Download or read book The Ultimate Guide to Digital Marketing written by E Cardeoli and published by . This book was released on 2020-12-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is not only for large companies or online stores. The Internet has changed the way users locate their favorite stores, make reservations, buy tickets, or simply seek other users' opinions about a particular business. Local businesses, no matter what size, can take advantage of digital marketing and use it to improve their reputation, get more customers and improve their sales figures. In this guide we will see the best strategies of digital marketing, and how you can take advantage of each tool.We will be seeing how local businesses, regardless of their size, can take advantage of digital marketing to improve their reputation, gain more customers and increase their sales. There are certainly many ways in which you can take advantage of digital marketing, but in this basic guide we will be dealing with the most successful and briefest so you can use the strategies as quickly as possible, are you ready? let's get started.

Download or read book The Ultimate Guide to Online Marketing for Small Businesses and Start Ups written by Oguz Konar and published by CreateSpace. This book was released on 2015-03-27 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The problem most small businesses are facing today is; so many of them do not understand the vitality of having a well-planned marketing system for their business, although most understand the necessity of marketing. However even those who search for tools, strategies and systems for marketing their business come across products and services that are designed for big corporations and billion dollar companies with unlimited marketing budgets. What do they do? They either spend their hard-earned money on various marketing activities and tools with little or no real strategy and "hope" that they would get a positive return on their investments or they begin developing the belief that "marketing doesn't work." Both are extremely dangerous for the longevity of any business. That's the reason I felt obligated to put this book together to share with small business owners some of the tools and strategies, big corporations are taking advantage of, without breaking the bank. The 7 Chapters in this book is filled with proven strategies and tools we use every single day to help our clients attract their ideal clients and grow their practice or small business at an exponential rate and get the best return on investment possible. That's why I highly recommend that you take time to read and comprehend the tactics given in each chapter since they are the result of many years of hard work on identifying the most optimal way to maximize your marketing for small businesses. Whether you only have an idea of a future business or you are already running a small business but struggling with attracting more and "paying" clients, or you might be in the process of expanding your business and looking for marketing strategies to automate your marketing, so you can focus on what you do best, which ever one is your situation, the tools covered in these chapters will give you the necessary ammo to add to your arsenal to make the most of your marketing dollars. This book is great for businesses looking for solutions to automate their marketing and the flow of their clients, patients, and customers through the different mediums of online marketing. It goes into great details giving you step by step instructions to understand; --Proper website design and how it impacts conversion --What is retargeting, and why it's a big deal for small businesses. --Video Marketing and why people prefer video over text. --How to dominate search engines through the use of SEO and PPC strategies to dominate your market. --The use of Direct Mail in the most effective possible way to reach the returns of 500% or more. --Why the 2015 is the year of reputation management, and why it vitally important to manage what your customers put on the web through channels such as Google+, Yahoo, Bing, Yelp, and other directory site. --Why you need to be on social media regardless of what business you are in, but use it to support your brand, not destroy it. And many more topics are covered...

Download or read book From Starting Small to Winning Big written by Shishir Mishra and published by Business Expert Press. This book was released on 2020-05-06 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Download or read book The Ultimate Guide to Electronic Marketing for Small Business written by Tom Antion and published by John Wiley & Sons. This book was released on 2005-06-17 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

Download or read book Starting an Online Business and Internet Marketing 2023 Ultimate Guide to Setting Up an E Commerce Website and Digital Marketing For Business written by Sonja Holder and published by Sonja Holder. This book was released on 2022-12-23 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to Setting up and Running an E-Commerce Website and Digital Marketing 2023 - How to set up an e-Commerce website - Website configuration and management for Google search engine optimization (SEO). - Driving more traffic through social media, and other digital marketing techniques. - Measuring performance with Google Analytics - Running pay-per-click advertising campaigns, such as Google Ads. - How to do email marketing. - E-Commerce business models, including dropshipping and the sale of digital products. - Passive income ideas, such as affiliate marketing and Google AdSense. - The elements of good web design. Who is this Book for? This book is intended for small businesses, start-ups, and entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. In terms of SEO, we will focus on optimizing for Google’s search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues.

Download or read book The Small Business Internet Marketing Booklet written by Parker Monroe and published by . This book was released on 2011-05-02 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing is a booming industry. Experts anticipate the boom to continue into the next decade. The growth increase can be for several reasons: the down economy, the innately entrepreneurial mindset of Americans or perhaps because it is a very inexpensive business to set-up and to start-up.Whatever the reasons for the boom, internet marketing has certainly made its mark in the industry as a valid business that, if done right, can generate huge revenue for any type of business.'¬SIf done right,'¬ that is the condition that must exist before any returns can happen. While internet marketing is inexpensive and effortless to set up, it can be tricky and time-consuming to manage during its course. Many small businesses prefer to start out in the internet rather than on a brick and mortar storefront. While many start-ups have failed, many have expanded into large companies because they did things right.This book contains information and instructions on how to do internet marketing the right way. It will provide a very comprehensive coverage of internet marketing tools and strategies that any small business can implement so that, in time, real significant results can be obtained to sustain the online business.

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Download or read book The Essential Guide on Internet Marketing Creating the Best Products Online written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to start an online business but don't know where to begin? Look no further than "The Essential Guide on Internet Marketing: Creating the Best Products Online." This comprehensive guide provides all the information you need to launch a successful online business and start generating income from your own digital products. Whether you're an experienced marketer or just starting out, this guide covers everything from the basics of internet marketing to advanced techniques for building traffic, generating leads, and converting sales. You'll learn how to identify profitable niches, create high-quality digital products, and market your business effectively to reach your target audience. With detailed chapters on topics such as web traffic, email marketing, social media, and search engine optimization, this guide is packed with practical tips and strategies for building a successful online business. You'll learn how to optimize your website for search engines, create effective email campaigns, and use social media to build a loyal following of customers and fans. Whether you're looking to create a passive income stream or build a full-time online business, "The Essential Guide on Internet Marketing: Creating the Best Products Online" has everything you need to get started. With its clear, concise writing and practical advice, this guide is the perfect resource for anyone looking to succeed in the world of online business. So why wait? Order your copy today and start building your dream business online!

Download or read book The Ultimate Guide to Digital Marketing written by Margaret and published by . This book was released on 2023-11-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the Importance of Digital MarketingIn today's digital age, the success of any business, whether big or small, largely depends on its online presence. With the increasing use of technology and the internet, digital marketing has become an essential tool for businesses to reach their target audience and drive results. This subchapter aims to shed light on the importance of digital marketing in the context of digital business and how it can significantly impact your online success. Digital marketing, simply put, refers to the use of digital channels and platforms such as websites, social media, search engines, email, and mobile applications to promote products and services. It allows businesses to connect with customers on a global scale, providing a level playing field for both established corporations and startups. One of the key reasons why digital marketing is vital for digital businesses is its ability to reach a wider audience. Unlike traditional marketing methods, digital marketing allows you to target specific demographics, interests, and locations, ensuring that your message reaches the right people at the right time. With the vast amount of data available, you can analyze customer behavior and preferences, enabling you to tailor your marketing strategies and campaigns accordingly. Moreover, digital marketing offers measurable results and analytics, giving you the opportunity to track your progress and make data-driven decisions. With tools like Google Analytics, you can monitor website traffic, conversion rates, and engagement levels, allowing you to refine your strategies and optimize your online presence. Another significant advantage of digital marketing is its cost-effectiveness compared to traditional marketing methods. By utilizing digital platforms, businesses can reach a larger audience at a lower cost, making it a viable option for small businesses with limited marketing budgets. Furthermore, digital marketing provides an avenue for building brand loyalty and customer engagement. Through social media platforms and email marketing, businesses can interact with their customers, address their concerns, and build lasting relationships. This direct communication fosters trust and credibility, ultimately leading to repeat business and customer advocacy.

Download or read book Starting an Online Business All in One For Dummies written by Shannon Belew and published by John Wiley & Sons. This book was released on 2020-03-31 with total page 903 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.

Download or read book Starting an Online Business and Internet Marketing 2022 written by S. K. Holder and published by S. K. Holder. This book was released on 2022-01-23 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to Setting up an E-Commerce Website, SEO, and Digital Marketing Strategies 2022 • How to set up an e-Commerce website • Website configuration and management for Google search engine optimization (SEO) • Driving more traffic through social media and other digital marketing techniques • Measuring performance with Google Analytics • Running pay-per-click advertising campaigns • E-Commerce business models, including dropshipping and the sale of digital products. • Passive income ideas, such as affiliate marketing and Google AdSense • The elements of good web design Who is the Book for? This book is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. What Topics are Covered in this Book and Where Should I Start? The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. We will take a look at social media marketing best practices, pros and cons for the most popular platforms: Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, Reddit, and Twitter. In terms of SEO, we will focus on optimizing for Google's search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues. You will often hear digital marketing specialists say that there is no proven method for online success. It is easy to get caught in a frenzy of trying every single marketing strategy out there, in the hope that it will catapult your business to instant success. What often happens is that you cannot see the results of your digital labour or anyone else's because you do not know enough about what's under the hood, or how to track your website's performance. As a result, you waste time and money. This is your business. Do not be ignorant. You will need to teach yourself about the digital landscape before launching any online business. I am not saying you need a diploma, but you should understand the fundamentals.

Download or read book A Guide to the Digital Side written by Shane S. Clark and published by . This book was released on 2019-07-21 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mаrkеtіng could be considered аѕ thе mоѕt еѕѕеntіаl раrt of уоur buѕіnеѕѕ. Wіthоut a powerful mаrkеtіng ѕtrаtеgу іn place, your соmраnу wіll fаіl tо gеt in frоnt оf уоur customers. Small buѕіnеѕѕеѕ, еѕресіаllу ѕtаrt-uрѕ, need to put even more emphasis оn mаrkеtіng соmраrеd to lаrgе соmраnіеѕ that hаvе аlrеаdу mаdе a name for thеmѕеlvеѕ. Thіѕ саn ѕееm lіkе a dаuntіng tаѕk fоr buѕіnеѕѕ оwnеrѕ аnd a сhаllеngе whеn it соmеѕ to аllосаtіng tіmе аnd mоnеу fоr mаrkеtіng. Hоwеvеr, with аdvаnсеѕ іn technology, it is now еаѕіеr than еvеr for business оwnеrѕ tо use dіgіtаl marketing within thеіr buѕіnеѕѕ. This guіdе will take a lооk аt thе mоѕt соmmоn digital mаrkеtіng mеthоdѕ thаt small buѕіnеѕѕ оwnеrѕ саn gеt to grips wіth ԛuісklу аnd ѕtаrt uѕіng tоdау. Every buѕіnеѕѕ wаntѕ tо improve thеіr sales. Whether уоu'rе рrоmоtіng уоur рrоduсt/ѕеrvісе directly tо the сuѕtоmеr tо еnсоurаgе them to buу іt ѕtrаіght аwау оr уоu'rе рlауіng thе lоng-gаmе bу buіldіng uр brаnd аwаrеnеѕѕ fіrѕt in thе bіd that thеу'll buy from уоu later - thе end gоаl to marketing іѕ аlwауѕ to іmрrоvе ѕаlеѕ. In thіѕ Guide Book, уоu'rе gоіng to;-Learn why your business need an online presence -Lеаrn importance of Domain Name and Website on your business-Learn why setting up your business listing is important-Learn why social media is important for your small business to grow-Learn why customer relations and online reviews are important for business growth-Learn different digital marketing options...and lots more.

Download or read book Social Media Marketing the Ultimate Guide A Complete Step By Step All In One Strategy Workbook to Learn How to Dominate the Most Popular Social Med written by Dale Cross and published by Marketing Your Business Collec. This book was released on 2018-10-04 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ONE OF THE BEST MARKETING BOOKS OF 2018! FROM BEGINNERS TO ADVANCE!" BILLIONS OF CUSTOMERS ARE WAITING, LEARN HOW TO REACH THEM WITH SOCIAL MEDIA MARKETING AND SKYROCKET YOUR BUSINESS IN 2018 Do you want to learn the basics of how to market your business in an easy-to-use format? In Social Media Marketing - The Ultimate Guide, network marketing expert Dale Cross teaches you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. From beginners to advanced. You'll discover: Reasons Why Your Content Marketing Campaign Failed Marketing Considerations for Small Business Checklist Points Before Engaging In Social Media Marketing Steps to Sell Your Boss on Social Media Marketing Advantages of Social Media Marketing for Your MLM Business Benefits of Developing Adept Social Media Marketing Strategy Tips For a Creating an Engaging Social Media Marketing Campaign Social Media Marketing and Networking 101 AND MUCH, MUCH MORE!! Social Media Marketing is the process of picking up consideration and web traffic through the social media sites. Amid this process, the ordinarily imaginative substance to reach the majority through exposure originating from an outsider confided in the source should be created with the end goal for people to share the content of their interest with others and create an awful chain that would influence business to cover and go past the market audience planned. Improve your business through social media marketing, this book is designed to help each reader to reach their audiences in the most effective way! With this book you will: Reach billions of potential customers instantly following easy-learn step-by-step instructions and discover a lot of insider tips to improve your ROI. INCLUDING BONUS CONTENT: FREE E-BOOK! HOW TO DRIVE TRAFFIC TO YOUR WEBSITE Get 100,000 Visitors To Your Website In Less Than A Hour And Learn How To Drive Targeting Traffic To A High Converting Page And Make Money Online! MARKETING YOUR BUSINESS COLLECTION Dale Cross is the creator of the successful series MARKETING YOUR BUSINESS COLLECTION, expert investor & entrepreneur and co-founder of leading brands building firms. He's a serial online entrepreneur who contributes to help others grow their businesses. Dale Cross is a rebellious marketer, technology expert and he has created, led and advised successful tech startups for nearly 20 years. Since he began his online advertising career, he has managed millions of dollars in digital ad spends in entertainment, finance and software industries. DOWNLOAD YOUR COPY TODAY!

Download or read book The Ultimate Guide for Small Business Digital Marketing written by Mark Stafford and published by . This book was released on 2022-11-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could focus your small business advertising efforts on the things that are proven to work? Many small business owners are frustrated with their marketing efforts because 80% of their media purchases don't seem to be bringing clients in the door. By using this guide, some of the guesswork will be taken out of your media buys. You will be able to identify the 20% that works for most small businesses and then understand how to use those tools in your business more effectively.Websites are critical to your marketing efforts?sometimes.Websites can be powerful weapons in your marketing arsenal, if you understand how to utilize them properly! In this guide, you will gain a better understanding of how to develop your small business website, how to draw people into it, and then how to use it to drive sales. Based on research specific to small businesses.This guide is based on our research with small businesses (with 1-10 employees) operating in a variety of different fields. Both the author and his team have decades of experience in small business media. They have discovered some trends in small business advertising that consistently work. In this guide, you will learn some digital marketing techniques that drive small businesses forward and you will learn additional non-digital marketing techniques that effectively support those efforts. Marketing can either really help you or it can hurt you.Small businesses often waste thousands of dollars and ultimately close their doors because their marketing tools are used improperly. Just like a hammer can be used to either build or destroy, marketing can also be used to either build or to destroy your business. In this guide, you will learn how to build and build and build some more! Here's to more customers!

Download or read book Introduction To Online Marketing written by Nelson Fidsky and published by Independently Published. This book was released on 2021-08-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's Internet marketing, or online marketing is rapidly evolving. Gone are the days when advertising was limited to just print, newspaper and television ads. From social media to Google Ads, new, innovative and inexpensive marketing methods are now readily available to companies, as well as small to medium business owners. This book gives you guidance on whether to include, or eliminate, the most popular online marketing activities available to today's businesses and organisations. Shining a light on the dark arts of digital marketing, this book is for business owners who want it spelt out simply and easily. With case studies and practical steps on what to do and what not to do, this book explains the main online marketing concepts small businesses and associations need to know to be successful. It will help business owners and club volunteers start, or re-energise, their online marketing activities.

Download or read book The Unofficial Guide to Starting a Business Online written by Jason R. Rich and published by Wiley. This book was released on 1999-11-25 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only a few years into its popular use, the World Wide Web has already enabled thousands to set up online businesses that require a minimum of upkeep and maximum profits. The Unofficial Guide to Starting a Business Online is the cyber-entrepreneur's ultimate guide to every aspect of hanging out a shingle in the virtual world. Here's what readers get: Step-by-step advice and key information on setting up shop online, from creating a Web site to marketing and advertising big on a shoestring budget Addresses for hundreds of Web sites they can use as start-up references that would have taken hundreds of hours to track down alone A rundown of the best businesses to start online, and advice for choosing the right one Pointers on combining traditional selling techniques with Web-specific ones for the best of all possible plans!