Download or read book Likeonomics written by Rohit Bhargava and published by John Wiley & Sons. This book was released on 2012-04-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
Download or read book Flannery O Connor written by Harold Bloom and published by Infobase Publishing. This book was released on 2009 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a collection of critical essays on the works of Flannery O'Connor.
Download or read book Shared Representations written by Sukhvinder S. Obhi and published by Cambridge University Press. This book was released on 2016-11-17 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of cutting-edge contributions on the idea of shared representations - information sharing between the brains of those involved.
Download or read book The Message Within written by Herbert Bless and published by Psychology Press. This book was released on 2013-12-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative book provides the first comprehensive and informative overview of the role of various subjective experiences in social cognition and behavior, and argues that the study of such experiences may be one of the key unifying themes of social psychology. Based on recent theoretical and empirical developments in the discipline, this select group of leading international researchers surveys extensive evidence and shows that subjective experiences play a key role in most aspects of social cognition and social behavior. The book contains five main sections, discussing the role of subjective experiences in social information processing (Part 1), their influence on memory (Part 2) and their role in intergroup contexts (Part 3). The role of affective experiences in social thinking and behavior is analyzed (Part 4), and the influence of subjective experiences on the development and change of attitudes and stereotypes is also addressed (Part 5).
Download or read book The Action and Adventure Cinema written by Yvonne Tasker and published by Routledge. This book was released on 2004-08-19 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing areas such as genre, film history and style, action and spectacle, stars and bodies, action auteurs and the film industry, the reader covers both Hollywood and also European and Asian action cinema.
Download or read book Professional Journal of the United States Army written by and published by . This book was released on 1982 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Pacific Reporter written by and published by . This book was released on 1917 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The art of Anatole France written by Dushan Bresky and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-12-03 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "The art of Anatole France".
Download or read book Understanding the Psychology of Diversity written by Bruce Evan Blaine and published by SAGE. This book was released on 2012-08-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity is a term that incorporates social difference, social inequality, and the problems inherent to inequality. Understanding the Psychology of Diversity, Second Edition a wide-ranging textbook that covers the cognitive and emotional underpinnings of prejudice attached to all forms of inequality, and will be a very useful textbook for an array of students. The book features chapters on traditional prejudice topics such as categorization and stereotypes, sexism, racism, and social stigma. Mixed in with this content are further chapters that explore newer and more nontraditional diversity topics, such as sexual-orientation and social class-based prejudice, weight and appearance-based prejudice, and diversity on television. Key Features: ′Diversity Issue′ boxes, spotlighted in each chapter, center around recent issues, or research findings related to prejudice or social stigma′Making Connections′ questions interspersed throughout chapters stop readers and encourage them to think more deeply about issues/ concepts just coveredIncludes Summaries, Key Terms, Further Readings, and interesting Websites Understanding the Psychology of Diversity will be a perfect textbook for courses on the Psychology of Diversity, Prejudice, Stereotyping and Discrimination as well as Race and Gender.
Download or read book Massachusetts Reports written by Massachusetts. Supreme Judicial Court and published by . This book was released on 1913 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comparative Criticism Volume 24 Fantastic Currencies in Comparative Literature Gothic to Postmodern written by E. S. Shaffer and published by Cambridge University Press. This book was released on 2002 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume looks at Fantastic Currencies: money, modes, media.
Download or read book Quarterly Review of Military Literature written by and published by . This book was released on 1982 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ontologically Controlled Autonomous Systems Principles Operations and Architecture written by George A. Fodor and published by Springer Science & Business Media. This book was released on 2013-11-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kevin M. Passino When confronted with a control problem for complicated physical process, a control engineer usually follows a predetermined design procedure. This procedure often begins with the engineer seeking to understand the process and the primary control objectives. A simple example ofa control problem is an automobile "cruise control" that provides the automobile with the capability of regulating its own speed at a driver-specified set-point (e. g. , 55 mph). One solution to the automotive cruise control problem involves adding an electronic controller that can sense the speed of the vehicle via the speedometer and actuate the throttle position so as to regulate the vehicle speed at the driver-specified value. Such speed regulation must be accurate even if there are road grade changes, head-winds, or variations in the number of passengers in the automobile. After gaining an intuitive understanding of the plant's dynamics and establishing the design objectives, the control engineer typically solves the cruise control problem by using an established design procedure. In particular, this control engineering design methodology involves: 1. Modeling/understanding the plant, 2. Construction of a controller to meet specifications (such as stability, rise-time, overshoot, and steady state error), 3. Analysis to make sure that the system will meet the performance objectives (e. g. , we might use mathematical, simulation-based, or experimental analysis), and 4. Iterating on the design until it is possible to "commission" the control system.
Download or read book The Globalization of Foreign Aid written by Liam Swiss and published by Routledge. This book was released on 2017-12-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do aid agencies from wealthy donor countries with diverse domestic political and economic contexts arrive at very similar positions on a wide array of aid policies and priorities? This book suggests that this homogenization of policy represents the effects of common processes of globalization manifest in the aid sector. Drawing on both quantitative and qualitative analysis of policy adoption, the book argues that we need to examine macro-level globalizing influences at the same time as understanding the micro-level social processes at work within aid agencies, in order to adequately explain the so-called ‘emerging global consensus’ that constitutes the globalization of aid. The book explores how global influences on aid agencies in Canada, Sweden, and the United States are mediated through micro-level processes. Using a mixed-methods approach, the book combines cross-national statistical analysis at the global level with two comparative case studies which look at the adoption of common policy priorities in the fields of gender and security. The Globalization of Foreign Aid will be useful to researchers of foreign aid, development, international relations and globalization, as well as to the aid policy community.
Download or read book Understanding the Psychology of Diversity written by Bruce E. Blaine and published by SAGE Publications. This book was released on 2020-07-16 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 5 Understanding Racial Stereotypes and Racism; Race and Ethnicity; Racial Stereotypes; Racism; Summary; Chapter 6 Understanding Gender Stereotypes and Sexism; Gender Stereotypes; Gender Differences and Similarities; Explaining Gender Differences; Summary; Chapter 7 Understanding Sex Stereotypes and Heterosexism; Sexual Minority Categories and Sexual Orientation; Summary; Chapter 8 Obesity Stereotypes and Weightism; Obesity Stereotypes; Weightism: Weight-Based Prejudice and Discrimination; The Psychological and Social Consequences of Weightism; Summary; Chapter 9 Understanding Age Stereotypes and Ageism; Old-Age Categorization and Stereotyping; Old-Age Prejudice; Are Old-Age Stereotypes Self-Fulfilling Prophecies?; Discrimination of Older Workers; Summary; Chapter 10 Social Stigma: The Experience of Prejudice;
Download or read book Understanding the Psychology of Diversity written by B. Evan Blaine and published by SAGE Publications. This book was released on 2017-01-30 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated Third Edition of this best seller presents a highly readable examination of diversity from a unique psychological perspective to teach students how to understand social and cultural differences in today’s society. By exploring how individuals construct their view of social diversity and how they are defined and influenced by it, author B. Evan Blaine and new coauthor Kimberly J. McClure Brenchley present all that psychology has to offer on this critically important topic. The new edition features chapters on traditional topics such as categorization, stereotypes, sexism, racism, and sexual prejudice, in addition to chapters on nontraditional diversity topics such as weightism, ageism, and social stigma. Integrated throughout the text are applications of these topics to timely social issues.
Download or read book Credible and Actionable Evidence written by Stewart I. Donaldson and published by SAGE Publications. This book was released on 2014-09-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing one of the most important and contentious issues challenging applied research and evaluation practice today—what constitutes credible and actionable evidence?—this volume offers a balanced and current context in which to analyze the long-debated quantitative-qualitative paradigms. In the Second Edition, the contributors, a veritable "who’s who" in evaluation, discuss the diversity and changing nature of credible and actionable evidence; offer authoritative guidance about using credible and actionable evidence; explain how to use it to provide rigorous and influential evaluations; and include lessons from their own applied research and evaluation to suggest ways to address the key issues and challenges. Reflecting the latest developments in the field and covering both experimental and non-experimental methods, the new edition includes revised and updated chapters, summaries of strengths and weaknesses across varied approaches, and contains diverse definitions of evidence. Also included are two new chapters on assessing credibility and synthesizing evidence for policy makers. This is a valuable resource for students and others interested in how to best study and evaluate programs, policies, organizations, and other initiatives designed to improve aspects of the human condition and societal well-being.
