and in different contexts is included to demonstrate the extent of the challenge and range of opportunities for the tourism industry.
Download or read book The Green Executive written by Gareth Kane and published by Routledge. This book was released on 2012-08-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last five years, the corporate sustainability debate has shifted from one of compliance to one of strategic competitive advantage. Accordingly, responsibility for environmental and sustainability issues has risen from management functions to director level executives. The Green Executive provides everything you need to know to develop a winning sustainability strategy and the leadership skills you require to implement that strategy. The first part of the book explores the business case for action taking into consideration opportunities, threats of inaction, risks of action and the ethical dimension. This is followed by an overview of global environmental problems, including the big three: climate change, resource depletion and toxic materials, and global solutions - including eco-efficiency and industrial ecology. The third part translates these large scale solutions into practical actions for a single business ranging from simple housekeeping measures through to innovative business models. The final, crucial part introduces the sustainability maturity model and provides an insight into how the highest level of that model can be achieved. A range of personal views is provided in the form of 18 exclusive interviews with senior level executives from a wide range of sectors including retail, transport, manufacturing, logistics and the service sector, from small businesses through to international giants like Canon, BT, Marks & Spencer, National Express and GlaxoSmithKline.
Download or read book The Business Leader s Guide to the Low carbon Economy written by Larry Reynolds and published by Routledge. This book was released on 2016-04-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rising energy prices and concerns about climate change are driving us towards a new kind of economy - a low-carbon economy. What will this low-carbon economy be like, and what does your business have to do to prosper in this new business environment? Larry Reynolds shows how successful organisations are already learning to be more energy efficient, manage their carbon footprint, adapt to climate change and become truly sustainable. As well as explaining how to future-proof your organisation against possible threats, The Business Leader’s Guide to the Low-carbon Economy, tells you how to make the most of the many opportunities that the low-carbon economy will bring, especially in growing profits from new products and services. It is your guide to creating an organisation that will thrive in the twenty-first century. While there are plenty of published books about 'going green', there are none which explain the low-carbon economy and how to thrive in it. This book will fill that important gap. Drawing on examples from across industries, including businesses such as Asda, BT, Cargill, Coca Cola, Co-operative Group, Eurostar, Marks and Spencer, Tesco, Tesla, Walker's Crisps, Walmart and ZipCar, Larry Reynolds shows how today’s successful organisations are already benefiting from the coming low-carbon economy.
Download or read book Guerrilla Marketing to Heal the World written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2016-03-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Download or read book Green Business written by and published by Entrepreneur Press. This book was released on 2012-07-15 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the Eco-Advantage in Today's Business World! Do you have a go green or go home attitude? If so, you've got the right outlook for today's business world. Discover how to establish your business as a green business-starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more! Discover your business and your green competitive edge Create a sustainable business model-no matter what business you choose Get funding from green lenders Manage your company's carbon footprint Incorporate practical and innovative, earth-friendly solutions at every stage Establish an environmentally responsible business culture Use effective marketing to capture customers and keep them coming back And more Plus, gain innovative insights, ideas, and concepts from 22 successful green businesses! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Download or read book The Truth about Green Business written by Gil Friend and published by Que Publishing. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know to green your business and grow your profit. * The truth about what climate change means for your business * The truth about running lean and green * The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. "This little book is inspiring in its range and practicality--not just for CEOs, but for every member of the enterprise...an exceptionally useful guide for ''going green'' at any scale of enterprise." CHIP CONLEY, CEO, Joie de Vivre Hospitality "In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward." JOEL MAKOWER, Executive Editor, GreenBiz.com Introduction ix Part I: The Truth About Green Business TRUTH 1: What is a green business? 1 TRUTH 2: Why green your business? 5 TRUTH 3: How to approach greening your business 9 TRUTH 4: Why now? 13 TRUTH 5: Climate change and your business 17 Part II: The Truth About Green Strategy TRUTH 6: Profit and purpose 23 TRUTH 7: How green is good enough? 27 TRUTH 8: Green regulations 31 Part III: The Truth About Green Operations TRUTH 9: Secrets hiding in plain sight 35 TRUTH 10: Eco-efficiency: Good for business and the environment 39 TRUTH 11: Waste? Not! Eliminating non-product 43 TRUTH 12: EcoAudits can guide your course 47 TRUTH 13: Running lean and green 53 TRUTH 14: Carbon footprinting 57 TRUTH 15: Reducing your carbon footprint 63 Part IV: The Truth About Green Marketing TRUTH 16: Green branding and messaging 67 TRUTH 17: Creating strong EcoLabels 71 TRUTH 18: Green marketing claims 77 TRUTH 19: Reaching conscious consumers 81 Part V: The Truth About Green Products and Services TRUTH 20: What makes a product green? 85 TRUTH 21: Product take-back 89 TRUTH 22: Product to service 93 TRUTH 23: What makes a service green? 97 Part VI: The Truth About Green Design TRUTH 24: Biomimicry-learning from life TRUTH 25: Reducing your product footprints 105 TRUTH 26: Cradle to cradle 109 TRUTH 27: Design with nature 113 TRUTH 28: Innovation is at the heart of greening 117 Part VII: The Truth About Green Procurement TRUTH 29: Environmentally preferable purchasing 121 TRUTH 30: Supply chain management and partnerships 125 TRUTH 31: Supplier scorecards 129 TRUTH 32: Clearing the rising bar 133 Part VIII: The Truth About Green Buildings TRUTH 33: LEED standards for green buildings 137 TRUTH 34: The cost of green building 141 TRUTH 35: Green buildings improve productivity 145 TRUTH 36: Integrative design for green building 149 Part IX: The Truth About Green IT TRUTH 37: Computers and electronics 153 TRUTH 38: Creating more effi cient data centers 157 TRUTH 39: How IT can drive greening 161 Part X: The Truth About Green Management TRUTH 40: Engaging employees 165 TRUTH 41: Engaging stakeholders 169 TRUTH 42: Keeping score 173 TRUTH 43: Employee incentives 177 TRUTH 44: Environmental management systems 181 Part XI: The Truth About Green Finance TRUTH 45: Profit, value, and risk 185 TRUTH 46: Reality-based accounting 189 TRUTH 47: Investing in green and attracting green investment 193 TRUTH 48: Carbon trading and offsets 197 TRUTH 49: Fiduciary duty 201 Part XII: The Truth About Green Futures TRUTH 50: Certainty in the face of uncertainty 207 TRUTH 51: Scenario planning 211 TRUTH 52: Future proofing 215 APPENDIX A: References 219 Acknowledgments 228 About the Author 229 Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407. APPENDIX B: Resources
Download or read book Green Business written by B. S. Sahay and published by Allied Publishers. This book was released on 2006 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the Conference on Green Competitiveness for Sustainable Development, held at New Delhi during 27-28 October 2006.
Download or read book Conscious Golf written by Gay Henricks and published by Rodale Books. This book was released on 2003-06-23 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does your golf swing have to do with your success in business and life? Everything-- if you know the three powerful secrets of Conscious Golf. While working with more than 1,000 executives over the past 30 years, best-selling author and noted executive coach Gay Hendricks discovered that the secrets of success in golf, business and life are one and the same. Conscious Golf reveals those practical secrets to you clearly and simply so that you can play better golf, be more successful in your work and enjoy a daily life free of stress. Conscious Golf shows you, step-by-step, how to put these life-changing secrets to work on the golf course and in the business world. Through vivid examples drawn from his consulting practice, Hendricks guides you through the process of applying this practical wisdom to the real-world challenges that confront you in the game of golf and the business of your life. Conscious Golf gives you three radically innovative insights into how golf and business actually work. When you understand the impact of those insights-- and see how they affect every moment of your day-- your golf game and your work life will skyrocket out of the ordinary and into a new zone of clarity, fulfillment and self-renewing forward momentum.
Download or read book Academy of Management Annual Meeting written by Academy of Management and published by . This book was released on 2010 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Secrets of Creating a Green Business written by Dorothy Finell and published by CreateSpace. This book was released on 2011-10-13 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business is 'going green'. Author, Dorothy Finell, has created a how-to book for on-site and online green entrepreneurs. She personally interviewed twenty-one successful green business owners in the U.S. and abroad willing and eager to share their success secrets with readers interested in building sustainability and environmental consciousness into new or existing business models. The book also includes fascinating facts and interesting history about the raw materials hemp, bamboo and cork. Interviews are easy-to-read stories; not Q & A format. Resources and contact information are included.
Download or read book Three Simple Steps written by Trevor G Blake and published by BenBella Books, Inc.. This book was released on 2012-08-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many self-help books are written by authors whose biggest success is selling self-help books? Three Simple Steps is different. Despite stock market crashes, dot-com busts, and the specter of recession, the author started a virtual company from home, using a few thousand dollars of his savings. A few years later, without ever hiring an employee or leaving his home office, he sold it for more than $100 million. As the economy slipped into another free fall, he did this again with a company in a different field. He accomplished this through no particular genius. Rather, he studied the habits of the many successful men and women who preceded him, and developed three simple rules that, if followed diligently, virtually ensure success. Using them first to escape poverty, then to achieve a life of adventures, he finally turned them toward financial independence. Written in a straightforward and no-nonsense style, Three Simple Steps shows you how to take back control of your destiny and reshape your mind for increased creativity, serenity and achievement. While building on the wisdom of great thinkers and accomplished individuals from East and West, Three Simple Steps isn't a new age text or guide to esoteric fulfillment. Rather, it's a practical guide to real-life achievement by a pragmatic businessman who attributes his incredible successes to these very simple ideas. Three Simple Steps is a must-read guide for everyone who wants to achieve more, live better and be happier.
Download or read book Accelerating Sustainability Using the 80 20 Rule written by Gareth Kane and published by Do Sustainability. This book was released on 2014-12-15 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your sustainability efforts making as much impact as they could be? With our collective way of life rubbing up against the natural limits of the planet, it does not take a genius to see that it is time to scrape the mud off our boots and find a shorter, smarter path towards sustainability -- a way to maximise our effectiveness and inspire leaps forward in sustainability, rather than incremental steps. The 80/20 rule says that, in many situations, a small number of inputs determine the vast majority of our desired results. If we identify these ‘vital few’ inputs in our sustainability efforts, and focus on them, we can maximise our effectiveness and accelerate progress rapidly. This book will help you to think about sustainability from an 80/20 perspective with practical applications for: * product and service development; * supply chains; * materiality, indicators and quantitative analysis; * waste, energy efficiency, water conservation and transport; * employee engagement, and; * sustainability strategy. If you want to focus on what works, deliver better results, waste less time on 'switch it off' stickers and ineffective 'standard practice' and start making a real difference, then this book is for you!
Download or read book Green Business written by Information Reso Management Association and published by . This book was released on 2018-10-26 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Green Illusions written by Ozzie Zehner and published by U of Nebraska Press. This book was released on 2012 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: We don’t have an energy crisis. We have a consumption crisis. And this book, which takes aim at cherished assumptions regarding energy, offers refreshingly straight talk about what’s wrong with the way we think and talk about the problem. Though we generally believe we can solve environmental problems with more energy—more solar cells, wind turbines, and biofuels—alternative technologies come with their own side effects and limitations. How, for instance, do solar cells cause harm? Why can’t engineers solve wind power’s biggest obstacle? Why won’t contraception solve the problem of overpopulation lying at the heart of our concerns about energy, and what will? This practical, environmentally informed, and lucid book persuasively argues for a change of perspective. If consumption is the problem, as Ozzie Zehner suggests, then we need to shift our focus from suspect alternative energies to improving social and political fundamentals: walkable communities, improved consumption, enlightened governance, and, most notably, women’s rights. The dozens of first steps he offers are surprisingly straightforward. For instance, he introduces a simple sticker that promises a greater impact than all of the nation’s solar cells. He uncovers why carbon taxes won’t solve our energy challenges (and presents two taxes that could). Finally, he explores how future environmentalists will focus on similarly fresh alternatives that are affordable, clean, and can actually improve our well-being. Watch a book trailer.
