Download or read book The Campaign Within written by Neil Giuliano and published by Querelle Press. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Campaign Within, Neil Giuliano shares in candid and revealing detail his long private journey from growing up a shy, self-doubting kid with a secret in an Italian-American Catholic family to making history as the first openly gay mayor of a U.S. city over 150,000 in population. In addition to his deeply personal story, Neil takes us behind the scenes of local and national politics, including his elections and involvement with Senator John McCain’s 2000 presidential primary campaign, the anti-gay mayoral recall vote that threatened to oust him from office, Co-Chairing a 2004 Presidential Debate, his decision to leave the Republican Party as it tilted further right, becoming a Democrat, and his considering a return to public office. Neil also chronicles his national social justice work and celebrity-filled tenure as president of the Gay & Lesbian Alliance Against Defamation (GLAAD) and Executive Producer of the GLAAD Media Awards on the Bravo TV network with behind the scenes stories that surprise and inspire. Brave and compelling, The Campaign Within demonstrates that the greatest campaigns are not the ones taking place within the public realms of electoral politics but the personal ones inside each and every one of us. Currently CEO at San Francisco AIDS Foundation and a leadership consultant, speaker and coach, Giuliano resides in Tempe and San Francisco.

Download or read book The Campaign written by Leila Sales and published by Abrams. This book was released on 2020-09-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veep meets Parks and Recreation in this hilarious illustrated middle-grade political comedy about a 12-year-old who runs her babysitter’s campaign for mayor For 12-year-old Maddie Polansky, the only good part of school is art class. And though she’s never paid much attention to politics, when she learns that the frontrunner for mayor of her city intends to cut funding for the arts in public schools, the political suddenly becomes very personal. So Maddie persuades her babysitter, Janet, to run for mayor against Lucinda Burghart, art-hating bad guy. Soon, Maddie is thrust into the role of campaign manager, leading not only to humor and hijinks, but to an inspiring story for young readers that talks about activism and what it takes to become an engaged citizen. Maddie and Janet’s adventures on the campaign trail are illustrated by copious black-and-white drawings throughout the book.

Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Download or read book On Message written by Pippa Norris and published by SAGE. This book was released on 1999-05-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

Download or read book The Permanent Campaign written by Sidney Blumenthal and published by Simon & Schuster. This book was released on 1982 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Inside the Campaign written by Alex Marland and published by UBC Press. This book was released on 2020-05-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Download or read book The Shiloh Campaign written by Steven E. Woodworth and published by SIU Press. This book was released on 2009-04-21 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some 100,000 soldiers fought in the April 1862 battle of Shiloh, and nearly 20,000 men were killed or wounded; more Americans died on that Tennessee battlefield than had died in all the nation’s previous wars combined. In the first book in his new series, Steven E. Woodworth has brought together a group of superb historians to reassess this significant battleandprovide in-depth analyses of key aspects of the campaign and its aftermath. The eight talented contributors dissect the campaign’s fundamental events, many of which have not received adequate attention before now. John R. Lundberg examines the role of Albert Sidney Johnston, the prized Confederate commander who recovered impressively after a less-than-stellar performance at forts Henry and Donelson only to die at Shiloh; Alexander Mendoza analyzes the crucial, and perhaps decisive, struggle to defend the Union’s left; Timothy B. Smith investigates the persistent legend that the Hornet’s Nest was the spot of the hottest fighting at Shiloh; Steven E. Woodworth follows Lew Wallace’s controversial march to the battlefield and shows why Ulysses S. Grant never forgave him; Gary D. Joiner provides the deepest analysis available of action by the Union gunboats; Grady McWhineydescribes P. G. T. Beauregard’s decision to stop the first day’s attack and takes issue with his claim of victory; and Charles D. Grear shows the battle’s impact on Confederate soldiers, many of whom did not consider the battle a defeat for their side. In the final chapter, Brooks D. Simpson analyzes how command relationships—specifically the interactions among Grant, Henry Halleck, William T. Sherman, and Abraham Lincoln—affected the campaign and debunks commonly held beliefs about Grant’s reactions to Shiloh’s aftermath. The Shiloh Campaign will enhance readers’ understanding of a pivotal battle that helped unlock the western theater to Union conquest. It is sure to inspire further study of and debate about one of the American Civil War’s momentous campaigns.

Download or read book Race Campaign Politics and the Realignment in the South written by James M. Glaser and published by Yale University Press. This book was released on 1998-09-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the Voting Rights Act of 1965, while Republican candidates have carried the South in presidential elections, the Democratic Party has persisted in winning southern congressional elections. Drawing on a wide variety of sources, this text examines this political phenomenon.

Download or read book The Philadelphia Campaign 1777 1778 written by Stephen R. Taaffe and published by . This book was released on 2003 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engagingly recounts how this often underestimated Revolutionary War campaign became a critical turning point in the war that led to the ultimate victory of the Continental Army over the British forces.

Download or read book The Campaign Manager written by Catherine Shaw and published by Routledge. This book was released on 2018-03-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Download or read book Lights Camera Campaign written by David Andrew Schultz and published by Peter Lang. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them

Download or read book Decision in the West written by Albert Castel and published by University Press of Kansas. This book was released on 1992-11-02 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following a skirmish on June 28, 1864, a truce is called so the North can remove their dead and wounded. For two hours, Yankees and Rebels mingle, with some of the latter even assisting the former in their grisly work. Newspapers are exchanged. Northern coffee is swapped for Southern tobacco. Yanks crowd around two Rebel generals, soliciting and obtaining autographs. As they part, a Confederate calls to a Yankee, "I hope to miss you, Yank, if I happen to shoot in your direction." "May I, never hit you Johnny if we fight again," comes the reply. The reprieve is short. A couple of months, dozens of battles, and more than 30,000 casualties later, the North takes Atlanta. One of the most dramatic and decisive episodes of the Civil War, the Atlanta Campaign was a military operation carried out on a grand scale across a spectacular landscape that pitted some of the war's best (and worst) general against each other. In Decision in the West, Albert Castel provides the first detailed history of the Campaign published since Jacob D. Cox's version appeared in 1882. Unlike Cox, who was a general in Sherman's army, Castel provides an objective perspective and a comprehensive account based on primary and secondary sources that have become available in the past 110 years. Castel gives a full and balanced treatment to the operations of both the Union and Confederate armies from the perspective of the common soldiers as well as the top generals. He offers new accounts and analyses of many of the major events of the campaign, and, in the process, corrects many long-standing myths, misconceptions, and mistakes. In particular, he challenges the standard view of Sherman's performance. Written in present tense to give a sense of immediacy and greater realism, Decision in the West demonstrates more definitively than any previous book how the capture of Atlanta by Sherman's army occurred and why it assured Northern victory in the Civil War.

Download or read book Shattered written by Jonathan Allen and published by Crown. This book was released on 2018-05-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.

Download or read book Fields of Blood written by William L. Shea and published by Univ of North Carolina Press. This book was released on 2009 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the events of the Battle of Prairie Grove of 1862, which took place in Arkansas and ended the efforts of the Confederate Army to extend the Civil War conflict into the territory west of the MIssissippi River, discussing the generals, battle tactics, casualties, and aftermath.

Download or read book To the Gates of Richmond written by Stephen W. Sears and published by HMH. This book was released on 2014-11-11 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This account of McClellan’s 1862 campaign is “a wonderful book” (Ken Burns) and “military history at its best” (The New York Times Book Review). From “the finest and most provocative Civil War historian writing today,” To the Gates of Richmond is the story of the one of the conflict’s bloodiest campaigns (Chicago Tribune). Of the 250,000 men who fought in it, only a fraction had ever been in battle before—and one in four was killed, wounded, or missing in action by the time the fighting ended. The operation was Gen. George McClellan’s grand scheme to march up the Virginia Peninsula and take the Confederate capital. For three months McClellan battled his way toward Richmond, but then Robert E. Lee took command of the Confederate forces. In seven days, Lee drove the cautious McClellan out, thereby changing the course, if not the outcome, of the war. “Deserves to be a classic.” —The Washington Post

Download or read book The Campaign written by Carlos Fuentes and published by Macmillan. This book was released on 1991-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inflamed revolutionary democrat and the son of a wealthy Argentine ranch owner, Baltasar Bustos, kidnaps the child of the Marquise de Cabra in 19th century South America.

Download or read book The Longest Campaign written by Brian Walter and published by Casemate. This book was released on 2020-04-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The award-winning historian’s acclaimed account of British sea power throughout WWII: “a must-read for anyone interested in Naval warfare” (PowerShips magazine). For four centuries the British realm depended on sea power to defend itself against a myriad of threats. The Royal Navy established itself as the “Sovereign of the Seas,” helping transform a small island nation into the center of a global empire. But Britain’s maritime services faced an unprecedented challenge during World War II, and the survival of the nation was at stake. The Longest Campaign tells the epic story of British sea power in the Second World War. It is a comprehensive and detailed account of the activities, results, and relevance of Britain’s maritime effort in the Atlantic and off northwest Europe. Military historian Brian Walter looks at the entire breadth of the maritime conflict, exploring the contribution of the Royal Navy, Royal Air Force, and British merchant marines, as well as their Commonwealth equivalents. Walter puts the maritime conflict in the context of the overall war effort and shows how the various operations and campaigns were intertwined. Finally, he provides unique analysis of the effectiveness of the British maritime effort and role it played in Allied victory.