Download or read book Persuasion Explosion written by Art Stevens and published by . This book was released on 1985 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Persuasion Explosion written by Art Stevens and published by Acropolis Books (NY). This book was released on 1985 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Download or read book The Populist Explosion written by John B. Judis and published by . This book was released on 2016 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Far and away the most incisive examination of the central development in contemporary politics: the rise of populism on both the right and the left. Superb.""--Thomas Edsall, New York Times columnistWhat's happening in global politics? As if overnight, many Democrats revolted and passionately backed a socialist named Bernie Sanders; the United Kingdom voted to leave the European Union ; the vituperative billionaire Donald Trump became the presidential nominee of the Republican party; and a slew of rebellious parties continued to win elections in Switzerland, Norway, Italy, Austria, and Gre.
Download or read book Cutting the Fuse written by Robert A. Pape and published by University of Chicago Press. This book was released on 2010-10-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting the Fuse offers a wealth of new knowledge about the origins of suicide terrorism and strategies to stop it. Robert A. Pape and James K. Feldman have examined every suicide terrorist attack worldwide from 1980 to 2009, and the insights they have gleaned from that data fundamentally challenge how we understand the root causes of terrorist campaigns today—and reveal why the War on Terror has been ultimately counterproductive. Through a close analysis of suicide campaigns by Al Qaeda and other terrorist organizations in Iraq, Afghanistan, Pakistan, Lebanon, Israel, Chechnya, and Sri Lanka, the authors provide powerful new evidence that, contrary to popular and dangerously mistaken belief, only a tiny minority of these attacks are motivated solely by religion. Instead, the root cause is foreign military occupation, which triggers secular and religious people alike to carry out suicide attacks.Cutting the Fuse calls for new, effective solutions that America and its allies can sustain for decades, relying less on ground troops in Muslim countries and more on offshore, over-the-horizon military forces along with political and economic strategies that empower local communities to stop terrorists in their midst.
Download or read book The Great Persuasion written by Angus Burgin and published by Harvard University Press. This book was released on 2012-10-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world.
Download or read book The Litigation Explosion written by Walter K. Olson and published by Plume Books. This book was released on 1992 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty years ago, Americans saw lawsuits as a last resort; now they're the world's most litigous people. One of the most discussed, debated, and widely reviewed books of 1991, The Litigation Explosion explains why today's laws encourage us to sue first and ask questions later.
Download or read book Split Second Persuasion written by Kevin Dutton and published by HMH. This book was released on 2011-02-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
Download or read book The Oxford Handbook of Electoral Persuasion written by Elizabeth Suhay and published by Oxford University Press. This book was released on 2020-04-01 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.
Download or read book Reformation and the Culture of Persuasion written by Andrew Pettegree and published by Cambridge University Press. This book was released on 2005-06-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book The Persuasion written by Iris Johansen and published by Hachette UK. This book was released on 2020-06-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: When she becomes a madman's target, Eve Duncan's daughter Jane must team up with longtime love interest Seth Caleb in this suspense novel from the #1 bestselling author of Smokescreen. Forensic sculptor Eve Duncan and ex-Navy Seal Joe Quinn are about to give Seth Caleb their trust for the most important duty of his life: keeping their daughter, Jane, safe at any cost. Her talent as an artist has caught the attention of a brilliant psychopath with a violent past. Seth, Jane's strongest ally and fiercest protector, is determined to keep her out of danger, but that becomes nearly impossible when Jane is forced to take matters into her own hands and confronts the madman who wants her for himself . . . and wants Seth Caleb dead. As Jane and Seth chase down their bloodthirsty adversary, they finally commit to a life together -- in the culmination of the epic love story that fans have been eagerly anticipating. As the two come face to face with danger, one thing is made clear: it will take both of them working together to confront and defeat this evil.
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Download or read book The Female Persuasion written by Meg Wolitzer and published by Penguin. This book was released on 2019-05-21 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who we want to be. To be admired by someone we admire—we all yearn for this: the private, electrifying pleasure of being singled out by someone of esteem. But sometimes it can also mean entry to a new kind of life, a bigger world. Greer Kadetsky is a shy college freshman when she meets the woman she hopes will change her life. Faith Frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women’s movement for decades, a figure who inspires others to influence the world. Upon hearing Faith speak for the first time, Greer—madly in love with her boyfriend, Cory, but still full of longing for an ambition that she can’t quite place—feels her inner world light up. And then, astonishingly, Faith invites Greer to make something out of that sense of purpose, leading Greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with Cory and the future she’d always imagined. Charming and wise, knowing and witty, Meg Wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.
Download or read book Chokehold written by Paul Butler and published by The New Press. This book was released on 2018-09-18 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist for the 2018 National Council on Crime & Delinquency’s Media for a Just Society Awards Nominated for the 49th NAACP Image Award for Outstanding Literary Work (Nonfiction) A 2017 Washington Post Notable Book A Kirkus Best Book of 2017 “Butler has hit his stride. This is a meditation, a sonnet, a legal brief, a poetry slam and a dissertation that represents the full bloom of his early thesis: The justice system does not work for blacks, particularly black men.” —The Washington Post “The most readable and provocative account of the consequences of the war on drugs since Michelle Alexander’s The New Jim Crow . . . .” —The New York Times Book Review “Powerful . . . deeply informed from a legal standpoint and yet in some ways still highly personal” —The Times Literary Supplement (London) With the eloquence of Ta-Nehisi Coates and the persuasive research of Michelle Alexander, a former federal prosecutor explains how the system really works, and how to disrupt it Cops, politicians, and ordinary people are afraid of black men. The result is the Chokehold: laws and practices that treat every African American man like a thug. In this explosive new book, an African American former federal prosecutor shows that the system is working exactly the way it's supposed to. Black men are always under watch, and police violence is widespread—all with the support of judges and politicians. In his no-holds-barred style, Butler, whose scholarship has been featured on 60 Minutes, uses new data to demonstrate that white men commit the majority of violent crime in the United States. For example, a white woman is ten times more likely to be raped by a white male acquaintance than be the victim of a violent crime perpetrated by a black man. Butler also frankly discusses the problem of black on black violence and how to keep communities safer—without relying as much on police. Chokehold powerfully demonstrates why current efforts to reform law enforcement will not create lasting change. Butler's controversial recommendations about how to crash the system, and when it's better for a black man to plead guilty—even if he's innocent—are sure to be game-changers in the national debate about policing, criminal justice, and race relations.
Download or read book How to Persuade People Who Don t Want to be Persuaded written by Joel Bauer and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Download or read book Standing on the Sun written by Christopher Meyer and published by Harvard Business Press. This book was released on 2012 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "That global commerce is undergoing a tectonic shift is no secret. What you haven't yet heard, and are probably looking for, is a clear-eyed and cogent view of what the world will look like as this transformation takes shape, including the specific opportunities that will emerge. This book scans the world landscape to provide a vision for the future, and delivers the so-what action items that businesses so desperately need. . This is not a book about the recent great recession or the best policy moves. It's about economic change drawn on a larger canvas, and how it is ushering in a whole new future for capitalism. . Standing on the Sun does not discuss marketing to the "bottom of the pyramid" or success models for doing business in the emerging economies. Instead, it identifies the innovations that will disrupt the patterns of business and governance around the world. It will reveal the nascent, market-leading management solutions that are the very beginning of the next wave. It will offer compelling stories and examples that describe the new measurement of value, the changing nature of scarcity, the value of sustainability, and the pricing of externalities that are all suddenly wide open to reinterpretation"-- Provided by publisher.
