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EBookClubs

Read Books & Download eBooks Full Online

Book The Disadvantaged Consumer

Download or read book The Disadvantaged Consumer written by Alan R. Andreasen and published by . This book was released on 1975 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Disadvantaged Consumers  Research Dimensions

Download or read book Disadvantaged Consumers Research Dimensions written by Frederick D. Sturdivant and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Don t Take Advantage of Disadvantage

Download or read book Don t Take Advantage of Disadvantage written by and published by . This book was released on 2010 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Businesses that accommodate the special needs of consumers get a good reputation in all areas of their business. Businesses that take advantage of vulnerable or disadvantaged consumers get a bad reputation, not just with the consumer involved, but with their family, friends, carers and the broader community. This guide will help you recognise when you are dealing with disadvantaged or vulnerable consumers and the factors you may need to consider in these situations, with reference to court decisions"--P. [1].

Book Why the Poor Pay More

Download or read book Why the Poor Pay More written by Frances Williams and published by Springer. This book was released on 1977-08-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Low Income Consumer

Download or read book The Low Income Consumer written by Linda F. Alwitt and published by SAGE Publications, Incorporated. This book was released on 1996-02-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book

Book The Vulnerable Consumer

Download or read book The Vulnerable Consumer written by Angela Y. Lee and published by Emerald Group Publishing. This book was released on 2024-06-24 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

Book Vulnerable Consumers and the Law

Download or read book Vulnerable Consumers and the Law written by Christine Riefa and published by Routledge. This book was released on 2020-10-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, practitioners and consultants) in the field of consumer law and access to justice. It demonstrates that despite the development of ADR, access to justice is still severely lacking for the vulnerable consumer. The book highlights that a broad understanding of access to justice, which encompasses good regulation and its public enforcement, is an essential ingredient alongside access to the mechanisms of traditional private justice (courts and ADR) to protect the vulnerable consumer. Indeed, many of the difficulties are linked to normative obstacles and lack of access to justice is primarily a vulnerability in itself that can exacerbate existing ones. In addition, because it may contribute to ‘pushing’ already vulnerable consumers into social exclusion it is not simply about economic justice but also about social justice. The book shows that lack of access to justice is not irreversible nor is it necessarily linked to consumer apathy. New technologies could provide solutions. The book concludes with a plea for developing ‘inclusive’ justice systems with more emphasis on public enforcement alongside effective courts systems to offer the vulnerable with adequate means to defend themselves. This book will be suitable for both students and practitioners, and all those with an interest in the justice system.

Book Don t Take Advantage of Disadvantage

Download or read book Don t Take Advantage of Disadvantage written by and published by . This book was released on 2005 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Consumer Vulnerability

Download or read book Consumer Vulnerability written by Kathy Hamilton and published by Routledge. This book was released on 2015-08-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts. This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

Book The Dark Side of CRM

Download or read book The Dark Side of CRM written by Bang Nguyen and published by Routledge. This book was released on 2015-09-04 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

Book Consumer Skills for Disadvantaged Adults

Download or read book Consumer Skills for Disadvantaged Adults written by Ann-Marie Miller and published by . This book was released on 1980 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Consumer Policy Toolkit

    Book Details:
  • Author : OECD
  • Publisher : OECD Publishing
  • Release : 2010-07-09
  • ISBN : 9264079661
  • Pages : 126 pages

Download or read book Consumer Policy Toolkit written by OECD and published by OECD Publishing. This book was released on 2010-07-09 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how markets have evolved and provides insights for improved consumer policy making. It explores, for the first time, how what we have learned through the study of behavioural economics is changing the way policy makers are addressing problems.

Book APA Handbook of Consumer Psychology

Download or read book APA Handbook of Consumer Psychology written by Lynn R. Kahle and published by American Psychological Association (APA). This book was released on 2021-12-07 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.

Book Work  Consumerism And The New Poor

Download or read book Work Consumerism And The New Poor written by Bauman, Zygmunt and published by McGraw-Hill Education (UK). This book was released on 2004-09-01 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the relationship between social theory, families and changing issues in familial relationships and charts social and economic changes and their impact on the family.