Download or read book The Growth Director s Secret written by Andrew Brent and published by Bloomsbury Publishing. This book was released on 2017-01-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018 Growth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations. Explaining why this is, The Growth Director's Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth. The book challenges much current commercial and marketing thinking, and introduces important new ideas such as: · The Big Growth Mistake that almost all companies make; · Shopping on Auto-pilot; · the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and · Marketing at Open Minds – a challenging new way to think about building growth-orientated marketing plans. The Growth Director's Secret is essential reading for business owners and managers, proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.
Download or read book The Growth Director s Secret written by Andrew Brent and published by Bloomsbury Publishing. This book was released on 2017-01-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018 Growth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations. Explaining why this is, The Growth Director's Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth. The book challenges much current commercial and marketing thinking, and introduces important new ideas such as: · The Big Growth Mistake that almost all companies make; · Shopping on Auto-pilot; · the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and · Marketing at Open Minds – a challenging new way to think about building growth-orientated marketing plans. The Growth Director's Secret is essential reading for business owners and managers, proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.
Download or read book The Secret Product Manager Handbook written by Nils Davis and published by Createspace Independent Publishing Platform. This book was released on 2018-03-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)
Download or read book The Growth Hacking Book written by Parul Agrawal and published by Nirvana Wellness Publishing. This book was released on 2019-08-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore. This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V. Maddila Dennis Langlais Dillon Kivo Evita Ramparte Ishaan Shakunt Issac Thomas Kelisha Mills Lisa Robbins Manish Nepal Nitish Mathur Noam Kostucki Parul Agrawal Priya Kalra Rachit Khator Rahul Singh Rohan Chaubey Ruchi G. Kalra Saurabh Tiwari Shailendra Mishra S Shiva SriCharan Srish K. Agrawal Suneet Bhatt Tim Wasmundt Vivek Agrawal Yaagneshwaran Ganesh Our Contributing Companies: UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense
Download or read book The Secret Online Business written by Christine M Myers and published by Independently Published. This book was released on 2021-09-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4 of 5 Businesses Fail in the First Five Years 4% Reach $1,000,000 in Revenue 0.4% Reach $10 million in sales The statistics are grim for a potential entrepreneur looking at everyone else to determine their future success. NEVER COMPARE YOURSELF TO OTHERS! You CAN be the 4% of business winners! IF YOU FOLLOW THE SECRETS OF SUCCESSFUL ENTREPRENEURS... Even if you have absolutely no skills or college education, "The Secret Online Business" is your ultimate path to discover how to start a business from home ...or anywhere you can imagine, for that matter! Discover Your Own Unique Blueprint for Success Find the Right Industry for Massive Profits Build a Sustainable and Enjoyable Business Become a Leader in your Industry As a seasoned entrepreneur and marketing expert for over 20 years, Christine Myers partnered with her husband in 2014 to increase the revenue of his 12-year-old commercial custom awning and shade company. Together they expanded his company across the southeast region of the U.S. in just one year. And now she wants to show you how easy it can be to start your own outsourcing company with low overhead and minimal investment. The Perfect Storm for Success is NOW Many industries are currently experiencing a paradigm shift, especially the awning industry. Younger generations are not continuing the heritage of their parents' businesses. This shift leaves many industries open for grabs to the hungry entrepreneur and your ticket to freedom! The worldwide pandemic of Covid-19 has changed history forever, such as low or no-contact client/business relations. You may never have to shake hands or even meet with a potential client or supplier! Another effect is the influx of independent contractors into various markets laid off from work in 2020. Many of them are new entrepreneurs with minimal marketing experience but excellent labor skills. They need your help! And lastly, Big Corp. America has severely lowered the standard in customer satisfaction for the last 20 years. Can you see how these circumstances could be the perfect opportunity for you? The successes and failures I share in this book can teach you to become a leader in your industry while keeping overhead low and profits high. We HAD to make changes in our business to survive the economic ebbs and flows, and I can teach YOU beyond just surviving, but succeeding in any industry by following the guidelines of this book! Get started with minimal investment Set up your office with just a computer, internet, and phone Establish credibility in record time Develop a research method for huge success Add multiple opportunities for growth and profits The stars are aligning in your favor to begin living a lifestyle of wealth and ownership!!! You can live the life you always dreamed of: Work a schedule around YOUR lifestyle Enjoy living by YOUR rules Spending time with YOUR family and friends If you want to discover the secrets to starting and operating your own outsourcing company, then scroll up and click the "add to cart" button now! ... and change your life forever!
Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Download or read book The Secret Lives of Customers written by David S Duncan and published by PublicAffairs. This book was released on 2021-05-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.
Download or read book The Personal MBA 10th Anniversary Edition written by Josh Kaufman and published by Penguin. This book was released on 2020-09-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.
Download or read book Nothing You Can t Do written by Mary Cay Ricci and published by Routledge. This book was released on 2021-09-03 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about your dreams and if you could achieve them? Guess what? You can! It just takes changing the way you think to change your life. Unlock the secrets to success in school, sports, music, art—just about anything in life—with the information in Nothing You Can't Do!: The Secret Power of Growth Mindsets. By discovering the secrets included in this illustrated, funny, and interactive book, you'll learn how to develop a growth mindset, where you look at life through a more optimistic lens, learn how to handle mistakes in a positive way, and find all of the possibilities in yourself, even those you didn't know were there! With the power of a growth mindset, there's nothing you can't do! Ages 9-12
Download or read book Report of the President of Yale University with the Deans and Directors of Its Several Departments written by Yale University and published by . This book was released on 1900 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report of the Assistant Director and of the Curators of the U S National Museum written by United States National Museum and published by . This book was released on 1897 with total page 1546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Growth Hacking written by Raymond Fong and published by . This book was released on 2017 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.
Download or read book BioWare Stories and Secrets from 25 Years of Game Development written by Bioware and published by Dark Horse Comics. This book was released on 2020-12-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the BioWare's isometric role-playing roots to its intense space operas and living worlds, chart the legendary game studio's first 25 years in this massive retrospective. BioWare - Stories and Secrets from 25 Years of Game Development puts you in the room during key moments in BioWare's history, with never-before-seen art and photos anchored by candid stories from developers past and present. See what it took to make games in those wild early days. Pore over details of secret, cancelled projects. Discover the genesis of beloved characters and games. Presented and designed by Dark Horse Books, this tribute to BioWare's legacy is a must-have for any fan of the best stories you can play.
Download or read book Innovating in a Secret World written by Tina P. Srivastava and published by U of Nebraska Press. This book was released on 2019-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our national security increasingly depends on access to the most sophisticated and advanced technology. Yet the next time we set out to capture a terrorist leader, we may fail. Why? The answer lies in a conflict between two worlds. One is the dynamic, global, commercial world with its thriving innovations. The other is the world of national security, in which innovation is a matter of life or death. The conflict is about secrecy. Innovating in a Secret World is a detailed examination of the U.S. government and innovation landscapes and of the current trends in often secret national security-related research and development (R&D). Based on case studies, detailed research, and interviews with executives at Fortune 500s, startup entrepreneurs, and military directors and program managers, this accessible and timely book is a must-read. Tina P. Srivastava evaluates whether the strategy of technology innovation in the world of national security leaves certain innovations behind or unintentionally precludes certain classes of innovators from participating. She identifies the unintended consequences and emergent behaviors of this conflict. This examination unfolds in a complex, dynamic system that includes the legal framework in which technology innovation must exist. For more than a decade Srivastava has been on the front lines of cutting-edge technology innovation. She suggests focusing on an emerging class of R&D strategy called "open innovation"--a strategy that broadens participation in innovation beyond an individual organization or division traditionally assigned to perform R&D activities. Through compelling stories of commercial and early government applications, she shows how open technology innovation strategies can enable, accelerate, and enhance technology innovation. Successful incorporation of open innovation into the previously closed U.S. government R&D landscape can yield profound benefits to both national security and global leadership.
Download or read book Annual Report of the Directors of the American Peace Society written by American Peace Society and published by . This book was released on 1924 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Staff Development Nursing Secrets written by Kristen L. O'Shea and published by Elsevier Health Sciences. This book was released on 2002-06-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Staff Development Nursing Secrets is a practical guide for nurse educators working in staff development. The question and answer format helps provide readers with specific answers to their everyday questions and challenges. The text explores the state of today's healthcare world and identifies the myriad of competencies and skills necessary for a nurse educator to succeed. In addition, nurse educators will gain useful tips and knowledge regarding the planning, implementation and evaluation of many types of educational programming. The text concludes with a section on the nuts and bolts of common staff development programs. Engaging, interactive Q & A format Concise answers with valuable pearls, tips, memory aids, and "secrets" 22 succinct chapters written for quick review All the most important, "need-to-know" questions and answers in the proven format of the highly acclaimed Secret Series® Thorough, highly detailed index
Download or read book The Secret Art of Self Development written by Karl Moore and published by Inspire3. This book was released on 2009-01-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop being a seeker - Start being a finder! Self-development is an amazing quest. It's the desire to find your own freedom and happiness. It's about letting go of limitations, and learning how to live successfully. This book is a series of 16 simple "pep talks" for that self-development journey. No hype, no rituals, no follow-on courses. Just a series of conversations to help you finally discover your own true freedom. Forget The Secret, set aside religious texts and ignore the so-called gurus. This book will guide you straight to the only true authority on your own self-development. You.
