Download or read book The Business Communication Casebook written by James S. O'Rourke and published by South Western Educational Publishing. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 36 real-life cases in this collection explore aspects of the communication process in business, requiring students to apply theories of communication and integrate them with management strategies. Details of the cases come from public sources such as newspapers, news-gathering organizations, and

Download or read book Primer of Public Relations Research written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-10-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Download or read book Primer of Public Relations Research Second Edition written by Don W. Stacks and published by Guilford Press. This book was released on 2010-07-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

Download or read book Barbarians of Oil written by Sandy Franks and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging look at the global oil industry and how to navigate the price volatility and new policies associated with it Oil is a constantly changing industry, and with the recent BP oil spill in the Gulf of Mexico, more changes are expected. From extra equipment, higher-cost insurance, and expensive technology to mandatory third-party inspections, costly delays, and shifting investments, analysts say the price tag of regulation will be stiff and not confined to the Gulf. The oil industry affects everyone, and the machinations of a few industry heads, the "Barbarians of Oil," can drastically change the lives of investors and consumers. In Barbarians of Oil author Sandy Franks offers the tips needed to avoid future market dips and dives as well as safeguard your investments and profit in the future. Details the petro-land grab in Africa, the Bush-Halliburton Era, the Gulf Wars, and the political dangers to the United States in Iran, Iraq, and other oil-rich nations Looks at the BP oil spill in the Gulf of Mexico and the impending long-term effects on investments and policy Explores the evolution of the modern oil industry including major corporations such as ExxonMobile, ConcoPhillips, Cheveron, and BP Barbarians of Oil is a timely must read for hard-working Americans concerned with their prosperity, as well as for those fascinated with the inner workings of the oil industry.

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Download or read book The Writers Directory 2008 written by Michelle Kazensky and published by Saint James Press. This book was released on 2007-06 with total page 1286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features bibliographical, biographical and contact information for living authors worldwide who have at least one English publication. Entries include name, pseudonyms, addresses, citizenship, birth date, specialization, career information and a bibliography.

Download or read book Writers Directory M Z written by Miranda Herbert Ferrara and published by . This book was released on 2004-06 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive resource features up-to-date bibliographical, biographical and contact information for approximately 20,000 living authors worldwide who have at least one English publication. Entries typically include name, pseudonyms, addresses, citizenship, birth date, specialization, career information and a bibliography. Contact information includes e-mail addresses where available.

Download or read book Business Ethics written by K. Praveen Parboteeah and published by Routledge. This book was released on 2013-04-12 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Ethics provides a thorough review and analysis of business ethics issues using several learning tools: Strategic Stakeholder Management as the Theme: All chapters use a strategic stakeholder approach as a unifying theme. The text is thus the first text that adopts this approach. Most business ethics scholars and practitioners agree that successful ethical companies are the ones that can strategically balance the needs of their various stakeholders. By adopting this approach, students will be able to see how the various aspects of business ethics are connected. Theory-based and Application-based: All chapters have important applicable theories integrated with discussion of how such theories apply in practice. Unlike other texts that are either too theoretical or too practical, this text provides the appropriate blend of theory and practice to provide deeper insights into the concepts covered in the chapter. Global Perspective: Unless most other texts, this text provides a global perspective on business ethics. Most chapters include material pertaining to ethics in global contexts. Included are cases about companies in a wide range of countries including Japan, U.K., China and India among many others. Cases: The text contains over 30 real world global cases. Each chapter ends with a short two page case as well as a longer case that varies in length. Each has discussions questions at the end. Finally each of the four parts ends with a Comprehensive Case; proven teaching cases from The Ivey School and other sources.

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