Download or read book The Role of Market Research in the Internationalization of Small and Medium Enterprises written by Adeel Asghar and published by GRIN Verlag. This book was released on 2019-10-14 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Market research, grade: 3.5, Mälardalen University (School of Sustainable Development of Society and Technology), course: MS International Marketing, language: English, abstract: The topic of this dissertation comes from these two areas: internationalization of small and medium enterprises (SMEs) and international entrepreneurship. When looking into SMEs internationalization research, there is lack of material about pre-internationalization stage of SMEs. It is also very critical that firms should have theoretical guidelines to follow in early internationalization stage when they have no or very little international experience. SMEs are well known for their innovative and risk taking approach. This study aims at providing them with a strategic framework or method to analyze the marketability of their products or services and exploit internationalization opportunities. It also focuses on helping them in reducing their risks linked with cross border business opportunities. This research is performed through case study method. A new conceptual model has been developed by integrating relevant standard approaches within the field of research. This model has been further explained by implementing it on case company. Internationalization of SMEs in general has become a very famous topic in the world. This is the area which is developing further at present. Plenty of research has been performed from different perspectives and angles. International Entrepreneurship is an emerging area when it is yet struggling for standard definition. International entrepreneurship theory and SMEs are very much connected areas. While making a study related to internationalization of SMEs, we cannot neglect the importance of entrepreneurs, which is widely recognized as the main variables in SMEs' internationalization. Developing theoretical and conceptual model by integrating different existing theories is very usual in SMEs' internationalization research area. This may be due the reason that there is lack of standard theories or approaches in this area so there is an absolute need for such efforts. Motivated by similar drive authors aimed to create customized theoretical framework for analysis with the help of different standard approaches in the field.
Download or read book Internationalisation of Small Medium Enterprises SMEs written by Jobaire Alam and published by GRIN Verlag. This book was released on 2018-03-07 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2013 in the subject Leadership and Human Resources - Miscellaneous, grade: B, Prifysgol Cymru University of Wales, language: English, abstract: Internationalisation is such a fascination, by which states and companies are dealing business and going up against in contest between them on a worldwide level. Globalization, which is the formation to bring products or services in marketplace, subsidizes to the global economic growth and improvement of countries worldwide. In present world, internationalization impacts all the business firms large and small. Progressively, small and medium sized enterprises (SMEs) which are ascertained as containing of firms employing less than 250 employees, with firms having less than 50 employees being concerned as small and firms having 50-249 employees being concerned as medium in size, are forced to play a role in international business markets. This globalisation is able to take many forms, such as exporting products and services, foreign investment in both way directly or indirectly, licensing, authorising completely, importing with exporting being the mode of internationalization for small and medium enterprises. According to the thesis topic ‘Internationalization of SMEs,’ the dissertation will discuss on the trading abroad or exporting of SMEs. As it can be said that doing internationalise may be important and useful for business companies in order to expand and exist in the further future, it cannot precisely confirm of the firm’s survival. The risks of loosing opportunities or chances and costs or values affected in the format will be a very vital considerable factor. Smaller firms find that very hard to recover or overcome these opposite situations and challenges. Moreover, these small firms certainly often suffer from their limited capacity and resources. The modern technology which is with the very developed useful software and hardware has been able to improve in the number of small and medium business firms to globalise themselves in to global competition market. Modern technology is indeed such a magic that is able to help even any single business owner to expand his business all over the world. So that it is very vital for small and medium enterprises to spread over into the global competition.
Download or read book The Internationalization of Small to Medium Enterprises written by Rik Donckels and published by Routledge. This book was released on 2002-09-26 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market. It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.
Download or read book Handbook of Research on International Entrepreneurship Strategy written by Pervez N. Ghauri and published by Edward Elgar Publishing. This book was released on 2015-11-27 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firms. The expert contributors from all over the world and the editors explore the origin and evolution of internationalizing SMEs, the changing history and the future outlook of this sector. They study the effects of different cultures on the origin and growth of entrepreneurship and SMEs. The Handbook also outlines the various types of Born Globals that emerge from different parts of the world. This book will prove essential reading for researchers and students of international business, entrepreneurship and SMEs. Founders of internationalizing SMEs will also learn about novel management practices, whilst educational institutions and governments will find invaluable insights on how to foster and support SMEs in their internationalization efforts.
Download or read book Motivating SMEs to Cooperate and Internationalize written by George Tesar and published by Routledge. This book was released on 2017-09-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium-sized enterprises in developing their international marketing expertise. Motivating SMEs to Cooperate and Internationalize consists of research studies, cases, and experiences obtained by researchers and academics from managers of small and medium-sized enterprises in Northern Europe as they worked closely with managers on issues and problems leading to internationalization of enterprises. This book will map not only the attempts of small and medium-sized enterprises in Northern Europe to enter foreign markets, but also to understand how researchers and academics can help small and medium-sized Northern European enterprisers achieve their objectives. This compilation of approaches, perspectives, and experiences will serve as a resource tool for researchers and academics active in international management training programs worldwide and help illustrate how to close the gap between publishing results of their findings and efforts to disseminate their findings among managers of small and medium-sized enterprises in their domains. This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working closely with small and medium-sized enterprises to meet their goals in entering international markets.
Download or read book Cases on Internationalization Challenges for SMEs written by Moreira, António Carrizo and published by IGI Global. This book was released on 2020-11-06 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the globalization process, firms are seeking to expand their activities to international markets but are also “feeling” expanded competition from abroad. Small and medium-sized enterprises (SMEs), though seeking to expand abroad, have particularities that hinder their natural international expansion path due to particular barriers and challenges that most multinational firms have already overcome. Cases on Internationalization Challenges for SMEs provides a set of case studies on the internationalization of SMEs in order to share the latest empirical research findings in the field of internationalization in the context of a globalized world, and which considers a highly competitive international business setting. This includes examining the main reasons for the success or failure of the process of internationalization of SMEs and their inherent activities. Covering topics that include competitive advantage, export performance, and inward internationalization, this book targets managers, executives, and entrepreneurs concerned with how to adapt their companies to a fast-changing international business environment, how to conduct internationalization strategies, how to choose the most adequate international entry modes, and how to adapt their products and strategies to international markets. It is also suited for academicians, researchers, and students in the field of management.
Download or read book Key Success Factors of SME Internationalisation written by Noémie Dominguez and published by Emerald Group Publishing. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.
Download or read book International Growth of Small and Medium Enterprises written by Niina Nummela and published by Routledge. This book was released on 2010-10-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of international growth of SMEs from diverse points of view. It verifies that SMEs in all parts of the globe share similar characteristics, yet differ significantly. New explanations for this emerge, and although seminal concepts still remain powerful, their proper use requires new interpretations.
Download or read book Networks and Foreign Markets written by Isabel Díez Vial and published by Springer Nature. This book was released on with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing written by Seán De Búrca and published by Pearson Education. This book was released on 2004 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations. "This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm. The authors offer innovative learning approaches including excellent web resources and case studies not found elsewhere." Dr. Thomas O' Toole, Head of School of Business , Waterford Institute of Technology Geared toward undergraduate and post-graduate students studying International Marketing, International Marketing, An SME Approach, blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape. Other features include: Real life examples on practical international marketing planning and strategy Comprehensive coverage of the network perspective to international marketing Case studies that represent problems and issues confronting managers International Marketing Highlights in every chapter which provide a forum for classroom and tutorial discussion Emphasis on environmentalism, ethics, electronic commerce and multilateral trade relations To access the robust ancillary package which includes an Instructor¿s Manual, Power Point slides, a test item file, additional case studies and two extra chapters on Winning International Projects and Coping with Countertrade, visit www.booksites.net/deBurca. Dr. Sean de Burca is Professor of Marketing, University College Dublin, Ireland. Dr. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney. Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M*SAT) Group at the University of Technology, Sydney, Australia.
Download or read book Internationalization of the Firm written by Reijo Luostarinen and published by . This book was released on 1979 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monograph on international business expansion of the small and medium-sized industrial enterprise with small and open domestic market - deals with strategic decision making, concentrates on the determinants and importance of internationalization as a growth strategy, discusses the product operation and marketing strategies, and develops a decision making model. Diagrams, references and statistical tables.
Download or read book Small and Medium sized Enterprises and the Global Economy written by Gerald I. Susman and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has jarred the traditional role and competitiveness of small- and medium-sized enterprises. This masterful volume comprises leading scholars, policy makers and business leaders who have new insights and strategies for SMEs creating opportunities rather than being victims of globalization. The result is a breakthrough in our understanding of entrepreneurship in the global context. David B. Audretsch, Indiana University, Bloomington, US and WHU, Germany Small and medium-sized enterprises (SMEs) often have difficulty competing in the global economy unless they collaborate with domestic or foreign partners or with public sector organizations. This book addresses the resource leverage and innovation challenges that increased global trade represents for SMEs. In doing so, it explores how SMEs can become more competitive at home and in foreign markets as stand-alone firms or as members of supplier and customer networks. SMEs are turning increasingly to innovation as a source of competitive advantage in order to protect their home markets and participate in expanding foreign markets. The contributors to this volume leading experts in entrepreneurship, innovation, and international business provide in-depth coverage of the most compelling issues facing SMEs. These include: innovation as a competitive strategy, network dynamics, ways to leverage technology, internationalization, and the role of the public sector in helping SMEs to overcome resource deficiencies. This comprehensive look at SMEs in the global marketplace will be of great interest to academics who study entrepreneurship, innovation, or international business, officials from public sector agencies with responsibility for helping SMEs to internationalize and become more innovative, and senior executives of SMEs or executives of larger companies who are considering collaboration with SMEs.
Download or read book Internationalization of SMEs written by Nelly Daszkiewicz and published by . This book was released on 2012 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Process of Internationalization written by Academy of International Business. UK Chapter. Conference and published by Palgrave MacMillan. This book was released on 2004 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is based on the best papers presented at the 30th Annual Conference of the UK Chapter of the Academy of International Business. The focus of the papers revolves around the process of internationalization and is centred on four main themes: the strategic and organizational development of the internationalized firm; the role of culture and institutions in international business; the internationalization of small- and medium-sized enterprises; and foreign direct investment, impact and policy implications. Covering a wide variety of topical internationalization issues, this book brings together findings from many of the foremost researchers in the field.
Download or read book Internationalization Entrepreneurship and the Smaller Firm written by Marian V. Jones and published by Edward Elgar Publishing. This book was released on 2009-01-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, on the important subject of internationalization and entrepreneurship with the concentration on the smaller firm, is a standout in a field that has many excellent offerings. . . This book is well organized, substantive, and highly readable. Recommended. C.J. Talele, Choice This forward-looking volume contains state-of-the-art analysis of the current research themes and challenges influencing the internationalization of SMEs. The editors have brought together perspectives from both academics and practitioners, who in turn use theoretical and empirical studies to identify gaps in research evidence, present case studies of internationalizing SMEs, and illustrate potential for future research. The book features some of the best known researchers in the field of international entrepreneurship, and combines a range of theoretical perspectives including network and social capital, internationalization process, and international new venture frameworks as well as knowledge, learning and absorptive capacity paradigms. This timely study will appeal strongly to academics, researchers and students focusing on business and management, international business, entrepreneurship and international marketing. It will also provide important insights for international entrepreneurs and policy-makers.
Download or read book Conducting Market Research for International Business written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-03-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Download or read book Impact of International Business written by Heinz Tuselmann and published by Springer. This book was released on 2016-07-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international community is confronted with a new set of challenges, the scale and complexity of which is virtually unprecedented. In this connection, there are heightened demands for international business research to provide guidance for decision-makers on how to solve actual problems. Impact of International Business addresses current challenges and issues, and provides fresh insights that are pertinent for policy and practice. The book examines various contemporary international business issues from various viewpoints, draws on research conducted in different countries, examines IB issues in both developed and emerging country contexts, offers various theoretical perspectives and different methodologies. It provides both rigorous empirical and conceptual advances and insights that are useful and relevant for managers and policy makers in their search for solutions in face of current challenges posed by the international environment.
