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EBookClubs

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Book The Trendsetting Marketer s Playbook

Download or read book The Trendsetting Marketer s Playbook written by John Kings and published by Independently Published. This book was released on 2024-02-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Unconventional Marketing with "The Trendsetting Marketer's Playbook: Unconventional Tactics to Expand Reach, Increase Sales, and Stand Out From the Crowd"Warning: Do Not Miss Out on the Marketing Revolution!In a world drowning in mundane marketing strategies, John Kings presents a game-changing approach in "The Trendsetting Marketer's Playbook." Forget about random acts of marketing; it's time to embrace a dynamic plan for exponential business growth.Traditionally, crafting a marketing strategy has been an arduous task, but Reed unveils a breakthrough method that condenses it all onto a single, game-changing page.Whether you're a budding entrepreneur or a seasoned pro, this playbook is your ticket to transforming your marketing game. Here's a glimpse of what awaits you: Precision Targeting: Identify and select your market with surgical precision, ensuring every move counts.Irresistible Messaging: Create a message that resonates, captivates, and compels your audience to take action.Media Mastery: Connect with potential customers through diverse advertising channels, unlocking a world of opportunities.Dream Buyer Attraction: Entice your ideal customers effortlessly, turning dream buyers into devoted patrons.Dream Buyer Attraction: Entice your ideal customers effortlessly, turning dream buyers into devoted patrons.Lead Magnet Magic: Acquire leads and secure contact information, laying the foundation for lasting connections.Wildfire Strategy Unleashed: Ignite a marketing wildfire that spreads like wildfire, propelling your brand into the spotlight.Value-Centric Approach: Master the art of generating unparalleled value in any marketplace, securing your spot as an industry leader.Customer-Centric Victory: Win by truly understanding your customer, creating an unbreakable bond that transcends transactions.Innovative Positioning: Carve your niche in the market, standing out as a trendsetter and industry disruptor.Get ready to explore beyond traditional platforms, leverage unexplored market gaps, and craft compelling unique selling propositions. From guerrilla marketing tactics to capitalizing on viral opportunities, Reed's playbook navigates the unconventional realm, offering low-cost, high-impact strategies for creating buzz with limited resources.Don't just market; set the trends, break the norms, and redefine success. "The Trendsetting Marketer's Playbook" is your ultimate guide to becoming a marketing maverick. Your competitors won't see it coming, but your customers will be begging to choose you. Embrace the marketing revolution-your business deserves it.

Book ChatGPT Prompt Engineering Mastery Playbook

Download or read book ChatGPT Prompt Engineering Mastery Playbook written by Dwayne Anderson and published by Estalontech. This book was released on 2023-05-18 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: ChatGPT Prompt Engineering Mastery Playbook : 1000+ Prompts For Startup and Business is a comprehensive guide that equips entrepreneurs, business professionals, and startup enthusiasts with practical strategies to leverage ChatGPT prompts for enhanced productivity and business growth. This book, the third installment in a series, offers valuable insights and frameworks to navigate the business landscape effectively. The book begins by emphasizing the skill of generating high-quality and relevant responses from ChatGPT. Readers learn techniques to optimize their interactions with the AI model, extracting valuable insights and making informed decisions. With a focus on mastering ChatGPT prompts, the book provides actionable tips to improve communication and achieve desired outcomes. Next, ChatGPT prompts based on frameworks are introduced. These serve as powerful templates to address specific business challenges. Readers gain a systematic approach to enhance productivity, develop business proposals, manage time, and increase return on investment (ROI). Useful prompts for general productivity, daily goal setting, performance reviews, benefit analysis, and unique selling points are provided. The book covers a range of prompts tailored to different business needs. It explores prompts related to business data compliance, brand identity analysis, market trends, and product-market fit, offering valuable insights for strategic decision-making. Readers gain guidance on performance reviews, benefit analysis, and market trend assessment, enabling data-driven decision-making and adaptive strategies. Specific areas of startup and business management are also addressed as it offers guidance on developing business proposals, managing time effectively, and ensuring compliance with data regulations. It also provides insights into analyzing brand identity, increasing ROI, and achieving product-market fit, helping readers stay competitive in the marketplace.

Book The Brand Playbook

    Book Details:
  • Author : Donovan Boyd, Sr.
  • Publisher :
  • Release : 2016-10-11
  • ISBN : 9781945993008
  • Pages : pages

Download or read book The Brand Playbook written by Donovan Boyd, Sr. and published by . This book was released on 2016-10-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Donovan Boyd, "The Marketing Coach," is a passionate, hardworking, attentive business man, and the CEO of The Boyd Group, LLC. Not only does Donovan hold a bachelor's degree in Business Administration with a concentration in Marketing from Fordham University, and an MBA from South University, his professional background consist of 10 years of marketing and brand management experience in education, music, entertainment, and private consulting. Prior to starting The Boyd Group, Donovan served as an intern in the urban marketing department for Atlantic Records and served as a volunteer coordinator for Russell Simmons' Hip Hop Summit Action Network. He spent 2 years as a Marketing Director for a local charter school in Cleveland, OH while maintaining an artist management and promotional company for 4 years. Since then, he created the credible business coaching firm called, The Boyd Group, LLC, with the mission to help businesses & individuals unlock their brand potential through innovative strategies that create brand value & aid customer loyalty. Donovan's passion is to travel the country and educate people on the growth opportunities within their business. His latest book, The Brand Playbook, is the precise tool needed for new and future entrepreneurs. Through Donovan's varied background, he has set the perfect foundation for effective branding and marketing as "The Marketing Coach."

Book The Devil s Playbook

Download or read book The Devil s Playbook written by Lauren Etter and published by Crown. This book was released on 2021-05-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.

Book The Community Manager s Playbook

Download or read book The Community Manager s Playbook written by Lauren Perkins and published by Apress. This book was released on 2015-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.

Book The Executive Coaching Playbook

Download or read book The Executive Coaching Playbook written by Nadine Greiner and published by American Society for Training and Development. This book was released on 2024-02-06 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This turnkey guide helps you build a successful executive coaching framework and practice. The Executive Coaching Playbook offers experienced and newly minted executive coaches a complete framework for building your coaching skills and business with proven results. Beyond offering the ultimate, proven coaching theory, this book provides the tools and templates you need to set up a thriving business—from working with your first executive clients to developing the business plan and marketing strategy for your brand. With more than 30 years of experience as both an executive and a top executive coach, Dr. Nadine Greiner, along with talent development expert Becky Davis, shares her extensive knowledge, hard-won lessons, and practical advice covering everything from the first chemistry call with a potential executive client to closing out engagements with meaning and poise. In this book, you will learn how to be the exemplary, sought-after executive coach that leaves clients, sponsors, and yourself more than satisfied. The perfect companion to Dr. Nadine's The Art of Executive Coaching, the playbook offers: 75+ downloadable templates and techniques (including email templates, worksheets, forms, and agendas) to support and to customize for your coaching endeavors A four-step coaching process to adopt with your clients Practical advice for starting and growing your business

Book Digital Pharma Marketing Playbook

Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation

Book Combat Boots to Affiliate Marketer

Download or read book Combat Boots to Affiliate Marketer written by Jason T. Miller and published by Lulu.com. This book was released on 2016-09-19 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combat Boots to Affiliate Marketer was written to serve as a tool for those that are ready to step outside the normal box in their lives. Ask yourself if you are ready! Are you ready to make a change in your life? Are you ready to ditch the excuses and ditch your "JOB?" Jason did not start out as an entrepreneur. He worked most of his life but explored many business opportunities along the way. Jason successfully ran an eBay business for 14 years and also a wood working manufacturing company. Jason has had the opportunity to be mentored by some of the best in the industry. Now he will share some of those secrets with you in this book! Think of this book as Jason's guide of his best tips, tricks, methods and models that have worked for him to create a long-term and sustainable business on the internet. If you step outside your comfort zone and put just a few of these tips to work you will be on a different playing field than most!

Book Social Media Playbook for Business

Download or read book Social Media Playbook for Business written by Tom Funk and published by Bloomsbury Publishing USA. This book was released on 2011-02-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.

Book The Startup Playbook

Download or read book The Startup Playbook written by David Kidder and published by Chronicle Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.

Book The Online Advertising Playbook

Download or read book The Online Advertising Playbook written by Joe Plummer and published by John Wiley & Sons. This book was released on 2007-07-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

Book The Green to Gold Business Playbook

Download or read book The Green to Gold Business Playbook written by Daniel C. Esty and published by John Wiley & Sons. This book was released on 2011-04-19 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.

Book The AliExpress Arbitrage Playbook

Download or read book The AliExpress Arbitrage Playbook written by Barrett Williams and published by Barrett Williams. This book was released on 2024-08-21 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: **The AliExpress Arbitrage Playbook Your Ultimate Guide to E-commerce Success** Unlock the secrets to building a profitable online business with "The AliExpress Arbitrage Playbook"! Dive into the world of e-commerce and discover how to harness the power of AliExpress to create a lucrative arbitrage empire. This comprehensive guide takes you through every step of the process, from discovering profitable niches to scaling your business to new heights. **What you’ll learn** - **Introduction to AliExpress Arbitrage** Understand the basics of arbitrage, the advantages of using AliExpress, and an overview of the entire process. - **Finding Profitable Niches** Master the art of niche research, drill down into sub-niches, and evaluate their profitability. - **Kitchen Gadgets Sub-Niche Analysis** Explore why kitchen gadgets are a lucrative sector and conduct a thorough competitive analysis. - **Micro-Kitchen Tools Trends** Stay ahead by identifying emerging trends and tracking seasonal interests in micro-kitchen tools. - **Product Selection Strategies** Learn how to select winning products, analyze reviews, and calculate potential profits. - **Sourcing from Reliable Suppliers** Find and vet trusted suppliers while negotiating the best deals. - **Validating Your Product Ideas** Test the market on a small scale, gather customer feedback, and fine-tune your offerings. - **Setting Up Your Online Store** Get practical advice on choosing the right e-commerce platform, designing a user-friendly store, and essential tools you’ll need. - **Crafting High-Converting Product Listings** Write compelling product descriptions, optimize images, and use customer reviews to boost conversions. - **Pricing Strategies** Navigate price elasticity, competitive pricing models, and dynamic pricing tactics. - **Marketing Your Micro-Kitchen Tools** Implement content marketing, social media advertising, and influencer collaborations to drive sales. - **Leveraging SEO for Traffic** Dive deep into keyword research, on-page and off-page SEO techniques. - **Effective Use of Paid Advertising** Utilize Google Ads, Facebook and Instagram ads, and measure your ROI to maximize returns. - **Customer Service and Retention** Offer stellar customer support, build loyalty programs, and handle returns efficiently. - **Monitoring and Analyzing Performance** Track key metrics, use analytics tools, and adapt your strategy based on data. - **Scaling Your Business** Automate tasks, expand your product line, and enter new markets for exponential growth. - **Building a Brand** Create a strong brand identity, maintain consistency, and leverage branding for long-term success. - **Managing Inventory and Logistics** Implement efficient inventory management, choose reliable logistics partners, and streamline your supply chain. - **Legal and Financial Considerations** Navigate tax obligations, protect your intellectual property, and manage your finances effectively. - **Case Studies and Success Stories** Get inspired by real-life case studies and learn from successful entrepreneurs. - **Troubleshooting Common Challenges** Overcome supplier issues, handle negative feedback, and navigate sales slumps. - **Beyond AliExpress** Explore other platforms, international expansion strategies, and future trends in e-commerce and arbitrage. Packed with insights, strategies, and practical advice, this playbook is your go-to resource for mastering AliExpress arbitrage. Embark on your journey to financial independence and entrepreneurial success today!

Book Digital and Social Media Marketing

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Book Marketing to Moviegoers

Download or read book Marketing to Moviegoers written by Robert Marich and published by Taylor & Francis. This book was released on 2005 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

Book Traction

    Book Details:
  • Author : Gabriel Weinberg
  • Publisher : Penguin
  • Release : 2015-10-06
  • ISBN : 0698411870
  • Pages : 242 pages

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Book Marketing to Moviegoers

Download or read book Marketing to Moviegoers written by Marich, Robert and published by SIU Press. This book was released on 2013 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: