Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-02-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Download or read book The Story Edge written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2024-05-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to innovation, connection, and problem-solving that has no expiration date. Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership. From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you: Why storytelling is an essential part of being human. How to find and leverage the story in every situation. How to use story as a tool for positive social impact. How to craft your story in order to leave a lasting legacy. Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation. If there's one thing that will remain true—despite all the transformations we experience in business, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.
Download or read book Against the Edge written by Kat Martin and published by MIRA. This book was released on 2018-11-12 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: A child he’s never met. A danger he’s never known. A heart-stopping romantic thriller from the New York Times–bestselling author of Against the Odds. That he’s a father is news former navy SEAL Ben Slocum was not expecting. But once the initial shock wears off for the confirmed bachelor, he takes in the rest of what social worker Claire Chastain tells him: that his son is missing, abducted by a man who wants revenge against Claire and Sam’s dead mother. The danger hits home, and the risks are endless—the son he’s desperate to save, the woman he’s desperate to love. Ben’s got one chance to take back what’s his, and in one gunshot he could lose it all. Praise for Kat Martin “Kat Martin is a fast gun when it comes to storytelling, and I love her books.” —Linda Lael Miller, #1 New York Times–bestselling author “It doesn’t matter what Martin’s characters are up against—she dishes up romantic suspense, sizzling sex . . . and fans are going to be the winners.” —RT Book Reviews
Download or read book Eye to the Sky written by Bobby Norfolk and published by Parkhurst Brothers Publishers Incorporated. This book was released on 2015-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspiring autobiography by an Emmy Award winning story performer.
Download or read book Retellable written by Jay Golden and published by . This book was released on 2017-01-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Before dinner tonight, you will see hundreds of emails, ads, tweets, and posts. Yet by tomorrow morning, so much of these will be forgotten. Except, that is, for the stories. The ability to find, shape, and share your own most essential stories-told one to one and one to many-is one of your greatest assets as a leader. The key is an understanding of the retellable story. While we all know how important communication and stories are, and know a good story when we hear one, we don't always know how to tell them. Retellable is a book about how you can find and tell yours. This book is an exploration into the center of what stories are, why they work, and how you can make them work for you. Written by story coach and storyteller Jay Golden, who has trained business leaders around the world on this topic at companies such as Facebook, Google, and LinkedIn. Retellable combines practical insights, actionable steps, anecdotes, and an easy-to-remember framework that will help you transform your audiences, your organization business, and your career, one story at a time.
Download or read book The Science of Storytelling written by Will Storr and published by Abrams. This book was released on 2020-03-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.
Download or read book Edge of Infinity written by Hannu Rajaniemi and published by Solaris. This book was released on 2012-11-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE GIANT LEAP FOR MANKIND Those were Neil Armstrong’s immortal words when he became the first human being to step onto another world. All at once, the horizon expanded; the human race was no longer Earthbound. Edge of Infinity is an exhilarating new SF anthology that looks at the next giant leap for humankind: the leap from our home world out into the Solar System. From the eerie transformations in Pat Cadigan’s Hugo-award-winning “The Girl-Thing Who Went Out for Sushi” to the frontier spirit of Sandra McDonald and Stephen D. Covey’s “The Road to NPS,” and from the grandiose vision of Alastair Reynolds’ “Vainglory” to the workaday familiarity of Kristine Kathryn Rusch’s “Safety Tests,” the thirteen stories in this anthology span the whole of the human condition in their race to colonise Earth’s nearest neighbours. Featuring stories by Hannu Rajaniemi, Alastair Reynolds, James S. A. Corey, John Barnes, Stephen Baxter, Kristine Kathryn Rusch, Elizabeth Bear, Pat Cadigan, Gwyneth Jones, Paul McAuley, Sandra McDonald, Stephen D. Covey, An Owomoyela, and Bruce Sterling, Edge of Infinity is hard SF adventure at its best and most exhilarating.
Download or read book Make Yourself Clear written by Dr. Reshan Richards and published by John Wiley & Sons. This book was released on 2019-04-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers. The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers. Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood. Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas. Ground your business communications in proven techniques Profit from expert instruction given by those who have helped thousands of readers and workshop students Develop your sales career by applying effective teaching practices to customer and colleague interactions For educators, adopt the latest best practices into your teaching style Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.
Download or read book Our Secret Territory written by Laura Simms and published by Sentient Publications. This book was released on 2011 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed of revelations from the life of a world famous storyteller including extensive travel and projects spanning thirty years. It helps readers understand the power of storytelling as a profound and unique art form combining modern solo theatre, spoken literature, spirituality, and direct oral tradition akin to ancient ritual. The book is shaped with stories and poems and a remarkable fairytale that weaves in and out of a life of experiences: rescuing ex-child soldiers from a devastating war; working with epic singers, Native American storytellers and Tibetan meditation masters; designing a playground; telling tales to Roma mothers and children; and saving a zoo in Northern Romania. This is a unique combination of personal story, myth, memoir, and fairytales that will interest anyone involved in storytelling as performance; those using narrative in healing, business, or education; peacemakers and humanitarians; writers; anyone seeking a deeper spiritual practice; and those hoping to understand the psychology of personal memoir, myth and symbol, the importance of anthropology in our cultural life, and how communities are affected by the stories we tell.
Download or read book Our Stories Remember written by Joseph Bruchac and published by Fulcrum Publishing. This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Stories Remember retells Native American stories.
Download or read book Knife s Edge written by Hope Larson and published by Farrar, Straus and Giroux (BYR). This book was released on 2017-06-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve-year-old twin adventurers Cleopatra and Alexandra Dodge are reunited with their father and realize that two family heirlooms reveal the location of a treasure that is their birthright. When they set sail with Captain Tarboro on the Almira, they know they’re heading into danger —the ocean is filled with new and old enemies, including their nemesis, the infamous pirate Felix Worley. But like a coral reef that lurks below the surface of the waves, trouble is brewing between the siblings. Alex is determined to become a sailor and is happy with his role aboard the Almira, but Cleo—the only girl on the ship—is tired of washing dishes in the galley. In an effort to find her own purpose, she begins studying sword fighting with Tarboro, but neither Alex nor her father approves. Can the twins remain close as they pursue different goals and dreams, or will their growing differences tear the family apart before the treasure can be found? In this follow-up to the New York Times bestselling COMPASS SOUTH, Hope Larson and Rebecca Mock once again create an outstanding seafaring adventure with KNIFE'S EDGE. A Margaret Ferguson Book
Download or read book Some Stories written by Yvon Chouinard and published by . This book was released on 2019 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.
Download or read book The Edge of Memory written by Patrick Nunn and published by Bloomsbury Publishing. This book was released on 2018-08-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's society it is generally the written word that holds the authority. We are more likely to trust the words found in a history textbook over the version of history retold by a friend – after all, human memory is unreliable, and how can you be sure your friend hasn't embellished the facts? But before humans were writing down their knowledge, they were telling it to each other in the form of stories. The Edge of Memory celebrates the predecessor of written information – the spoken word, tales from our ancestors that have been passed down, transmitting knowledge from one generation to the next. Among the most extensive and best-analysed of these stories are from native Australian cultures. These stories conveyed both practical information and recorded history, describing a lost landscape, often featuring tales of flooding and submergence. These folk traditions are increasingly supported by hard science. Geologists are starting to corroborate the tales through study of climatic data, sediments and land forms; the evidence was there in the stories, but until recently, nobody was listening. In this book, Patrick Nunn unravels the importance of these tales, exploring the science behind folk history from various places – including northwest Europe and India – and what it can tell us about environmental phenomena, from coastal drowning to volcanic eruptions. These stories of real events were passed across the generations, and over thousands of years, and they have broad implications for our understanding of how human societies have developed through the millennia, and ultimately how we respond collectively to changes in climate, our surroundings and the environment we live in.
Download or read book Edge of Eternity written by Ken Follett and published by Penguin. This book was released on 2014-09-16 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ken Follett's extraordinary historical epic, the Century Trilogy, reaches its sweeping, passionate conclusion. In Fall of Giants and Winter of the World, Ken Follett followed the fortunes of five international families—American, German, Russian, English, and Welsh—as they made their way through the twentieth century. Now they come to one of the most tumultuous eras of all: the 1960s through the 1980s, from civil rights, assassinations, mass political movements, and Vietnam to the Berlin Wall, the Cuban Missile Crisis, presidential impeachment, revolution—and rock and roll. East German teacher Rebecca Hoffmann discovers she’s been spied on by the Stasi for years and commits an impulsive act that will affect her family for the rest of their lives. . . . George Jakes, the child of a mixed-race couple, bypasses a corporate law career to join Robert F. Kennedy's Justice Department and finds himself in the middle of not only the seminal events of the civil rights battle but a much more personal battle of his own. . . . Cameron Dewar, the grandson of a senator, jumps at the chance to do some official and unofficial espionage for a cause he believes in, only to discover that the world is a much more dangerous place than he'd imagined. . . . Dimka Dvorkin, a young aide to Nikita Khrushchev, becomes an agent both for good and for ill as the United States and the Soviet Union race to the brink of nuclear war, while his twin sister, Tanya, carves out a role that will take her from Moscow to Cuba to Prague to Warsaw—and into history.
Download or read book Stories That Stick written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2019-09-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
Download or read book Black Edge written by Sheelah Kolhatkar and published by . This book was released on 2017 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The rise over the last two decades of a powerful new class of billionaire financiers marks a singular shift in the American economic and political landscape. Their vast reserves of concentrated wealth have allowed a small group of big winners to write their own rules of capitalism and public policy. How did we get here? ... Kolhatkar shows how Steve Cohen became one of the richest and most influential figures in finance--and what happened when the Justice Department put him in its crosshairs"--Amazon.com.
Download or read book Digital Storytelling written by Carolyn Handler Miller and published by CRC Press. This book was released on 2014-06-27 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They’re immersive, letting the user interact with the story and letting the user enter the story and shape it themselves. This book features case studies that cover a great spectrum of platforms and different story genres. It also shows you how to plan processes for developing interactive narratives for all forms of entertainment and non-fiction purposes: education, training, information and promotion. Digital Storytelling features interviews with some of the industry’s biggest names, showing you how they build and tell their stories.
