Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Download or read book The Alchemy of Us written by Ainissa Ramirez and published by MIT Press. This book was released on 2021-04-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “timely, informative, and fascinating” study of 8 inventions—and how they shaped our world—with “totally compelling” insights on little-known inventors throughout history (Elizabeth Kolbert, Pulitzer Prize–winning author of The Sixth Extinction) In The Alchemy of Us, scientist and science writer Ainissa Ramirez examines 8 inventions and reveals how they shaped the human experience: • Clocks • Steel rails • Copper communication cables • Photographic film • Light bulbs • Hard disks • Scientific labware • Silicon chips Ramirez tells the stories of the woman who sold time, the inventor who inspired Edison, and the hotheaded undertaker whose invention pointed the way to the computer. She describes how our pursuit of precision in timepieces changed how we sleep; how the railroad helped commercialize Christmas; how the necessary brevity of the telegram influenced Hemingway’s writing style; and how a young chemist exposed the use of Polaroid’s cameras to create passbooks to track black citizens in apartheid South Africa. These fascinating and inspiring stories offer new perspectives on our relationships with technologies. Ramirez shows not only how materials were shaped by inventors but also how those materials shaped culture, chronicling each invention and its consequences—intended and unintended. Filling in the gaps left by other books about technology, Ramirez showcases little-known inventors—particularly people of color and women—who had a significant impact but whose accomplishments have been hidden by mythmaking, bias, and convention. Doing so, she shows us the power of telling inclusive stories about technology. She also shows that innovation is universal—whether it's splicing beats with two turntables and a microphone or splicing genes with two test tubes and CRISPR.
Download or read book The Alchemy of Inner Work written by Lorie Eve Dechar and published by Weiser Books. This book was released on 2020-07-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My sincere hope is that everyone will read this treasure trove of essential inner knowledge. This book is a magnificent accomplishment." -- Caroline Myss, author of Anatomy of the Spirit Alchemy is the science of transformation—how to change one thing into something else. In The Alchemy of Inner Work, Dechar and Fox examine how illness, suffering, and dis-ease—the “lead” of our lives—can become the “gold” of our authentic selves, and the key to good health and well-being. Drawing on traditional Chinese medicine, Eastern and Western alchemical traditions, Kabbalah, and Jungian psychology—plus case studies from working with patients—the authors provide hands-on insights for bringing “the soul of medicine” back into our lives. The book includes: A simple introduction to the ancient practices and principles alchemy How the alchemical model offers a profoundly new path to true health and well-being An array of practices for removing the barriers that block our own healing energy An invitation to alchemical “dream work” as a support on the path of healing
Download or read book The Chemistry of Alchemy written by Cathy Cobb and published by Prometheus Books. This book was released on 2014-07-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the history of science using do-it-yourself experiments along with brief historical profiles to demonstrate how the ancient alchemists stumbled upon the science of chemistry. Be the alchemist! Explore the legend of alchemy with the science of chemistry. Enjoy over twenty hands-on demonstrations of alchemical reactions. In this exploration of the ancient art of alchemy, three veteran chemists show that the alchemists' quest involved real science and they recount fascinating stories of the sages who performed these strange experiments. Why waste more words on this weird deviation in the evolution of chemistry? As the authors show, the writings of medieval alchemists may seem like the ravings of brain-addled fools, but there is more to the story than that. Recent scholarship has shown that some seemingly nonsensical mysticism is, in fact, decipherable code, and Western European alchemists functioned from a firmer theoretical foundation than previously thought. They had a guiding principle, based on experience: separate and purify materials by fire and reconstitute them into products, including, of course, gold and the universal elixir, the Philosophers' stone. Their efforts were not in vain: by trial, by error, by design, and by persistence, the alchemists discovered acids, alkalis, alcohols, salts, and exquisite, powerful, and vibrant reactions--which can be reproduced using common products, minerals, metals, and salts. So gather your vats and stoke your fires! Get ready to make burning waters, peacocks' tails, Philosophers' stone, and, of course, gold!
Download or read book Alchemy and Alchemists written by Charles John Samuel Thompson and published by Courier Corporation. This book was released on 2002-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-researched study traces history of alchemy, chronicling search for philosopher's stone and elixir of life, alchemist's laboratory and apparatus, symbols and secret alphabets, famous practitioners, plus contributions to field of chemistry. Concise, authoritative. Unabridged reprint of the classic 1932 edition. 77 black-and-white illustrations, 31 plates.
Download or read book The Book of Alchemy written by Francis Melville and published by . This book was released on 2003-06-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the history, philosophy and techniques of the Western tradition of alchemy, as passed down from the Egyptians to the Ancient Greeks and Arabs, who introduced alchemy to Europe in the Middle Ages, this text also looks at the people who have kept the tradition alive, and how alchemy has achieved a role in science, mdeicine, philosophy, religion and the arts in the 21st century. It includes practical exercises including meditations, the understanding of the planets and numerology, with instructions on how to make alchemical tinctures and potions using everyday herbs and equipment.
Download or read book The Alchemy of Books and Other Essays and Addresses on Books Writers written by Lawrence Clark Powell and published by . This book was released on 1954 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Practical Alchemy written by Brian Cotnoir and published by Weiser Books. This book was released on 2021-07-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide to the history, theory, and practice of alchemy (the “great work”)—the art of working with the energies of nature for spiritual development, healing, and transformation. Alchemy is a means of understanding and working in concert with the energies of nature for spiritual development, healing, and transformation. In this book, Brian Cotnoir offers a step-by-step introduction that explores alchemy’s mysteries while illustrating its use as a modern spiritual system of attainment. He provides an overview of the history of alchemy, from the first meldings of Egyptian technology to the Middle Ages—the golden age of alchemy—to contemporary techniques. He demystifies the relationship between alchemy and chemistry, and provides evidence that alchemy is much more than a medieval form of psychotherapy. The guide also includes practical laboratory experiments that safely and intelligently lead readers to an understanding of this ancient art and spiritual practice. Provides step-by-step instruction for beginning a practice in alchemy Explains the theory underlying the art and science of alchemy and how it works Demystifies the relationship between alchemy and chemistry, while going well beyond the “psychological interpretation” advanced by nonscientists Introduces the practice of alchemy to students of the Western magical arts This book was previously published as The Weiser Concise Guide to Alchemy. This new edition includes a foreword by Robert Allen Bartlett, author of Real Alchemy.
Download or read book The Alchemy written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spiritual Alchemy written by Christine Page and published by Random House. This book was released on 2012-05-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in a time of great change, explains Dr Christine Page. And this time presents a wonderful opportunity to reclaim our strength, adjust our focus and become spiritual alchemists, transforming ourselves and our world. In order to survive on Earth, we must reconnect with the divine side of existence. This task is not as daunting as it may seem, for we simply need to honour the wisdom inherent in traditions past and present - wisdom that is offered in this ground-breaking work. '... positively inspirational as she describes the untapped potential of the human spirit. Her book is an invitation to explore the alchemist within and I highly encourage all to read this book who have an appetite for electric transformation' Caroline Myss, author of Anatomy of the Spirit '... a modern map of the journey we must all ultimately take to fulfil our cosmic yearning. This will become required reading by our students' C Norman Shealy, MD, PhD, Founding President, American Holistic Medical Association 'Dr Page combines ancient insights and modern science in a way that will help readers reach new depths of understanding and fulfilment' Larry Dossey, MD, author of Healing Beyond the Body 'Christine Page is a master teacher with worlds of knowledge, a spiritual healer of blessed gifts, and a brilliant intuitive with critically important insights to share with us all' Belleruth Naperstek, author of Your Sixth Sense
Download or read book The Book Of Aquarius Alchemy and the Philosophers Stone written by Anonymous and published by Lulu.com. This book was released on 2012-02-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy and the Philosophers' Stone are real. This is not a joke or a scam. This book covers the full theory and practice of alchemy and how to make the Philosophers' Stone, capable of reversing the aging process and curing all disease to the effect that one could live forever. This is an ancient secret which has never before been publicly released. Please read the book before making any judgement on it; this world is not what it seems to be.
Download or read book Alchemy Unveiled written by Jean Baptiste van Helmont and published by Merkur Publishing, Incorporated. This book was released on 1997-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy is the last and highest knowledge which can be committed to paper in the form of letters. Beyond that, another language is required, one which cannot be committed to paper. Most people confuse iatrochemistry with Alchemy. When an Alchemist speaks of Mercury, Sulphur and Salt, he speaks of his spiritual, astral and physical bodies, not of the elements. Alchemy Unveiled describes the tribulations that a human being has to pass through in order to purify these three bodies. However, to achieve the level of an Alchemist requires daily study and strict daily mental, astral and physical exercises for many lifetimes. Many individuals have already achieved this goal. The purpose is not to convert a lower metal into gold, but to change an impure body into a pure body, namely the spirit, soul and physical bodies. An Alchemist is one who has passed the levels of a magician, spheric magician and Kabbalist. All these levels can be achieved without the help of a teacher! . These Western writings are by those who have reached levels higher than an Alchemist. They have given us these writings, philosophically and practically. These sciences cannot be learned intellectually, but have to be approached with a clean heart. One's character has to be completely free of all negative characteristics. And for the one who embarks on this journey, the first thing to be learned is what a positive characteristic is and what a negative characteristic is. And the reader will be surprised what negative characteristics are, because many of these characteristics are considered by most as positive. Alchemy Unveiled will lead the reader on a journey of a complete purification of the body, soul and spirit, and for the first time the mystery of the Philosopher's Stone is openly explained. Much has been written about this subject, most of which is and remains incomprehensible for most. Many of the alchemical writings available were and are based on error and point the way to the wrong path. This is mainly due to the fact that many individuals do this for personal, material gain. Alchemy Unveiled begins with an explicit explanation of the symbolic language of Alchemy, which is a must for any further clear understanding of the entire text of this book. It explains the errors of many who were not in possession of the true knowledge regarding this art. It takes the reader on a journey through the ancient mysteries of Initiation, the Osiris mysteries, the Eleusian Mysteries, the Mysteries of Israel, the Christ-Mysterium and the Mystery of Alchemy.
Download or read book Remarks Upon Alchemy and the Alchemists written by Ethan Allen Hitchcock and published by . This book was released on 2015-06-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Remarks Upon Alchemy and the Alchemists: Indicating a Method of Discovering the True Nature of Hermetic Philosophy Alchemy was a "pretended science by which gold and silver were to be made by the-transmutation of the baser metals into these substances, the agent of the transmutation being called the philosopher's stone." Those who professed this Art are supposed to have been either impostors or under a delusion created by impostors and mountebanks. This opinion has found its way into works on Science, and has been stereotyped in biographical dictionaries and in encyclopædias, large and small; and, in general, allusions to Alchemy, in histories, romances, and novels, are of but one character, and imply that the professors of the Art were either deluders or deluded, - were guilty of fraud or the victims of it. It may be a hopeless task to announce a different persuasion with the expectation of superseding this deeply rooted prejudice; but the author thinks it a duty to declare the opinion he has derived from a careful reading of many alchemical volumes, and in the following remarks he has taken for his thesis the proposition that Man was the subject of Alchemy; and that the object of the Art was the perfection, or at least the improvement, of Man. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Alchemy Rediscovered and Restored written by Archibald Cockren and published by Good Press. This book was released on 2020-12-08 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy Rediscovered and Restored by Archibald Cockren is about lab experiments done in the study of alchemy and the particular art of extracting vital essence from metal. Excerpt: "To most of us the word 'alchemy' calls up the picture of a medieval and slightly sinister laboratory in which an aged, black-robed wizard brooded over the crucibles and alembics that were to bring within his reach the Philosophers' Stone, and with that discovery the formula for the elixir of life and the transmutation of metals. But one can scarcely dismiss so lightly the science—or art, if you will—which won to its service the lifelong devotion of men of culture and attainment from every race and clime over hundreds, or, indeed, thousands, of years, for the beginnings of alchemy are hidden in the mists of time. Such science is something far more than an outlet for a few eccentric old men in their dotage."
Download or read book The Art of Alchemy written by Gabriyell Sarom and published by Independently Published. This book was released on 2022-03-29 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Step-by-step practical guide to Inner Alchemy & the Philosopher's Stone From the dawn of humanity to the modern age, alchemy has always been a subject of great curiosity. Its mere mention brings old tales of wiseman working in smoke-filled alchemical laboratories trying to transform metals into gold whilst creating elixirs that immortalized the body. While this mythical picture is still prevalent today, the alchemical teachings and practices found in this volume are not about creating medicines or heating toxic materials in brick furnaces to create bizarre compounds but about using our body and mind as the alchemical laboratory. This book is centered on practices and procedures of Inner Alchemy, and it aims to shed new light on this ancient tradition, revealing its power to deeply transmute our body, energy, mind, and soul. Although it may appear to be an arcane discipline filled with cryptic and often unintelligible language, alchemy holds a powerful treasure once its lexicon and teachings are decoded. The secret to creating the real Philosopher's Stone and achieving true immortality is now at your disposal. The alchemical practices are divided into primary and secondary phases, which include, but are not limited to: Laboratory & Symbology Physical Alchemy Energetic Alchemy & Mystic Energy Mental Alchemy & Purification Alchemical Bonfire & the Secret Fire Alchemy of the Psyche The Conjunction of Sulfur & Mercury Inner Furnace Spiritual Alchemy & Divine Transmutation Distillation of Liquid Light World Laboratorium Metaphysical Coagulation The Philosopher's Stone Alchemical Dragon Magnum Opus, The Great Work We sincerely hope the reader enjoys this work and that it may serve as the inspirational lodestar towards the much-coveted Philosopher's Stone.
Download or read book Secrets of the Alchemists written by Time-Life Books and published by Time Life Medical. This book was released on 1990 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated survey & history of alchemy & alchemists both past and present including the rich contributions from the Orient and the contributions on the path to modern medicine.
