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EBookClubs

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Book But Wait     There s More

Download or read book But Wait There s More written by Remy Stern and published by Harper Collins. This book was released on 2009-10-06 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.

Book Cheat

    Book Details:
  • Author : Bill Burr
  • Publisher : Simon and Schuster
  • Release : 2012-10-09
  • ISBN : 1451645694
  • Pages : 232 pages

Download or read book Cheat written by Bill Burr and published by Simon and Schuster. This book was released on 2012-10-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: MONOGAMY HAS MET ITS MATCH When it comes to scoring on the side, this book is your best friend. Comedians Bill Burr, Joe DeRosa, and Robert Kelly have experienced the rich pleasures and unspeakable risks of romantic infidelity, and survived to tell their tales. Now, they impart all the wisdom, advice, and humor they picked up along the way, including how to: * Wipe away your shame and guilt—and get smart before you get hard * Conduct your filth with the right chick, in the right place, at the right time * Take an hour to shower and scour—and fight your worst enemy: glitter * Explain a strange scrunchy, hair extension, or pair of earrings to your girl * Navigate strip clubs, massage parlors, and women of the night Lie like a woman—and call it quits without getting caught Featuring ten true stories from men who’ve lived the life and a link to watch Burr, DeRosa, and Kelly’s hilarious short film of the same name, Cheat is a wickedly smart field guide to philandering that will revolutionize your game.

Book  This Business Has Legs

Download or read book This Business Has Legs written by Peter Bieler and published by John Wiley & Sons. This book was released on 1996-05-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an inside look at direct response television.

Book Education and the Commercial Mindset

Download or read book Education and the Commercial Mindset written by Samuel E. Abrams and published by Harvard University Press. This book was released on 2016-04-25 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: America’s commitment to public schooling once seemed unshakable. But today the movement to privatize K–12 education is stronger than ever. Samuel E. Abrams examines the rise of market forces in public education and reveals how a commercial mindset has taken over. “[An] outstanding book.” —Carol Burris, Washington Post “Given the near-complete absence of public information and debate about the stealth effort to privatize public schools, this is the right time for the appearance of [this book]. Samuel E. Abrams, a veteran teacher and administrator, has written an elegant analysis of the workings of market forces in education.” —Diane Ravitch, New York Review of Books “Education and the Commercial Mindset provides the most detailed and comprehensive analysis of the school privatization movement to date. Students of American education will learn a great deal from it.” —Leo Casey, Dissent

Book The Ultimate Commercial Book for Kids and Teens

Download or read book The Ultimate Commercial Book for Kids and Teens written by Chambers Stevens and published by Sandcastle Publishing LLC. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Commercial Book For Kids and Teens: The Young Actors? Commercial Study-guide! provides 6-18 year-olds with true-to-life comedic and dramatic commercials, all 100% tested by working young actors. It is packed with detailed descriptions of how to increase your presentation's impact, whether preparing for a class assignment or professional commercial audition. This includes training, preparation, and materials such as resumes, photos and classes. +150 original commercials are included for practice. Interviews with six Hollywood 101 insiders, all currently working industry experts provide tips on making your presentation stellar. Also includes Stevens? list of Presentation Do's and Dont?s, example agent query letter, a glossary of industry terms, and info. on where to get work permits. This book is meant to be read by the young performer who is searching to improve is presentation/commercial audition skills.

Book Designing and Producing the Television Commercial

Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

Book Radio   Television Commercial

Download or read book Radio Television Commercial written by Albert C. Book and published by . This book was released on 1984 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Shift Commercial

    Book Details:
  • Author : Jay Papasan
  • Publisher :
  • Release : 2023-11-14
  • ISBN : 9781959472094
  • Pages : 0 pages

Download or read book Shift Commercial written by Jay Papasan and published by . This book was released on 2023-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real estate shifts are easier to recognize than they are to acknowledge. One day job growth is beginning to stall and, seemingly overnight, vacancies are on the rise. Tenants start asking to downsize. Commercial property valuations level off. Negative news stories feed the worries of buyers and tenants. New development halts. Fear creeps in. Then, the market that was quietly losing ground goes into full retreat as tenant delinquencies turn into owner delinquencies and lenders sever lines of credit. Rents go into a free fall as owners scavenge for income to offset a rising tide of red ink. Deals unravel. Buyers and tenants hunker down to wait for a steal. Bankruptcies mount. Eventually, big commercial real estate owners start selling their companies or simply close their doors. Credit freezes up. Banks begin to shut down... Sound familiar? If you've been in the business for any length of time, it should. SHIFT Commercial provides proven models, tactics, and insights from top commercial brokers who are thriving in this market, including Find the Motivated - Lead Generation; Get to the Table - Lead Capture and Conversion; Catch People in Your Web - Internet Lead Conversion; Expand the Options - Creative Financing; Master the Market of the Moment - Identify and Establish Needed Expertise...and so much more. Real solutions for real agents in commercial real estate.

Book The Commercial Revolution of the Middle Ages  950 1350

Download or read book The Commercial Revolution of the Middle Ages 950 1350 written by Robert S. Lopez and published by Cambridge University Press. This book was released on 1976-03-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roman and barbarian precedents The growth of self-centered agriculture The take-off of the commerical revolution The uneven diffusion of commercialization Between crafts and industry The response of the agricultural society.

Book Mentor to Millions

Download or read book Mentor to Millions written by Kevin Harrington and published by Hay House, Inc. This book was released on 2022-11-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed--at work, at home, and in every area of life. On one of the best days of his life as an entrepreneur, Mark Timm found himself sitting in his car at the end of his driveway. In just a minute he would go into the house and greet his wife and children. But as he basked in the success he'd just had, he also had to face a surprising realization: he didn't really want to go home. Mark knew that once he stepped into the happy chaos of his family, the euphoria of the day would evaporate. His work life and his home life might as well have been two different worlds. And at that moment, he acknowledged--as he puts it--that "my businesses were getting my first and my best, while my family got my last and my least." Mentor to Millions charts Mark's journey from that pivotal moment to a whole new understanding of how work, life, and relationships can coexist and thrive together. His guide through this journey: his accomplished mentor, Kevin Harrington, one of the original "sharks" from Shark Tank, who shares amazing stories and imparts invaluable wisdom about how to win in business and in every area of life. This deeply personal, easy-to-follow book invites you to join Mark and Kevin on the journey. Every page pulls back the curtain on entrepreneurship at the highest level, revealing priceless business lessons--which lead to the biggest lesson of all: combining the best of business, family, and personal life. If you're succeeding in business, struggling, or just starting out, and want your life at home to be what you've always dreamed it can be, this is the lesson you need to learn: the most valuable business you'll ever own, work for, or be a part of isn't the business you go to every day, it's the one you go home to.

Book The Commercial Greenhouse

Download or read book The Commercial Greenhouse written by James W. Boodley and published by Cengage Learning. This book was released on 1997-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lab Manual for THE COMMERCIAL GREENHOUSE, 2nd Edition, is a valuable tool designed to enhance your classroom experience. Lab activities, objectives, materials lists, step-by-step procedures, illustrations, review questions and more are all included.

Book Creating PC Video

    Book Details:
  • Author : Douglas Stevenson
  • Publisher : Taylor & Francis
  • Release : 2013-06-26
  • ISBN : 1136042016
  • Pages : 196 pages

Download or read book Creating PC Video written by Douglas Stevenson and published by Taylor & Francis. This book was released on 2013-06-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches readers how to put a working system together by showing them the equipment available to them, and what it can do. Readers will learn how to create video products using the computer as an editing tool, and how to refine sound and combine graphics with video. Information on web distribution is included. With the advent of the new digital camcorders developed by Panasonic and Sony in the new DV format, professional quality video is available in consumer-level equipment. At the same time, digital editing is now available for the PC using video capture cards in the $500-$1,000 price range, and digital editing software in the $800-$1,200 range, such as Adobe Premiere. This combination enables users such as the sophisticated amateur video maker, the wedding or business presentation video maker, and people working in multimedia for educational, training, or other presentation purposes, to edit their own work and turn out competent professional-quality video.

Book The Due Diligence Handbook For Commercial Real Estate

Download or read book The Due Diligence Handbook For Commercial Real Estate written by Brian Hennessey and published by Createspace Independent Publishing Platform. This book was released on 2015-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED THIRD EDITION There''s a HUGE problem in the commercial real estate business that nobody is talking about- DUE DILIGENCE. Investors are leaving big money on the table by not learning these essential principles. Most investors, real estate brokers and commercial real estate professionals barely scratch the surface conducting their due diligence. Mainly because "they don''t know what they don''t know. I''ve spent over 30 years helping investors buy and sell over 9 million square feet of property and witnessed the practices of professional and small investors. It wasn''t until I became an acquisition executive and learned some humiliating, expensive lessons that "I didn''t know what I didn''t know". You will learn how to avoid mistakes with costly consequences, create more value, and more essential information for buying investment property. This book is a #1 Best Seller of commercial real estate books on Amazon. It is an easy-to-follow, proven "step by step" system that investors and real estate professionals use regularly while conducting their due diligence. It will help you to make informed, intelligent decisions when deciding whether to buy or NOT buy. Adhering to a proven system allows you to conduct due diligence faster, easier, more efficiently and you''re less likely to miss something. Here are just a few of the lessons you''ll learn: Negotiating the purchase and sale agreement and what you MUST include in order to maximize your opportunities to negotiate further with the seller. (Super important to know.) Reviewing the leases Not knowing what provisions to watch for could cost you dearly once you own it. (Don''t leave it up to chance to "work out.") Uncovering hidden problems and issues (Sellers will NOT disclose these, so you need to know where to look for them. They will not "hand you a list of problems" about the property. Many of these issues could make or break your investment.) Critical factors to consider during your financial analysis. There''s a list of essential questions included that MUST be addressed. (Leaving these questions unanswered can be potentially devastating to an investment.) Not "over-paying" by making sure you''re getting all you deserve, by getting credited fairly for items on the closing statement. (This includes specific items to review, instructions on what to ask for to minimize your chances of getting taken advantage of, potentially losing big money by not having this information.) These fundamentals remain the same and are all applicable whether they are: residential rental properties, industrial, retail, or office buildings. This system will help reduce risk and create value for all of them. In addition, the handbook includes: PHYSICAL & MECHANICAL INSPECTION PHOTOS (That shows you what to look for and how to assess issues.) Due Diligence Checklist Due Diligence Document Checklist Sample Tenant Questionnaire (A sample list of questions that you should ask of tenants when conducting a tenant interview. This is a wealth of information when done properly. Learn this or lose out.) By having this valuable system, you will be more prepared and confident in your ability to negotiate, going up against ANY seller. As a pilot uses a pre-flight checklist prior to each flight, you''ll want to refer to this handbook every time you buy an investment property.There are too many things to remember. We need reminding as much as we need learning! Warren Buffet said, "Risk comes from not knowing what you''re doing." So having a proven system in place helps you know what you''re doing.Buy the book now! It will be one of the best investments in real estate you ever make. Not buying it could be one of your most costly decisions.

Book The Commercial Society

Download or read book The Commercial Society written by Samuel Gregg and published by Lexington Books. This book was released on 2007 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface -- Toward commercial order -- Foundations -- Neither angel nor beast -- The system of natural liberty -- The liberty of law -- Challenges -- The temptation of politics -- The dilemma of democracy -- Culture and the possibility of "non-spontaneous" commercial society.

Book Disability Representation in Film  TV  and Print Media

Download or read book Disability Representation in Film TV and Print Media written by Michael S. Jeffress and published by Routledge. This book was released on 2021-08-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using sources from a wide variety of print and digital media, this book discusses the need for ample and healthy portrayals of disability and neurodiversity in the media, as the primary way that most people learn about conditions. It contains 13 newly written chapters drawing on representations of disability in popular culture from film, television, and print media in both the Global North and the Global South, including the United States, Canada, India, and Kenya. Although disability is often framed using a limited range of stereotypical tropes such as victims, supercrips, or suffering patients, this book shows how disability and neurodiversity are making their way into more mainstream media productions and publications with movies, television shows, and books featuring prominent and even lead characters with disabilities or neurodiversity. Disability Representation in Film, TV, and Print Media will be of interest to all scholars and students of disability studies, cultural studies, film studies, gender studies, and sociology more broadly.

Book Commercial Communication in the Digital Age

Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Book From the Graveyard of the Arousal Industry

Download or read book From the Graveyard of the Arousal Industry written by Justin Pearson and published by Catapult. This book was released on 2010-04-10 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an adolescent, Justin Pearson moved with his mother from “Shit Creek Phoenix, AZ” to sunny San Diego after his father was murdered on Halloween. There, he fell in with a subculture of young musicians playing some of the most original and brutal music in the world. Turns out the chaos of Pearson’s bands — The Locust, Swing Kids, and Some Girls — is nothing compared to the madness of his life. An icon of the West Coast noise and punk scene, Pearson managed to arrive at adulthood by outsmarting skinheads and dodging equally threatening violence at home. Once there, the struggle continued, with Pearson getting beat up on Jerry Springer and, on more than one occasion, chased out of town by ferociously angry audiences. From the Graveyard of the Arousal Industry is the outrageously candid story of Pearson’s life. In loving, meticulous detail, Pearson gives readers the dirt behind each rivalry, riff, and lineup change.