Download or read book The Media s Portrayal of Older Individuals in Targeted and Nontarget Advertisements written by Thomas Eugene Robinson and published by . This book was released on 1996 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Portraying Older People in Advertising written by Thomas E. Robinson and published by Taylor & Francis. This book was released on 1998 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Older individuals currently represent 13% of the total population of the United States, and with their strong economic base, growth potential, and longer life expectancy, targeting them would seem ideal for advertisers. However, there is little evidence that this type of marketing exists. This study explores the level to which older Americans are targeted, represented, and portrayed in media advertising.
Download or read book The media s portrayal of older individuals in targeted and nontargeted advertisements written by Thomas Eugene Robinson (II.) and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Portraying Older People in Advertising written by Thomas E. Robinson II and published by Garland Science. This book was released on 2021-11-19 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different target audiences. For example, children, adolescents, men, women, and "older" individuals are all audiences with specific needs, wants, and desires that advertisers must address in their advertising appeals. The purpose of this research is to determine the degree to which certain advertisements in the general interest media portray older individuals differently depending on the target audience. Specifically, this study examines advertisers’ attempts, in the electronic and print media, to target and attract the business of the older population.
Download or read book The Image of Older Adults in the Media written by Frank Nuessel and published by Greenwood. This book was released on 1992-11-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The status of older adults has become increasingly important in our aging society. Print and non-print media both reflect and shape society's attitude toward the aged. This bibliography documents the now extensive research on the depiction of older adults in print and non-print media. The volume includes more than 550 entries for books and articles. The entries are arranged in 21 topical chapters, and each citation is accompanied by a detailed annotation. The author and subject indexes that conclude the work enhance its value as a reference. The volume begins with an introduction that discusses the depiction of the aged in various media forms, and which considers issues such as ageism, stereotypes of the elderly, and the nature of communication. Bibliographic entries follow. The first set of chapters include entries for related bibliographies and on works that treat general topics about aging and communications. The next set of chapters contains entries on images of the older adult in different print media, including literature, newspapers, greeting cards, and magazines. A final set of chapters considers the depiction of older adults in non-print media, such as music, film, and television.
Download or read book Handbook of Research on Digital Media and Advertising User Generated Content Consumption written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Download or read book Connecting Childhood and Old Age in Popular Media written by Vanessa Joosen and published by Univ. Press of Mississippi. This book was released on 2018-01-19 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributions by Gökçe Elif Baykal, Lincoln Geraghty, Verónica Gottau, Vanessa Joosen, Sung-Ae Lee, Cecilia Lindgren, Mayako Murai, Emily Murphy, Mariano Narodowski, Johanna Sjöberg, Anna Sparrman, Ingrid Tomkowiak, Helma van Lierop-Debrauwer, Ilgim Veryeri Alaca, and Elisabeth Wesseling Media narratives in popular culture often assign interchangeable characteristics to childhood and old age, presuming a resemblance between children and the elderly. These designations in media can have far-reaching repercussions in shaping not only language, but also cognitive activity and behavior. The meaning attached to biological, numerical age—even the mere fact that we calculate a numerical age at all—is culturally determined, as is the way people “act their age.” With populations aging all around the world, awareness of intergenerational relationships and associations surrounding old age is becoming urgent. Connecting Childhood and Old Age in Popular Media caters to this urgency and contributes to age literacy by supplying insights into the connection between childhood and senescence to show that people are aged by culture. Treating classic stories like the Brothers Grimm's fairy tales and Heidi; pop culture hits like The Simpsons and Mad Men; and international productions, such as Turkish television cartoons and South Korean films, contributors explore the recurrent idea that “children are like old people,” as well as other relationships between children and elderly characters as constructed in literature and media from the mid-nineteenth century to the present. This volume deals with fiction and analyzes language as well as verbally sparse, visual productions, including children's literature, film, television, animation, and advertising.
Download or read book Perception and Cognition Interactions in the Aging Brain written by Harriet A. Allen and published by Frontiers Media SA. This book was released on 2016-09-13 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthy ageing can lead to declines in both perceptual and cognitive functions. Impaired perception, such as that resulting from hearing loss or reduced visual or tactile resolution, increases demands on ‘higher-level’ cognitive functions to cope or compensate. It is possible, for example, to use focused attention to overcome perceptual limitations. Unfortunately, cognitive functions also decline in old age. This can mean that perceptual impairments are exacerbated by cognitive decline, and vice versa, but also means that interventions aimed at one type of decline can lead to improvements in the other. Just as improved cognition can ameliorate perceptual deficits, improving the stimulus can help offset cognitive deficits. For example, making directions and routes easy to follow can help compensate for declines in navigation abilities. In this Topic, we bring together papers from both auditory and visual researchers that address the interaction between perception and cognition in the ageing brain. Many of the studies demonstrate that a broadening of representations or increased reliance on gist underlie perceptual and cognitive age-related declines. There is also clear evidence that impaired perception is associated with poor cognition although, encouragingly, it can also be seen that good perception is associated with better cognition. Compensatory cognitive strategies were less successful in improving perception than might be expected. We also present papers which highlight important methodological considerations that are required when studying the older brain.
Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Download or read book Sex and Diversity in Later Life written by Hafford-Letchfield, Trish and published by Policy Press. This book was released on 2021-05-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume addresses diversity in sexual and intimate experience later in life (50+) and captures international research and analysis relating to intersectional identities. Contributors explore how being older intersects with differences of ethnicity, gender, sexuality and class.
Download or read book The Oxford Handbook of Media Psychology written by Karen E. Dill and published by Oxford University Press, USA. This book was released on 2013 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Media Psychology explores facets of human behaviour, thoughts, and feelings experienced in the context of media use and creation.
Download or read book Cognitive Processes in Stereotyping and Intergroup Behavior written by David L. Hamilton and published by Psychology Press. This book was released on 2015-08-11 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1981, this volume brings together contributions by several of the authors whose research had contributed significantly to the recent advances in our understanding of the role of cognitive processes in stereotyping and intergroup behaviour at the time. While each chapter reflects a cognitive approach to its subject matter, a broad range of topics, issues, and contexts is addressed by this collection of authors. In the introductory chapter the authors present an historical overview of psychological research on stereotyping, discussing historical trends in this literature and summarizing the conceptual orientations which had guided research in this area at the time. This chapter not only provides useful background information for the reader but also presents a broader context within which the current cognitively oriented research, on which the remaining chapters focus, can be viewed. Each of the next six chapters reports on integrative program of studies bearing on some aspect of the relationship of cognitive functioning to stereotyping and/or intergroup behaviour.
Download or read book Targeting of Transfers in Developing Countries written by David Coady and published by World Bank Publications. This book was released on 2004 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a database of more than one hundred anti-poverty interventions in 47 countries, 'Targeting of Transfers in Developing Countries' provides a general review of experiences with methods used to target interventions in transition and developing countries. Written for policymakers and program managers in developing countries, in donor agencies, and in NGOs who have responsibility for designing interventions that reach the poor, it conveys what targeting options are available, what results can be expected as well as information that will assist in choosing among them and in their implementation. Key messages are: - While targeting 'works' - the median program transfers 25 percent more to the poor than would a universal allocation - targeting performance around the world is highly variable. - Means testing, geographic targeting, and self-selection based on a work requirement are the most robustly progressive methods. Proxy means testing, community-based selection of individuals and demographic targeting to children show good results on average, but with considerable variation. - Demographic targeting to the elderly, community bidding, and self-selection based on consumption show limited potential for good targeting. - There is no single preferred method for all types of programs or all country contexts. Successful targeting depends critically on how a method is implemented. The CD-ROM includes the database of interventions, an annotated bibliography (PDF) and Spanish and Russian translations of the book (PDFs).
Download or read book Age Friendly Cities and Communities written by Tine Buffel and published by Policy Press. This book was released on 2018-01-17 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book provides a comprehensive survey of different strategies for developing age-friendly communities, and the extent to which older people themselves can be involved in the co-production of age-friendly policies and practices.
Download or read book Interpersonal Relationships in Education From Theory to Practice written by David Zandvliet and published by Springer. This book was released on 2014-08-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together recent research on interpersonal relationships in education from a variety of perspectives including research from Europe, North America and Australia. The work clearly demonstrates that positive teacher-student relationships can contribute to student learning in classrooms of various types. Productive learning environments are characterized by supportive and warm interactions throughout the class: teacher-student and student-student. Similarly, at the school level, teacher learning thrives when there are positive and mentoring interrelationships among professional colleagues. Work on this book began with a series of formative presentations at the second International Conference on Interpersonal Relationships in Education (ICIRE 2012) held in Vancouver, Canada, an event that included among others, keynote addresses by David Berliner, Andrew Martin and Mieke Brekelmans. Further collaboration and peer review by the editorial team resulted in the collection of original research that this book comprises. The volume (while eclectic) demonstrates how constructive learning environment relationships can be developed and sustained in a variety of settings. Chapter contributions come from a range of fields including educational and social psychology, teacher and school effectiveness research, communication and language studies, and a variety of related fields. Together, they cover the important influence of the relationships of teachers with individual students, relationships among peers, and the relationships between teachers and their professional colleagues.
Download or read book Gender in Focus written by Andreea Zamfira and published by Verlag Barbara Budrich. This book was released on 2018-10-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the interplay between identities, codes, stereotypes and politics governing the various constructions and deconstructions of gender in several Western and non-Western societies (Germany, Italy, Serbia, Romania, Cameroon, Indonesia, Vietnam, and others). Readers are invited to discover the realm of gender studies and to reflect upon the transformative potentialities of globalisation and interculturality.
