Download or read book The Integrated Communication 2 Draw written by Hesham Mohamed Kamel and published by . This book was released on 2003 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Haptic and Audio Interaction Design written by David McGookin and published by Springer Science & Business Media. This book was released on 2006-08-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here are the proceedings of the First International Workshop on Haptic and Audio Interaction Design, HAID 2006. The book presents 15 revised full papers, in a variety of disciplines ranging from psychology to art, showcasing how haptics and sound can improve user interaction with computers, helping people with various kinds of disabilities and visual impairment. Also addresses psychophysics, art and leisure, and mobile applications that improve selections in virtual environments.
Download or read book Integrated communication written by Marita Vos and Henny Schoemaker and published by Vos & Schoemaker. This book was released on 2011-12-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an integrated approach of communication for organisations to professionals and students in communication management, public relations and communication sciences.
Download or read book Universal Access in Human Computer Interaction User and Context Diversity written by Constantine Stephanidis and published by Springer. This book was released on 2013-07-03 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 8009-8011 constitutes the refereed proceedings of the 7th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 230 contributions included in the UAHCI proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 78 papers included in this volume are organized in the following topical sections: age-related issues, human vision in universal access, emotions and persuasion in universal access, design for autistic spectrum disorders, cognitive issues for universal access, universal access to the Web and social communities.
Download or read book Global Trends in Intelligent Computing Research and Development written by Tripathy, B.K. and published by IGI Global. This book was released on 2013-12-31 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the amount of accumulated data across a variety of fields becomes harder to maintain, it is essential for a new generation of computational theories and tools to assist humans in extracting knowledge from this rapidly growing digital data. Global Trends in Intelligent Computing Research and Development brings together recent advances and in depth knowledge in the fields of knowledge representation and computational intelligence. Highlighting the theoretical advances and their applications to real life problems, this book is an essential tool for researchers, lecturers, professors, students, and developers who have seek insight into knowledge representation and real life applications.
Download or read book Assets 2000 written by and published by . This book was released on 2000 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Operations written by Duncan Duffett and published by Pearson South Africa. This book was released on 2008 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrated Marketing Communication written by Jeanne M. Persuit and published by Lexington Books. This book was released on 2016-09-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Psychology Press. This book was released on 2004 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Download or read book A Primer for Integrated Marketing Communications written by Philip Kitchen and published by Routledge. This book was released on 2004-08-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Download or read book Universal Methods of Design Expanded and Revised written by Bruce Hanington and published by Rockport Publishers. This book was released on 2019-12-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design. Universal Methods of Designdistills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.
Download or read book Leadership written by Robert N. Lussier and published by SAGE Publications. This book was released on 2022-02-14 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using current examples and step-by-step behavioral models, the Seventh Edition of Leadership: Theory, Application, and Skill Development equips your students with the leadership skills they need to thrive in today′s business world.
Download or read book Human Computer Interaction INTERACT 2009 written by Tom Gross and published by Springer. This book was released on 2009-08-18 with total page 971 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERACT 2009 was the 12th of a series of INTERACT international c- ferences supported by the IFIP Technical Committee 13 on Human–Computer Interaction. This year,INTERACT washeld in Uppsala (Sweden), organizedby the Swedish Interdisciplinary Interest Group for Human–Computer Interaction (STIMDI) in cooperation with the Department of Information Technology at Uppsala University. Like its predecessors, INTERACT 2009 highlighted, both to the academic and to the industrial world, the importance of the human–computer interaction (HCI) area and its most recent breakthroughs on current applications. Both - perienced HCI researchers and professionals, as well as newcomers to the HCI ?eld, interested in designing or evaluating interactive software, developing new interaction technologies, or investigating overarching theories of HCI, found in INTERACT 2009 a great forum for communication with people of similar int- ests, to encourage collaboration and to learn. INTERACT 2009 had Research and Practice as its special theme. The r- son we selected this theme is that the research within the ?eld has drifted away from the practicalapplicability of its results and that the HCI practice has come to disregard the knowledge and development within the academic community.
Download or read book Time Zones Communications Networks and International Trade written by Toru Kikuchi and published by Routledge. This book was released on 2011-05-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in digital technology have driven large decreases in the costs of data transfer and telecommunications. There is a consequent increase in many kinds of international trade. One of the fastest-growing parts of this industry is "remote maintenance" whereby Indian companies debug software for companies in other parts of the world, often taking advantage of time zone differences to offer overnight service. In the existing literature on trade theory, however, relatively few attempts have been made to address the theme of communications networks and the role of time zones. The main purpose of this book is to illustrate, with simple models of international trade, how the introduction of communications networks and the utilization of time zone differences can affect both the structure of international trade and world welfare. Other technological aspects of recent international trade (e.g., competition between international standards, the impact of switching costs on imported products’ introduction) are also examined. Although a focus on theoretical trade models, the book will appeal to scholars, policy makers and business units who wish to learn from the recent changes in communications networks and its impact on the global economy. It provides information and suggestions for better policy formulation in the fast-changing world economy.
Download or read book Social Media and Integrated Marketing Communication written by Jeanne M. Persuit and published by Lexington Books. This book was released on 2013-07-18 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero’s third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing Communication frames the conversation about social media and IMC to move away from a risk/reward or a return on investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to communication ethics. Through this, Persuit asks how organizations can engage in decorum in their online IMC efforts while at the same time considering how their audiences can engage in decorum as well. Neither romanticizing nor demonizing the areas of social media and IMC, instead, this text offers a pragmatic understanding of these areas that finds a place in the theory of the communication discipline.
Download or read book Corporate marketing insights and integration drawn from corporate branding corporate identity corporate communication and visual identification written by and published by Emerald Group Publishing. This book was released on 2006 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Topics in End User Computing Volume 4 written by Mahmood, Mo Adam and published by IGI Global. This book was released on 2005-03-31 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance Topics in End User Computing features the latest research findings dealing with end user computing concepts, issues, and trends. It provides a forum to both academics and information technology practitioners to advance the practice and understanding of end user computing in organizations. Empirical and theoretical research concerned with all aspects of end user computing including development, utilization and management are included.
