Download or read book The Bulgari Connection written by Fay Weldon and published by Grove/Atlantic, Inc.. This book was released on 2007-12-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] hilarious page-turner...Weldon’s diabolically clever satire of greed, fashion, sex, and age is smart entertainment of the highest order.”—Booklist Grace has just been released from prison, where she was sent for trying to run over her ex-husband’s new wife with her Jaguar in a supermarket parking lot. It may make things a little awkward when all three of them attend a glittering charity ball in London together... From the Booker Prize-nominated author of The Life and Loves of a She-Devil, this “piquant social comedy” (New York Daily News) is a tale of passion, spite, romance, and revenge, set in the world of the rich, the stylish, the famous—and the infamous. “Playful, sharp, and funny.”—Los Angeles Times “Swift and amusing.”—The New York Times

Download or read book The Bulgari Connection written by Fay Weldon and published by . This book was released on 2000 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Die Bulgari Connection written by Fay Weldon and published by . This book was released on 2005 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fay Weldon Feminism and British Culture written by Mara E. Reisman and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fay Weldon, Feminism, and British Culture: Challenging Cultural and Literary Conventions offers a critical analysis of British author Fay Weldon’s major novels from 1967 to the present and addresses how Weldon’s fiction engages with controversial moral, social, and political issues. This book provides an in-depth examination of the relationship between Weldon’s fiction and the contemporary feminist, cultural, and literary movements in Britain. Representative works from each decade speak to the multiple controversies and challenges to convention in which Weldon and her books played key roles. Drawing on Weldon’s personal history, fiction, and nonfiction as well as on historical, sociological, and literary documents, this book builds a cultural framework in which to understand Weldon’s work and the critical response to it. It shows that although Weldon’s battleground may change with the times, her ability and desire to provoke controversy remain constant as she continues to question and upset social, literary, and cultural conventions.

Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

Download or read book Die Bulgari Connection written by Fay Weldon and published by . This book was released on 2002 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die von ihrem Mann wegen einer Jüngeren verlassene Grace würde alles tun, um sich an der Geliebten zu rächen. Zunächst scheint ihr das Glück dabei nicht hold zu sein. Dann wendet sich das Blatt, als der junge Maler Walter in ihr Leben tritt.

Download or read book The Psychology of Entertainment Media written by L. J. Shrum and published by Taylor & Francis. This book was released on 2003-10-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology.

Download or read book Connected Marketing written by Justin Kirby and published by Elsevier. This book was released on 2006 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.

Download or read book Real World Media Ethics written by Philippe Perebinossoff and published by CRC Press. This book was released on 2012-07-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Los Angeles Times recently reported that the word "integrity was the most looked up word on Merriam-Webster's online dictionary, suggesting that people are looking for guidance in a scandal-driven world. Issues of ethics and the media continue to dominate our awareness and present real challenges in our day-to-day work. This book shows the ethical decision-making process in action using tools of critical analysis and evaluation. Real-World Media Ethics is written in a friendly and approachable voice. It succeeds in offering an honest, frontline-aware and realistic sense of the ethical situations faced by entertainment and journalism professionals every day-in the real world. Most of the other books about media ethics focus mostly on journalism; this book, however, covers not just journalistic ethics but also ethics in the landscape of mass media, including public relations, the entertainment industry, and other forms of visual communication. The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count.

Download or read book Word Spy written by Paul McFedries and published by Crown. This book was released on 2004-02-17 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language wears many hats, but its most important job is to help us name or describe what's in the world. Words define us, our actions, even our existence. And just when you think that you have all the words you need, you discover new ones, hear new uses for old ones or see them mutate right before your eyes—a neologism is born. Those neologisms are actually one of the best ways of keeping tabs on the way our world and culture are changing. One of the people who's been keeping tabs is Paul McFedries, the president of Logophilia Limited (logophilia is Greek for "the love of words"). His scorecard is Word Spy, a daily newsletter that has been reporting from the neological frontier since 1998 and that has more than 100,000 visitors a month and more than 12 million page views. In Word Spy, McFedries demonstrates how new words both reflect and illuminate not only the subcultures that coin them but also the larger culture in which these groups exist. Neologisms give us insight into the way things are even as they act as linguistic harbingers of what's to come. Each chapter of Word Spy is a cultural snapshot, a slice of the zeitgeist that focuses on a specific idea or sociological phenomenon, with an emphasis on the words and phrases that it has generated. These snapshots cover various aspects of modern life, including relationships, business, technology, war, aging, multiculturalism, and even fast food, all the while introducing us to hybrid words: If your kids can't seem to get away from their computers, they may be addicted to "fritterware" (time-wasting game software). If you're a new mother with a passion for petitioning, you may be a "lactivist" (breast-feeding activist). And if you keep finding yourself staying way later at the office than you ever imagined, you may be suffering from "presenteeism." Word Spy is an exciting and informative travelogue through the evolving landscape of our language and, consequently, the cultures and subcultures that continually mold and shape not just the language but all of us who speak it.

Download or read book 1001 Marketing Ideas written by and published by Brandel, Inc. This book was released on with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Life and Loves of a She Devil written by Fay Weldon and published by Hachette UK. This book was released on 2009-10-15 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'ONE OF OUR VERY BEST WRITERS' Sunday Times 'A tour de force' The Times 'Intoxicating' Daily Telegraph 'Devilishly delightful' New York Times Book Review 'Beautifully and compellingly written' Sunday Express 'Audacious' Times Literary Supplement The bestselling classic tale of a woman scorned, from a much-loved British author Ruth Patchett never thought of herself as particularly devilish. Rather the opposite in fact - simply a tall, not terribly attractive woman living a quiet life as a wife and mother in a respectable suburb. But when she discovers that her husband is having a passionate affair with the lovely romantic novelist Mary Fisher, she is so seized by envy that she becomes truly diabolic. Within weeks she has burnt down the family home, collected the insurance, made love to the local drunk and embarked on a course of destruction and revenge. A blackly comic satire of the war of the sexes, The Life and Loves of a She Devil is the fantasy of the wronged woman made real. PRAISE FOR FAY WELDON 'She's a Queen of Words' Caitlin Moran 'A national treasure' Literary Review 'The literary equivalent of a stiff drink, a dip in the Atlantic in January, a pep talk by a mildly sadistic coach' New York Times 'Times have changed and Weldon is one of the people who have changed them' The Times 'One of the great lionesses of modern English literature' Harper's Bazaar 'Fay Weldon's voice is as unmistakeable as her acerbic wit' Financial Times

Download or read book Ads to Icons written by Paul Springer and published by Kogan Page Publishers. This book was released on 2009-08-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience. The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.

Download or read book Buzz written by Marian Salzman and published by John Wiley & Sons. This book was released on 2003-04-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Download or read book Bulgari Roma written by Jan Kralicek and published by Rizzoli Publications. This book was released on 2020-12-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "cool" guide to Rome, with an emotional tour of the city's key historical sites and monuments revisited through the inspiration behind Bvlgari's jewelry. Since 1884, the majestic beauty of the Eternal City and its rich archaeological, artistic, and cultural heritage have represented an inexhaustible source of inspiration for Bvlgari. Yesterday as today, Rome's monuments and artistic details are gracefully evoked in the brand's jewelry creations. For example, the design of the iconic B-zero1 ring was inspired by the Colosseum, the ultimate symbol of the city, and likewise the recurrent octagonal geometries watch dial refers to the coffered ceiling of the Basilica of Maxentius. This handy, pocket-sized volume takes us on an unprecedented historical, artistic, and emotional tour of the city. In addition to an actual guide to the monuments, the narration is enriched by short stories by some of the best-known Roman authors from the world of contemporary Italian literature, inspired by the most iconic locations in the city. The book is further enhanced by contributions from figures linked to the city by birth or by adoption, including renowned names from fashion, cinema, sport, and music. The Bvlgari jewelry and the places in Rome that inspired it are photographed in stunning images with artistic direction by Jan Králícek.

Download or read book The Age of Persuasion written by Terry O'Reilly and published by Catapult. This book was released on 2011-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

Download or read book What Money Can t Buy written by Michael J. Sandel and published by Farrar, Straus and Giroux. This book was released on 2012-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay? In What Money Can't Buy, Michael J. Sandel takes on one of the biggest ethical questions of our time: Is there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be?In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes an essential discussion that we, in our market-driven age, need to have: What is the proper role of markets in a democratic society—and how can we protect the moral and civic goods that markets don't honor and that money can't buy?