Download or read book The Curious Science of Modern Marketing Management written by Dr.M.G.Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Marketing Management written by Davar R S. and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Marketing Management written by Rustom S. Davar and published by . This book was released on 1997 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Marketing Management written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

Download or read book MODERN MARKETING written by D. CHANDRA BOSE and published by PHI Learning Pvt. Ltd.. This book was released on 2010-01-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.

Download or read book Scientific Marketing Management Its Principles and Methods written by Percival White and published by . This book was released on 1927 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Marketing Principles and Practices written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010-12 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

Download or read book Modern Marketing Management written by and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Marketing Management written by R. J. Lawrence and published by . This book was released on 1971 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Marketing Management written by M. Govindarajan and published by Alpha Science International, Limited. This book was released on 1999-01-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book attempts to bridge the gap between the theory of marketing and reality. -Focuses on building a conceptual framework for developing marketing strategies -Highlights the sweeping economic reforms and their impact on the opening up of markets to foreign companies

Download or read book Modern Marketing Mangement written by F F. Matiser and published by . This book was released on 1945 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Marketing Management written by R. K. Tailor and published by . This book was released on 2010 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to Modern Marketing Management written by Fred Selnes and published by . This book was released on with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Marketing Management written by Vijay K. Basotia and published by . This book was released on 2008 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Art and Science of Marketing written by Grahame Robert Dowling and published by Oxford University Press, USA. This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

Download or read book The Marketer s Handbook written by Laurie Young and published by John Wiley & Sons. This book was released on 2011-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society