Download or read book The Busy Manager s Guide To Marketing written by Bill Donaldson and published by Goodfellow Publishers Ltd. This book was released on 2009-11-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Busy Manager’s Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.
Download or read book Managers Guide to Marketing Advertising and Publicity written by Barry Callen and published by McGraw Hill Professional. This book was released on 2009-09-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques
Download or read book Manager s Guide to Online Marketing written by Jason Weaver and published by McGraw Hill Professional. This book was released on 2013-02-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques
Download or read book The Busy Manager s Guide to Delegation written by Richard A. Luecke and published by HarperChristian + ORM. This book was released on 2009-08-12 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delegation amounts to a lot more than just passing work off onto subordinates, and when handled correctly, it gives managers a chance to lead more effectively. Authors Richard A. Luecke and Perry Mcintosh present leaders with a straightforward, five-step process for mastering delegation--and increasing their output. The Busy Manager’s Guide to Delegation teaches you to set the stage for excellent results, what to do if things go wrong, and ways to ensure that all their people benefit from the experience. In this book, you’ll discover: which tasks to delegate; how to identify the right people for the jobs; how to assign tasks; how to monitor progress and provide feedback; and how to evaluate performance. Filled with quick tips, exercises, self-assessments, and practical worksheets, The Busy Manager’s Guide to Delegation offers busy managers a way to strengthen their departments by focusing their newfound time and energy on developing the skills of their people.
Download or read book Marketing in Manageable Bites written by Mike Meldrum and published by . This book was released on 2000 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST.
Download or read book Business Planner and Customer Service Guide for Busy Manager written by Ian Ford and published by . This book was released on 2003-01-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide allows you to develop both simple and detailed Business and Marketing Plans. The e-book uses a simple question and answer format to lead you through the planning process, saving 40-80% of the time normally taken to prepare a business plan. And the customer service, and up-marketing concept will give you the power you need in your business. This e-book will helps you to: * Plan and control your business. * Improve business and marketing skills. * Increase sales and profitability. * Generate new business ideas and establish your business direction. * Serve your customers better (action steps included). * Up-Marketing concept. With this guide, literally anyone can prepare professional Business and Marketing Plans. It's simple question and answer format with examples and will save you hours of time and frustration whilst generating countless new ideas for your business. Already being used by thousands of businesses. The customer service chapter contains simple guidelines designed to assist you in strengthening the service you provide to your customers. Our wish for you is that you use this information and prosper. Open your mind, build your business and become wealthy by serving your clients in the most incredible way.
Download or read book A Guide for Marketing Managers written by Dave Squares and published by BookRix. This book was released on 2024-07-16 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing integration of marketing with overall company strategy and the changing nature of the business landscape make it reasonable for marketers to aspire to a more strategic and business-focused position.
Download or read book CALM Not BUSY written by Kivi Leroux Miller and published by . This book was released on 2018-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you searching for the secrets to being strategic, effective, and happy in your nonprofit communications work? Look no further. You'll find the answers inside. Kivi Leroux Miller -- whose previous books, The Nonprofit Marketing Guide and the award-winning Content Marketing for Nonprofits, are considered "the bibles" of nonprofit marketing and communications -- reveals what she's learned from coaching hundreds of nonprofit communications directors and teams. Effective nonprofit communication is about much more than list targeting, relevant messaging, email open rates, and social media scheduling. The most successful communications directors and teams are those who are Collaborative, Agile, Logical, and Methodical. They are CALM. Inside: - Take the CALM not BUSY Assessment to get your personalized CALM Score. - Learn how simplifying your communications work makes you more strategic. - How to lead others through good communications decision making. - How to minimize the chaos, busyness, and stress so you enjoy the work more. - How to apply CALM not BUSY to real-world situations.
Download or read book The Dynamic Manager s Guide To Marketing written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010-09-27 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean? It means they make all their business decisions based on meeting their customers " needs. Which products or services they sell, where they sell them, how much they charge for them, how they encourage customers to buy them, and all the other thousands of business decisions a good marketer makes start with a simple question: how will this affect my customers?Dave Donelson has helped hundreds of small business owners and managers create marketing strategies that expand their companies while turning their existing clientele into customers for life. In The Dynamic Manager "s Guide To Marketing, he "ll show you how to learn everything you can about your customers. What makes them tick, what they want out of life, why they get out of bed in the morning. These things will tell you why they do business with your †-or with your competitors.Then he "ll show you how to use that information to turn your small company into a big one by following a few basic rules of the marketing game. Some of them come from his experiences in his own companies, some from the things he learned working with his clients over the years. Others were drawn from the lessons taught him by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn "t about theory †-it "s about the real world of small business marketing.Much of the material in The Dynamic Manager "s Guide To Marketing comes from seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. You "ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals. Above all, you'll gain a few insights into how to grow your business.
Download or read book The Dynamic Manager s Guide to Marketing Advertising written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.
Download or read book Quick Emotional Intelligence Activities for Busy Managers written by Adele B. Lynn and published by HarperChristian + ORM. This book was released on 2007-01-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This simple, easy-to-use book gives managers, supervisors, and team leaders activities to help their teams overcome emotional obstacles and become more effective. In a team situation, many issues -- like lack of trust and commitment, unresolved conflicts, and the inability of individuals to understand how their actions impact the rest of the team -- can stop even the most promising groups from delivering great results. In Quick Emotional Intelligence Activities for Busy Managers, you will find powerful, proven exercises they can use to help employees: identify individual and team mood deal with anger and emotional triggers avert, rather than avoid, conflict encourage communication overcome fear and other obstacles understand and manage competition honor differences assess team strengths and weaknesses pick up on cues from teammates control the emotional climate of the team Each activity is followed by a discussion of its purpose, how to use it, and a list of post-activity questions to help solidify each lesson. This practical, effective collection of proven exercises will elicit the best from any team.
Download or read book The Manager s Guide to Strategy written by Roger Formisano and published by McGraw Hill Professional. This book was released on 2003-09-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations. The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.
Download or read book Quick Team Building Activities for Busy Managers written by Brian Miller and published by AMACOM. This book was released on 2003-11-07 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eliminate the need for time or resources on formal training and get your teams up and running themselves--with only minutes of prep. Between workplace personnel being more culturally diverse than ever before, a generation of employees being raised attached to technology while avoiding human interaction, and an increasing culture of competitiveness that is constantly raising tensions between cubicles, it has become absolutely essential for managers to focus more on camaraderie and building team spirit. Now in its second edition, Quick Team-Building Activities for Busy Managers addresses the problems that drag down group productivity and helps teams: Collaborate successfully Cope with change Solve problems together Communicate better despite cultural and generational differences Boost creativit Leverage diversity Nurture healthy competition Each of the 50 team-building activities in this invaluable resource takes only minutes to prep and uses only everyday office items to get its point across. In just 15 minutes a day, the results will be immediate: sullen teams find sparkle, nervous teams gain confidence, teams of strangers get to know one another. There are even activities to help the virtual team! No one will be left out, and all with leave the activity feeling better about their team and their individual role within it.
Download or read book The Financial Times Guide to Marketing written by Tim Ambler and published by FT Press. This book was released on 1996 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Masterful and pithy." ¿ Winston Fletcher, Chairman of the Advertising Association "Enjoyable and dangerously candid." ¿ Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge. Tim Ambler teaches Global Marketing at London Business School
Download or read book How Good Lawyers Survive Bad Times written by Sharon D. Nelson and published by American Bar Association. This book was released on 2009 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The weak economy and large number of firm layoffs have resulted in a flood of potential new solo and small firm lawyers starting their own practices in the wake of the exodus from BigLaw. Small practice lawyers, well seasoned or just starting out, can gain immeasurably by just applying even a few of the myriad tips within this book.
Download or read book Manager s Guide to Crisis Management written by Jonathan Bernstein and published by McGraw Hill Professional. This book was released on 2011-11-11 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead your Organization through any business crisis—and emerge stronger than ever Manager’s Guide to Crisis Management provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization. Covering every aspect of the topic—from defining crisis management and policies to training for and responding to crises—it helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics, including: Planning for and training staff in crisis management Anticipating and preventing crises before they occur Managing the company’s online reputation Addressing crises that affect multicultural stakeholders Creating effective crisis-related messaging Knowing when to bring in a specialist About the Briefcase Books series: Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of key terms and concepts Smart Managing: Tactics and strategies for managing crises Tricks of the Trade: Tips for executing the tactics in the book Mistake Proofing: Practical advice for minimizing the possibility of error Caution: Warning signs for when things are about to go wrong For Example: Examples of successful crisis management Tools: Specific planning procedures, tactics, and hands-on techniques
Download or read book The Marketing Plan written by Malcolm McDonald and published by . This book was released on 1987 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
