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Download or read book A Passion for Polka written by Victor Greene and published by Univ of California Press. This book was released on 2023-12-22 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not so long ago, songs by the Andrews Sisters and Lawrence Welk blasted from phonographs, lilted over the radio, and dazzled television viewers across the country. Lending star quality to the ethnic music of Poles, Italians, Slovaks, Jews, and Scandinavians, luminaries like Frankie Yankovic, the Polka King, and "Whoopee John" Wilfart became household names to millions of Americans. In this vivid and engaging book, Victor Greene uncovers a wonderful corner of American social history as he traces the popularization of old-time ethnic music from the turn of the century to the 1960s. Drawing on newspaper clippings, private collections, ethnic societies, photographs, recordings, and interviews with musicians and promoters, Greene chronicles the emergence of a new mass culture that drew heavily on the vivid color, music, and dance of ethnic communities. In this story of American ethnic music, with its countless entertainers performing never-forgotten tunes in hundreds of small cities around the country, Greene revises our notion of how many Americans experienced cultural life. In the polka belt, extending from Connecticut to Nebraska and from Texas up to Minnesota and the Dakotas, not only were polkas, laendlers, schottisches, and waltzes a musical passion, but they shone a scintillating new light on the American cultural landscape. Greene follows the fortunes of groups like the Gold Chain Bohemians, illuminating the development of an important segment of American popular music that fed the craze for international dance music. And even though old-time music declined in the 1960s, overtaken by rock and roll, a new Grammy for the polka was initiated in 1986. In its ebullience and vitality, the genre endures.

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Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.