Download or read book The Complete Guide to Physician Relationships written by Kriss Barlow and published by Healthleaders Media, a Division of Blr. This book was released on 2011-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Physician Relationships Kriss Barlow, RN, MBA What Physicians Want Research-based insights into the best physician communications strategies In the wake of healthcare reform and a growing emphasis on accountable care, healthcare organizations are looking for ways to align more closely with physicians. Given the highly competitive physician recruiting and referral market, having an effective physician communication strategy has never been more vital. Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts. Get powerful, researched strategies and insight to: Communicate the information physicians want in the manner they want to receive it Engage physicians in quality and patient satisfaction improvement efforts Determine the most effective way to promote services Strengthen your relationship with specialists, primary care doctors, and new recruits Improve the effectiveness of physician sales Take a look at the table of contentsIntroduction Chapter 1: What Do Physicians Want to Hear from Leadership? Medical staff support Beyond doing, communicating Business models Real involvement Summary Chapter 2: How Does Your Hospital Compete? Conversations about cost, technology Patient satisfaction Recruitment and retention Understand first Aligning for the future Summary Chapter 3: ACOs, PHOs: Industry Change and Physicians' Priorities in the Relationship ACO aware Shared savings and quality incentives Physician performance measurement Summary Chapter 4: What Do Physicians Want to Hear from Their Peers? Who gets picked? Demonstrating quality in a peer-to-peer setting Consistent communication Making it easy for patients Tangled twine of priorities Summary Chapter 5: Do Physicians on the Medical Staff Know Each Other? Knowing and referring Ease of referral Elements that impact referral decisions Summary Chapter 6: Communication When a Referral Is Sent Care delivery post-discharge Managing expectations Messages show value Summary Chapter 7: What Do Physicians Want to Hear from Marketing? How do physicians like to receive marketing information? What this means for you Opportunity for action Summary Chapter 8: Promoting Services Managing our "we know best" attitude Active support of physician-to-physician connections Social media and web innovations Summary Chapter 9: Supporting Specialists Talk is not cheap Avoid only one option Education beyond CME Summary Chapter 10: What Do Physicians Want to Hear from Physicians Relations? Measuring the value Resource role Managing concerns Helping them grow their practice Leveraging education On-boarding What's happening at the hospital Summary Chapter 11: Physician Relations Attributes That Matter The relationship is about physicians Personal development for this role What's in it for me Managing internal perception Summary Chapter 12: Physician Relations' Voice Expanding the role Gather data, use data, show your impact with data Listen to differentiate Knowledge is an obligation Internal coordination, collaboration, integration Summary Appendix Who will benefit from this book? VPs of advertising VPs of marketing VPs of communications VPs of public relations Chief marketing officers Advertising directors Directors of marketing Directors of communications Marketing managers Advertising managers Chief medical officers CEOs CNOs COOs Medical staff coordinators Practice administrators Physicians Physician relations representatives

Download or read book Complete Guide to Physician Relations written by Inc Hcpro and published by Hcpro Incorporated. This book was released on 2014-05-14 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Ultimate Guide to the Physician Assistant Profession written by Jessi Rodriguez Ohanesian and published by McGraw Hill Professional. This book was released on 2013-08-22 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to the Physician Assistant Profession This indispensable guide is the next best thing to having a real-life PA mentor at your side. Based on the author's hard-won insights and extensive research as a student and professional PA, the book defines the PA's role; reveals the secrets for getting into and through a PA training program; and provides valuable tips for students to use during their clinical rotations. Above all, through the author's down-to-earth tone and use of personal vignettes, it offers encouragement when you need it most--and lays the foundation for a fulfilling career centered on optimizing patient outcomes. The Ultimate Guide to the Physician Assistant Profession begins with an instructive look at the history of the profession, and subsequent chapters highlight exactly what it takes to excel in PA school; how to transition effectively from school to work; strategies for optimizing collaboration between physicians and PAs; and much more. Supporting this practical coverage are "Day in the Life" vignettes that feature engaging, hour-by-hour accounts of PAs at work across a range of unique settings and specialties, from administration and forensics, to family practice and cardiac critical care. FEATURES: Firsthand accounts written by 6 student PAs and 39 practicing PAs relate their personal experiences in a broad range of clinical specialties, delivering an engaging, real-world snapshot of the demands and opportunities of the PA profession In-depth chapter on effectively managing the transition from school to work covers central topics such as financial planning, the job search, what to include in your first job contract, meeting the expectations of supervising physicians, and much more Valuable appendices provide key information on physician assistant schools, physician assistant affiliations, plus a valuable glossary of important, commonly used medical terminology

Download or read book The Complete Guide to Hospital Marketing Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

Download or read book Building Bridges written by Ted Hamilton and published by Florida Hospital Publishing. This book was released on 2019-06-10 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a stimulating glimpse at promising future directions in physician engagement and physician health using case studies from the AdventHealth hospital system. Written by a medical doctor who is also a healthcare administrator. Foreword by Harold G. Koenig, MD

Download or read book Managing Relationships with Industry written by Steven C. Schachter and published by Academic Press. This book was released on 2010-07-28 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, doctors are being targeted by government prosecutors and whistleblowers challenging the legality of their relationships with drug and device companies. With reputations at stake and the risk of civil and criminal liability, it is incumbent upon doctors to protect themselves. Managing Relationships with Industry: A Physician’s Compliance Manual is an indispensable resource for doctors, professional societies, academic medical centers, community hospitals, and group practices struggling to understand the ever changing law and ethical standards on interactions with pharmaceutical and device companies. It is the first comprehensive summary of the law and ethics on physician relationships with industry written for the physician. Authored by a former state Attorney General, Harvard Medical School Professor, health care lawyer and professor of ethics, Managing Relationships approaches the topic from a balanced and reasoned perspective adding to the on-going national dialogue and debate on the proper limits to medicine’s relationship with industry. The first complete and up-to-date summary and analysis of the law and ethics on physician-industry relationships Focuses on major enforcement actions and whistleblower lawsuits and the lessons learned for physicians Provides options and guidance for maintaining compliant relationships and avoiding traps for the unwary Covers both drug and device company relationships Summarizes the types of industry relationships that are necessary and productive and those that are harmful and abusive Details the law and ethics for each type of relationship including gifts, off-label uses and marketing, CME, speaker’s bureaus, free samples, grants, consulting arrangements, etc. Includes sample contracts for permissible consulting and CME speaker engagements

Download or read book A Physician s Complete Guide to a Successful Medical House Call Practice written by and published by Medical Practice Marketing. This book was released on with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Download or read book A Marketer s Guide to Physician Relations written by Kriss Barlow and published by HC Pro, Inc.. This book was released on 2007 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients. Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program. Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards. The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations: Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today! Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders

Download or read book The Management of the Doctor Patient Relationship written by Richard H Blum and published by . This book was released on 2012-05-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Complete Guide to Complementary Therapies in Cancer Care written by Barrie R. Cassileth and published by World Scientific. This book was released on 2011 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides the way through the often confusing maze of complementary and alternative therapies promoted to cancer patients and survivors. The functions, benefits, backgrounds and risks are clearly presented. --from publisher description.

Download or read book Breast Cancer The Complete Guide written by Yashar Hirshaut and published by Bantam. This book was released on 2009-01-20 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two renowned authorities who specialize in the treatment of breast cancer, a surgeon and an oncologist, this lucid step-by-step guide has established itself as the indispensable book women need to make informed decisions about the care that is right for them. Breast cancer will strike one out of every eight women in the United States. Because there have been many important changes in the diagnosis and treatment of breast cancer in the last few years, this fully revised Third Edition contains information on the latest developments in the field, including: • new diagnostic procedures • changes in the treatment of in situ cancer • improved surgical techniques • gene testing • sequencing radiation and chemotherapy • HER-2Neu (Herceptin) • tamoxifen for prevention • bone marrow and stem cell transplants • and more

Download or read book Physician patient Relations written by Henrie Moise and published by American Medical Association Press. This book was released on 1999 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultivate the optimal physician-patient relationship. Assure patient satisfaction and loyalty by offering more efficient, patient-friendly service. This unique text offers concise, step-by-step strategies to manage the unique challenges of physician-patient interaction. Drawing from the latest consumer and professional literature, Physician-Patient Relations presents techniques and suggestions that are easily integrated into any practice setting. This valuable guide will enable you to: -- handle scheduling delays, -- streamline administrative functions, -- assess patient satisfaction, -- communicate more effectively, and -- respect patient rights.

Download or read book Communication the Cleveland Clinic Way How to Drive a Relationship Centered Strategy for Exceptional Patient Experience written by Adrienne Boissy and published by McGraw Hill Professional. This book was released on 2016-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put relationship-centered communication at the forefront of care Today, physicians face a hypercompetitive marketplace in which they must meet unique and complex patient needs as efficiently as possible. But in a culture prioritizing clinical outcomes above all, there can be a tendency to lose sight of one of the most critical aspects of providing effective care: the communication skills that build and foster physician-patient relationships. Studies have shown that good communication between doctors and patients and among all caregivers who interface with patients directly results in better clinical outcomes, reduced costs, greater patient satisfaction, and lower rates of physician burnout. In Communication the Cleveland Clinic Way, Dr. Adrienne Boissy and her team tell the story of how Cleveland Clinic created and applied the R.E.D.E. to Communicate: Foundations of Healthcare program, making the world-renowned hospital system a leader in relationship-centered care. They provide a step-by-step guide for healthcare leaders and decision-makers to design, develop, and implement communication skills training in their own institutions. Learn how to: • Craft an effective, colleague-supported communication skills program to include veteran physicians, residents, and medical students • Leverage creative program design and data transparency to engage and facilitate staff physicians and advanced care providers • Identify common misperceptions and myths in healthcare communication and respond to them successfully • Cultivate a true sense of empathy—with patients and fellow caregivers alike—while maintaining professionalism In a field where difficult conversations and stressful relationships are commonplace, clinicians need a structured approach to enable them to deliver the best care possible. Communication the Cleveland Clinic Way is the blueprint for establishing a relationship-centered program that will improve patient experience, reinvigorate doctors’ passion for their work, and elevate any organization.

Download or read book The Complete Guide to Healing Arthritis written by Deborah Mitchell and published by Macmillan. This book was released on 2011-03-29 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the symptoms of arthritis, finding a doctor and getting a diagnosis, treating it with medication, exercise and movement therapies, alternative therapies, herbal remedies and supplements, and surgery, and living with it.

Download or read book The Intelligent Patient s Guide to the Doctor Patient Relationship written by Barbara M. Korsch and published by Oxford University Press. This book was released on 1998-11-05 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel that your doctor doesn't pay attention to what you say? Does your doctor cut you off when you try to explain how you feel? Do you think your doctor could remember your name without referring to your chart? Does your doctor seem to be in such a hurry that you don't even get a chance to ask your most important questions? Do you spend more time waiting than actually talking to your doctor? Do you understand what your doctor says? At one time or another, we have all had these complaints. This book will teach you how to ask the right questions, understand the answers, and show you how to take more control of your visits to the doctor and your own health. This is the first book in which communication pioneer Barbara M. Korsch, M.D., reveals what she has learned about the doctor-patient relationship dilemma during almost half a century of investigation. In clear, simple language, Dr. Korsch answers most of our common questions: How do I know when I'm sick enough to go to the doctor? How do I know if it's serious enough to go to the emergency room? What do I do if I can't follow the advice my doctor gives me? She walks us through a typical visit to the doctor, showing us how to prepare ourselves so we don't forget the question that has been worrying us for weeks as soon as we walk through the doctor's door. She gives important tips on how to survive the dreaded hospital experience. And she offers insight into the doctor's side of the relationship, showing how doctors are trained to be task-oriented and how their natural human sympathy is discouraged throughout their careers. Finally, she offers patients useful strategies for humanizing the relationship. Korsch's helpful, commonsense recommendations are extensively illustrated with real-life doctor-patient conversations which she recorded on audio and video tape over the course of the last thirty years. She was one of the first medical professionals to emphasize the importance of teaching doctors how to talk to patients as part of their medical training. She serves as consultant and lecturer to medical schools, hospitals, and medical practices throughout the world to help the next generation of doctors communicate with their patients. Above all, after years of research, she has found abundant evidence that the relationship patients form with their doctors directly determines the quality of the care they receive. This is a vital book for anyone who is concerned about their health and who wants to take control of their medical care. So much depends upon asking the right questions and on finding a doctor who will listen to you. This book gives you the tools and the confidence to do just that.

Download or read book A Complete Guide to Onco Anaesthesia Critical Care and Cancer Pain written by Jyotsna Goswami and published by White Falcon Publishing. This book was released on 2022-06-23 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers all topics related to anesthetic and perioperative management, critical care and pain in cancer patients. The chapters of the book describe the principles and practices of onco-anesthesia, onco-critical care and cancer pain in great details. Cancer surgeries (onco-surgeries) are organ specific now with each surgery having its own set of anesthetic requirements and challenges. The perioperative management of these different organ-specific surgeries have been discussed based on recent evidence. The chapters have been written by experts from different cancer centers of India. Various courses like DM Onco-anesthesia and fellowship in onco-anesthesia are running in different institutes. FNB in Onco-anesthesia has been recognised this year. This book will help all those students pursuing these courses both as textbook and as reference book. This book will also be very helpful for MD/DNB students for their examination purpose as a good number of topics in their syllabus are on perioperative management of cancer patients. Moreover, anesthesiologists, who are practicing anesthesia in cancer patients, will also be benefited from this book.