Download or read book The Anti Marketing Manifesto written by Michelle Lopez Boggs and published by FriesenPress. This book was released on 2020-09-29 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.
Download or read book The Consumerist Manifesto written by Martin P. Davidson and published by Routledge. This book was released on 2013-09-27 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.
Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Model Manifesto written by Leanne Maskell and published by Practical Inspiration Publishing. This book was released on 2019-05-02 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.
Download or read book Government s Place in the Market written by Eliot Spitzer and published by MIT Press. This book was released on 2011-04-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.
Download or read book The Cluetrain Manifesto written by Rick Levine and published by Pitman Pub Limited. This book was released on 2000 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Download or read book Better Off Without Em written by Chuck Thompson and published by Simon and Schuster. This book was released on 2013-07-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Smile When You're Lying describes his controversial road trip investigation into the cultural divide of the United States during which he met with possum-hunting conservatives, trailer park lifers and prayer warriors before concluding that both sides might benefit if former Confederacy states seceded.
Download or read book Bad Pharma written by Ben Goldacre and published by Macmillan. This book was released on 2014-04 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that doctors are deliberately misinformed by profit-seeking pharmaceutical companies that casually withhold information about drug efficacy and side effects, explaining the process of pharmaceutical data manipulation and its global consequences. By the best-selling author of Bad Science.
Download or read book Sheila Hicks Weaving as Metaphor written by Arthur C. Danto and published by Yale University Press. This book was released on 2006-01-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines the small woven and wrought works artist Sheila Hicks has produced over years. Focusing on 100 Hicks miniatures from many public and private collections, it includes three informative essays as well as illustrations of the artist's related drawings, photographs and chronology.
Download or read book Why I Am Not a Feminist written by Jessa Crispin and published by Melville House. This book was released on 2017-02-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outspoken critic Jessa Crispin delivers a searing rejection of contemporary feminism . . . and a bracing manifesto for revolution. Are you a feminist? Do you believe women are human beings and that they deserve to be treated as such? That women deserve all the same rights and liberties bestowed upon men? If so, then you are a feminist . . . or so the feminists keep insisting. But somewhere along the way, the movement for female liberation sacrificed meaning for acceptance, and left us with a banal, polite, ineffectual pose that barely challenges the status quo. In this bracing, fiercely intelligent manifesto, Jessa Crispin demands more. Why I Am Not A Feminist is a radical, fearless call for revolution. It accuses the feminist movement of obliviousness, irrelevance, and cowardice—and demands nothing less than the total dismantling of a system of oppression. Praise for Jessa Crispin, and The Dead Ladies Project "I'd follow Jessa Crispin to the ends of the earth." --Kathryn Davis, author of Duplex "Read with caution . . . Crispin is funny, sexy, self-lacerating, and politically attuned, with unique slants on literary criticism, travel writing, and female journeys. No one crosses genres, borders, and proprieties with more panache." --Laura Kipnis, author of Men: Notes from an Ongoing Investigation "Very, very funny. . . . The whole book is packed with delightfully offbeat prose . . . as raw as it is sophisticated, as quirky as it is intense." --The Chicago Tribune
Download or read book All Boys Aren t Blue written by George M. Johnson and published by Farrar, Straus and Giroux (BYR). This book was released on 2020-04-28 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a series of personal essays, prominent journalist and LGBTQIA+ activist George M. Johnson's All Boys Aren't Blue explores his childhood, adolescence, and college years in New Jersey and Virginia. A New York Times Bestseller! Good Morning America, NBC Nightly News, Today Show, and MSNBC feature stories From the memories of getting his teeth kicked out by bullies at age five, to flea marketing with his loving grandmother, to his first sexual relationships, this young-adult memoir weaves together the trials and triumphs faced by Black queer boys. Both a primer for teens eager to be allies as well as a reassuring testimony for young queer men of color, All Boys Aren't Blue covers topics such as gender identity, toxic masculinity, brotherhood, family, structural marginalization, consent, and Black joy. Johnson's emotionally frank style of writing will appeal directly to young adults. Velshi Banned Book Club Indie Bestseller Teen Vogue Recommended Read Buzzfeed Recommended Read People Magazine Best Book of the Summer A New York Library Best Book of 2020 A Chicago Public Library Best Book of 2020 ... and more!
Download or read book The Marketing Manifesto written by David J. Hood and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is key to the health and wealth of organizations and a vital component in business strategy. Written by marketing specialist David James Hood, The Marketing Manifesto identifies the issues inside the field of marketing that stand in the way of sustainable marketing capabilities, both for the individual marketer and the organization. The book features 15 concise and practical "mini manifestos" that offer resolutions to the challenges that result in poor performance by marketers, the profession and the company. Each manifesto offers advice on how to tackle the issue, addressing what needs to change and how to go about it. Topics include: the future of marketing, marketing and sales standards, permission-based marketing, preparing, predicting and performing campaigns, integrating marketing into corporate governance and marketing leadership.
Download or read book Film Manifestos and Global Cinema Cultures written by Scott MacKenzie and published by University of California Press. This book was released on 2021-01-21 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film Manifestos and Global Cinema Cultures is the first book to collect manifestoes from the global history of cinema, providing the first historical and theoretical account of the role played by film manifestos in filmmaking and film culture. Focusing equally on political and aesthetic manifestoes, Scott MacKenzie uncovers a neglected, yet nevertheless central history of the cinema, exploring a series of documents that postulate ways in which to re-imagine the cinema and, in the process, re-imagine the world. This volume collects the major European “waves” and figures (Eisenstein, Truffaut, Bergman, Free Cinema, Oberhausen, Dogme ‘95); Latin American Third Cinemas (Birri, Sanjinés, Espinosa, Solanas); radical art and the avant-garde (Buñuel, Brakhage, Deren, Mekas, Ono, Sanborn); and world cinemas (Iimura, Makhmalbaf, Sembene, Sen). It also contains previously untranslated manifestos co-written by figures including Bollaín, Debord, Hermosillo, Isou, Kieslowski, Painlevé, Straub, and many others. Thematic sections address documentary cinema, aesthetics, feminist and queer film cultures, pornography, film archives, Hollywood, and film and digital media. Also included are texts traditionally left out of the film manifestos canon, such as the Motion Picture Production Code and Pius XI's Vigilanti Cura, which nevertheless played a central role in film culture.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Panicology written by Hugh Aldersey-Williams and published by Simon and Schuster. This book was released on 2009-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you afraid you might succumb to bird flu? Worried that a life of poverty awaits you in old age? Concerned that you might not be having as much sex as the French? Anxious that our planet is under threat from climate change or a collision with an asteroid? If any, or all, of these things worry you, you're not alone. Anxiety is a part of modern life. But why? We're living longer, safer, and healthier lives than at any time in human history. So what is there to worry about? In this witty and revealing book, Simon Briscoe and Hugh Aldersey-Williams strip away the hysteria that surrounds over forty of today's most common scare stories, from overpopulation and murder rates to fish shortages and obesity levels, and show the extraordinary extent to which statistics are manipulated or misrepresented by vested interests and the media, eager to exploit our fears. And most importantly they offer a toolkit for skepticism—ways of helping readers sort out what really is worth panicking about from the stuff that really isn't.
