Download or read book The Sea We Swim In How Stories Work in a Data Driven World written by Frank Rose and published by W. W. Norton & Company. This book was released on 2021-06-29 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers—character, world, detail, voice—can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans—and how you can do the same.
Download or read book The Art of Immersion How the Digital Generation Is Remaking Hollywood Madison Avenue and the Way We Tell Stories written by Frank Rose and published by W. W. Norton & Company. This book was released on 2012-03-05 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling.
Download or read book West of Eden written by Frank Rose and published by Frank Rose. This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.
Download or read book Blue Mind written by Wallace J. Nichols and published by Little, Brown. This book was released on 2014-07-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark book by marine biologist Wallace J. Nichols on the remarkable effects of water on our health and well-being. Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In BLUE MIND, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water. Combining cutting-edge neuroscience with compelling personal stories from top athletes, leading scientists, military veterans, and gifted artists, he shows how proximity to water can improve performance, increase calm, diminish anxiety, and increase professional success. BLUE MIND not only illustrates the crucial importance of our connection to water-it provides a paradigm shifting "blueprint" for a better life on this Blue Marble we call home.
Download or read book Into the Heart of the Mind written by Frank Rose and published by Frank Rose. This book was released on 1985 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Immersion How the Digital Generation Is Remaking Hollywood Madison Avenue and the Way We Tell Stories written by Frank Rose and published by W. W. Norton & Company. This book was released on 2011-02-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
Download or read book Young Woman and the Sea written by Glenn Stout and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PERFECT MILE meet SWIMMING TO ANTARCTICA in this compelling tale of how nineteen-year-old Gertrude Ederle became the first woman to swim the English Channel.
Download or read book The Agency written by Frank Rose and published by Frank Rose. This book was released on 1996 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the William Morris Agency is the stoyr of show business itself. Founded at the turn of the century, it stood as the premier agency in Hollywood for 80 years. With unvarnished descriptions of the board that runs William Morris and the needy and demanding stars they represent, The Agency is a compelling tale that lifts the curtain on the most intriguing business in Americ today. Photos.
Download or read book In the River They Swim written by Michael Fairbanks and published by Templeton Foundation Press. This book was released on 2009-05-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sociologist Thomas Sowell writes, "We need to confront the most blatant fact that has persisted across centuries of social history—vast ddifferences in productivity among peoples, and the economic and other consequences of such differences." Poverty demeans dignity, shrinks the soul, wastes potential, and inflicts suffering on three billion people on our planet. We must also acknowledge that, during the past fifty yyears, the record in international assistance to the least developed countries has been disappointing; the economics-based abstractions developed in the think tanks of Europe and North America are insufficient. In the River They Swim is the antithesis of that search for solutions to the next big theory of global poverty. From the fresh perspective of advisors on the frontlines of development to the insight of leaders like President Paul Kagame of Rwanda and Pastor Rick Warren, it tells the story of change in the microcosms of emerging businesses, industries, and governments. These essays display a personal nature to their work that rigorous analysis alone cannot explain. We learn that a Sufi master can teach us about the different levels of knowledge, the "different ways to know a river." These practitioners could have written about its length, its source, its depth, its width, the power of its current, and the life it contains. They could have invested time and money to travel to that river so that they could sit on its shores and look at it, feel the sand that borders it, and watch the birds at play over it. Instead, they dove in to swim in the river, felt its current along their bodies, and tasted something of it. They wondered, briefly, if they had the strength to swim its length, and now they share the answer. If human development is a river, the authors in this volume, and perhaps some readers, will no longer be satisfied to stand along its banks.
Download or read book You re Gonna Need a Bigger Story written by Houston Howard and published by . This book was released on 2017-01-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entertainment marketplace is rapidly changing and is forcing writers and producers in all industries to find a new way forward and to stand out in an over-saturated market. Houston Howard's signature Super Story process empowers creative minds to take an initial concept and develop it to its full potential and teaches them how to build a robust story architecture primed for 21st Century expansion and survival.
Download or read book Real Men written by Frank Rose and published by Doubleday Books. This book was released on 1980-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Machine Hallucinations written by Matias del Campo and published by John Wiley & Sons. This book was released on 2022-07-13 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI is already part of our lives even though we might not realise it. It is in our phones, filtering spam, identifying Facebook friends, and classifying our images on Instagram. It is in our homes in the form of Siri, Alexa and other AI assistants. It is in our cars and our planes. AI is literally everywhere. Artworks generated by AI have won international prizes, and have been sold at auction. But what does AI mean for the world of design? This issue of AD explores the nature of AI, and considers its potential for architecture. But this is no idle speculation. Architects have already started using AI for architectural design and fabrication. Yet – astonishingly – there has been almost no debate about AI within the discipline of architecture so far. Surely, nothing can be more important for the profession of architecture right now. The issue looks at all aspects of AI: its potential to assist architects in designing buildings so that it becomes a form of ‘augmented intelligence’; its capacity to design buildings on its own; and whether AI might open up an extraordinary new chapter in architectural design. Contributors: Refik Anadol; Daniel Bolojan; Alexa Carlson; Sofia Crespo and Feileacan McCormick; Gabriel Esquivel, Jean Jaminet and Shane Bugni; Behnaz Farahi; Theodoros Galanos and Angelos Chronis; Eduard Haiman; Wanyu He; Damjan Jovanovic and Lidija Kljakovic; Immanuel Koh; Maria Kuptsova; Sandra Manninger; Lev Manovich; Achim Menges and Thomas Wortmann; Wolf dPrix, Karolin Schmidbaur and Efilena Baseta; M Casey Rehm; and Hao Zheng and Masoud Akbarzadeh. Featured architects: Alisa Andrasek, Coop Himmelb(l)au, Lifeforms.io, Nonstandardstudio,SPAN, Kyle Steinfeld, Studio Kinch and Xkool Technology.
Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.
Download or read book Narrative by Numbers written by Sam Knowles and published by Routledge. This book was released on 2018-03-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.
Download or read book Data Driven Storytelling written by Nathalie Henry Riche and published by AK Peters Visualization Series. This book was released on 2018-03-27 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an accessible introduction to data-driven storytelling. Resulting from unique discussions between data visualization researchers and data journalists, it offers an integrated definition of the topic, presents vivid examples and patterns for data storytelling, and calls out key challenges and new opportunities for researchers and practitioners.
Download or read book Leading a Data Driven Organization written by Gordon Summers and published by . This book was released on 2019-02-08 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading a Data Driven Organization - A Practical Guide to Transforming Yourself and Your Organization to Win the Data Science Revolution -- is a book designed for all levels of leaders within an organization. Filled with stories and real-world examples, the book walks through the concepts of data science with an eye for what leaders need to know. From "What Data Science Does" to "Organizational Challenges," the book makes sure you "Know if the Answers are Right." With sections titled, "How Data Science is Done" and "Time is Not Your Friend" you get straight talk about business challenges and opportunities. Whether you are faced with your first data science project or you are just thinking about how to use the latest data science tools for your company's benefit, this book is for you.The lessons of Leading a Data Driven Organization apply to anyone from a c-suite member to a first-time manager. One of its core premises is that, as far as data science goes, you either "get it" or you "get replaced." Read this book if you want to be in the former group.The author, Gordon Summers, is a data science consultant who has helped companies from large Fortune 500 corporations to small not-for-profit companies. He also teaches data science and has helped many leaders understand and implement data science within their organizations. In this book, the author's casual style helps demystify an emerging technology with no difficult formulas to memorize.
Download or read book The Data Driven Life written by Gideon Ikwe and published by Independently Published. This book was released on 2024-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Data-Driven Life: How Data Shapes Our Daily Experiences," readers embark on a compelling journey into the heart of our data-saturated world. This insightful book delves deep into how data analytics and technology influence every aspect of modern living-from the moment we wake up, through our daily commutes, within our workplaces, and beyond. Through ten meticulously crafted chapters, the book unveils the omnipresence of data in personal routines, societal structures, and even the global economy, revealing both the empowering opportunities and ethical dilemmas it presents. From smart devices that dictate our morning routines to the algorithms that guide our online interactions, "The Data-Driven Life" explores the profound impact of data on privacy, public discourse, and democracy. It navigates the complexities of data-driven management practices, the personalized retail experience, and the future of work in an era of AI and automation, highlighting the critical importance of data literacy. As we traverse through the landscapes of smart cities, engage with social networks, and encounter the entertainment industry's tailored content, the book critically assesses the benefits and perils of living a data-driven life. With a forward-looking perspective, "The Data-Driven Life" speculates on the future of data technology, emphasizing ethical considerations, the role of public policy, and the necessity for an informed and engaged society. This book serves as a clarion call to readers, urging them to harness the power of data responsibly while advocating for a world where technology enhances human life without compromising privacy and ethical standards. Ideal for anyone curious about the intersection of data, technology, and daily life, "The Data-Driven Life" is more than just a book-it's a roadmap for navigating the intricate and ever-evolving landscape of the digital age. It empowers readers with the knowledge to make informed choices, advocate for ethical data use, and become proactive participants in shaping the future of our data-driven society.
