Download or read book The Modi Effect written by Lance Price and published by Quercus. This book was released on 2015-03-24 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Where Power Lies and The Spin Doctor's Diary, comes a new book that tells the story of Narendra Modi's meteoric rise to power on the international stage, The Modi Effect: Inside Narendra Modi's Campaign to Transform India. With exclusive access to the architects of Modi's campaign, Prime Minister Modi and his current cabinet, Mr. Price has delivered an insider's account of this incredible political movement. In examining Modi's character and his position as leader of an increasingly powerful nation, Mr. Price explores the global impact of Modi's victory and its on-going transformation of international politics. On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India? Political parties in the West pride themselves on the sophistication of their election strategies, but they all have a lot to learn from this election. Modi's campaign was a master class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones, and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village in person. How did he do it? Via "virtual Modi"-a life-sized 3D hologram-beamed to parts of the vast nation he could not reach in person. These pioneering techniques brought millions of young people-the holy grail of election strategists everywhere-to ballot boxes. Under Narendra Modi's leadership the Bharatiya Janata Party (BJP) won a crushing victory in the 2014 general election leaving the Congress Party of the Gandhi political dynasty in disarray. For the first time in the history of India, an opposition leader swept to power with an overall majority. Former BBC correspondent and political consultant Lance Price was granted exclusive access to Prime Minister Modi and his team of advisers to write this book. With complete freedom to tell the story as he found it, Price details Modi's rise to power, the extraordinary election victory, and its aftermath. The book examines Modi's rise, his unprecedented mass appeal despite the controversies surrounding him (including the West shunning him), and the pivotal role he will now play on the international stage. The Modi Effect exposes the changing landscape of electioneering in twenty-first century global politics through the story of Modi's campaign, when message management and technological wizardry combined to create a vote-winning colossus.
Download or read book The Campaign in India written by George Francklin Atkinson and published by . This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Captain George Francklin Atkinson, the celebrated author of Curry and Rice on Forty Plates, comes the iconic The Campaign in India. Atkinson, an officer of the Bengal Engineers in the 1850s, sketched the British response to the Indian Rebellion. Widely denigrated for overlooking the Indian perspective, The Campaign in India is unsurpassed as a record of the English attitude to India at 1857. This Royal Armouries facsimile includes, for the first time, both the text and illustrations from Atkinson's work.
Download or read book Kohima 1944 written by Robert Lyman and published by Osprey Publishing. This book was released on 2010-11-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Osprey's Campaign title for the Battle of Kohima during World War II (1939-1945), which saved India from Japanese attacks. In March 1944 the Japanese Army launched Operation U-Go, an attack on Assam in India intended to inspire a rising by the Indian populace against British rule. The Japanese plan would rely on mobility, infiltration and captured supplies to maintain the momentum of the attack. A month earlier the Japanese had launched Operation Ha-Go, which was intended as a feint to draw British attention away from the Imphal area where the brunt of the U-Go attacks would take place. But British forces employed new defensive techniques to counter the Japanese infiltration tactics; forming defensive boxes, supplied by air, they held out against determined Japanese assaults until the Japanese were forced to withdraw, short of supplies. These tactics were again employed on a larger scale when Imphal and Kohima were surrounded during Operation U-Go. Kohima (the 'Stalingrad of the East') was the crucial key point to the successful defence of Imphal, and took place in two stages. From 3 to 16 April the Japanese attempted to capture Kohima Ridge, which dominated the road along which the British and Indian troops centred on the Imphal plain were supplied. As the small garrison held out against fierce and repeatedly desperate attempts by the Japanese 31st Division to destroy them, so the British 2nd Division fought to break through and relieve them. Then for over two months from 18 April, British and Indian troops counter-attacked in an effort to drive the Japanese from the positions they had already captured that blocked the road to Imphal. The battle ended on June 22 when British and Indian troops from Kohima and Imphal met at Milestone 109, thus ending the siege.
Download or read book Sir Hugh Rose and the Central India Campaign 1858 written by Hugh Henry Rose Strathnairn (1st baron) and published by . This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Story of the insurrection in Northern India in 1857-1858 as described in a collection of original documents - letters, telegrams, diaries and operational orders.
Download or read book Imphal 1944 written by Hemant Singh Katoch and published by Bloomsbury Publishing. This book was released on 2018-03-09 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: In March 1944, the Japanese Fifteenth Army launched an offensive into India from Burma. Named 'U Go', its main objective was the capture of the town of Imphal, which provided the easiest route between India and Burma. Whoever controlled it, controlled access between the two countries. Facing off against the Japanese was the British Fourteenth Army and its Imphal-based 4 Corps. For the next four months, over 200,000 men clashed in the hills and valley of Manipur in what has since been described as one of the greatest battles of World War II. Although numbers vary, it is estimated that some 30,000 Japanese soldiers died and 23,000 were injured at Imphal–Kohima in 1944 due to fighting, disease and in the retreat back to Burma. It remains the largest defeat on land ever for the Japanese Army. With fully commissioned artwork and maps, this is the complete story of the turning point in the Burma campaign in World War II.
Download or read book Why India Votes written by Mukulika Banerjee and published by Routledge. This book was released on 2017-09-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why India Votes? offers a fascinating account of the Indian electorate through a series of comprehensive ethnographic explorations conducted across the country — Delhi, Uttar Pradesh, Bihar, West Bengal, Chhattisgarh, Madhya Pradesh, Tamil Nadu, Kerala, Maharashtra, Gujarat, and Rajasthan. It probes the motivations of ordinary voters, what they think about politicians, the electoral process, democracy and their own role within it. This book will be useful to scholars and students of political science, anthropology and sociology, those in media and politics, and those interested in elections and democracy as also the informed general reader.
Download or read book Costs of Democracy written by Devesh Kapur and published by Oxford University Press. This book was released on 2018-06-13 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most troubling critiques of contemporary democracy is the inability of representative governments to regulate the deluge of money in politics. If it is impossible to conceive of democracies without elections, it is equally impractical to imagine elections without money. Costs of Democracy is an exhaustive, ground-breaking study of money in Indian politics that opens readers’ eyes to the opaque and enigmatic ways in which money flows through the political veins of the world’s largest democracy. Through original, in-depth investigation—drawing from extensive fieldwork on political campaigns, pioneering surveys, and innovative data analysis—the contributors in this volume uncover the institutional and regulatory contexts governing the torrent of money in politics; the sources of political finance; the reasons for such large spending; and how money flows, influences, and interacts with different tiers of government. The book raises uncomfortable questions about whether the flood of money risks washing away electoral democracy itself.
Download or read book The Campaign Chronicle Indian Brands Advertising Saga written by Anurag Lala and published by Notion Press. This book was released on 2023-12-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Campaign Chronicle," an exploration into the captivating world of advertising campaigns that have shaped the narrative of Indian consumerism. In these pages, we embark on a journey through the evolution of advertising, dissecting the strategies, creativity, and cultural nuances that define iconic campaigns. As the advertising landscape transforms from traditional print to the digital frontier, this book serves as a guide to understanding the psychological underpinnings of consumer choices, the role of storytelling, and the ethics governing this influential realm. Each chapter unveils a facet of advertising, from the emotional allure of campaigns to the impact of cultural sensitivity, celebrity endorsements, and the measurement metrics that define success. The heart of "The Campaign Chronicle" lies in its case studies, where we delve into the compelling narratives of brands like Amul, Cadbury, Flipkart, Maruti Suzuki, Jio, Pepsi, HDFC Bank, Dove, and Tata Motors. These stories are not just about products; they are about connections, emotions, and the art of persuasion. Beyond the narratives, this book invites you to reflect on the broader implications of advertising on society, culture, and our everyday lives. It is a celebration of creativity, innovation, and the ever-changing dynamics of an industry that continually reinvents itself. May this chronicle be both a source of knowledge and a tribute to the brilliance that advertising injects into our collective consciousness.
Download or read book India s War written by Srinath Raghavan and published by Basic Books. This book was released on 2016-05-10 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1939 and 1945 India underwent extraordinary and irreversible change. Hundreds of thousands of Indians suddenly found themselves in uniform, fighting in the Middle East, North and East Africa, Europe and-something simply never imagined-against a Japanese army poised to invade eastern India. With the threat of the Axis powers looming, the entire country was pulled into the vortex of wartime mobilization. By the war's end, the Indian Army had become the largest volunteer force in the conflict, consisting of 2.5 million men, while many millions more had offered their industrial, agricultural, and military labor. It was clear that India would never be same-the only question was: would the war effort push the country toward or away from independence? In India's War, historian Srinath Raghavan paints a compelling picture of battles abroad and of life on the home front, arguing that the war is crucial to explaining how and why colonial rule ended in South Asia. World War II forever altered the country's social landscape, overturning many Indians' settled assumptions and opening up new opportunities for the nation's most disadvantaged people. When the dust of war settled, India had emerged as a major Asian power with her feet set firmly on the path toward Independence. From Gandhi's early urging in support of Britain's war efforts, to the crucial Burma Campaign, where Indian forces broke the siege of Imphal and stemmed the western advance of Imperial Japan, Raghavan brings this underexplored theater of WWII to vivid life. The first major account of India during World War II, India's War chronicles how the war forever transformed India, its economy, its politics, and its people, laying the groundwork for the emergence of modern South Asia and the rise of India as a major power.
Download or read book 2014 written by Rajdeep Sardesai and published by Penguin UK. This book was released on 2015-05-22 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new prologue ‘Splendid . . . anyone who wants to understand Indian politics or think they do should read it’ -Indian Express ‘Delightfully written . . . he has a sharp eye for details, especially the actions of political leaders’ - India Today ‘Captures the drama of 2014 and the men who powered it’-Open ‘Holds you to your seat, often on the edge . . . A procession of India’s colourful political characters—Lalu Yadav, Amit Shah, Rahul Gandhi, Narendra Modi and many more come intimately close through the author’s accounts’ -The Hindu ‘Candid and forthright . . . and deliciously indiscreet’ -Hindustan Times ‘A racy narrative that goes beyond recording immediate political history’ -Tehelka The 2014 Indian general elections has been regarded as the most important elections in Indian history since 1977. It saw the decimation of the ruling Congress party, a spectacular victory for the BJP and a new style of campaigning that broke every rule in the political game. But how and why? In his riveting book, Rajdeep Sardesai tracks the story of this pivotal election through all the key players and the big news stories. Beginning with 2012, when Narendra Modi won the state elections in Gujarat for a third time but set his sights on a bigger prize, to the scandals that crippled Manmohan Singh and UPA-II, and moving to the back-room strategies of Team Modi, the extraordinary missteps of Rahul Gandhi and the political dramas of election year, he draws a panoramic picture of the year that changed India.
Download or read book A Narrative of the Campaign in India which Terminated the War with Tippoo Sultan in 1792 written by Alexander Dirom and published by . This book was released on 1793 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Political Lives of Information written by Janaki Srinivasan and published by MIT Press. This book was released on 2022-10-04 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the definition, production, and leveraging of information are shaped by caste, class, and gender, and the implications for development. Information, says Janaki Srinivasan, has fundamentally reshaped development discourse and practice. In this study, she examines the history of the idea of “information” and its political implications for poverty alleviation. She presents three cases in India—the circulation of price information in a fish market in Kerala, government information in information kiosks operated by a nonprofit in Puducherry, and a political campaign demanding a right to information in Rajasthan—to explore three uses of information to support goals of social change. Countering claims that information is naturally and universally empowering, Srinivasan shows how the definition, production, and leveraging of information are shaped by caste, class, and gender. Srinivasan draws on archival and ethnographic research to challenge the idea of information as objective and factual. Using the concept of an “information order,” she examines how the meaning and value of information reflect the social relations in which it is embedded. She asks why casting information as a tool of development and solution to poverty appeals to actors across the political spectrum. She also shows how the power to label some things information and others not is at least as significant as the capacity to subsequently produce, access, and leverage information. The more faith we place in what information can do, she cautions, the less attention we pay to its political lives and to the role of specific social structures, individual agency, and material form in the defining, production, and use of that information.
Download or read book Campaign Diary written by Manvendra Singh and published by Penguin UK. This book was released on 2013-04-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In March 2009 Manvendra Singh, the BJP’s candidate for the Barmer Lok Sabha constituency, launched his election campaign to retain the seat that he had won with a record margin in 2004 and lovingly nurtured as a member of Parliament for five years. Over two months, he criss-crossed his sprawling constituency straddling Rajasthan’s Thar desert, covering 34,000 kilometres in temperatures often nearing 50 ̊C, to meet his constituents. They included herders and headmen; communities of traditional balladeers and craftsmen; youth groups and hoary old political fixers; Muslim pirs, Jain munis and Hindu priests. Campaign Diary, a daily record of those gruelling weeks of canvassing voters, is a compelling portrait of democracy in action in one corner of India, and shows the impact of local, national and international issues and policies at the grass-roots level. Vividly bringing to life the heat and dust, the intrigues and infighting, the moving personal encounters and comic episodes that make up the Great Indian Election Circus, Campaign Diary is also an honest and insightful account of the rewards— and the heartbreak—of a life in politics.
Download or read book How the BJP Wins written by Prashant Jha and published by Juggernaut Books. This book was released on 2017 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret of Modi's mass appeal? How does the RSS help at election time? Does communal incitement actually win votes? Why did Amit ShahÕs election maths fail him in Bihar? Prashant Jha answers these questions and more, dissecting the BJPÕs election machine with authority and insight
Download or read book The China Burma India Campaign 1931 1945 written by Eugene L. Rasor and published by Bloomsbury Publishing USA. This book was released on 1998-03-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The China-Burma-India campaign of the Asian/Pacific war of World War II was the most complex, if not the most controversial, theater of the entire war. Guerrilla warfare, commando and special intelligence operations, and air tactics originated here. The literature is extensive and this book provides an evaluative survey of that vast literature. A comprehensive compilation of some 1,500 titles, the work includes a narrative historiographical overview and an annotated bibliography of the titles covered in the historiographical section. Following an introductory historical essay and a chronology, the historiographical narrative covers land, water, underwater, air, and combined operations, intelligence matters, diplomacy, and logistics and supply. It also examines the memoirs, diaries, autobiographies, and biographies of the personnel involved. Such cultural topics as journalism, fiction, film, and art are analyzed, and existing gaps in the literature are looked at. The bibliography provides both descriptive and evaluative annotations.
Download or read book Our Time Has Come written by Alyssa Ayres and published by Oxford University Press. This book was released on 2018 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long plagued by poverty, India's recent economic growth has vaulted it into the ranks of the world's emerging powers, but what kind of power it wants to be remains a mystery. Our Time Has Come explains why India behaves the way it does, and the role it is likely to play globally as its prominence grows.
Download or read book Mattering to India The Shashi Tharoor Campaign written by T.P.Sreenivasn and published by Pearson Education India. This book was released on 2011 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mattering to India: The Shashi Tharoor Campaignis a personal narrative on the fight for the Thiruvananthapuram Lok Sabha seat in 2009. This is the absorbing story of an extraordinary election in which Tharoor carefully orchestrated his campaign by highlighting his past accomplishments and promises for the future. Though focusing on Thaoor specifically, the book also presents the perspectives of several other campaigners and observers, and offers rare insights into electoral processes in India and the strategy of the candidate.
