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EBookClubs

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Book The Venture Capital MasterClass

Download or read book The Venture Capital MasterClass written by Graham Segal and published by BookRix. This book was released on 2013-06-13 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO YOU WANT TO FIND THE SECRET TO SUCCESSFULLY RAISING EQUITY CAPITAL? THE VENTURE CAPITAL MASTERCLASS EBOOK HAS THE ANSWER You want to know the secret to successfully raising equity capital; right? Right! Then you are definitely in the right place! The secret to successfully raising equity capital is right here in this essential eBook that is a ‘must read’ for go-ahead Business Owners who are looking for some financial help to take advantage of evolving marketplace opportunities. Want to hear a secret about secrets? Of course you do, especially when the secret is about successfully raising equity capital. The secret to successfully raising equity capital is that there is no secret. Not one! Zip! Successful equity raising relies almost completely on good planning, good execution and good follow: through. Graham shows you how to do this. That’s what his ebook is all about. You too can use Graham’s methods of successfully raising equity capital. It’s not a secret, it’s just a process that involves a bit of hard yakka at your end, the knowledge provided by Graham from his end and the coordination of you and Graham working together to attract investors. Crooks, cheats, scammers and swindlers Graham has included three actual case studies of crooks, cheats, scammers and swindlers who put the hard word on his clients, hoping to cheat a large dollop of money from them and quietly disappear. Two of the scams failed because Graham was on the ball, but one succeeded. It succeeded because the client would not accept Graham's advice that the deal offered by the scammer sounded dodgy, looked dodgy and, as it turned out, was dodgy. Beware the dark side of equity raising. There is a dark side to equity raising because the venture capital industry, with it’s emphasis on financial deal making and the availability of persons often desperate to raise capital, is like a magnet for crooks, cheats, scammers and swindlers. These crooks, cheats, scammers and swindlers are the reviled cockroaches and rats of the venture capital industry and like their namesakes, they must be eliminated. Graham covers the dark side of equity raising in his eBook. Read it so you don't get cheated! Why should you buy Graham's eBook? There are many reasons for buying Graham's eBook. Here’s a few that you may not have thought about. The eBook: - explains the issues that you must think carefully about before attempting to raise equity capital, - explains the law that covers the act of raising equity capital in Australia, - explains the process of raising equity capital in Australia, - explains some alternatives to the use of equity capital, - draws attention to the dark side of equity raising, where the venture capital industry seems to be a magnet for crooks, cheats, scammers and swindlers, and most importantly, - explains the implications for you when you no longer have the unfettered right to manage your company as you personally see fit, but you have to work with new directors

Book The Customer Funded Business

Download or read book The Customer Funded Business written by John Mullins and published by John Wiley & Sons. This book was released on 2014-07-21 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: Matchmaker models (Airbnb) Pay-in-advance models (Threadless) Subscription models (TutorVista) Scarcity models (Vente Privee) Service-to-product models (GoViral) Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture. John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.

Book The Business of Venture Capital

Download or read book The Business of Venture Capital written by Mahendra Ramsinghani and published by John Wiley & Sons. This book was released on 2014-07-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to demystifying the venture capital business The Business of Venture Capital, Second Edition covers the entire spectrum of this field, from raising funds and structuring investments to assessing exit pathways. Written by a practitioner for practitioners, the book provides the necessary breadth and depth, simplifies the jargon, and balances the analytical logic with experiential wisdom. Starting with a Foreword by Mark Heesen, President, National Venture Capital Association (NVCA), this important guide includes insights and perspectives from leading experts. Covers the process of raising the venture fund, including identifying and assessing the Limited Partner universe; fund due-diligence criteria; and fund investment terms in Part One Discusses the investment process, including sourcing investment opportunities; conducting due diligence and negotiating investment terms; adding value as a board member; and exploring exit pathways in Part Two Offers insights, anecdotes, and wisdom from the experiences of best-in-class practitioners Includes interviews conducted by Leading Limited Partners/Fund-of-Funds with Credit Suisse, Top Tier Capital Partners, Grove Street Advisors, Rho Capital, Pension Fund Managers, and Family Office Managers Features the insights of over twenty-five leading venture capital practitioners, frequently featured on Forbes' Midas List of top venture capitalists Those aspiring to raise a fund, pursue a career in venture capital, or simply understand the art of investing can benefit from The Business of Venture Capital, Second Edition. The companion website offers various tools such as GP Fund Due Diligence Checklist, Investment Due Diligence Checklist, and more, as well as external links to industry white papers and other industry guidelines.

Book Startup Masterclass

    Book Details:
  • Author : Saurabh Jain
  • Publisher : BPB Publications
  • Release : 2024-02-22
  • ISBN : 9355516479
  • Pages : 171 pages

Download or read book Startup Masterclass written by Saurabh Jain and published by BPB Publications. This book was released on 2024-02-22 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: From goals to product to investors KEY FEATURES ● Product management. ● Recruiting co-founders and core team. ● Pitching to investors. DESCRIPTION This book has been written for budding startup founders. Startups are complex organizations, and it becomes very difficult to succeed without knowing the startup best practices. The book teaches startup best practices in a simple and concise manner. The book covers best practices related to startup lifecycle, product management, co-founder management, core team recruitment, startup funding, pitch deck creation and much more. It also covers the best practices, that the author learned while working under the famous entrepreneur Vijay Shekhar Sharma, founder of Paytm. A must read for any budding entrepreneur, the book is an easy-to-understand guide on various best practices an entrepreneur needs to follow, across the stages in the startup lifecycle. It tries to make every topic interesting and easy to learn using the techniques of visual thinking. WHAT YOU WILL LEARN ● Understand startup best practices. ● Understand product management. ● Understand issues in human resource management for startups. ● Understand startup investors. ● Create a good pitch deck. WHO THIS BOOK IS FOR This book has been written for the budding entrepreneurs who want to learn startup best practices. No prior knowledge of any kind is required to understand the book. TABLE OF CONTENTS 1. Introduction to Startup Canvas 2. Product 3. People 4. Purchasing Power 5. Conclusion: When Should I Start a Startup

Book Buy Then Build

Download or read book Buy Then Build written by Walker Deibel and published by . This book was released on 2022-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In BUY THEN BUILD, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there. You'll learn how to: Buy an existing company rather than starting from scratch Use ownership as a path to financial independence Spend a fraction of the time raising capital Find great brokers, generate your own "deal flow," and see new listings early Uncover the best opportunities and biggest risks of any company Navigate the acquisition process Become a successful acquisition entrepreneur And more BUY THEN BUILD is your guide to outsmart the startup game, live the entrepreneurial lifestyle, and reap the financial rewards of ownership now.

Book Money Raising Masterclass

Download or read book Money Raising Masterclass written by Norman Meier and published by AuthorHouse. This book was released on 2020-05-17 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a total of 46.8 million millionaires worldwide at the beginning of the year 2020, and they collectively own approximately $158.3 trillion. There are millions of millionaires in the world and the number is increasing with each year. The only question that you should ask yourself, is why you are not one of them yet? How did those people become millionaires or even billionaires? Did they have a great 9 to 5 job that paid them really well? Most definitely not! They are all business owners and own shares of their own public company. No one becomes a billionaire by simply earning a salary from a job each year. People become wealthy by owning a significant share position in a company that is listed in the stock market. But how did they start out? How do you become a multi millionaire? They all started with a business idea. Then they incorporated a corporation, issued shares for themselves and raised money from investors. Eventually, they took the company public in the stock market and it was valued a several hundred millions of dollar. I have raised $40 million in 2.5 years from 500 investors and his company was valued at over $300 million in the stock market. Actually, I raised over $400 million from private investors and $600 million from institutional investors in my career since 1995. But the goal of this book is to teach you the things that you need to know to raise the first one or two million dollars by yourself so that you can take your company public in the stock market and attract millions more afterwards. This book will teach you everything about this process and how I have done it.

Book Marketing Strategy Masterclass

Download or read book Marketing Strategy Masterclass written by Paul Fifield and published by Routledge. This book was released on 2008 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.

Book The Lifestyle Investor  The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom

Download or read book The Lifestyle Investor The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom written by Justin Donald and published by Sristhi Publishers & Distributors. This book was released on 2022-02-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want to make more money, that too with minimum effort and without too much hassle. Ever wondered what life would be like if we had a simple, proven system to create cash flow and generate real wealth with little risk or complexity? This book helps you: • Manage your finances better, by directing you to a well-structured plan • Reduce investment-related risks • Create a sturdy cash flow • Streamline passive cash flow to multiply your wealth Get set to live life on your own terms, and fulfil all that you aimed to achieve. "Warren Buffett of Lifestyle Investing." – Entrepreneur Magazine

Book Lean B2B

    Book Details:
  • Author : Étienne Garbugli
  • Publisher : Étienne Garbugli
  • Release : 2022-03-22
  • ISBN : 1778074006
  • Pages : 225 pages

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Book Raising Venture Capital for the Serious Entrepreneur

Download or read book Raising Venture Capital for the Serious Entrepreneur written by Dermot Berkery and published by McGraw Hill Professional. This book was released on 2007-10-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Funding You Need From Venture Capitalists and Turn Your New Business Proposal into Reality Authoritative and comprehensive, Raising Venture Capital for the Serious Entrepreneur is an all-in-one sourcebook for entrepreneurs seeking venture capital from investors. This expert resource contains an unsurpassed analysis of the venture capital process, together with the guidance and strategies you need to make the best possible deal_and ensure the success of your business. Written by a leading international venture capitalist, this business-building resource explores the basics of the venture capital method, strategies for raising capital, methods of valuing the early-stage venture, and techniques for negotiating the deal. Filled with case studies, charts, and exercises, Raising Venture Capital for the Serious Entrepreneur explains: How to develop a financing map How to determine the amount of capital to raise and what to spend it on How to create a winning business plan How to agree on a term sheet with a venture capitalist How to split the rewards How to allocate control between founders/management and investors

Book International Private Equity

Download or read book International Private Equity written by Eli Talmor and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing a unique joint practitioner and academic perspective to the topic, this is the only available text on private equity truly international in focus. Examples are drawn from Europe the Middle East, Africa and America with major case studies from a wide range of business sectors, from the prestigious collection of the London Business School’s Coller Institute of Private Equity. Much more than a simple case book, however, International Private Equity provides a valuable overview of the private equity industry and uses the studies to exemplify all stages of the deal process, and to illustrate such key topics as investing in emerging markets; each chapter guides the reader with an authoritative narrative on the topic treated. Covering all the main aspects of the private equity model, the book includes treatment of fund raising, fund structuring, fund performance measurement, private equity valuation, due diligence, modeling of leveraged buyout transactions, and harvesting of private equity investments.

Book Million Dollar Women

Download or read book Million Dollar Women written by Julia Pimsleur and published by Simon and Schuster. This book was released on 2015-10-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “useful and inspiring” (Diane von Furstenberg) guide for female entrepreneurs who want to take their businesses into the big leagues. “Do you have an ambitious vision for your business, but aren’t sure what to do next? Successful entrepreneur Julia Pimsleur provides an invaluable guide for any woman who wants to make a big jump” (Gretchen Rubin, author of Better Than Before and The Happiness Project). Over the past twenty years, women in the US have started nearly twice as many businesses as men, but only three percent of all women business owners ever make revenues of one million dollars or more. Most are stuck running kitchen-table businesses, just getting by, or in many cases, running out of cash. Julia Pimsleur aims to change that with Million Dollar Women, which will show you how to take your business to that million-dollar mark and beyond. Million Dollar Women introduces you to Pimsleur and seven other women who have raised capital, developed powerful networks, and built multimillion-dollar companies from scratch. It teaches you the concepts and the vocabulary you need to secure funding and scale up. It explains how to make the right connections, when to delegate, and when to seek coaching and support. Drawing on her own experience of becoming a CEO, Pimsleur also provides help for overcoming the hurdles you have to clear to leap to that next level. “With thought-provoking interviews of women entrepreneurs and other business experts and important exercises at the end, this resourceful book is rich in ideas and valuable insight” (Booklist).

Book It s About Damn Time

    Book Details:
  • Author : Arlan Hamilton
  • Publisher : Currency
  • Release : 2020-05-05
  • ISBN : 059313642X
  • Pages : 272 pages

Download or read book It s About Damn Time written by Arlan Hamilton and published by Currency. This book was released on 2020-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A hero’s tale of what’s possible when we unlock our potential, continue the search for knowledge, and draw on our lived experiences to guide us through the darkest moments.”—Stacey Abrams From a Black, gay woman who broke into the boys’ club of Silicon Valley comes an empowering guide to finding your voice, working your way into any room you want to be in, and achieving your own dreams. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FORTUNE In 2015, Arlan Hamilton was on food stamps and sleeping on the floor of the San Francisco airport, with nothing but an old laptop and a dream of breaking into the venture capital business. She couldn’t understand why people starting companies all looked the same (White and male), and she wanted the chance to invest in the ideas and people who didn’t conform to this image of how a founder is supposed to look. Hamilton had no contacts or network in Silicon Valley, no background in finance—not even a college degree. What she did have was fierce determination and the will to succeed. As much as we wish it weren’t so, we still live in a world where being underrepresented often means being underestimated. But as someone who makes her living investing in high-potential founders who also happen to be female, LGBTQ, or people of color, Hamilton understands that being undervalued simply means that a big upside exists. Because even if you have to work twice as hard to get to the starting line, she says, once you are on a level playing field, you will sprint ahead. Despite what society would have you believe, Hamilton argues, a privileged background, an influential network, and a fancy college degree are not prerequisites for success. Here she shares the hard-won wisdom she’s picked up on her remarkable journey from food-stamp recipient to venture capitalist, with lessons like “The Best Music Comes from the Worst Breakups,” “Let Someone Shorter Stand in Front of You,” “The Dangers of Hustle Porn,” and “Don’t Let Anyone Drink Your Diet Coke.” Along the way, she inspires us all to defy other people’s expectations and to become the role models we’ve been looking for. Praise for It’s About Damn Time “Reading Arlan Hamilton’s It’s About Damn Time is like having a conversation with that frank, bawdy friend who somehow always manages to make you laugh, get a little emo, and, ultimately, think about ­­the world in a different way. . . . The book is warm, witty, and unflinching in its critique of the fake meritocracy that permeates Silicon Valley.”—Shondaland

Book Online Trading Masterclass

Download or read book Online Trading Masterclass written by Alpha Bull Traders and published by scott m ecommerce. This book was released on 2019-08-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most financial trading books read more like an infomercial than a book – this is different Would you jump out of an airplane without a parachute? Then why would you start making trades online before you learned what you were doing? It’s crazy! But with deep discount brokers making it look so easy for individual investors, it’s no wonder consumers today are lulled into a false sense of security. You can’t rely on outdated textbooks and strategies anymore. But if you adapt, you can make a considerable fortune with these new market conditions. Here’s just a fraction of what you’ll discover inside: The best brokerage accounts for swing traders (setting this up right can save you $1000+ a year in commissions) How social media moves asset prices, and how to always be first to act on these (do this and you’ll almost always ensure lower entry prices than your competition) The only 3 strategies you need for swing trading success (despite what everyone else tells you, it’s these 3 which will bring 90% of your profits) How to always ensure the right entry position for a trade How to spot under or overvalued stocks with 99% accuracy The “magic trading number”: If you win this percentage of your trades, you’ll make massive profits (lower than you think) The secret to finding your trading edge (hint: the risk-reward ratio isn’t enough) When to invest, and more important when NOT to invest like Warren Buffett The 10 best traders to follow on Twitter for maximum profit opportunities The #1 thing new traders miss about aftermarket trading. Get this right and you’ll have a huge advantage How to set a proper stop loss so you don’t get stopped out prematurely. One of the biggest mistakes new traders make is having a stop loss which is too tight. Do this instead and you’ll profit when the market moves in your favor. The “zen trader” strategy which makes you immune to losses (which although rare, will occur with any trading plan) A useful, yet barely known website which breaks company news faster than relying on mainstream news services. How to use the “other 80/20 rule” to profit from short term price movements. 3 profit securing lessons you can learn from the DOTCOM bubble Why a new trader should never trade cryptocurrency How one trader made $1.4 million in a single day with 1 options trade, and why you shouldn’t try to replicate their strategy “Hedge-Fund Style” money management for absolute beginners How to profit from legal marijuana (all the upside of cannabis growing companies but without the red tape and volatility) A simple technique you can do in just 5 minutes a day. This is used by top hedge fund traders, and almost always guarantees an increase in your percentage of winning trades A “backdoor” technique which lets the market do the work for you (an effective “passive trading” strategy and used by Wall Street all the time) …and much, much more. You may have experienced various obnoxious and even misleading advertisements of easy, get rich trading strategies. This is not one of those. You won’t have to spend thousands on expensive trading software or “magic bullet systems” In fact, you can get started using an online trading account and use free websites for your information (you’ll find the best two in Chapter 7) All written in plain, easy to understand English. So if you want to make money in your spare time, and have fun while doing it… scroll up and click “add to cart”

Book Masterclass Enterprise Architecture Management

Download or read book Masterclass Enterprise Architecture Management written by Jürgen Jung and published by Springer Nature. This book was released on 2021-09-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a hands-on introduction to enterprise architecture management. It guides the reader through the applications of methods and tools to typical business problems by presenting enterprise architecture frameworks and by sharing experiences from industry. The structure of the book represents the typical stages of the journey of an enterprise architect. Chapter 1 addresses the central question of what to achieve with the introduction of an enterprise architecture. Chapter 2 then introduces concepts and visualizations for business architecture that help with understanding the business. In chapter 3 the development of an application architecture is outlined, which provides transparency on information systems and their business context. Next, chapter 4 presents visual tools to analyze, improve and eventually optimize the application landscape. Chapter 5 discusses both traditional organizational as well as collaborative approaches to enterprise architecture management. Eventually, several established enterprise architecture frameworks like TOGAF, Zachmann, ArchiMate, and IAF are described in chapter 6. The book concludes with a summary and an outlook on future research potential in chapter 7. Based on their experiences through several years of teaching, the authors introduce students step-by-step to enterprise architecture development and management. Their book is intended as a guide for master classes at universities and includes lots of exercises and references for further reading.

Book Startup Boards

Download or read book Startup Boards written by Brad Feld and published by John Wiley & Sons. This book was released on 2013-12-09 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to understanding the dynamics of a startup's board of directors Let's face it, as founders and entrepreneurs, you have a lot on your plate—getting to your minimum viable product, developing customer interaction, hiring team members, and managing the accounts/books. Sooner or later, you have a board of directors, three to five (or even seven) Type A personalities who seek your attention and at times will tell you what to do. While you might be hesitant to form a board, establishing an objective outside group is essential for startups, especially to keep you on track, call you out when you flail, and in some cases, save you from yourself. In Startup Boards, Brad Feld—a Boulder, Colorado-based entrepreneur turned-venture capitalist—shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable. Details the process of choosing board members, including interviewing many people, checking references, and remembering that there should be no fear in rejecting a wrong fit Explores the importance of running great meetings, mixing social time with business time, and much more Recommends being a board member yourself at some other organization so you see the other side of the equation Engaging and informative, Startup Boards is a practical guide to one of the most important pieces of the startup puzzle.

Book Game Thinking

    Book Details:
  • Author : Amy Jo Kim
  • Publisher : Gamethinking.IO
  • Release : 2018-05-25
  • ISBN : 9780999788547
  • Pages : 214 pages

Download or read book Game Thinking written by Amy Jo Kim and published by Gamethinking.IO. This book was released on 2018-05-25 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.