Download or read book The Cobra Event written by Richard Preston and published by Ballantine Books. This book was released on 2007-04-10 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cobra Event is set in motion one spring morning in New York City, when a seventeen-year-old student wakes up feeling vaguely ill. Hours later she is having violent seizures, blood is pouring out of her nose, and she has begun a hideous process of self-cannibalization. Soon, other gruesome deaths of a similar nature have been discovered, and the Centers for Disease Control sends a forensic pathologist to investigate. What she finds precipitates a federal crisis. The details of this story are fictional, but they are based on a scrupulously thorough inquiry into the history of biological weapons and their use by civilian and military terrorists. Richard Preston's sources include members of the FBI and the United States military, public health officials, intelligence officers in foreign governments, and scientists who have been involved in the testing of strategic bioweapons. The accounts of what they have seen and what they expect to happen are chilling. The Cobra Event is a dramatic, heart-stopping account of a very real threat, told with the skill and authority that made Preston's The Hot Zone an internationally acclaimed bestseller.
Download or read book The Cobra Effect written by Christy Esmahan and published by Createspace Independent Publishing Platform. This book was released on 2016-11-29 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Award-winning author of The Laptev Virus is back with another hard scifi book called The Cobra Effect. Cory Banks, a workaholic researcher, has been focused on one goal his entire life: finding a way to clean up the oceans. Living in India, he genetically engineers a bacterial strain that will degrade plastics but disaster strikes and the bacteria grow out of control, eating holes in boats, buoys, life jackets, etc. Desperate to stop the bacteria, Cory comes up with a plan to create a virus that will specifically attack them. But to do this he needs the help of a virologist and there's only one person who is skilled enough to handle this emergency on short notice. Her name is Sarah Spallanzani and she also happens to be his ex-girlfriend. Having recently finished her travails in The Laptev Virus, Sarah agrees to take on the problem. But tension mounts when Sarah discovers a second bacterial strain and suspects Cory of sabotage.
Download or read book Choice Hacking written by Jennifer L. Clinehens and published by Jennifer L. Clinehens. This book was released on 2020-06-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com
Download or read book The Fourth Revolution written by Jeremie Averous and published by . This book was released on 2011-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Revolution is one of the few major transformations of Humankind. Long distance interconnectivity will transform the world like Speech, Writing and Broadcasting did in the previous Fundamental Revolutions. If you want to understand today's world transformation, where our society is going, and what it takes to be successful and thrive through the Fourth Revolution, this book is for you!
Download or read book Primed to Perform written by Neel Doshi and published by HarperCollins. This book was released on 2015-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures. Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees. Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach. High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.
Download or read book Cobra II written by Michael R. Gordon and published by Vintage. This book was released on 2006-03-14 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the chief military correspondent of the New York Times and a prominent retired Marine general, this is the definitive account of the invasion of Iraq. A stunning work of investigative journalism, Cobra II describes in riveting detail how the American rush to Baghdad provided the opportunity for the virulent insurgency that followed. As Gordon and Trainor show, the brutal aftermath was not inevitable and was a surprise to the generals on both sides. Based on access to unseen documents and exclusive interviews with the men and women at the heart of the war, Cobra II provides firsthand accounts of the fighting on the ground and the high-level planning behind the scenes. Now with a new afterword that addresses what transpired after the fateful events of the summer of 2003, this is a peerless re-creation and analysis of the central event of our times.
Download or read book Get It Done written by Ayelet Fishbach and published by Little, Brown Spark. This book was released on 2022-01-04 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a "compelling" framework for setting and achieving your goals (Carol Dweck, author of Mindset), from a psychologist on the cutting edge of motivational science. A great deal of ink has been spilled on the subject of motivating and influencing others, but what happens when the person you most want to influence is you? Setting and achieving goals for yourself—at work, at home, and in relationships—is harder than it seems. How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize when you’re faced with more responsibilities, needs, and desires than you can keep track of? In Get It Done, psychologist and behavioral scientist Ayelet Fishbach presents a new theoretical framework for self-motivated action, explaining how to: Identify the right goals Attack the “middle problem” Battle temptations Use the help of others around you And so much more... With fascinating research from the field of motivation science and compelling stories of people who learned to motivate themselves, Get It Done illuminates invaluable strategies for pulling yourself in whatever direction you want to go—so you can achieve your goals while staying healthy, clearheaded, and happy.
Download or read book The Great Mental Models Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Download or read book Kpi Checklists written by Bernie Smith and published by . This book was released on 2013-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: KPI Checklists is for people who have the task of creating new KPIs for their organisation, have been asked to improve or enhance existing KPIs or need help implementing a measurement system. Using brief explanations and practical checklists, this book will help you deliver meaningful measures that work, create reports that support decision-making and deploy the tools you need to engage the rest of your organisation.
Download or read book An Employee s Guide to Health Benefits Under COBRA written by and published by . This book was released on 2010 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effective Client written by David Skuodas and published by . This book was released on 2020 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what designers and builders really think about their clients, or why it matters? David Skuodas spent the past several years asking vendors in the construction industry the following question: "Why does it matter to be a good client?" Skuodas interviewed over 50 consultants, contractors, and client project managers about this topic. He asked them what differentiates a good client from a bad client, and how the client affects the cost, schedule, and quality of a project. He also asked vendors what conditions allow them to do their best work, and conversely, what might an owner do that makes it difficult for vendors to do their jobs effectively? This book allows you to peek behind the curtain and find out how designers and builders really differentiate between good and bad clients. You will learn how client behavior affects the price and quality of work - and even how designers and builders choose their clients. That's right, just because you have a project to bid doesn't anybody has to bid it. This book offers practical advice on how you can improve your standing with designers and builders so you can become a client of choice. Make no mistake: owners are in competition with each other for a very limited pool of capable designers and builders. Being a desirable customer is smart business, this book will show you how.
Download or read book The 4 Stages of Psychological Safety written by Timothy R. Clark and published by Berrett-Koehler Publishers. This book was released on 2020-03-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizations, creating an environment where employees feel included, fully engaged, and encouraged to contribute their best efforts and ideas. Fear has a profoundly negative impact on engagement, learning efficacy, productivity, and innovation, but until now there has been a lack of practical information on how to make employees feel safe about speaking up and contributing. Timothy Clark, a social scientist and an organizational consultant, provides a framework to move people through successive stages of psychological safety. The first stage is member safety-the team accepts you and grants you shared identity. Learner safety, the second stage, indicates that you feel safe to ask questions, experiment, and even make mistakes. Next is the third stage of contributor safety, where you feel comfortable participating as an active and full-fledged member of the team. Finally, the fourth stage of challenger safety allows you to take on the status quo without repercussion, reprisal, or the risk of tarnishing your personal standing and reputation. This is a blueprint for how any leader can build positive, supportive, and encouraging cultures in any setting.
Download or read book Cobra written by Dave Parker and published by U of Nebraska Press. This book was released on 2021-04 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist for the 2021 CASEY Award for Best Baseball Book of the Year "For that period of time, he was the greatest player of my generation."--Keith Hernandez Dave Parker was one of the biggest and most badass baseball players of the late twentieth century. He stood at six foot five and weighed 235 pounds. He was a seven-time All-Star, a two-time batting champion, a frequent Gold Glove winner, the 1978 National League MVP, and a World Series champion with both the Pittsburgh Pirates and the Oakland A's. Here the great Dave Parker delivers his wild and long-awaited autobiography--an authoritative account of Black baseball during its heyday as seen through the eyes of none other than the Cobra. From his earliest professional days learning the game from such baseball legends as Pie Traynor and Roberto Clemente to his later years mentoring younger talents like Eric Davis and Barry Larkin, Cobra is the story of a Black athlete making his way through the game during a time of major social and cultural transformation. From the racially integrated playing fields of his high school days to the cookie-cutter cathedrals of his prime alongside all the midseason and late-night theatrics that accompany an athlete's life on the road-Parker offers readers a glimpse of all that and everything in between. Everything. Parker recounts the triumphant victories and the heart-breaking defeats, both on and off the field. He shares the lessons and experiences of reaching the absolute pinnacle of professional athletics, the celebrations with his sports siblings who also got a taste of the thrills, as well as his beloved baseball brothers whom the game left behind. Parker recalls the complicated politics of spring training, recounts the early stages of the free agency era, revisits the notorious 1985 drug trials, and pays tribute to the enduring power of relationships between players at the deepest and highest levels of the sport. With comments at the start of each chapter by other baseball legends such as Pete Rose, Dave Winfield, Willie Randolph, and many more, Parker tells an epic tale of friendship, success, indulgence, and redemption, but most of all, family. Cobra is the unforgettable story of a million-dollar athlete just before baseball became a billion-dollar game.
Download or read book Snake Venoms written by P. Gopalakrishnakone and published by Springer. This book was released on 2017-02-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the field of Toxinology has expanded substantially. On the one hand it studies venomous animals, plants and micro organisms in detail to understand their mode of action on targets. While on the other, it explores the biochemical composition, genomics and proteomics of toxins and venoms to understand their three interaction with life forms (especially humans), development of antidotes and exploring their pharmacological potential. Therefore, Toxinology has deep linkages with biochemistry, molecular biology, anatomy and pharmacology. In addition, there is a fast developing applied subfield, clinical toxinology, which deals with understanding and managing medical effects of toxins on human body. Given the huge impact of toxin-based deaths globally, and the potential of venom in generation of drugs for so-far incurable diseases (for example, Diabetes, Chronic Pain), the continued research and growth of the field is imminent. This has led to the growth of research in the area and the consequent scholarly output by way of publications in journals and books. Despite this ever growing body of literature within biomedical sciences, there is still no all-inclusive reference work available that collects all of the important biochemical, biomedical and clinical insights relating to Toxinology. The Handbook of Toxinology aims to address this gap and cover the field of Toxinology comprehensively.
Download or read book Cobra written by Willemijn Stokvis and published by Rizzoli International Publications. This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Laptev Virus written by Christy Esmahan and published by Createspace Independent Pub. This book was released on 2015-03-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Once thought to be pure academic legend, scientists recently found proof of the existence of viruses thousands of times larger than ordinary viruses. So far all have been innocuous, but what if one was a human pathogen? While drilling for oil in the desolate reaches of the Arctic, an unsuspecting company extracts a permafrost ice core that has been frozen for 30,000 years, accidentally releasing 'megavirus.' Top investigator Sarah Spallanzani and her team must race against the ticking clock of the short Arctic summer to discover a way to protect workers from the virus before competitors drain the basin of its rich resources, and before anyone else succumbs to the deadly fever of the Laptev virus."--Back cover.
Download or read book Hawksong written by Amelia Atwater-Rhodes and published by Delacorte Press. This book was released on 2008-12-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: DANICA SHARDAE IS an avian shapeshifter, and the golden hawk’s form in which she takes to the sky is as natural to her as the human one that graces her on land. The only thing more familiar to her is war: It has raged between her people and the serpiente for so long, no one can remember how the fighting began. As heir to the avian throne, she’ll do anything in her power to stop this war—even accept Zane Cobriana, the terrifying leader of her kind’s greatest enemy, as her pair bond and make the two royal families one. Trust. It is all Zane asks of Danica—and all they ask of their people—but it may be more than she can give. A School Library Journal Best Books of the Year A VOYA Best Science Fiction, Fantasy, and Horror List selection
